dental handpiece
DESCRIPTION
Doctor in ActionTRANSCRIPT
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Lecturer Name : Dr Zarina Salleh
Group : EMD6M6A
UNIVERSITI TEKNOLOGI MARA, SHAH ALAMFACULTY OF MECHANICAL ENGINEERING
ENT 600 – TECHNOLOGY INTREPRENEURSHIP
DENTAL HANDPIECE
CLEANING DEVICE
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Design Organization
Abdul Rahman Bin Zahari2009831352
Chief Executive Officer
Mohd Faris Bin Rosli2009470984
Human Resource Manager
Nuramanina Binti Che Ibrahim2009211022
Financial Manager
Mohamad Dzulhelmy Bin Amari2009447994
Marketing Manager and Production Manager
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Executive Summary
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Background
Dental handpiece is a tool used to prevent this unhealthy
disease by removing the plaque from cavity as well as to
clean and remove plaque from the tooth’s surface. A tiny
diamond chips on the handpiece wear away the plaque
and damaged enamel.
Purpose of Project Development
To design an automatically dental cleaning device which
was more efficient than the manually hand washed in
terms of cleaning processes. The design of the device was
to be as simple as the device was portable to be operates
at any places.
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The Target Market and Projections
•Most widely our target market is especially to
all dentist clinics in Malaysia.
•Focusing on Malaysia market and Asian
market.
•10% in year one.
•Growth up at the second years our product
can conquer about 50% of the market share.
•The promotion strategy such as newspaper,
media electronics and advertisement.
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The Competitive Advantages
•Main advantages is about technology development
which in term of electronic part and advances in
software.
•Will get a certification from SIRIM (Standards and
Industrial Research Institute of Malaysia) and SIRIM
awards their logo to products because we are
produces a safe an eco-friendly technology product
that is fit for consumption and meet environment
standard.
•For this concept of business, there is no competitor
for our product because this product is first in
Malaysia.
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The Profitability of Product
•Three years free government tax because our
product is a new technology in Malaysia
The Management Team
•Strong management team
•Mechanical engineering background
•Strong analytical with computer literature and
creative in product designing
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Product Description
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Dental Handpiece Cleaning Device
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Product Details
Name : Dental Handpiece Cleaning Device
Function : To clean dental handpieces
Advantages :
Automated cleaning process
Easy to operate
Simple design
Affordable price
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Background of the Product
Dentin??
Dental handpiece??
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Purpose of Development
• Ensure these dental handpiece
being properly cleaned.
• Selling the new technology and
device of dental handpiece in
affordable price.
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Main Concept
Base body
Upper container
Upper body
•Electronic system•Motor •The mechanism
•Brushes will be placed around the brush container to makes the cleaning process easier
•Hold the brush container as a support inside it
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Product Application
OLD SCHOOL METHOD• Normal way of cleaning the handpiece in the clinic or
hospital is by using a brush and brush the handpiece manually using their hand
NEW DENTAL HANDPIECE• Put the handpiece into the device and holds the
handpiece• Select speed according to user needs
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Unique Feature
Automatic process
Speed controller
Fool proof
Increase productivity for dental cleaning • Ensure
constant speed
• Satisfy user needs
•Instruction provided is very simple and easy to understand
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Opportunities in the Market
• Based on observation, we can see that there is no other dental handpiece cleaning device in Malaysia.
• Export to the nearby country like Thailand, Singapore, Indonesia, and Filipina.
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Technology Description
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Part 1 (Base)
Size : 120mm x 120mm x 2mmMaterial : Nylon rodMachine used : Lathe machine, Drill machine
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Part 2 (Motor Holder)
Size : Ø85mm outer diameter, Ø60mm inner diameterMaterial : Nylon rodMachine used : Lathe machine, Drill machine
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Part 3 (Spindle)
Size : Ø54mm diameter, 74mm lengthMaterial : Nylon rodMachine used : Lathe machine, Drill machine
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Part 4 (Spindle Holder)
Size : Ø85mm diameter, 53mm lengthMaterial : Nylon rodMachine used : Lathe machine, Drill machine, Milling machine
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Part 5 (Holder)
Size : Ø73mm diameter, 95mm lengthMaterial : Nylon rodMachine used : Lathe machine
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Part 6 (Holder)
Size : Ø60mm diameter, 78mm lengthMaterial : Nylon rodMachine used : Lathe machine
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Part 7 (Brush Holder)
Size : Ø55mm diameter, 99mm lengthMaterial : Nylon rodMachine used : Lathe machine, Compressed
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Market Analysis andStrategies
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Customers
Estimate Market Size
Estimate Market Share
Selling Price
Competitors
Potential Annual Growth
Marketing Strategy
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Customers
1. Dental clinics in Malaysia• Our main target is to supply the
product for dental clinics in our country.
2. Other dental suppliers• Will expand business by selling the
product to other dental suppliers.
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Estimate Market Size
Overall dental clinics in Malaysia is 1615 clinics
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Estimate Market Share
1. Estimate dental clinics in Malaysia is around 1,615 in year 2011.
2. Assume 10% will buying this product.1, 615 X 10% = 161
3. Assume only 10% of market share (to sell our product)
Total market share = 161 unit x RM 402
= RM 64,722
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Selling Price
COMPONENT COST PER
PRODUCT
COST PER
UNIT (RM)
QUANTITY PER
PROTOTYPE
TOTAL COMPONENT
COST (RM)
PART 1 3 1 3.00
PART 2 5 1 5.00
PART 3 10 1 10.00
PART 4 5 1 5.00
PART 5 5 1 5.00
PART 6 5 1 5.00
PART 7 15 1 15.00
SCREW AND WASHER - 14 10.00
6002Z BEARING 5 2 10.00
ELECTRONIC SYSTEM 200 1 200.00
Total material cost per product RM 268.00
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Assume 50% of total cost from 1 unit product. (40% is for profit and 10% is for other cost)
Total selling price for 1 unit product:= (total cost of 1 unit product) + ( 50% of total cost)
= RM 268 + RM 134= RM 402
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Competitors
ADVANTAGES DISADVANTAGES
BUMI DENTAL SUPPLIER
SDN BHD.
Good arrangement of products
and services. High selling price of product.
CALSUN DENTAL
SUPPLY
Small size product
Own their regular customers
High selling price
Low service quality
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Potential Annual Growth
YEAR 2012 2013 2014
DENTAL HP CLEANING DEVICE (UNIT)
64,722 67,958 74,754
GROWTH PERCENTAGE
0% 5% 10%
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Our marketing objectives are:
Increase sales by 10% every
year
Launch a new product by the
end of the year
Achieve a 95% customer
satisfaction rating
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Marketing Strategy
1. PromotionAdvertising
• Dental Magazines• Exhibitions and Health Fairs• Government tender (Supply to government
dental clinic)• Electronic media (internet, television, radio)
2. ProductWarranty and Service Policy
• One year warranty• If problem occur within the warranty period,
customers can bring the product directly to us• Terms and Condition applied
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3. Pricea) Value-based pricing
• The price based on the quality and the ability of the target market to buy it.
• It depends to socio-economic factors of the target market.
b) Cost-based pricing• Regulates price based on cost incurred.• We use cost plus pricing concept that our selling
price is three times more than other material cost.
c) Competition-based pricing • We must compete with the competitors.• We offer the suitable price to attract more
customers’ attentions.
4. PlaceDental Clinics
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Intellectual Property
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Types of Intellectual Property
There are five types of IP rights which provide protection
for inventions or creations against infringement by others:
1)Patent and utility innovation
2)Copyright
3)Trademark
4)Industrial design
5)Trade secret
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Patent and Utility Property
Term of Protection for Patents:• A patent is protected 5 years from the date of filling.• A utility innovation is protected 3 years from the
date of filling. The term may be extended twice each on a 1-year basis (i.e. 3 + 1 + 1), subject to use, therefore providing a total protection period of 5 years.
• Once a patent expires, the owner no longer holds the exclusive right to the invention.
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Project Milestone
TASKMonth 1 Month 2 Month 3 Month 4
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Identifying Problem
Literature Review
Concept Design
Selecting Design
Detail Design
Identify target market
Identify competitors
Preparation of Materials
Prototype fabrication
Product testing
Problem Solving
Preparation of blueprint
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Conclusion
• This product have the ability to go further in local and international dental market if given the opportunity.
• We realize the risks that awaits us along the remarkable journey to be successful entrepreneur.
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Financial Description
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FinancialONE TIME START-UP COSTS COST (RM)
a) Capital expenditure – administrative
1) Renovation2) Vehicle
6, 000.004, 000.00
b) Capital expenditure – operation
1) Lathe machine2) Milling machine3) Other equipment
14, 000.0014, 000.0010, 000.00
c) One time start-up
1) Installation2) Starting inventory3) Office supplies4) Legal and professional fees5) Grand opening
5, 000.001, 000.002,000.002, 000.002, 500.00
d) Other pre-operation
1) Utilities deposit2) Business registration and license
2, 500.001, 000.00
TOTAL ONE TIME START – UP COST 64, 000.00
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Working Capital6 MONTH EXPENSES COST (RM)
a) Marketing
1) Delivery expenditure 2) Advertising
250.00 2, 000.00
b) Administrative
1) Salaries and wages 2) Rent 3) Utilities 4) Office supplies 5) Insurance 6) Factory maintenance
6, 000.00 3, 000.00 1, 000.00 1, 000.00 2, 000.00 2, 000.00
c) Operations
1) Transportation 1, 000.00
d) Other expenditure
Total working capital 18, 250.00
Contingencies ( 5% ) 913.00
Total working capital + contingencies 19, 163.00
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Component CostCOMPONENT COST PER
PRODUCTCOST PER UNIT (RM)
QUANTITY PER PROTOTYPE
TOTAL COMPONENT COST
(RM)
PART 1 3 1 3
PART 2 5 1 5
PART 3 10 1 10
PART 4 5 1 5
PART 5 5 1 5
PART 6 5 1 5
PART 7 15 1 15
SCREW AND WASHER - 14 10
6002Z BEARING 5 2 10
ELECTRONIC SYSTEM 200 1 200
Total material cost per product RM 268.00
TOTAL MATERIAL COST FOR 100 UNIT PRODUCT RM 26, 800.00
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TOTAL COST FOR THE PRODUCTION OF 100 PRODUCTS IN 12 MONTHS:
= Total one time start-up cost + Total working capital & contingencies +
Total material cost for 100 products
= RM 64,000 + RM 19,163 + RM 26,800
= RM 109,963