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Page 1: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

D E M O G R A P H I C S

Page 2: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

For further product information please click one of the headings below:

Age and Gender Expectant Mothers

Cat Owners

Couples

Dog Owners

Employed

Retired

Singles

Smallholdings

Unemployed

Parents

Page 3: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

A G E A N D G E N D E R

D E M O G R A P H I C S

Page 4: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

Designed to help you connect to more potential customers, GoTarget Demographics: Age and Gender offers intelligent targeting to help you find in-market prospects, matching your chosen demographic profile who are actively interested in your products.

GoTarget enables you to connect and engage directly with potential customers and showcase your message in front of the right prospects, at the right time and in the right place.

AWARENESS

CONSIDERATION

Awareness and consideration: It’s all about prospects

We display your message to prospects at the awareness and consideration stages of the purchase funnel.

Prospects interested in your products

A broad-reach targeted approach allowing us to influence consumer choice, thus maximising opportunity for reach whilst minimising wastage. Build your brand’s equity amongst your customer base.

Display advertising creates brand awareness among prospects, growing your pool of potential customers. We help you reach prospects at large scale, displaying your organisation to people who do not know you.

GOTARGET

Prospects actively looking for your products

We place your ads in front of prospects that are reading and researching into your products and related content. This allows you to target prospects that are in-market with highly relevant advertising messages.

We create touch points between prospects and your brand. These touch points establish a connection with your brand, they build your brand’s recall among prospects in market and helps influence their purchasing decisions.

Page 5: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

Key demographic profilesWe segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful and relevant targeted display.

Males Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-54 Aged 55-64 Aged 65+

Females Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-54 Aged 55-64 Aged 65+

Ages 18-24 25-34 35-44 45-54 55-64 65+

Page 6: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of the right audience; reaching new and in-market prospects

Specific age and/or gender

Want your products or services

Live in the county

Page 7: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

TARGETING PROSPECTS WITH A POTENTIAL NEED FOR YOUR PRODUCTS AND RELATED SERVICES

TARGETING PROSPECTS AT COUNTY LEVEL

REACHING PROSPECTS WHO ARE ACTIVELY SEARCHING FOR YOUR SERVICES ONLINE

REACHING PROSPECTS AS THEY VIEW CONTENT RELEVANT TO YOUR SERVICES

Making sure your ads are seen by prospects who are potentially interested in your services

Prospects reveal what they are interested in by the sites that they visit, the product pages that they visit and the responses given to specially formulated quizzes. We use this information to build a picture of your potential customer base.

Making sure your ads are seen by prospects that live in your chosen area.

Using our collected data, we identify potential customers at county and city/town level, ensuring that you target prospects inhabiting your chosen geography.

Placing your ads in front of prospects who want your services and are in-market now

As prospects perform searches and consume content across the web, we collect data associated with those searches. Based on the keywords, we showcase your ads to those who have performed relevant searches. We will build and optimise the keyword list in collaboration with you to ensure audience optimisation on a bespoke level.

Putting your message in front of prospects at the right time

As prospects browse the web, consuming content; we collect data associated with that content. Based on the keywords and/or the categories of the content searched for, we will showcase your ads to those who are already engaging with relevant topics, based on their online footprint.

Page 8: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
BrownS
Typewritten Text
Page 9: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of prospects who want you

Specific age and/or gender

Want your services

Wantyou

Live in the county

GoRetarget helps you convert newly acquired prospects into customers. Prospects may visit your store, drive past or visit your website – and fail to convert. GoRetarget helps you reach these prospects with messaging to help convert them.

Page 10: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

SITE RETARGETING

GEOFENCING

Reconnecting with those prospects who have already visited your site

We will retarget those prospects that have visited your website and left without taking any further action. Unfortunately, 97% of site visitors will leave without taking action. Therefore, we show them your ads on the majority of sites that they visit (including Facebook) as they browse the rest of the internet, thus reminding them of your brand and encouraging them to come back when they are ready to buy.

Reconnect with prospects after they have visited you

We will draw a specific geographical boundary (or multiple boundaries) around an area you define, called a geofence. We will target prospects within this area using specific ads within 15 seconds of them entering the fence and continue to do so for up to 30 days after they have left the geofence.

Page 11: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 12: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

C A T O W N E R S

D E M O G R A P H I C S

Page 13: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

Designed to help you connect to more potential customers, GoTarget Demographics: Cat Owners offers intelligent targeting to help you find in-market prospects who are actively interested in your products.

GoTarget enables you to connect and engage directly with potential customers and showcase your message in front of the right prospects, at the right time and in the right place.

AWARENESS

CONSIDERATION

Awareness and consideration: It’s all about prospects

We display your message to prospects at the awareness and consideration stages of the purchase funnel.

Cat owners interested in your products

A broad-reach targeted approach allowing us to influence consumer choice, thus maximising opportunity for reach whilst minimising wastage. Build your brand’s equity amongst your customer base.

Display advertising creates brand awareness among prospects, growing your pool of potential customers. We help you reach prospects at large scale, displaying your organisation to people who do not know you.

GOTARGET

Cat owners actively looking for your products

We place your ads in front of prospects that are reading and researching into your products and related content. This allows you to target prospects that are in-market with highly relevant advertising messages.

We create touch points between prospects and your brand. These touch points establish a connection with your brand, they build your brand’s recall among prospects in market and helps influence their purchasing decisions.

Page 14: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of the right audience; reaching new and in-market prospects

Cat owners

Want your products or services

Live in the county

Page 15: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

TARGETING PROSPECTS WITH A POTENTIAL NEED FOR YOUR PRODUCTS AND RELATED SERVICES

TARGETING PROSPECTS AT COUNTY LEVEL

REACHING PROSPECTS WHO ARE ACTIVELY SEARCHING FOR YOUR SERVICES ONLINE

REACHING PROSPECTS AS THEY VIEW CONTENT RELEVANT TO YOUR SERVICES

Making sure your ads are seen by prospects who are potentially interested in your services

Prospects reveal what they are interested in by the sites that they visit, the product pages that they visit and the responses given to specially formulated quizzes. We use this information to build a picture of your potential customer base.

Making sure your ads are seen by prospects that live in your chosen area.

Using our collected data, we identify potential customers at county and city/town level, ensuring that you target prospects inhabiting your chosen geography.

Placing your ads in front of prospects who want your services and are in-market now

As prospects perform searches and consume cat-related content across the web, we collect data associated with those searches. Based on the keywords, we showcase your ads to those who have performed relevant searches. We will build and optimise the keyword list in collaboration with you to ensure audience optimisation on a bespoke level.

Putting your message in front of prospects at the right time

As prospects browse the web, consuming cat-related content; we collect data associated with that content. Based on the keywords and/or the categories of the content searched for, we will showcase your ads to those who are already engaging with relevant topics, based on their online footprint.

Page 16: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 17: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of prospects who want you

Cat owners

Want your services

Wantyou

Live in the county

GoRetarget helps you convert newly acquired prospects into customers. Prospects may visit your store, drive past or visit your website – and fail to convert. GoRetarget helps you reach these prospects with messaging to help convert them.

Page 18: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

SITE RETARGETING

GEOFENCING

Reconnecting with those prospects who have already visited your site

We will retarget those prospects that have visited your website and left without taking any further action. Unfortunately, 97% of site visitors will leave without taking action. Therefore, we show them your ads on the majority of sites that they visit (including Facebook) as they browse the rest of the internet, thus reminding them of your brand and encouraging them to come back when they are ready to buy.

Reconnect with prospects after they have visited you

We will draw a specific geographical boundary (or multiple boundaries) around an area you define, called a geofence. We will target prospects within this area using specific ads within 15 seconds of them entering the fence and continue to do so for up to 30 days after they have left the geofence.

Page 19: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 20: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

C O U P L E S

D E M O G R A P H I C S

Page 21: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

Designed to help you connect to more potential customers, GoTarget Demographics: Couples offers intelligent targeting to help you find in-market prospects who are actively interested in your products.

GoTarget enables you to connect and engage directly with potential customers and showcase your message in front of the right prospects, at the right time and in the right place.

AWARENESS

CONSIDERATION

Awareness and consideration: It’s all about prospects

We display your message to prospects at the awareness and consideration stages of the purchase funnel.

Couples interested in your products

A broad-reach targeted approach allowing us to influence consumer choice, thus maximising opportunity for reach whilst minimising wastage. Build your brand’s equity amongst your customer base.

Display advertising creates brand awareness among prospects, growing your pool of potential customers. We help you reach prospects at large scale, displaying your organisation to people who do not know you.

GOTARGET

Couples actively looking for your products

We place your ads in front of prospects that are reading and researching into your products and related content. This allows you to target prospects that are in-market with highly relevant advertising messages.

We create touch points between prospects and your brand. These touch points establish a connection with your brand, they build your brand’s recall among prospects in market and helps influence their purchasing decisions.

Page 22: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of the right audience; reaching new and in-market prospects

Couples

Want your products or services

Live in the county

Page 23: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

TARGETING PROSPECTS WITH A POTENTIAL NEED FOR YOUR PRODUCTS AND RELATED SERVICES

TARGETING PROSPECTS AT COUNTY LEVEL

REACHING PROSPECTS WHO ARE ACTIVELY SEARCHING FOR YOUR SERVICES ONLINE

REACHING PROSPECTS AS THEY VIEW CONTENT RELEVANT TO YOUR SERVICES

Making sure your ads are seen by prospects who are potentially interested in your services

Prospects reveal what they are interested in by the sites that they visit, the product pages that they visit and the responses given to specially formulated quizzes. We use this information to build a picture of your potential customer base.

Making sure your ads are seen by prospects that live in your chosen area.

Using our collected data, we identify potential customers at county and city/town level, ensuring that you target prospects inhabiting your chosen geography.

Placing your ads in front of prospects who want your services and are in-market now

As prospects perform searches and consume content across the web, we collect data associated with those searches. Based on the keywords, we showcase your ads to those who have performed relevant searches. We will build and optimise the keyword list in collaboration with you to ensure audience optimisation on a bespoke level.

Putting your message in front of prospects at the right time

As prospects browse the web, consuming content; we collect data associated with that content. Based on the keywords and/or the categories of the content searched for, we will showcase your ads to those who are already engaging with relevant topics, based on their online footprint.

Page 24: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 25: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of prospects who want you

Couples

Want your services

Wantyou

Live in the county

GoRetarget helps you convert newly acquired prospects into customers. Prospects may visit your store, drive past or visit your website – and fail to convert. GoRetarget helps you reach these prospects with messaging to help convert them.

Page 26: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

SITE RETARGETING

GEOFENCING

Reconnecting with those prospects who have already visited your site

We will retarget those prospects that have visited your website and left without taking any further action. Unfortunately, 97% of site visitors will leave without taking action. Therefore, we show them your ads on the majority of sites that they visit (including Facebook) as they browse the rest of the internet, thus reminding them of your brand and encouraging them to come back when they are ready to buy.

Reconnect with prospects after they have visited you

We will draw a specific geographical boundary (or multiple boundaries) around an area you define, called a geofence. We will target prospects within this area using specific ads within 15 seconds of them entering the fence and continue to do so for up to 30 days after they have left the geofence.

Page 27: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 28: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

D O G O W N E R S

D E M O G R A P H I C S

Page 29: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

Designed to help you connect to more potential customers, GoTarget Demographics: Dog Owners offers intelligent targeting to help you find in-market prospects who are actively interested in your products.

GoTarget enables you to connect and engage directly with potential customers and showcase your message in front of the right prospects, at the right time and in the right place.

AWARENESS

CONSIDERATION

Awareness and consideration: It’s all about prospects

We display your message to prospects at the awareness and consideration stages of the purchase funnel.

Dog Owners interested in your products

A broad-reach targeted approach allowing us to influence consumer choice, thus maximising opportunity for reach whilst minimising wastage. Build your brand’s equity amongst your customer base.

Display advertising creates brand awareness among prospects, growing your pool of potential customers. We help you reach prospects at large scale, displaying your organisation to people who do not know you.

GOTARGET

Dog Owners actively looking for your products

We place your ads in front of prospects that are reading and researching into your products and related content. This allows you to target prospects that are in-market with highly relevant advertising messages.

We create touch points between prospects and your brand. These touch points establish a connection with your brand, they build your brand’s recall among prospects in market and helps influence their purchasing decisions.

Page 30: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of the right audience; reaching new and in-market prospects

Dog owners

Want your products or services

Live in the county

Page 31: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

TARGETING PROSPECTS WITH A POTENTIAL NEED FOR YOUR PRODUCTS AND RELATED SERVICES

TARGETING PROSPECTS AT COUNTY LEVEL

REACHING PROSPECTS WHO ARE ACTIVELY SEARCHING FOR YOUR SERVICES ONLINE

REACHING PROSPECTS AS THEY VIEW CONTENT RELEVANT TO YOUR SERVICES

Making sure your ads are seen by prospects who are potentially interested in your services

Prospects reveal what they are interested in by the sites that they visit, the product pages that they visit and the responses given to specially formulated quizzes. We use this information to build a picture of your potential customer base.

Making sure your ads are seen by prospects that live in your chosen area.

Using our collected data, we identify potential customers at county and city/town level, ensuring that you target prospects inhabiting your chosen geography.

Placing your ads in front of prospects who want your services and are in-market now

As prospects perform searches and consume dog-related content across the web, we collect data associated with those searches. Based on the keywords, we showcase your ads to those who have performed relevant searches. We will build and optimise the keyword list in collaboration with you to ensure audience optimisation on a bespoke level.

Putting your message in front of prospects at the right time

As prospects browse the web, consuming dog-related content; we collect data associated with that content. Based on the keywords and/or the categories of the content searched for, we will showcase your ads to those who are already engaging with relevant topics, based on their online footprint.

Page 32: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 33: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of prospects who want you

Dog owners

Want your services

Wantyou

Live in the county

GoRetarget helps you convert newly acquired prospects into customers. Prospects may visit your store, drive past or visit your website – and fail to convert. GoRetarget helps you reach these prospects with messaging to help convert them.

Page 34: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

SITE RETARGETING

GEOFENCING

Reconnecting with those prospects who have already visited your site

We will retarget those prospects that have visited your website and left without taking any further action. Unfortunately, 97% of site visitors will leave without taking action. Therefore, we show them your ads on the majority of sites that they visit (including Facebook) as they browse the rest of the internet, thus reminding them of your brand and encouraging them to come back when they are ready to buy.

Reconnect with prospects after they have visited you

We will draw a specific geographical boundary (or multiple boundaries) around an area you define, called a geofence. We will target prospects within this area using specific ads within 15 seconds of them entering the fence and continue to do so for up to 30 days after they have left the geofence.

Page 35: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 36: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

E M P L O Y E D

D E M O G R A P H I C S

Page 37: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

Designed to help you connect to more potential customers, GoTarget Demographics: Employed offers intelligent targeting to help you find in-market prospects who are actively interested in your products.

GoTarget enables you to connect and engage directly with potential customers and showcase your message in front of the right prospects, at the right time and in the right place.

AWARENESS

CONSIDERATION

Awareness and consideration: It’s all about prospects

We display your message to prospects at the awareness and consideration stages of the purchase funnel.

Employed prospects interested in your products

A broad-reach targeted approach allowing us to influence consumer choice, thus maximising opportunity for reach whilst minimising wastage. Build your brand’s equity amongst your customer base.

Display advertising creates brand awareness among prospects, growing your pool of potential customers. We help you reach prospects at large scale, displaying your organisation to people who do not know you.

GOTARGET

Employed prospects actively looking for your products

We place your ads in front of prospects that are reading and researching into your products and related content. This allows you to target prospects that are in-market with highly relevant advertising messages.

We create touch points between prospects and your brand. These touch points establish a connection with your brand, they build your brand’s recall among prospects in market and helps influence their purchasing decisions.

Page 38: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of the right audience; reaching new and in-market prospects

Employed prospects

Want your products or services

Live in the county

Page 39: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

TARGETING PROSPECTS WITH A POTENTIAL NEED FOR YOUR PRODUCTS AND RELATED SERVICES

TARGETING PROSPECTS AT COUNTY LEVEL

REACHING PROSPECTS WHO ARE ACTIVELY SEARCHING FOR YOUR SERVICES ONLINE

REACHING PROSPECTS AS THEY VIEW CONTENT RELEVANT TO YOUR SERVICES

Making sure your ads are seen by prospects who are potentially interested in your services

Prospects reveal what they are interested in by the sites that they visit, the product pages that they visit and the responses given to specially formulated quizzes. We use this information to build a picture of your potential customer base.

Making sure your ads are seen by prospects that live in your chosen area.

Using our collected data, we identify potential customers at county and city/town level, ensuring that you target prospects inhabiting your chosen geography.

Placing your ads in front of prospects who want your services and are in-market now

As prospects perform searches and consume content across the web, we collect data associated with those searches. Based on the keywords, we showcase your ads to those who have performed relevant searches. We will build and optimise the keyword list in collaboration with you to ensure audience optimisation on a bespoke level.

Putting your message in front of prospects at the right time

As prospects browse the web, consuming content; we collect data associated with that content. Based on the keywords and/or the categories of the content searched for, we will showcase your ads to those who are already engaging with relevant topics, based on their online footprint.

Page 40: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
BrownS
Typewritten Text
Page 41: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of prospects who want you

Employed prospects

Want your services

Wantyou

Live in the county

GoRetarget helps you convert newly acquired prospects into customers. Prospects may visit your store, drive past or visit your website – and fail to convert. GoRetarget helps you reach these prospects with messaging to help convert them.

Page 42: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

SITE RETARGETING

GEOFENCING

Reconnecting with those prospects who have already visited your site

We will retarget those prospects that have visited your website and left without taking any further action. Unfortunately, 97% of site visitors will leave without taking action. Therefore, we show them your ads on the majority of sites that they visit (including Facebook) as they browse the rest of the internet, thus reminding them of your brand and encouraging them to come back when they are ready to buy.

Reconnect with prospects after they have visited you

We will draw a specific geographical boundary (or multiple boundaries) around an area you define, called a geofence. We will target prospects within this area using specific ads within 15 seconds of them entering the fence and continue to do so for up to 30 days after they have left the geofence.

Page 43: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 44: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

R E T I R E D

D E M O G R A P H I C S

Page 45: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

Designed to help you connect to more potential customers, GoTarget Demographics: Retired offers intelligent targeting to help you find in-market prospects who are actively interested in your products.

GoTarget enables you to connect and engage directly with potential customers and showcase your message in front of the right prospects, at the right time and in the right place.

AWARENESS

CONSIDERATION

Awareness and consideration: It’s all about prospects

We display your message to prospects at the awareness and consideration stages of the purchase funnel.

Retired prospects interested in your products

A broad-reach targeted approach allowing us to influence consumer choice, thus maximising opportunity for reach whilst minimising wastage. Build your brand’s equity amongst your customer base.

Display advertising creates brand awareness among prospects, growing your pool of potential customers. We help you reach prospects at large scale, displaying your organisation to people who do not know you.

GOTARGET

Retired prospects actively looking for your products

We place your ads in front of prospects that are reading and researching into your products and related content. This allows you to target prospects that are in-market with highly relevant advertising messages.

We create touch points between prospects and your brand. These touch points establish a connection with your brand, they build your brand’s recall among prospects in market and helps influence their purchasing decisions.

Page 46: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of the right audience; reaching new and in-market prospects

Retired prospects

Want your products or services

Live in the county

Page 47: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

TARGETING PROSPECTS WITH A POTENTIAL NEED FOR YOUR PRODUCTS AND RELATED SERVICES

TARGETING PROSPECTS AT COUNTY LEVEL

REACHING PROSPECTS WHO ARE ACTIVELY SEARCHING FOR YOUR SERVICES ONLINE

REACHING PROSPECTS AS THEY VIEW CONTENT RELEVANT TO YOUR SERVICES

Making sure your ads are seen by prospects who are potentially interested in your services

Prospects reveal what they are interested in by the sites that they visit, the product pages that they visit and the responses given to specially formulated quizzes. We use this information to build a picture of your potential customer base.

Making sure your ads are seen by prospects that live in your chosen area.

Using our collected data, we identify potential customers at county and city/town level, ensuring that you target prospects inhabiting your chosen geography.

Placing your ads in front of prospects who want your services and are in-market now

As prospects perform searches and consume content across the web, we collect data associated with those searches. Based on the keywords, we showcase your ads to those who have performed relevant searches. We will build and optimise the keyword list in collaboration with you to ensure audience optimisation on a bespoke level.

Putting your message in front of prospects at the right time

As prospects browse the web, consuming content; we collect data associated with that content. Based on the keywords and/or the categories of the content searched for, we will showcase your ads to those who are already engaging with relevant topics, based on their online footprint.

Page 48: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 49: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of prospects who want you

Retired prospects

Want your services

Wantyou

Live in the county

GoRetarget helps you convert newly acquired prospects into customers. Prospects may visit your store, drive past or visit your website – and fail to convert. GoRetarget helps you reach these prospects with messaging to help convert them.

Page 50: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

SITE RETARGETING

GEOFENCING

Reconnecting with those prospects who have already visited your site

We will retarget those prospects that have visited your website and left without taking any further action. Unfortunately, 97% of site visitors will leave without taking action. Therefore, we show them your ads on the majority of sites that they visit (including Facebook) as they browse the rest of the internet, thus reminding them of your brand and encouraging them to come back when they are ready to buy.

Reconnect with prospects after they have visited you

We will draw a specific geographical boundary (or multiple boundaries) around an area you define, called a geofence. We will target prospects within this area using specific ads within 15 seconds of them entering the fence and continue to do so for up to 30 days after they have left the geofence.

Page 51: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 52: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

S I N G L E S

D E M O G R A P H I C S

Page 53: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

Designed to help you connect to more potential customers, GoTarget Demographics: Singles offers intelligent targeting to help you find in-market prospects who are actively interested in your products.

GoTarget enables you to connect and engage directly with potential customers and showcase your message in front of the right prospects, at the right time and in the right place.

AWARENESS

CONSIDERATION

Awareness and consideration: It’s all about prospects

We display your message to prospects at the awareness and consideration stages of the purchase funnel.

Single prospects interested in your products

A broad-reach targeted approach allowing us to influence consumer choice, thus maximising opportunity for reach whilst minimising wastage. Build your brand’s equity amongst your customer base.

Display advertising creates brand awareness among prospects, growing your pool of potential customers. We help you reach prospects at large scale, displaying your organisation to people who do not know you.

GOTARGET

Single prospects actively looking for your products

We place your ads in front of prospects that are reading and researching into your products and related content. This allows you to target prospects that are in-market with highly relevant advertising messages.

We create touch points between prospects and your brand. These touch points establish a connection with your brand, they build your brand’s recall among prospects in market and helps influence their purchasing decisions.

Page 54: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of the right audience; reaching new and in-market prospects

Singles

Want your products or services

Live in the county

Page 55: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

TARGETING PROSPECTS WITH A POTENTIAL NEED FOR YOUR PRODUCTS AND RELATED SERVICES

TARGETING PROSPECTS AT COUNTY LEVEL

REACHING PROSPECTS WHO ARE ACTIVELY SEARCHING FOR YOUR SERVICES ONLINE

REACHING PROSPECTS AS THEY VIEW CONTENT RELEVANT TO YOUR SERVICES

Making sure your ads are seen by prospects who are potentially interested in your services

Prospects reveal what they are interested in by the sites that they visit, the product pages that they visit and the responses given to specially formulated quizzes. We use this information to build a picture of your potential customer base.

Making sure your ads are seen by prospects that live in your chosen area.

Using our collected data, we identify potential customers at county and city/town level, ensuring that you target prospects inhabiting your chosen geography.

Placing your ads in front of prospects who want your services and are in-market now

As prospects perform searches and consume content across the web, we collect data associated with those searches. Based on the keywords, we showcase your ads to those who have performed relevant searches. We will build and optimise the keyword list in collaboration with you to ensure audience optimisation on a bespoke level.

Putting your message in front of prospects at the right time

As prospects browse the web, consuming content; we collect data associated with that content. Based on the keywords and/or the categories of the content searched for, we will showcase your ads to those who are already engaging with relevant topics, based on their online footprint.

Page 56: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 57: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of prospects who want you

Singles

Want your services

Wantyou

Live in the county

GoRetarget helps you convert newly acquired prospects into customers. Prospects may visit your store, drive past or visit your website – and fail to convert. GoRetarget helps you reach these prospects with messaging to help convert them.

Page 58: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

SITE RETARGETING

GEOFENCING

Reconnecting with those prospects who have already visited your site

We will retarget those prospects that have visited your website and left without taking any further action. Unfortunately, 97% of site visitors will leave without taking action. Therefore, we show them your ads on the majority of sites that they visit (including Facebook) as they browse the rest of the internet, thus reminding them of your brand and encouraging them to come back when they are ready to buy.

Reconnect with prospects after they have visited you

We will draw a specific geographical boundary (or multiple boundaries) around an area you define, called a geofence. We will target prospects within this area using specific ads within 15 seconds of them entering the fence and continue to do so for up to 30 days after they have left the geofence.

Page 59: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 60: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

S M A L L H O L D I N G S

D E M O G R A P H I C S

Page 61: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

Designed to help you connect to more potential customers, GoTarget Demographics: Smallholdings offers intelligent targeting to help you find in-market prospects who are actively interested in your products.

GoTarget enables you to connect and engage directly with potential customers and showcase your message in front of the right prospects, at the right time and in the right place.

AWARENESS

CONSIDERATION

Awareness and consideration: It’s all about prospects

We display your message to prospects at the awareness and consideration stages of the purchase funnel.

Owners of smallholdings interested in your products

A broad-reach targeted approach allowing us to influence consumer choice, thus maximising opportunity for reach whilst minimising wastage. Build your brand’s equity amongst your customer base.

Display advertising creates brand awareness among prospects, growing your pool of potential customers. We help you reach prospects at large scale, displaying your organisation to people who do not know you.

GOTARGET

Owners of smallholdings actively looking for your products

We place your ads in front of prospects that are reading and researching into your products and related content. This allows you to target prospects that are in-market with highly relevant advertising messages.

We create touch points between prospects and your brand. These touch points establish a connection with your brand, they build your brand’s recall among prospects in market and helps influence their purchasing decisions.

Page 62: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of the right audience; reaching new and in-market prospects

Owners of smallholdings

Want your products or services

Live in the county

Page 63: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

TARGETING PROSPECTS WITH A POTENTIAL NEED FOR YOUR PRODUCTS AND RELATED SERVICES

TARGETING PROSPECTS AT COUNTY LEVEL

REACHING PROSPECTS WHO ARE ACTIVELY SEARCHING FOR YOUR SERVICES ONLINE

REACHING PROSPECTS AS THEY VIEW CONTENT RELEVANT TO YOUR SERVICES

Making sure your ads are seen by prospects who are potentially interested in your services

Prospects reveal what they are interested in by the sites that they visit, the product pages that they visit and the responses given to specially formulated quizzes. We use this information to build a picture of your potential customer base.

Making sure your ads are seen by prospects that live in your chosen area.

Using our collected data, we identify potential customers at county and city/town level, ensuring that you target prospects inhabiting your chosen geography.

Placing your ads in front of prospects who want your services and are in-market now

As prospects perform searches and consume smallholding-related content across the web, we collect data associated with those searches. Based on the keywords, we showcase your ads to those who have performed relevant searches. We will build and optimise the keyword list in collaboration with you to ensure audience optimisation on a bespoke level.

Putting your message in front of prospects at the right time

As prospects browse the web, consuming smallholding-related content; we collect data associated with that content. Based on the keywords and/or the categories of the content searched for, we will showcase your ads to those who are already engaging with relevant topics, based on their online footprint.

Page 64: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 65: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of prospects who want you

Owners of smallholdings

Want your services

Wantyou

Live in the county

GoRetarget helps you convert newly acquired prospects into customers. Prospects may visit your store, drive past or visit your website – and fail to convert. GoRetarget helps you reach these prospects with messaging to help convert them.

Page 66: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

SITE RETARGETING

GEOFENCING

Reconnecting with those prospects who have already visited your site

We will retarget those prospects that have visited your website and left without taking any further action. Unfortunately, 97% of site visitors will leave without taking action. Therefore, we show them your ads on the majority of sites that they visit (including Facebook) as they browse the rest of the internet, thus reminding them of your brand and encouraging them to come back when they are ready to buy.

Reconnect with prospects after they have visited you

We will draw a specific geographical boundary (or multiple boundaries) around an area you define, called a geofence. We will target prospects within this area using specific ads within 15 seconds of them entering the fence and continue to do so for up to 30 days after they have left the geofence.

Page 67: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 68: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

U N E M P L O Y E D

D E M O G R A P H I C S

Page 69: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

Designed to help you connect to more potential customers, GoTarget Demographics: Unemployed offers intelligent targeting to help you find in-market prospects who are actively interested in your products.

GoTarget enables you to connect and engage directly with potential customers and showcase your message in front of the right prospects, at the right time and in the right place.

AWARENESS

CONSIDERATION

Awareness and consideration: It’s all about prospects

We display your message to prospects at the awareness and consideration stages of the purchase funnel.

Unemployed prospects interested in your products

A broad-reach targeted approach allowing us to influence consumer choice, thus maximising opportunity for reach whilst minimising wastage. Build your brand’s equity amongst your customer base.

Display advertising creates brand awareness among prospects, growing your pool of potential customers. We help you reach prospects at large scale, displaying your organisation to people who do not know you.

GOTARGET

Unemployed prospects actively looking for your products

We place your ads in front of prospects that are reading and researching into your products and related content. This allows you to target prospects that are in-market with highly relevant advertising messages.

We create touch points between prospects and your brand. These touch points establish a connection with your brand, they build your brand’s recall among prospects in market and helps influence their purchasing decisions.

Page 70: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of the right audience; reaching new and in-market prospects

Unemployed prospects

Want your products or services

Live in the county

Page 71: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

TARGETING PROSPECTS WITH A POTENTIAL NEED FOR YOUR PRODUCTS AND RELATED SERVICES

TARGETING PROSPECTS AT COUNTY LEVEL

REACHING PROSPECTS WHO ARE ACTIVELY SEARCHING FOR YOUR SERVICES ONLINE

REACHING PROSPECTS AS THEY VIEW CONTENT RELEVANT TO YOUR SERVICES

Making sure your ads are seen by prospects who are potentially interested in your services

Prospects reveal what they are interested in by the sites that they visit, the product pages that they visit and the responses given to specially formulated quizzes. We use this information to build a picture of your potential customer base.

Making sure your ads are seen by prospects that live in your chosen area.

Using our collected data, we identify potential customers at county and city/town level, ensuring that you target prospects inhabiting your chosen geography.

Placing your ads in front of prospects who want your services and are in-market now

As prospects perform searches and consume content across the web, we collect data associated with those searches. Based on the keywords, we showcase your ads to those who have performed relevant searches. We will build and optimise the keyword list in collaboration with you to ensure audience optimisation on a bespoke level.

Putting your message in front of prospects at the right time

As prospects browse the web, consuming content; we collect data associated with that content. Based on the keywords and/or the categories of the content searched for, we will showcase your ads to those who are already engaging with relevant topics, based on their online footprint.

Page 72: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
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Page 73: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of prospects who want you

Unemployed prospects

Want your services

Wantyou

Live in the county

GoRetarget helps you convert newly acquired prospects into customers. Prospects may visit your store, drive past or visit your website – and fail to convert. GoRetarget helps you reach these prospects with messaging to help convert them.

Page 74: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

SITE RETARGETING

GEOFENCING

Reconnecting with those prospects who have already visited your site

We will retarget those prospects that have visited your website and left without taking any further action. Unfortunately, 97% of site visitors will leave without taking action. Therefore, we show them your ads on the majority of sites that they visit (including Facebook) as they browse the rest of the internet, thus reminding them of your brand and encouraging them to come back when they are ready to buy.

Reconnect with prospects after they have visited you

We will draw a specific geographical boundary (or multiple boundaries) around an area you define, called a geofence. We will target prospects within this area using specific ads within 15 seconds of them entering the fence and continue to do so for up to 30 days after they have left the geofence.

Page 75: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 76: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

P A R E N T S

D E M O G R A P H I C S

Page 77: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

Designed to help you connect to more potential customers, GoTarget Demographics: Parents offers intelligent targeting to help you find prospects that are parents interested in parenting related products and services.

GoTarget enables you to connect and engage directly with potential customers and showcase your message in front of the right prospects, at the right time and in the right place.

AWARENESS

CONSIDERATION

Awareness and consideration: It’s all about prospects

We display your message to prospects at the awareness and consideration stages of the purchase funnel.

Prospects interested in parenting-related products and services

A broad-reach targeted approach allowing us to influence consumer choice, thus maximising opportunity for reach whilst minimising wastage. Build your brand’s equity amongst your customer base.

Display advertising creates brand awareness among prospects, growing your pool of potential customers. We help you reach prospects at large scale, displaying your organisation to people who do not know you.

GOTARGET

Prospects actively looking into parenting-related products and services.

We place your ads in front of prospects that are reading and researching into parenting and related content. This allows you to target prospects that are in-market with highly relevant advertising messages.

We create touch points between prospects and your brand. These touch points establish a connection with your brand, they build your brand’s recall among prospects in market and helps influence their purchasing decisions.

Page 78: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of the right audience; reaching new and in-market prospects

Interested in parenting-related products and services

Want your products or services

Live in the county

Page 79: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

TARGETING PROSPECTS WITH A POTENTIAL NEED FOR PARENTING-RELATED PRODUCTS AND SERVICES

TARGETING PROSPECTS AT COUNTY LEVEL

REACHING PROSPECTS WHO ARE ACTIVELY SEARCHING FOR YOUR SERVICES ONLINE

REACHING PROSPECTS AS THEY VIEW CONTENT RELEVANT TO YOUR SERVICES

Making sure your ads are seen by prospects who are potentially interested in your products

Prospects reveal what they are interested in by the sites that they visit, the product pages that they visit and the responses given to specially formulated quizzes. We use this information to build a picture of your potential customer base.

Making sure your ads are seen by prospects that live in your chosen area.

Using our collected data, we identify potential customers at county and city/town level, ensuring that you target prospects inhabiting your chosen geography.

Placing your ads in front of prospects who want your services and are in-market now

As prospects perform searches and consume parenting-related content across the web, we collect data associated with those searches. Based on the keywords, we showcase your ads to those who have performed relevant searches. We will build and optimise the keyword list in collaboration with you to ensure audience optimisation on a bespoke level.

Putting your message in front of prospects at the right time

As prospects browse the web, consuming parenting-related content; we collect data associated with that content. Based on the keywords and/or the categories of the content searched for, we will showcase your ads to those who are already engaging with relevant topics, based on their online footprint.

Page 80: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 81: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of prospects who want you

Interested in parenting-related products and services

Want your services

Wantyou

Live in the county

GoRetarget helps you convert newly acquired prospects into customers. Prospects may visit your store, drive past or visit your website – and fail to convert. GoRetarget helps you reach these prospects with messaging to help convert them.

Page 82: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

SITE RETARGETING

GEOFENCING

Reconnecting with those prospects who have already visited your site

We will retarget those prospects that have visited your website and left without taking any further action. Unfortunately, 97% of site visitors will leave without taking action. Therefore, we show them your ads on the majority of sites that they visit (including Facebook) as they browse the rest of the internet, thus reminding them of your brand and encouraging them to come back when they are ready to buy.

Reconnect with prospects after they have visited you

We will draw a specific geographical boundary (or multiple boundaries) around an area you define, called a geofence. We will target prospects within this area using specific ads within 15 seconds of them entering the fence and continue to do so for up to 30 days after they have left the geofence.

Page 83: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 84: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

E X P E C T A N T M O T H E R S

D E M O G R A P H I C S

Page 85: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

Designed to help you connect to more potential customers, GoTarget Demographics: Expectant Mothers offers intelligent targeting to help you find in-market prospects who are actively interested in various types of baby related products, be it nursery furniture, pushchairs, cots or the many other relevant products.

GoTarget enables you to connect and engage directly with potential customers and showcase your message in front of the right prospects, at the right time and in the right place.

AWARENESS

CONSIDERATION

Awareness and consideration: It’s all about prospects

We display your message to prospects at the awareness and consideration stages of the purchase funnel.

Expectant mothers interested in your products and services

A broad-reach targeted approach allowing us to influence consumer choice, thus maximising opportunity for reach whilst minimising wastage. Build your brand’s equity amongst your customer base.

Display advertising creates brand awareness among prospects, growing your pool of potential customers. We help you reach prospects at large scale, displaying your organisation to people who do not know you.

GOTARGET

Expectant mothers actively looking for your products and services

We place your ads in front of prospects that are reading and researching into baby related equipment and related content. This allows you to target prospects that are in-market with highly relevant advertising messages.

We create touch points between prospects and your brand. These touch points establish a connection with your brand, they build your brand’s recall among prospects in market and helps influence their purchasing decisions.

Page 86: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of the right audience; reaching new and in-market prospects

Expectant mothers interestedin baby related products

Want your products or services

Live in the county

Page 87: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

TARGETING EXPECTANT MOTHERS WITH A POTENTIAL NEED FOR BABY-RELATED PRODUCTS

TARGETING PROSPECTS AT COUNTY LEVEL

REACHING PROSPECTS WHO ARE ACTIVELY SEARCHING FOR YOUR SERVICES ONLINE

REACHING PROSPECTS AS THEY VIEW CONTENT RELEVANT TO YOUR SERVICES

Making sure your ads are seen by prospects who are potentially interested in your products

Prospects reveal what they are interested in by the sites that they visit, the product pages that they visit and the responses given to specially formulated quizzes. We use this information to build a picture of your potential customer base.

Making sure your ads are seen by prospects that live in your chosen area.

Using our collected data, we identify potential customers at county and city/town level, ensuring that you target prospects inhabiting your chosen geography.

Placing your ads in front of prospects who want your services and are in-market now

As prospects perform searches and consume expectant mother and baby-related content across the web, we collect data associated with those searches. Based on the keywords, we showcase your ads to those who have performed relevant searches. We will build and optimise the keyword list in collaboration with you to ensure audience optimisation on a bespoke level.

Putting your message in front of prospects at the right time

As prospects browse the web, consuming expectant mother and baby-related content; we collect data associated with that content. Based on the keywords and/or the categories of the content searched for, we will showcase your ads to those who are already engaging with relevant topics, based on their online footprint.

Page 88: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful
Page 89: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

putting your message in front of prospects who want you

Expectant mothers interestedin baby related products

Want your services

Wantyou

Live in the county

GoRetarget helps you convert newly acquired prospects into customers. Prospects may visit your store, drive past or visit your website – and fail to convert. GoRetarget helps you reach these prospects with messaging to help convert them.

Page 90: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful

SITE RETARGETING

GEOFENCING

Reconnecting with those prospects who have already visited your site

We will retarget those prospects that have visited your website and left without taking any further action. Unfortunately, 97% of site visitors will leave without taking action. Therefore, we show them your ads on the majority of sites that they visit (including Facebook) as they browse the rest of the internet, thus reminding them of your brand and encouraging them to come back when they are ready to buy.

Reconnect with prospects after they have visited you

We will draw a specific geographical boundary (or multiple boundaries) around an area you define, called a geofence. We will target prospects within this area using specific ads within 15 seconds of them entering the fence and continue to do so for up to 30 days after they have left the geofence.

Page 91: DEMOGRAPHICS · We segregate the demographics into insightful categories, allowing you to target a multitude of prospects using a gender and age combination, allowing for powerful