demographics...we generate the leads that provide the leases rev. 11/09 forrent.com’s demographics...

We Generate the LEADS™ that Provide the Leases

Rev. 11/09

ForRent.com’s demographics confirm our site puts property managers and owners in front of a qualified apartment renter’s audience. For Rent Media Solutions™ measures and researches our customers to ensure ForRent.com delivers information that consumers need, which in turn brings our clients highly targeted prospects.

70%

60%

50%

40%

30%

20%

10%

0%

Gender

Male

Female

30%

25%

20%

15%

10%

5%

0%

Age

18-24

25-34

35-44

45-54

55-64

65 +

22%

31%

20%

14%

8%

4%

40%

30%

20%

10%

0%

Female

18-24

25-34

35-44

45-54

55-64

38%

Male

18-24

25-34

35-44

45-54

55-64

* comScore Media Metrix September 2009 All data is based on total unique visitor traffic

21%

14%

9%

5%

32%

19% 65 +

23%

29%

14%

7%

22%

4%

65 +

30%

25%

20%

15%

10%

5%

0%

Demographics

62%


Rev. 11/09

Household Income

15-24,999

25-39,999

40-59,999

60-74,999

75-99,999

100,000+14%

24%

12%

25%

30%

25%

20%

15%

10%

5%

0%

18%

7%

60%

50%

40%

30%

20%

10%

0%

Households with Children

Yes

No49%51%

70%

60%

50%

40%

30%

20%

10%

0%

Household Size

1 person

2 people

3 people

4 people

5 or more people

1-2 people

3 or more

12%

8%

17%

33%

11%

5%

13%

* comScore Media Metrix September 2009All data is based on total unique visitor traffic

Demographics Cont’d


Rev. 11/09

ForRent.com’s distribution on major search engines, affiliate networks and directories provides premium exposure on these and many more sites!

Search Engine Presence and Online Distribution

2Chambers.com

New Partnerships

Facebook Marketplacepowered by oodle


Rev. 11/09

ForRent.com offers the best advertising solutions and variety of online packages to meet your community’s needs

Package Options

Premier Plus

Premier Extra

Premier Enhanced Plus*

Enhanced*

Appears Highest in Search Results

Room Planner

Community Clip

Ad Spotlights

Six 360° Virtual Tours

Community Emailer

Unlimited Photos & Floor Plans

Mobile Website & iPhone™ Application

Name, Address, Phone & Fax Number

Headline & Tagline

Description, Details & Amenities

E-Map & Directions

Auto-Response Guest Cards

Link to Property Management Company Site & Company Logo

Custom Web Address With Vanity URL

Online Management Console with LEADS™ Dashboard

Unique Toll-Free Number With Automated Call & Lead Tracking

Click to Call

Save and Send

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* Available in Internet only markets


Rev. 11/09

Premier Plus ListingPackage includes six Virtual Tours, Room Planner, Community Clip, four Ad Spotlights, LEADS™ tracking number, online brochure and unlimited photos and floor plans. This listing appears highest in search results.

Premier Extra Listing Appears below the Premier Plus listings and above the Premier listing. It includes a Community Clip, six Virtual Tours, two Ad Spotlights, LEADS tracking number, online brochure and unlimited photos and floor plans.

Premier ListingPlacement below the Premier Plus and Premier Extra listings. Package includes six Virtual Tours, LEADS tracking number, online brochure and unlimited photos and floor plans.

Metro BannerBanner ad at the top of the Search Results Page that acts as a direct link to the property’s Profile Page or the management company’s portfolio.

Featured PropertyProminently displayed at the top of all search results pages in rotation and specific to the city areas.

Community Theater® Customized streaming video using high resolution still photography and/or full motion video, professional production, editing and voiceover.

Ad SpotlightHighlight property features, specials and amenities.

Ticker AdCustomized ads with scrolling text of 150 characters integrated at the bottom of the Search Results Page.

LEADS Tracking NumberA nationwide toll-free or local number that tracks phone call activity to a property.

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PACKAGES

ENHANCEMENTS

Products


Rev. 11/09

HIGHLIGHTS• Unlimitedphotosandfloorplansand six 360° Virtual Tours No Set up fee

• RoomPlanner Allows apartment shoppers to arrange furniture in your floor plans before they move

• CommunityClip Interactive commercial to engage your prospect

• FourAdSpotlightsto highlight hard-to-find amenities or special pricing

• PropertyFeatures Includes 12 bullet points of property features on the Search Results Pages

• Unique LEADS™ Tracking number with automated LEADS notification and access to our LEADS Management System

• GuestCardswithauto-responsefeature Receive Guest Cards via e-mail and/or fax; automatically send a reply to Guest Cards

• OnlineManagementConsoleand LEADS Dashboard Get unlimited 24/7 access to update your listing and view performance reports

• MobileOfferings,including Text Messaging, Mobile Website, and Smartphone applications like the iPhone™ app

• Click to Call and Save & Send provides immediate access to your community and

keeps your property information availablefor future use

• CustomVanityURL i.e., www.ForRent.com/PropertyName

• CommunityEmailer Allows you to create and send a personalized brochure via E-mail

• E-Map Drives prospects directly to your community

AVAILABLE ENHANCEMENTSCommunity Theater®Featured Property Ad

Premier Plus PackageAppears highest in search results giving you maximum exposure

Metro BannerTicker Ad


Rev. 11/09

HIGHLIGHTS• Unlimitedphotosandfloorplansand six 360° Virtual Tours No Set up fee

• CommunityClip Interactive commercial to engage your prospect

• TwoAdSpotlightsto highlight hard-to-find amenities or special pricing

• PropertyFeatures Includes eight bullet points of property features on the Search Results Pages






keeps your property information available for future use


• CommunityE-mailer Allows you to create and send a personalized brochure via E-mail


AVAILABLE ENHANCEMENTSCommunity Theater®Featured Property AdMetro Banner

Premier Extra PackagePlacement above Enhanced, Enhanced Plus, and PremierPackages, Increasing your visibility

Ticker AdRoom Planner


Rev. 11/09

HIGHLIGHTS• Placement above Enhanced and Enhanced Plus Packages Increases visibility

• Unlimitedphotosandfloorplansand six 360° Virtual Tours No Set up fee

• PropertyFeatures Includes six bullet points of property features on Search Results Pages








• CommunityE-mailer Allows you to create and send a personalized brochure via E-mail


AVAILABLE ENHANCEMENTSCommunity Theater®Featured Property AdMetro BannerTicker Ad

Premier Package

Room PlannerAd SpotlightCommunity Clip


Rev. 11/09

HIGHLIGHTS• PlacementaboveEnhancedPackage Increases visibility

• Unlimitedphotosandfloorplans No set-up fee

• PropertyFeatures Includes six bullet points of property features on the Search Results Pages









AVAILABLE ENHANCEMENTSFeatured Property AdMetro BannerTicker AdRoom PlannerAd SpotlightCommunity Clip

Enhanced Plus Package


Rev. 11/09

HIGHLIGHTS• ThreePhotosandFloorPlans No set-up fee

• UniqueLEADS™trackingnumberwith automated LEADS notification and access to our LEADS Management System

• PropertyFeatures Includes six bullet points of property features on the Search Results Pages


• OnlineManagementConsole Get unlimited 24/7 access to update your listing and view performance reports






• Includedwithpurchaseofprintad

Enhanced Package


Rev. 11/09

Apartment Profile

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ForRent.com’s Interactive Media Center allows users to view Community Theater®, Photo Viewer, Virtual Tour, and Community Clip and have instant contact with the apartment community with ease.

User-friendly functions such as View Map, Print and email a friend are displayed in the media center. If the property has a Community Theater video, the property phone number appears as well.

Video controls such as volume, player size, play/pause and a play slider are displayed.

User-friendly “Floor Plan” interface.

The interactive apartment “Room Planner” allows apartment shoppers to arrange furniture and accessories in apartment floor plans before they move.

Property Contact Information, including address and toll-free nationwide LEADS™ tracking phone number.

“See Other Communities” link directs the user to additional properties managed by the same property management company.

Click to Call allows apartment shoppers to easily connect with a property with a click of a mouse. The request instantly connects the caller with the property. Save and Send enables prospects to save or send your apartment listing information electronically, keeping important information at their fingertips for easy access when they need it.

The Features & Amenities section offers clean and clear formatting. All packages display 12 bullet points.

A “View Map” icon is included in the “Location, Map and Office” section. If a customer has a map image loaded, it displays first. If the user clicks on the e-map link, the Microsoft Virtual Earth map will display.

Special optimized copy has been written to drive more targeted traffic to the property. To add search engine optimization, key content is pulled to create the most optimized text, such as property name, location and amenities.


Rev. 11/09

HIGHLIGHTS

• Each listing receives a Username and Password, which provides access to the Management Console.

• The Management Console allows continual changes and updates to be made to your listings. It also lets you view the traffic and results your property is receiving on your LEADS™ Dashboard reports. Click on “Log In” under “Managers and Owners” on the ForRent.com homepage.

• For multiple listings within one company, a Group Username and Password is established. This enables all the properties to be viewed at one time and have access to a custom report.

• Once you sign onto the Management Console, your property listing will appear. Each tab takes you to a different section of your listing, allowing you to view and make changes as you wish. View your changes by clicking the “Preview Changes” tab.

Update your ForRent.com listing any time, all the time

Management Console


Rev. 11/09

HIGHLIGHTS

• Online front cover that displays at the top of all Search Results Pages in rotation and specific to a city area.

• When clicking on a Featured Property Ad, users are sent directly to the property’s Apartment Profile Page.

• Text can be customized to highlight your most notable features.

• If the property has a Community Theater®, a Community Theater Video icon will display in place of the Ad Spotlight. For properties without a Community Theater, the Ad Spotlight appears (if included or added to the package).

This enhancement may be purchased along with the following packages:

• Premier Plus• Premier Extra• Premier

Prominently displayed advertisement located at the top of each Search Results Page in rotation

Featured Property Ad


Rev. 11/09

Icons that highlight hard-to-find, in demand amenities

Ad Spotlights

HIGHLIGHTS

• AdSpotlighticonsarelocatedontheSearch Results pages and Apartment Profile pages

• Canbecustomizedbyourdesignteamto create your own look

• Showcasehard-to-findamenitiesorspecial pricing

Ad Spotlights come with the following packages:

• PremierPlus-Upto4AdSpotlights

• PremierExtra-Upto2AdSpotlights


Rev. 11/09

Geographically targeted advertisement located above the navigation bar on the Search Results Pages

HIGHLIGHTS• Presentsanexcellentbrandingopportunity,withincreasedvisibility

• Geographicallytargetsapartmentshoppersinyourchoiceofmajormetroareasnationwide

• Actsasadirectlinktotheproperty’sApartmentProfilePageorthemanagementcompany’s portfolio

• Fully-customizableandattentiongrabbing,especiallywhenutilizinganimation

This enhancement may be added to the following packages:

• PremierPlus• PremierExtra• Premier

Metro Banner


Rev. 11/09

HIGHLIGHTS• Oncesetupbytheproperty,respondsimmediatelytotheprospectwith apersonalizedmessage

• Canbetailoredforspecialpromotions

• IncludesaphotowithalinktoyourApartmentProfilePage

Our Guest Card allows prospects to contact you via e-mail or fax

Guest Card


Rev. 11/09

HIGHLIGHTS

• Over75furnitureandaccessoryoptionsforusers to arrange in your floor plans

• Engagestheapartmentshopper

• Increasesthenumberofreturnvisitors

• Includesyourcommunityinformation

• IconappearsontheApartmentProfilePage

• ProvidesanopportunitytocompleteaGuest Card

• Maybeprintedoutforreferencepurposes This enhancement may be added to the following packages*:• PremierExtra

• Premier

* Automatically included with the Premier Plus package

Allowsapartmentshopperstoarrangefurnitureinyourfloorplans

Room Planner


Rev. 11/09

HIGHLIGHTS

• Customizableadwithscrollingtextof150 characters integrated at the bottom of the Search Results Page

• Displaysa150x100pixelphotowith sliding text

• Directlylinkstoanindividualproperty’s Apartment Profile Page or to your management company’s portfolio

• Abilitytocustomizethecoloroftextand background

This enhancement may be added to the following packages:

• PremierPlus

• PremierExtra

• Premier

Advertisement with sliding text located at the bottom of the Search Results Page

Ticker Ad


Rev. 11/09

Online commercial to highlight your property

HIGHLIGHTS

• Flash-based clip complete with music, moving text and a link to complete a Guest Card

• Display up to 10 photos and floor plans

• Eye-catching, dynamic text and images

• Display your property’s most outstanding features in a multi-media format

• Access your Community Clip 24/7 with our Management Console

This enhancement may be added to the premier package.*

*Community Clips are included with the Premier Plus and Premier Extra packages

Community Clip


Rev. 11/09

Community Theater®

Source: 1 Borrell Associates, 2 Pew Internet Research, 3 comScore Media Metrix, July 2009

Highlight your community online with our customized video product

HIGHLIGHTS• Customvideoofyourcommunityusinghighresolutionstillphotographyand/orfullmotionvideofootage

• YourvideocanappearonForRent.com,yourwebsite,andsocialnetworkingandvideo-sharingwebsitessuch as MySpace® and YouTube™

• Professionalproduction,editingandvoiceover

• Videoe-mailbrochuretosendtoyourprospectsforfollowup

Generate more LEADS™ for your community with Video on ForRent.com

• Onlinelocalvideoadvertisingwillsurgeto$5billionby20121

• eMarketerprojectsthatonlinevideowillreach157millionviewersby20102

• Morethan158millionU.S.Internetusersviewover11.4billiononlinevideos3


Rev. 11/09

HIGHLIGHTS

•Electronicbrochureyoucansendtoprospectiveresidents•Personalizedmessage•Photoandpropertylogo•Addresswithtoll-freephonenumber•Includeslinktoyourproperty’sApartmentProfilepage•Abilitytopreviewbeforeyousend•Trackableresults

This enhancement comes standard with the following packages:•PremierPlus•PremierExtra•Premier

An electronic brochure with a personal touch available with our premier line of packages

Community E-Mailer


Rev. 11/09

Allows apartment shoppers to easily connect with a property with a click of a mouse. By providing immediate contact, Click to Call enables the prospect and property to engage in meaningful conversation at the moment of interest.

The online apartment shopper simply clicks the “Click to Call This Property” link on the Apartment Profile or Search Results page to speak with a representative. The request is passed to a data center, which instantly connects the caller with the property. Callers are given the choice of connecting by telephone or directly from their computer.

HOW DOES THIS HELP yOU?

Reduces Website Abandonment Click to Call reduces website abandonment by more than 25% by connecting customers to agents at key points in their online session.1

Enhances Customer Satisfaction 92% of Click to Call users say the service “greatly” or “significantly”enhances their online experience.2

1 eStara customer case study, 2 eStara customer survey

Click to Call


Rev. 11/09

Enables prospects to save or send your apartment listing information electronically, keeping important community information at their fingertips for easy access when they need it.

The online apartment shopper simply clicks the “Save and Send” link on the Apartment Profile or Search Results page to either save or send your listing information to their desktop, the Web, or their cell phone or PDA.

HOW DOES THIS HELP yOU?

•GeneratesmoreLEADS™–prospectscansaveyouremailaddressorphonenumbertoamobiledevice for later reference.

•Extendsthelifeofyourlistings.

Save & Send


Rev. 11/09

Intuitive Search

Intuitive Search and enhanced search results from ForRent.com offer apartment shoppers an even smarter way to search for a new apartment.

Intuitive Search provides both “Exact” AND “Close” matches, based on the user’s search criteria. By providing these close matches, apartment seekers have additional options to consider, which means more exposure for your listing and a better experience for your potential renters.

Search by apartment and community amenities that meet their needs.

Search by video and multiple photos

View search results in multiple ways, including: List View, Photo View, and Map View

Featured property listings on the search results page have been enhanced

The new search results page features the largest pictures in the multi-housing industry

Video, photos, floor plans and guest cards are available directly on the search results page to enhance the user’s experience and bring you more qualified LEADS™

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With ForRent.com’s search enhancements, apartment seekers can:

In Addition:


Rev. 11/09

Community Theater®

Reach the 158 million* Americans viewing online video with Community Theater Video.

With more than 2,500 videos live on ForRent.com, For Rent Media Solutions™ has more than anyone in the industry. Our videos average 28,000+ views a day!

Your video can reach hundreds of thousands of prospective renters through our video syndication network.ThisnetworkincludesavarietyofchannelscoveringmajorsearchengineslikeGoogle™ and Yahoo!®, social networking sites such as MySpace®, video sharing sites including YouTube™ and many, many more!

*comScore July 2009


Rev. 11/09

Searching on ForRent.com

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For Rent Media Solutions™ continues to evolve with the changing needs of the multi-family housing industry. After conducting a robust series of usability tests with real apartment seekers, we incorporated enhancementsto ForRent.com to maximize our users’ online experience, resulting in a smarter search experience for all.

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Close Match Montecillo Circle

•Thesearchboxhasalarger presence on the homepage.

•Apartmentshopperscaninputthemostimportant criteria (price, bed and bath) in the first step, which allows them to see your community faster.

•UniquetoForRentMediaSolutions,Intuitive Search uses the apartment shopper’s criteria to provide both “Exact” and “Close” matches, which means more

exposure and ultimately more LEADS for your community.

•The LEADS Dashboard offers a streamlined approach for you to monitor your advertising performance and prove results.

•Thenaturalflowdesignelementsandcolor-codedkeys make the dashboard simple to use and easy to navigate, saving you valuable time.

•Forfurtherdetails,drill down on any LEAD type to pull reports dating further back than 30 days.

•Theenhancedsearch results page features multiple ways to view results, including List View, Photo View and Map View.

•Video,Photos,FloorPlansandGuestCardsareavailable directly on the search results page to enhance the user’s experience and bring you more qualified LEADS.


Rev. 11/09

LEADS™ Management System

Your time is our priority. The LEADS™ Dashboard proves your results with dynamic online reports, enabling you to manage your LEADS™ daily and view any missed calls.

With all of your LEADS data available in one place in an easy-to-read design, daily tracking of the past 30 days of your advertising performance can now be done quickly and effortlessly.

The convenience and smart design of the LEADS dashboard allow you to monitor your results quickly and efficiently on a daily, weekly or monthly basis.

The LEADS Dashboard can be printed or exported to PDF or Excel in seconds.

Easy-to-read graphs break down your total LEADS.

The graphs have been designed and color-coded throughout the LEADS Dashboard for instant visual reference.

Different LEAD types are arranged in order of relevance, according to an internal surveyofcustomersjustlikeyou.

The Touch Point section shows additonal ways the apartment shopper contacts your property and reviews information about your listing.

LEADS Dashboard

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Rev. 11/09

Smarter Search

The new search functionality from For Rent Media Solutions™ not only delivers exact and close matches, it provides apartment shoppers with three different ways to view search results on ForRent.com: List View, Photo View and Map View. Now, your community’s information will be displayed in the format that the user is most comfortable with, providingamoreproductiveandenjoyableonlineexperience.

EVERy community in EVERy view features: • Color-codedheaderstoindicateexactandclosematches •Detailsthatmatchtheapartmentshopper’ssearchcriteria •Multi-photoview • Floorplaninformation • Property’scontactinformation

The List View appeals to the “detail oriented” shopper. It provides comprehensive information about the property.

The Photo View appeals to the more “visual” shopper.

The Map View appeals to the shopper where “location is a must!”

• Floorplansummary• Propertyfeatures• Icons*indicatingapartmentamenities Check availability / contact property

* if property has an ad spotlight

• LargestphotosofanyILSresults• Displaysuser’suniquesearchcriteria Check availability / contact property

• Halfpagemapthatfollowsyoudownthepage as you scroll• Color-codedstarsmappingeachproperty’slocation• Hoveringoveramapstarwilldisplaypropertyinformation Check availability / contact property

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demographics...we generate the leads that provide the leases rev. 11/09 forrent.com’s demographics...

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