demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)
TRANSCRIPT
![Page 1: Demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)](https://reader036.vdocuments.us/reader036/viewer/2022062419/55925a911a28ab87418b4769/html5/thumbnails/1.jpg)
DEMOGRAPHIC IDWS & IDGS
![Page 2: Demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)](https://reader036.vdocuments.us/reader036/viewer/2022062419/55925a911a28ab87418b4769/html5/thumbnails/2.jpg)
TraditionalAdvertising
On-lineAdvertising
IndowebsterAdvertising
One-to-one advertising Different design to different audiences
Interactive advertising
Location based, highly targeted
Highly Interactive, viral , very
personal & ubiquitous
Mass advertising, large reach Limited customisation
No interactivity
KEMAMPUANPERSONALISASI
-
+
Highly targeted, Highly relevant, Permission based and ubiquitous=
Value for all stakeholders – Customers, Carriers, Publishers, Advertisers
KENAPA MEMILIH INDOWEBSTER ?
![Page 3: Demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)](https://reader036.vdocuments.us/reader036/viewer/2022062419/55925a911a28ab87418b4769/html5/thumbnails/3.jpg)
Communitas Enggament
![Page 4: Demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)](https://reader036.vdocuments.us/reader036/viewer/2022062419/55925a911a28ab87418b4769/html5/thumbnails/4.jpg)
We Provide Services Solution
Blasting email ke jutaan member dari contact list
kami ,dengan metode seperti ini akan sangat
effective dan cepat penyebarannya,daripada
media konvensional seperti brosur.
Untuk layanan yang lebih efisien adalah sms blasting disini kita sajikan informasi penyebaran
lewat media sms yang tentunya bisa menyentuh segala kalangan
tanpa delay lama dapat dipastikan mereka membaca.
![Page 5: Demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)](https://reader036.vdocuments.us/reader036/viewer/2022062419/55925a911a28ab87418b4769/html5/thumbnails/5.jpg)
• Promosi yang sesuai dalam Market– Aktivitas yang dilakukan untuk
mengembangkan sesuatu– Kegiatan untuk mendorong / menarik user
melalui iklan, publikasi, free trial (paket promo)
• Parameter Kunci Sasaran / Target– Tepat sesuai Target Market anda– Mencapai tujuan dan sasaran anda
Promotion Strategy
![Page 6: Demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)](https://reader036.vdocuments.us/reader036/viewer/2022062419/55925a911a28ab87418b4769/html5/thumbnails/6.jpg)
• Mengerti dan memahami audiens Target• Data audiens/demografi IDWS– Anak sekolah, kuliah, dan eksekutif muda– Male 79% ; Female 21%– Umur – Segmentasi
Promotion Strategy
15-17 2,87%18-20 14,97%21-24 30,52%25-30 29,32%31-34 8,81%35-40 6,46%>40 7,05%
Salesperson 49,34%Mavens 62,42%
Connector 40,75%Fashion
Conscious30,15%
Early Adopter 52,04%Health
Conscious29,70%
Free Spender 15,71%
![Page 7: Demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)](https://reader036.vdocuments.us/reader036/viewer/2022062419/55925a911a28ab87418b4769/html5/thumbnails/7.jpg)
Promotion Strategy
• Analisis segmentasi Market di IDWS– Influencer – seseorang yang melihat dan
memberikan pengaruh keputusan untuk pembelian.
– (NB : representatif ke segmentasi Salesperson, Mavens, dan Connector)
– Buyer – seseorang yang melakukan transaksi pembelian
– (NB : representatif ke segmentasi Free Spender
– User – seseorang yang menggunakan produk / jasa
– (NB : representatif ke segmentasi Early Adopter)
![Page 8: Demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)](https://reader036.vdocuments.us/reader036/viewer/2022062419/55925a911a28ab87418b4769/html5/thumbnails/8.jpg)
Promotion Strategy
• Membuat strategi promosi, diantaranya melalui iklan, publikasi ataupun free trial
• IDWS merupakan pilihan tepat sebagai Media Placement untuk Iklan, karena :– Memiliki Visitor Overview yang menjanjikan :
• Avg. Monthly Visitor : 8.000.000• Avg. Page View : 55.000.000• Avg. Unique Visitor : 4.000.000
![Page 9: Demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)](https://reader036.vdocuments.us/reader036/viewer/2022062419/55925a911a28ab87418b4769/html5/thumbnails/9.jpg)
General Produk
![Page 10: Demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)](https://reader036.vdocuments.us/reader036/viewer/2022062419/55925a911a28ab87418b4769/html5/thumbnails/10.jpg)
Games
Daily Deals
![Page 11: Demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)](https://reader036.vdocuments.us/reader036/viewer/2022062419/55925a911a28ab87418b4769/html5/thumbnails/11.jpg)
hiburan
Technology
![Page 12: Demographic idws & idgs (cheyrien rien's conflicted copy 2011 10-12)](https://reader036.vdocuments.us/reader036/viewer/2022062419/55925a911a28ab87418b4769/html5/thumbnails/12.jpg)
Title