DEMYSTIFYINGSEO

By: Lisa W Boyle

WWW.PARADIGMSHIFTSEO.COM

Tips On How to GetYour Website Found

Online

&

Lisa W Boyle

SEO Consultant & Internet Marketing StrategistFounder/Owner of Paradigm Shift SEOHera Hub SEO GuruOver 20 years of sales & marketing experienceSpecialize:Search Engine OptimizationTraffic Generation Content Marketing

What I Going To Cover:

SECTION A

SECTION CSECTION B

OVERLAP

What SEO IsWhy It's ImportantDispel Common SEO MythsTips & Strategies

Is a two step process that :Improves a website's searchengine visibilityExpand your reachIncreases targeted trafficIncreases leads generation

ON PAGE SEOWebsite ContentTitle TagMeta descriptionsAlt descriptions

On page SEO tells the search engines what a site isabout and where to place it in the searches.

OFF PAGE SEO(SEO PROMOTION)

Incoming Links from otherwebsitesGoal is to get high qualitywebsite backlinks.

Why SEO ?

93% of all buying decision start online97% of all consumers search online for a local business,product or services75% of users never scroll past the 1st page70% - 80% of users scroll past paid adsSearch leads have a higher close rate ( 14.6%) vsOutbound leads (1.7%)

THE NEW SEO MINDSET

Don't Chase the SerpsShift from rankings to traffic generationMaximize what you have i.e. social mediapages keyword optimized, google businesspageNot a one and form of marketingLong term strategy

SEO IS NOT A SPRINTIT'S A

MARATHON

4SEO MYTHS BUSTED

MYTHBUSTERSSTYLE

1MYTH: SEO IS DEAD

BUSTED: As long there are search engines therewill always be SEO.

Though the practices of the past may be dead, SEO isstill very much alive and is now more than ever critical

to increasing a websites visibility.

2MYTH: SEO IS CHEAP

BUSTED: SEO USED to be cheap

Due to the creation of Penguin and Panda, as well as thefrequent updates, SEO now requires a specialized skill set. It

now takes a great deal of time, effort and skill to get good SEOresults.

3MYTH: BACKLINKS ARE MOREIMPORTANT THAN CONTENT

BUSTED: Good SEO startswith quality content

Building massive backlinks to awebsite may have worked

pre-Penguin, but it’s no longer aviable link building strategy. All

effective SEO strategies startwith high quality content that is

relevant to the targetedkeywords.

4MYTH: KEYWORDS DON’T MATTERBUSTED: The search engines still run on keywords

Though it is true that Google is no longer matching the keywords that a usertypes into the search engine to the keywords that are on a website, it is nowtrying to understand the intent behind the keywords that user’s type in thesearch engine so it can match that intent to relevant, high-quality content.

TIPS

Quality Content

Keyword ResearchMust be OriginalRelevant to the Targeted KeywordAvoid Thin Content (300-500 words)Main Keyword should be in the pagetitle, first and last sentence.

CONTENT SYNDICATIONIncrease readership, targeted traffic and leads

Connect with influencers, publishers

and collaborators

Builds links to your blog

Content aggregators Bizsugar and

GrowthHackers

Linkedin and Medium

Social Booking Reddit and Stumbleupon

MOBILE FRIENDLY WEBSITE61% of total web traffic comes from mobile devices4 out 5 consumers conduct local searches on a mobile device50% of mobile search users visits the business within 24hours67% of fortune 100 websites are not mobile friendlyhttps://www.google.com/webmasters/tools/mobile-friendly/

"Let's Put Our Cities The Map"Google Small Business InitiativeAimed at helping small business to get foundonlinehttps://www.gybo.com/city/state

SEO & Internet Marketing Resources

Put our cities on the map: https://www.gybo.comMobile test: https://www.google.com/webmasters/tools/mobile-friendly/Blog: paradigmshiftseo.com/blogLinkedin: linkedin.com/in/lisawboyleFB: facebook.com/paradigmshiftseoTwitter: twitter.com/paradigmseoFree SEO Guru hours on the 2nd & 4th Friday Free SEO consultationEmail: lwboyle@paradigmshiftseoPhone: 760-675-5332

DISCOUNT CODE HH1($157 per workshop)