WEBSITE CONVERSION:

Leverage AB Testing & How the Brain Works to increase leads by 50%

Dennis ColomeVice President of Sales

(760) 717-5050dennis@dealeron.com

Page: 54

10 YEARS IN AUTOMOTIVE INTERNET

MARKETING

DEALERON(Located in the DC Metro Area)

2011 2012 & 2013

GOOGLE CERTIFIED PARTNER

& DIGITAL AGENCY

DENNIS COLOME BACKGROUND

3

YOUR CONVERSION RATE IS…

How many of THESE guys…

Turn into THESE guys!

YOURWEBSIT

E

GOALYOUR GOAL

CAN BEMicro Conversion- VDP Pageview- Map/Hours Page- Coupon Print

Macro Conversion- Form Submission- Phone Call

GOAL

EXPRESSED AS A %

Avg. Dealer Websites

2%

4%

6%

8%

10%

0%

WEBSITE CONVERSION – WHAT’S POSSIBLE?

7.8% 7.7% 7.7% %

HollyKia

IdealNissan

Scott ClarkToyota

4

WEBSITE CONVERSION REALITIES

4,000

15%

2%Conversion

8%Conversion

12 CARS

48 CARSOF ALL LEADS

CONVERTTO SALES OF A

VEHICLE

VISITORSPER

MONTH

+36CARS PER MONTH

5

“FACTS” ABOUT CONVERSION

Green Buttons convert better than any other button color

“FACTS” ABOUT CONVERSION

Red Buttons convert better than any other button color

“FACTS” ABOUT CONVERSION

Orange Buttons convert better than any other button color

“FACTS” ABOUT CONVERSION

Minimize Form Fields to Increase Conversion

WHAT IS A/B SPLIT TESTING?

VISITORS

CONTROLLED TEST

GOAL

7%

10%

12%

11

TESTING INCREASES PERFORMANCE

MOST COMPANIES

AMAZON.COM< 2 TESTS PER

MONTH 200+

TESTS PER MONTH

to

to

$92 TRAFFIC $1

CONV.

$20 TRAFFIC

$1 CONV.

67%LESS PER

CONV.

THE CONSCIOUS MIND

95%OF BRAIN

ACTIVITY IS SUB-

CONSCIOUS

THE HUMAN BRAINNEW

BRAIN

MIDDLE BRAIN

REPTILIAN BRAIN

HOW TO STIMULATE

THE REPTILIAN BRAIN-Self Centered

-Contrast-Tangible-Beginning and End-Visual and Emotional

CASE STUDY #58 – MAKING YOUR PRICES SEEM LOWER

MSRP: $26,987

Control MSRP: $26,987Internet Price: $25,500

Variation A13%

Increase

MSRP: $26,987.00Internet Price: $25,499

YOU SAVE $1,488.00

Variation B

RESULT: CONVERS

ION UP 28%

CASE STUDY #73 – NATURAL LANGUAGE FORM

CASE STUDY #84 – OPTIMIZED VEHICLE DETAILS PAGE

Before After

RESULT:CONVERSIO

N

UP 21%

CASE STUDY #35 – CREDIT LEAD OPTIMIZATION

Before After

RESULT:CONVERSIO

N

UP 300%

18

Trust

CASE STUDY #41 – NEW CAR FORM SUBMISSION PAGE

Before After

19

RESULT:CONVERSIO

N

UP 130%

CASE STUDY #287 – TEXT VS. VIDEO TESTIMONIALS

RESULT: CONVERS

ION UP 42%

20

CASE STUDY #291 - ROTATING SLIDERS VS. STATIC IMAGE

21

27%INCREAS

E IN INVENTO

RY SEARCHE

S

22

CASE STUDY #295 – CONTROL VS. INVENTORY SEARCH FORM36%INCREAS

E IN INVENTO

RY SEARCHE

S

23

FIVESECONDTEST.COM

23

What do you remember?

What can you do?

Who is this site for?

24

TOOLS FOR YOUR TOOLKIT

25

LEAD CAPTURE COUPON

26

Lead CaptureCoupon-Motivation-Action-Simplicity26%

More Leads

VISUAL WEBSITE OPTIMIZER – A/B TESTING SOFTWARE

27

Visual Website Optimizer-A/B Testing-Multi-variate-No Coding

Dennis ColomeVice President Sales

(760) 717-5050(877) 543-4200, ext. 5266dennis@dealeron.com

QUESTIONS?

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