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22 Bd Benoni Goullin 44200 NANTES - FRANCE +33 2 40 18 09 16 [email protected] www.systemplus.fr REVERSE COSTING® – STRUCTURAL, PROCESS & COST REPORT Denso’s Monocular Forward ADAS Camera in the Toyota Alphard SP19507 – Denso 8646C-58020 Report by David Le Gac January 2020 – SAMPLE

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Page 1: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1

22 Bd Benoni Goullin44200 NANTES - FRANCE +33 2 40 18 09 16 [email protected] www.systemplus.fr

REVERSE COSTING® – STRUCTURAL, PROCESS & COST REPORT

Denso’s Monocular Forward ADAS

Camera in the Toyota AlphardSP19507 – Denso 8646C-58020 Report by David Le GacJanuary 2020 – SAMPLE

Page 2: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 2

Table of Contents

Overview / Introduction 4

o Executive Summary

o Main Chipset

o Block Diagram

o Supply Chain

o Reverse Costing Methodology

Company Profile 11

o Company profile

Teardown Analysis 13

o Views and Dimensions of the System

o System Opening

o MCU Board

Top Side – Global view

Top Side – High definition photo

Top Side – Main components markings

Top Side – Main components identification

Top Side – Other components identification

Bottom Side – High definition photo

Bottom Side – Main components markings

Bottom Side – Main components identification

o Sensor Board

Top Side – Global view

Top Side – High definition photo

Top Side – Main components identification

Bottom Side – High definition photo

o Lens Housing

Cost Analysis 36

o Accessing the BOM

o PCBs Cost

o Sensor and Processors Cost

o BOM Cost – MCU Board

o BOM Cost – Sensor Board

o Housing Parts – Estimation

o BOM Cost - Housing

o Material Cost Breakdown by Sub-Assembly

o Material Cost Breakdown by Component Category

o Accessing the Added Value (AV) cost

o Electronic Boards Manufacturing Flow

o Details of the Electronic Boards AV Cost

o Details of the System Assembly AV Cost

o Added-Value Cost Breakdown

o Manufacturing Cost Breakdown

Estimated Manufacturer Price Analysis 78

o Estimation of the Manufacturer Price

Give us your Feedbacks!

Company services 83

Page 3: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 3

Overview / Introductiono Executive Summaryo Main Chipseto Block Diagramo Supply Chaino Reverse Costing

Methodologyo Glossary

Company Profile

Physical Analysis

Cost Analysis

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

Block Diagram

Page 4: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 4

Overview / Introductiono Executive Summaryo Main Chipseto Block Diagramo Supply Chaino Reverse Costing

Methodologyo Glossary

Company Profile

Physical Analysis

Cost Analysis

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

The reverse costing analysis is conducted in several phases:

Reverse Costing Methodology

• The initialization of the analysis

Pictures of the elements to be studied.

Identification of the components.

• Description of the material in the “SYScost+” software

Creation of an “estimation project” of the studied board with SYScost+ software.

Construction of the Bill of Material (BOM).

• Assessing the material

Searching for the price of each reference among distributors and manufacturers.

Assessing the cost of the PCB and of the unaccounted references (unknown by distributors)

The BOM is valued with SYScost+ : price simulation according to the requested quantities.

• Assessing the assembling and test phases

Assembly and test lines are modelized with the SYScost+ software.

The assembly and tests costs are estimated.

• Manufacturing cost & manufacturer price

Estimation of the manufacturing cost & manufacturer price.

• Report

A report is edited.

SYS.cost+©, is a software tool developed by SYSTEM PLUS CONSULTING to calculate the cost of electronic boards. More information on the software can be found at www.systemplus.fr.

Page 5: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 5

Overview / Introduction

Company Profile

Physical Analysis o Views & Dimensionso System Openingo Electronic Boardso Lens Module

Cost Analysis

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

Views and Dimensions

Page 6: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 6

Overview / Introduction

Company Profile

Physical Analysis o Views & Dimensionso System Openingo Electronic Boardso Lens Module

Cost Analysis

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

Part Collection

Page 7: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 7

Overview / Introduction

Company Profile

Physical Analysis o Views & Dimensionso System Openingo Electronic Boardso Lens Module

Cost Analysis

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

MCU Board – Top Side – Global View

Page 8: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 8

Overview / Introduction

Company Profile

Physical Analysis o Views & Dimensionso System Openingo Electronic Boardso Lens Module

Cost Analysis

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

MCU Board – Top Side – Main Components Identification

Page 9: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 9

Overview / Introduction

Company Profile

Physical Analysis o Views & Dimensionso System Openingo Electronic Boardso Lens Module

Cost Analysis

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

Lens Housing

Page 10: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 10

Overview / Introduction

Company Profile

Physical Analysis

Cost Analysiso Assessing the BOMo PCBs Costo Sensor & processors costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacturing Cost

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

PCBs Cost

Page 11: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 11

Overview / Introduction

Company Profile

Physical Analysis

Cost Analysiso Assessing the BOMo PCBs Costo Sensor & processors costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacturing Cost

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

Estimation of the Cost of the Sony CIS

Page 12: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 12

Overview / Introduction

Company Profile

Physical Analysis

Cost Analysiso Assessing the BOMo PCBs Costo Sensor & processors costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacturing Cost

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

Estimation of the Cost of the Toshiba Processor

Page 13: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 13

Overview / Introduction

Company Profile

Physical Analysis

Cost Analysiso Assessing the BOMo PCBs Costo Sensor & processors costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacturing Cost

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

BOM Cost – MCU Board (2/2)

Page 14: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 14

Overview / Introduction

Company Profile

Physical Analysis

Cost Analysiso Assessing the BOMo PCBs Costo Sensor & processors costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacturing Cost

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

Manufacturing Cost Breakdown

Page 15: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 15

Overview / Introduction

Company Profile

Physical Analysis

Cost Analysis

Selling Price Analysiso Financial Ratioso Manufacturer Price

Feedbacks

Relate Reports

About System Plus

Estimation of the Manufacturer Price

Page 16: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 16

Overview / Introduction

Company Profile

Physical Analysis

Cost Analysis

Selling Price Analysis

Feedbacks

Relate Reports

About System Plus

Related Reports

REVERSE COSTING ANALYSES - SYSTEM PLUS CONSULTING

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MARKET AND TECHNOLOGY REPORTS - YOLE DÉVELOPPEMENT

ADVANCED PACKAGING• Imaging for Automotive 2019• CMOS Image Sensor Service – Imaging Research• Status of the CMOS Image Sensor Industry 2018

Page 17: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

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Full Structure, Process & Cost Report : EUR 3,990* Annual Subscription offers possible from 3 reports, including this

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DENSO’S MONOCULAR FORWARD ADAS CAMERA IN THE TOYOTA ALPHARD

Page 18: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

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©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 17

COMPANYSERVICES

Page 20: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 18

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Page 21: Denso’s Monocular Forward ADAS · ©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 1 22 Bd Benoni Goullin 44200 NANTES - FRANCE +33

©2020 by System Plus Consulting | Denso’s Monocular Forward ADAS Camera in the Toyota Alphard 19

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Manufacturing Process Flow

Cost Analysis

Manufacturer Price Analysis

Feedbacks

Related Reports

About System Pluso Company serviceso Contacto Legal

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