denim trend ss13

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DENIM - SPRING SUMMER ‘13 MARCH 2012 DENIM DESIGN DIVISION - MATTHEW BRAUN

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Page 1: Denim trend ss13

DENIM - SPRING SUMMER ‘13

MARCH 2012DENIM DESIGN DIVISION - MATTHEW BRAUN

Page 2: Denim trend ss13

SPRING SUMMER 2013OVERVIEW

MARCH 2012PROPERTY OF DEBENHAMS PLC

Indigo dying

Herringbone

Ecru/White

Contrast stitch

Raw/Rinse

Dead stock

Pastels Turn up

Vibrant colours

Coating/Staining

Page 3: Denim trend ss13

KEY TRENDS FOR DENIMWHAT TO LOOK FOR !

WHITE/ECRU DENIM

SATURATED INDIGO DENIMS

NEW COATINGS

DEAD STOCK BLUES

TURN UPS

CONTRAST COLOUR THREADS

PASTEL COLOURS

THE ORGANIC LOOK

DENIM BLENDS

THE NEW JEAN?

MARCH 2012PROPERTY OF DEBENHAMS PLC

Page 4: Denim trend ss13

IT’S ALL WHITE

White/Ecru denim comes to the high street in force for Spring Summer 13. Create the look through heavy bleaching or using natural undyed fibres. Plays on oatmeal wefts create great vintage looks

MARCH 2012PROPERTY OF DEBENHAMS PLC

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Worn white

Heavy bleach

White non-denim

Indigo staining

Cone Denim Mills

Oatmeal weft

Ecru selvedge

Page 5: Denim trend ss13

EXTREME DIPPING

Saturated Indigo denims will carry through from Autumn into summer, being a key look across high end and high street. Heavy washes are replaced by slight scraping and tamed whiskers. OD Denim is used to also create this high intensity of depth.

MARCH 2012PROPERTY OF DEBENHAMS PLC

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Japan blues

Minimal scraping

Authentic

Raw coated

OD Denim

Authentic whiskers

Page 6: Denim trend ss13

THE SUMMER COAT

This summer coatings take a leap forward with experimental brands like NAKED & FAMOUS and ONE GREEN ELEPHANT. New colour coatings/sprays are what to look for, giving a vintage look to coloured denims. Clear Resins on saturated indigos giving a more rigid raw look are proving to be important in the offering too.

LEVIS take this to the next level with their commuter jean, coated with a waterproof finish protecting you and your denims from the elements.

MARCH 2012PROPERTY OF DEBENHAMS PLC

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Colour coatings

Dry coatingsCrinkle

Clean washingNew ideas

Page 7: Denim trend ss13

DEAD STOCK BLUES

A trend which is becoming more and more evident as the need for anything heritage becomes increasingly popular is Dead stock blue casts of denim. Fabrics are more greyed off, weights are heavy (13oz) and finishes are clean with raws and rinses.

Fabrics look great unmercerized for a textured look and fits are worn loose with ankle swinging turn ups. Return of the rockabilly.

MARCH 2012PROPERTY OF DEBENHAMS PLC

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Crinkle coated

Grey blues

Heritage

New blues

Orange copper metal

New fit

Raw casts

Page 8: Denim trend ss13

‘ROLL UP’ - ‘ROLL UP’

With washes becoming cleaner and coloured denims becoming increasingly popular. Interests on internals and coloured wefts are seen on the high street. TED BAKER uses lightweight chambray and checks to internal hems, SCOTCH & SODA are using heavyweight vintage pinstripe twill

and premium brands like NAKED & FAMOUS use blanket lining to denims. Selvedges are becoming more evident with high street stores like MARKS & SPENCER delving into this premium fabric construction.

MARCH 2012PROPERTY OF DEBENHAMS PLC

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Blanket lining

New interior fabrics

Chambray interior

Heavy weight

OD colouring

Twisted yarns

Page 9: Denim trend ss13

NICE THREADS

Right, contrast thread colours are a sensitive point on denim as it can be sink or swim for a pair of denims if the wrong colours are used. Contrast threads have been used badly in the past but this season key brands have used them in very effective ways. LEE has told a story with their four colours spread across

all branding (leathers/threads/metalwork). NUDIE has changed their back pocket stitch colour to a striking green apple for their organic denim collaboration between New York store ATRIUM.

MARCH 2012PROPERTY OF DEBENHAMS PLC

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Colour trims match

New colour ideas

Hand done look

OD colour bleed

Sophisticated colour

Colour stories

Page 10: Denim trend ss13

SWEET TOOTH

Colour denims seem to be getting stronger and stronger on the high street with BURTONS, TOPMAN & TED BAKER storming in front with new and striking colourways. However SS’13 sees the colours sway from earthy tones in the Autumn to faded blues and reds in the summer.

Team these striking colours with a simple plain top and the essential summer look is complete.

MARCH 2012PROPERTY OF DEBENHAMS PLC

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Faded warms

Colour statement

New greens

Clean finish

Page 11: Denim trend ss13

THE ORGANIC LOOK

A big trend currently creeping through is the organic look, with the introduction of eco friendly product and waterless denims, organic seems so right, this look has been achieved through neppy denims, coloured wefts, twisted yarns and dobby constructions.

CONE DENIM MILLS successfully previewed their collection at DENIM PV for S/S ‘13 showing their earthspun collection using recycled glass and plastic bags.

MARCH 2012PROPERTY OF DEBENHAMS PLC

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Colour nepps

Wrangler

Twisted yarns

Dobby fabric

Cone Denim Mills

Colour with nepps

Page 12: Denim trend ss13

DENIM BLEND

Although normally tricky for our current consumer who relates Weight with quality, lightweight denim blends are being seen across most of the brands. PAUL SMITH producing a 10oz denim linen blend jean, with the same treatment as a regular denim.

This trend will also play heavily on the organic look but just as a lighter weight option for our summer season. These fabrications will also translate across chinos and shorts easily. Salt and peeper looks along with subtle nepps are great fabrics to look for.

MARCH 2012PROPERTY OF DEBENHAMS PLC

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Heavy Chambray

Subtle washing

Hemp blend

New denim blends

Textural looks

Lightweights

Page 13: Denim trend ss13

THE NEW JEAN

With the current success of Chinos, denims have been hit hard, this is soon to change and with the use of new fabrications on jean blocks this will help as a transition. Canvases seem to be very popular with RIVER ISLAND, TOPMAN & RALPH LAUREN showcasing these in their

current ranges. Team this with the beautiful available herringbones, seen in ARVIND, ISKO & KOHINOOR mills for a happy middle ground. Finally the use of tobacco stitching and denim wash processes on striking bold colourways as seen above will really push the category into a new level.

MARCH 2012PROPERTY OF DEBENHAMS PLC

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Heavy canvas

Tobacco stitch

Coloured yarns

Herringbone

New colourways

Heavy calvary twill

Denim canvas