denim assqc

8/9/2019 Denim Assqc

1/36

LEVIS STRAUSS

LEE

WRANGLER

PEPE

DENIM BRANDS COMPARISON

-Akhil TyagiMoumita Maity Neha Pandey Pulkit Mishra


2/36

Se!i"i!ation

A se!i"i!ation is a re!ise statement o" a set o"re#uirements to $e satis"ied $y a material% rodu!t%system% or ser&i!e that indi!ates the ro!edures "or

determining 'hether ea!h o" the re#uirements issatis"ied(


3/36

Tyes o" Se!i"i!ation

Material Se!i"i!ation

Trim Se!i"i!ation

Measurement Se!i"i!ation

)it Se!i"i!ationStyle Se!i"i!ation

Pa!kaging Se!i"i!ation

Presentation Se!i"i!ation


4/36

PEPE


5/36

PEPE

Pee *eans +ondon 'as laun!hed in India in ,.(The $rand !urrently en/oys a market share o" morethan 012(

Pee *eans +ondon mer!handise is a&aila$le through,03 stand-alone stores a!ross the !ountry% ,33 luslarge "ormat store lo!ations and ,133 multi-$rand

remium outlets(


6/36

PEPE

O'ner4 Pee *eans 5India6 +td

Pri!e Range4 Rs 0733-1333

*eans sour!ed "rom Maharashtra% distri$uteda!ross 71 stores in Andhra Pradesh

8eekly sto!k arri&als% 93 ie!es er !arton%tyi!ally( All si:es% di""erent !artons er style(

Manu"a!tured in Ar&ind Mills% Bangalore)its4 Regular% Boot Cut% Straight


7/36

8AS;CARE +ABE+

8ash Searately% Inside Out% Do Not Dry Clean

Material4 Cotton-+y!ra


8/36


9/36

TA? IN)ORMATION

Month and year o" manu"a!ture4 ,,@,,

Pla!e o" manu"a!ture

Email id% Toll "ree hone num$er% address "or

!ustomer !omlaints=Slu$ Blue> shade name

8aist% leg measurements

Pri!eBar!ode


10/36


11/36

PEOP+E>S OPINION

More suited "or eole 'ith $road his(

So"t )a$ri!% !on&enient "or hot !ountries and

!om"orta$le% 'ell "itted 'ear(


12/36

+EIS

+e&is entered the Indian Market in ,7-1% 'ith theoening o" their "irst store in Bangalore in ,1(


13/36

+EIS STRASS

O'ner4 +e&i Strauss 5India6 Pri&ate +td

Pri!e Range4 Rs 01-333

Sto!k arri&es e&ery 0-9 days% a!!ording to sales

reorts and trends(9-< !artons% ,< ie!es er !arton tyi!ally( I" 0

!artons only% 9 ie!es in ea!h% di""erent si:es(


14/36

Se!i"i!ations "or the store dislay are!ommuni!ated% $ut garment dislay goes $y the

store managers> $est /udgment

+egs4 Regular Straight% Slim Straight% Slim Boot%Skinny


15/36

8AS;CARE +ABE+

.2 !otton 02 ly!ra

Ma!hine@;and 'ash

No !hlorine $lea!h

Iron at medium settingsDry Cleaning ossi$le

Colour 'ill $leed% 'ash and dry searately


16/36

TA? IN)ORMATION

Date o" a!kaging4 May 03,0

Si:e4 90 'aist 97 length

Toll )ree Num$er% Email ID% Address "or !ustomer

!omlaintsPri!e


17/36


18/36

CRE ID

A ne' line o" !ustom "it /eans% +e&is Cur&e ID% $asedon a re&olutionary "it system that "o!uses on shae%not si:e( +e&is designers ha&e !ra"ted this to "it the!ur&e o" a 'omans $ody a"ter an ehausti&e study o"

$ody s!ans o" o&er 3%333 'omen(

It "ollo's a ne' aroa!h to measuring a 'omans

$ody( +e&is identi"ied three distin!t $ody tyes thata!!ount "or .32 o" 'omens shaes uni&ersally(


19/36

The three +e&is( Cur&e ID "its are $ased on these

uni&ersal $ody tyes and in!lude4 Slight Cur&e "orstraight "igures% Demi Cur&e designed to "it e&enroortions and Bold Cur&e designed to honourgenuine !ur&es(


20/36

PEOP+ES OPINION

More suited "or eole 'ill slimmer silhouettes

Poular Cuts% Bright hues4 !ati&ate youngsters(


21/36

8RAN?+ER


22/36

8RAN?+ER

O'ner4 ) Ar&ind Brands

Pri!e Range4 Rs 071-9,1

Sour!ed "rom4 Bangalore

Monthly sto!k arri&es% 03 !artons tyi!ally% 01ie!es% di""erent si:es

No details "or garment dislay% store managers>de!ision

)its A&aila$le4 Skinny% Slim Straight% Boot!ut%Com"ort% Slim% Regular


23/36

TA? IN)ORMATION

Si:e4 90 'aist 97 length

Style Code

+o' rise% slim "it% narro' leg

=Dark Tone>% Stret!h Address o" manu"a!ture


24/36


25/36

PEOP+ES OPINION

8rangler /eans are mostly made out o" hea&y denim"a$ri!s making them outstanding 'ork 'ear(

They are more suita$le "or eole 'ho are hysi!ally

highly a!ti&e% and athleti!(

No'adays the trademark manu"a!tures a line o" !lothes"or hunters and sortsmen !alled FPro?earG( A F8G letter

em$roidered on the $a!k o!kets has $e!ome one o" themost re!ogni:a$le sym$ols in the 'orld( 8ranglerem$odies the sirit o" elorers and ioneers(


26/36

+EE


27/36

+EE

O'ner4 ) Ar&ind Brands

Pri!e4 Rs ,-97

Stale Denims@)ashion Denims

Stale Denims4 Sto!k arri&es on $ooking% as erre#uirement% 'ithin 'eeks@days

)ashion Denims4 arri&e e&ery months

Manu"a!tured in Bangalore% Shell Aarels !urrently Se!i"i!ations sent "or theme@!olor@season 'ise

garment arrangement in store(


28/36

8AS;CARE +ABE+

8ash searately in 'arm 'ater

Turn inside out $e"ore 'ashing and drying

Do not $lea!h

I" ma!hine 'ash% then tum$le dry se 'arm iron


29/36

TA? IN)ORMATION

Si:e4 'aist 90% length 97

Pri!e

Style Code

Manu"a!turing Address


30/36


31/36

PEOP+ES OPINION

ery sti"" denims generally% not so"tened e!essi&ely

ery loud% rinted% interesting in-o!ket materials


32/36


The "ollo'ing measurement standards 'erere!orded and "ound to $e "ollo'ed $y all the "our

$rands H Men>s 8ear H


33/36


8omen>s 'ear


34/36

Trims Se!i"i!ation

+ee% +e&i and 8rangler are !olla$orati&e mem$ers o"TRIMS est( ,< 5Trims "or *eans6% as an e""ort toensure #uality trims in their rodu!ts(

Pee "o!uses e!essi&ely on !hains and $elts on the"ashiona$le


35/36

Presentation Se!i"i!ation

Pee and 8rangler used asome'hat similararrangements "orresentation o" theirrodu!ts% ma/orly using

mane#uins and $asi! ra!kssta!ked 'ith "olded /eans(

+e&i and +ee% ho'e&er%"o!ussed more on the

&isual mer!handi:ingase!ts and used di""erentros and "olding methodsto in!rease !ro'd aeal(


36/36

T;AN JOK

denim assqc

Documents