democratizing invention: why users often know best€¦ · commodity in the world. it's not...

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Democratizing Invention: Why Users Often Know Best

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Page 1: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

Democratizing Invention: Why Users Often Know Best

Page 2: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

A problem that has stumped engineers for decades: How to make it easy (and not scary) for consumers to collect large blood samples at home?

Page 3: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 4: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 5: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

A solution that was hidden in plain sight. ?

Page 6: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

Ridhi Tariyal, engineer and entrepreneur

Page 7: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 8: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 9: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 10: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 11: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 12: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 13: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 14: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

Her work has led to a new device that is currently, this technology is in clinical trials and may yield entirely new kinds of data sets related to women's health

Page 15: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

“What we find is that functionally novel innovations — those for which a market is not yet defined — tend to come from users.”– Eric von Hippel, MIT economist

Page 16: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

What percentage of patent holders in the tampon space are male?

Page 17: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 18: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 19: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 20: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 21: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 22: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

SKIN IN THE GAME

According to economist Erik von Hippel:

- Users know the problem firsthand

- They're motivated to find the most-effective and least-painful solution

Page 23: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

To push for their solutions, users often have to fight against political, social and financial interests.

Page 24: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 25: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 26: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 27: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 28: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 29: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 30: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 31: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 32: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 33: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 34: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

The Promise and Limitations of Big Data

Page 35: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

Atul Butte, head of UCSF Institute for Computational Health Sciences

Page 36: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

“Public data is like no other commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

Page 37: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 38: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 39: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 40: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 41: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte

Pre-Biomarkers:

By the time a monitor picks up a change in our body, damage has already been done. Why not identify diseases and toxins BEFORE they enter our bodies?

Page 42: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 43: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 44: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 45: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 46: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 47: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 48: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 49: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 50: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 51: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 52: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 53: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 54: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 55: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 56: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 57: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte
Page 58: Democratizing Invention: Why Users Often Know Best€¦ · commodity in the world. It's not like oil or land. Instead, it's replenishable and usable by anyone.” – Atul Butte