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tAKRIF tERKINI LELAKI25%health
15%automotive
10 %grooming
25 %style
25%personal growth
editorialbalance
m e d i a k i t
Publisher : Nu Ideaktiv Sdn BhdCEO : Syamil FahimEditor : Mohamad Shahir Abdul RahimAdvertising : Khairul Hakimin ZahidCategory : Young Executives MaleLanguage : Bahasa MalaysiaTarget Audience : Urban ManFrequency : Bi MonthlyNo. of Pages : 132 pagesCover Price : RM 7.00Size : 21cm (W) x 27.5cm (H)Circulation : 25,000 copiesWebsite / Url : http://www.maskulin.com.my
15%
10%
20%
30%
35%
40%
30%
20%
pRoFEssIoN
housEhoLd INcomE
White Collars entrepreneursuniversity/College professionals
rm 5,001 & aboverm 2,001 - 4,000 rm 3,001 - 4,000 rm 4,001 - 5,000
Created for the modern men who are attentive of their physical
appearances and personality, this magazine is for you. Maskulin touches on topics revolving around fashion, grooming, health, fitness and automotive that is written in a laid back manner yet jam packed with information that are all in accordance with the tastes and needs of the urban and contemporary man.
• Content geared towards Sophisticated men / Aspirational
• Fashion / Grooming / Health / Fitness / Sexology / Hobbies & Special Interest For Urban Males
• Language Usage offline/online - Men Slang Phrases
35%
30%15%
20%
26-30
Above 36
18-25
31-35
FoR MoRE INFoRMAtIoN, CoNtACt oUR MASKULIN, ACCoUNt MANAGER KHAIRUL HAKIMIN ZAHId, t: 019 978 1820 / E: [email protected]
44%
56%male
female
demographic &interest targeting
108
6. SULTCASE DEADLIFT TO SUMO DEADLIFTGerakan pertama anda perlu turun ke bawah dengan kedua dumbbell di sebelah kiri dan kanan. Gerakan kedua anda perlu gerakkan sebelah kaki dan turunkan dumbbell di celahan kaki anda.
7. DUMBBELL STAGGERED PUSH PRESSPastikan kaki berada di posisi hadapan dan satu di belakang, kemudian angkat dumbbell ke atas dan lakukan sebanyak 10 kali ulangan.
8.DUMBBELL ROW TO HIGH PULLPastikan kaki anda tegak terlebih dahulu kemudian turunkan sedikit badan anda ke hadapan, turunkan kedua dumbbell dan angkat semula sehingga paras lengan sebanyak dua kali dan berdiri tengak, dumbbell sekali lagi di posisi yang sama.
9. HAND TO HAND STAGGERED HIP HINGEKaki perlu dibuka secara bersilang dan turunkan kedua tangan anda dan cuba ubah kedudukan dumbbell dari tangan kanan ke kiri dan berdiri semula.
10.MODIFIED HANDSTAND AND SHOULDER TAP Letakkan kaki di posisi sedikit tinggi, kemudian angkat tangan kiri dan kanan secara bergilir-gilir ke arah telinga anda.
m e d i a k i t
p r i n t
1%10%56%
15% 7%11%
NoRth EAstcoAst
cENtRAL southERN EAst mALAYsIA
BRuNEI & sINGApoRE
LocAtIoN
GENdER
AGE
*Source Karangkraf Network Sdn Bhd
maskulinmagmajalahmaskulin
pAGEs VIEWEd
639,552364,757uNIQuE VIsItoRs
17.72%
0.43%
35-44
Above 65
45-54
182,066181,747
FoLLoWs
LIKEs
45,325FoLLoWERs
47.7%
52.3%male
female
46.57%25-34
Target Audience: “Inspirational Men” | 18-39 YEARS 8.39%
age24.24%
18-24
55-642.65%
www.maskulin.com.my
demographic &interest targetingm e d i a k i t
NoRth cENtRAL southERN2.27%3.24%
82.04%
1.97% 6.24%4.24%
GENdER
moNthLY tRAFFIcmoNthLY AVERAGE
d i g i t a l
EAstcoAst
EAst mALAYsIA
BRuNEI & sINGApoRE
FoR MoRE INFoRMAtIoN, CoNtACt oUR MASKULIN, ACCoUNt MANAGER KHAIRUL HAKIMIN ZAHId, t: 019 978 1820 / E: [email protected]
LocAtIoN
*All infomation given as at June 2018
*Source: Google Analytic 2018
specificationm e d i a k i t
AD OPTIONSStandard *D&M
Rich Media *D&M
Video
InteractiveEngagement
Native
Social
AD FORMATPRODUCTIONCOST AD DIMENSION
RATE (RM)
ESTIMATED WEEKLY IMPRESSIONS
BUY TYPE
Leaderboard
Super Leaderboard
Header Banner
Medium Rectangle
Masthead
RM1,000
Interstitial
In View Video
In Image Ad
Curtain Ad
Catfish
RM3,000
Branded Video(Inclusive cross share to additional 2 Selected Media title)
Video Crawler
Microsite
Mini Game
depends on Concept
depends on Concept
Branded Advertorial(Inclusive cross share to additional 2 Selected Media title)
Email Marketing
SMS Marketing
RM1,000
RM500
RM500
Facebook Post
Facebook Live
Facebook timeline Cover
Social Polling / Quizzes
Custom Brand Post*Maps/Call/VonVon/GIF etc
Instagram Posting
Instagram Carousel
Instagram Story
RM500
depends on Concept
RM500
depends on Concept
depends on Concept
728x90, 320x50
970x90, 320x50
1024x90, 320x100
300x250
970x250, 300x300
800x600, 320x480
640x360
624x125 (Responsive)
976x469 (Responsive)
970x90, 320x50
700x900
820x312
CPM
CPM
CPM
CPM
daily
daily
CPM
CPM
CPM
daily
Per Post
Per Email
Per SMS
Per Post
Per Post
Per Week
Per Post
Per Post
Per Post
Per Post
Per Post
40
50
60
40
3,000
5,000
60
50
70
3,000
8,000
1,000
From 8,000
From 5,000
10,000
0.30
0.50
3,000
5,000
1,500
Bespoke
Bespoke
1,000
2,250
2,250
40,000
40,000
40,000
40,000
Est 30,000 Reach
Est 30,000 Reach
Est 30,000 Reach
Min 5,000
Min 1,000
Est 30,000 Reach
dIGItAL Ad
*D&M refers to Desktop and Mobile Visit http://advertising.karangkraf.com/magazine/about-us for more info.
advertising rates &
DEADLINES DEADLINESMATERIAL REQUIREMENTS MATERIAL REQUIREMENTS T&C
TECHNICAL DETAILS
FULL PAGE
Trim Size
Bleed Size
Text Area
Print Digital
21cm x 27.5cm
21.6cm x 28.1cm
19cm x 25.5cm
pRINt Ad
PRINT AD SIZE
ADVERTISMENT RATES
SERIES OF DISCOUNT
Full Page Half Page
RM 8,000
RM 7,200
RM 6,600
RM 6,000
RM 4,000
Outside Back Cover
Inside Front Cover
Inside Back Cover
Full Page
Half Page
1/2 PAGE (V)
1/2 PAGE (H)
Trim Size
Bleed Size
Text Area
Trim Size
Bleed Size
Text Area
10.5cm x 27.5cm
11.1.cm x 28.1cm
8.5cm x 25.5cm
21 cm x 13.75cm
21.6cm x 14.35cm
19cm x 115cm
FuLL pAGE 1/2 pAGE (V) 1/2 pAGE (h)
Booking Deadline6 weeks before the publication dateMaterial Deadline4 weeks before the publication dateCancellation5 weeks before the publication date
Advertising Agencies.•Digitaldeliveryofadvertisements via Quickcut / Asia on time (Aot)•1setofcolorproofdirect Advertisers•PortableDocumentFormat(PdF)•1setofcolorproof
Booking Deadline2 weeks prior to insertion dateMaterial Deadline3 working days prior to insertion dateCancellation4 weeks prior to insertion date
Format : JPG, GIF, HtMLAGENCY COMMISSION
•Primeposition,Booklet&Gatefoldarenoncancellable.•Allconfirmedbookingmustbepublishedwithin the agreed calendar year.•Asurchargebasedfromthenormalratewillbelevied for unfulfilled insertions.•MaterialsotherthanFPFCandstandardbanner’s deadline is to be advised.
•Allaccreditedagencieswill be entitled for 15% of agency commission.
PRINT SIZE SPECIFICATIONS(Width x Height)
RM 6,000
RM 5,700
RM 5,400
RM 5,100
RM 4,000
RM 3,800
RM 3,600
RM 3,400
Casual
2 insertions
4 insertions
6 insertions
- Full Colour
- Full Colour
FoR MoRE INFoRMAtIoN, CoNtACt oUR MASKULIN, ACCoUNt MANAGER KHAIRUL HAKIMIN ZAHId, t: 019 978 1820 / E: [email protected]