O C T O B E R 1 8 , 2 0 1 6 S A N F R A N C I S C O B A Y A R E A , C A

#DenodoDataFest

RAPID, AGILE DATA STRATEGIESFor Accelerating Analytics, Cloud, and Big Data Initiatives.

2© Asurion. All rights reserved.

Centralizing data security with data virtualization10.13.2016

© Asurion. All rights reserved.

3© Asurion. All rights reserved.

• Asurion

• Asurion’s Data Challenge

• Data Virtualization in Asurion’s Data Architecture

• Deployment

• Lesson’s Learned

Agenda

4© Asurion. All rights reserved.

Asurion’s continuous innovation is helping 290M customers globally stay connected while driving loyalty to our partners’ brands

• Founded in the mid 1990’s, Asurion has been serving the communications and retail industries for over 20 years• Based in Nashville, Tennessee, Asurion has over 17,000 associates worldwide• Serving more then 290 million consumers globally through our operations in 18 countries:

• Asurion is privately-held with annual revenues in excess of $5.8 billion• Our management team comes from best-in-class companies with experience across mobile, wireline telecom, logistics, insurance, service

contracts, consulting, customer care, marketing, retail and more• Asurion partners with the worlds leading mobile carriers, retailers cable satellite and cable providers.

North America• Global Headquarters• 15 Corporate Owned

Call Centers• Logistics Center

South America• 2 Corporate Offices

Europe• 3 Corporate Offices• 1 Corporate Owned Call Center

Asia Pacific• 13 Corporate Offices• Logistics Center• 2 Corporate Owned Call

Centers

• Australia• Brazil• Canada• China/Hong-Kong

• Colombia• England• France• Israel

• Japan• Korea• Malaysia• Mexico

• Philippines• Peru• Singapore• Taiwan

• Thailand• United States

Expanding Global Presence

Corporate Overview

5© Asurion. All rights reserved.

We deliver a best in class customer experience

Yesterday’s award winning actions are tomorrow’s baseline expectations

PRODUCT LEADERSHIP

Asurion is now delivering best-in-class service for consumers“ ”

Best Use Of Technology In Customer Service

Contact Center Of The Year

CUSTOMERSERVICE

INNOVATION Innovation In Customer Service

ACE Award for Best Use of Workforce Optimization Technology

Visionary Award for Most Innovative Customer Engagement

MARKETING EXCELLENCE

2014 Gold Award –Best Short Form Video Series

2014 Silver –Short Form Video

6© Asurion. All rights reserved.

Premier support / protection apps

Premium Support Services

(PSS)

“Help me manage

my Content”

“Help me find &

protect my device”

“Help me fix my

device”“Help me manage

my digital home”

“Make me more

productive”

“Help me set up my

device”

7© Asurion. All rights reserved.

Asurion’s Data Architecture Started Here

Identify targeted business initiatives

Define Data Strategy

Implement Big Data infrastructure

Build analytics model

Determine required insights

Conduct Data scientist training &

certification

Security Constraints

Geographic

Client Based

PII

Departmental

Constraints

8© Asurion. All rights reserved.

Technical Challenges

Security Constraints

GeographicalConstraints

Contractual Client

Obligations

PII Protection

Departmental Restrictions

Fast Changing Hadoop & Cloud Technologies

Hive, Spark, Redshift

Maintaining different code

base

Discover, Co-relate, Enable Predictive Analytics

Text, CSV, Voice, JSON, Streaming, 3rd Party Data

60TB+ structured, 200TB+ telemetry & unstructured data

9© Asurion. All rights reserved.

Use Cases

Federate Data

Expose JSON Data

Single Security Source

API Usage

External JAR Extension

Voltage Encryption

Monitoring Small Grained Authorization

Pushdown Optimization

10© Asurion. All rights reserved.

Data Architecture At Asurion

11© Asurion. All rights reserved.

Asurion’s Journey – Lessons Learned

Learnings & Tips

Operationalization• Metadata Repository• Team Size and Expertise• Deployment Method• Monitoring

Preparing for change• Adding new use case• Adding new sources

System Sizing• API usage• Pushdown queries• Federation• Choosing between horizontal scaling and federation

Panel

M O D E R A T E D B Y :

Larry DawsonEnterprise Architect, Asurion

Kent WeareSenior Enterprise Architect and Integration Lead, TransAlta

Ken MartinGlobal Center of Excellence Lead for Business Analytics Services, HCL America

Rich WalkerVP of Sales, Denodo