demystifiing social media analytics
TRANSCRIPT
![Page 1: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/1.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 2: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/2.jpg)
![Page 3: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/3.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 4: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/4.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 5: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/5.jpg)
![Page 6: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/6.jpg)
#SMX #23B | @Portent | @SaraLingafelter
Business Goals
Metrics
Tactics
![Page 7: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/7.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 8: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/8.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 9: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/9.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 10: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/10.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 11: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/11.jpg)
#SMX #23B | @Portent | @SaraLingafelter
http://bit.ly/17i0vKg
http://bit.ly/17FuYz7
![Page 12: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/12.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 13: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/13.jpg)
![Page 14: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/14.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 15: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/15.jpg)
( Modified from a recap slide from Avinash Kaushik at Mozcon 2013 )
#SMX #23B | @Portent | @SaraLingafelter
![Page 16: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/16.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 17: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/17.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 18: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/18.jpg)
• New website visitorsNew customer
acquisition
• Track visitor loyalty & visitor recencyIncreased
customer retention
• Track share of voice / conversationGain against your
competition
• Survey!Brand awareness*
#SMX #23B | @Portent | @SaraLingafelter
![Page 19: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/19.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 20: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/20.jpg)
Creepy Cool
#SMX #23B | @Portent | @SaraLingafelter
![Page 21: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/21.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 22: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/22.jpg)
Even Cooler
#SMX #23B | @Portent | @SaraLingafelter
![Page 23: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/23.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 24: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/24.jpg)
#SMX #23B | @Portent | @SaraLingafelter
![Page 25: Demystifiing Social Media Analytics](https://reader030.vdocuments.us/reader030/viewer/2022020218/55a5a7271a28ab4f398b45ee/html5/thumbnails/25.jpg)