JUNE 2012 `25Issue no. 7 Volume no. 42

An MBD Publication RNI No.: 23870/72

LOOKING BACKSHAHNAZ HUSAIN RECOUNTS A LIFE LESS ORDINARY Page 26

A LEVEL PLAYING FIELD CAN THE RIGHT TO EDUCATION ACT BRIDGE INDIA’S CLASSROOM DIVIDE? Page 30

NEVER MISSING A BEAT: Cardio-surgeon and founder, Medanta, Dr Naresh Trehan believes good medicine always makes for good business

PLUS: GOOD KARMA WAREHOUSE HITCHHIKER’S GUIDE PLATFORM

Cover Final.indd 1 5/28/2012 11:16:00 AM

Food Lounge & Bar

1DEMOCRATICWORLD

JUNE2012

Making Medical Care Accessible QUIZ A THOUSAND and they would let you know that a hospital visit ranks as the numero uno of things “to avoid” in a lifetime. Unfortunately, we have to visit a hospital sometime in our lives; either for us or worse, for a loved one. Hospitals and associative indicators—sterilised corridors, antiseptic smells and an impending sense of doom—are stuff of nightmares. So much so that a 2012 report on the Indian health care, published by the Times of India, stated that, “...Educated Indians enjoying better access to cancer care should be able to beat the disease (cancer). But this is clearly not the case. ‘Women won’t come to hospitals to show a lump because it’s not painful. Men won’t get themselves checked after losing weight drastically. This is true in both urban and rural India,’ says a senior doctor.”

What scares the Indian patients? A health care system that has been unravelling for long and has been existing minus dependable insurance plans. There is a reason why most Indians prefer to remain in the dark as to what ails them—once they know, A-class treatment requires A-list connections.

But all is not bleak. There are a handful of doctors who are trying to change this reality. We featured one such messiah a while ago. While Dr Devi Shetty is our Saviour Surgeon, we have another Ace of Hearts in Dr Naresh Trehan. Dr Trehan is the main brain behind Gurgaon’s Medanta Medicity. His goal; to make medical care affordable, in fact downright cheap, by

compiling different systems of health care— western and Indian—and work it to our advantage.

Our two doctors are as different as they get. While Shetty is a bit of a media recluse, Trehan is nearly always in the news. Behind that gregarious façade is a pragmatic visionary; working on Duke Medanta Research Centre, Ayurveda Department of Integrative Medicine and operating on patients with equal elan. Trehan wants a world where Indians do not have to sell assets to avail A-list medical care. With a little help from the Centre and careful drawing up of insurance plans, that dream, too, might just be a reality.

Like the rest of us, Dr Trehan, too, has been give 24 hours to make all his dreams come true. He and Dr Shetty succeeds where we fail—manage their time brilliantly and stay completely focused.

This month we offer a glimpse into the life of a charismatic doctor changing the way Indians view hospitals—not antiseptic land of doom, but an efficient medical space where experts try as hard as you to get your loved one home.

QUOTE ON DEMOCRACY

EDIT ORIALSONICA MALHOTRA KANDHARI | editorial@democraticworld.in

“My vision is to create a system which is world-class and affordable so that every Indian, all five billion of us , can avail it. It is our duty as doctors to come up with alternatives...”

DR NARESH TREHAN:

2 DEMOCRATICWORLD

JUNE2012

COVER STORY

12 | Straight from The Heart It is Dr Naresh Trehan’s ‘undoctor-like’ attachment to his patients ensures that he stands out

12

TA B L E O F C O N T E N T S | J U N E 2 0 12

COPYRIGHT Democratic World is published & printed by M Gulab Singh & Sons (a unit of MBD Group) at Gulab Bhawan 6, Bahadur Shah Zafar Marg, New Delhi 110002, India and printed at Perfect Printers Gulab Bhawan 6, Bahadur Shah Zafar Marg, New Delhi 110002, India. Democratic World is for private circulation only. Material in this publication may not be reproduced in any form without the written permission of M Gulab Singh & Sons.

Please Recycle This Magazine And Remove

Inserts Before Recycling

TOC SKIN DEEP

SHAHNAZ HUSAINAYURVEDA IS THE

OLDEST AND MOST ORGANISED SYSTEM OF HEALING. IT HAS A HISTORY OF SAFE

USAGE PAGE 26

C O V E R D E S I G N B Y S R I S T I M A U R YA | P H O T O B Y S U B H O J I T P A U L

PH

OTO

BY

SU

BH

OJI

T P

AU

L

24 | TECH UP! Great ideas and clever people aren’t the only arsenal your marketing plans need. Often, technol-ogy is the missing link

JESSIE PAUL

34 | IS CHINA GRABBING THE SOUTH CHINA SEA? Why the West should sit up and notice the Sleeping Giant

JONATHAN POWER

3DEMOCRATICWORLD

JUNE2012

20 | 7 Key Decisions To Social MediaArticulate Your Social Media Strategy For an Enterprise

SOCIAL AGENDA

10 | VIVEK WADHWAThere are no Hindus or Muslims—just Indians who make up the Silicon Valley diaspora

FOREIGN DESPATCHES

REGULARS

01 | EDITORIAL06 | UP-TO-DATE26 | LOOKING BACK40 | READING ROOM52 | STICKY NOTES

20

GOOD KARMA WAREHOUSE

36 | FRIENDS FOR A CAUSE Sara Pilot and Lora Prabhu, founders of Cequin, are commited to the cause of those underprivileged

42 | GADGETS & GIZMOS HARRY WIN-STON OPUS 12 This 18-karat gold watch is a work of art you must have

GARNISH

48 | STORIES FROM A CULINARY WRITER Author and chef Neeta Mehta gives us her secret recipe to a healthy happy home

HITCHHIKER'S GUIDE

44 | STARK WONDERS OF LADAKH PREETI SINGH takes us on a rug-ged and magical tour of breathtaking Ladakh

ISSUE

30 | A CLASSLESS INDIA: Is the Right to Education Act a pragmatic idea or an utopian notion? Experts debate...

30

4 DEMOCRATICWORLD

JUNE2012

CONTRIBUTORS

EDITORIALManaging Editor: Monica Malhotra KandhariGroup Editor: Sonica Malhotra Kandhari Editor: Dr Chander TrikhaAssistant Features Editor: Rohini BanerjeeSub Editor: Manjiri Indurkar

EDITORIAL CO-ORDINATIONMamta Bhatt

COPY DESKManaging Editor: Sangita Thakur VarmaSub Editor: Radhika Haswani

DESIGNSr Creative Director: Jayan K NarayananArt Director: Anil VKAssociate Art Director: Atul DeshmukhSr Visualiser: Manav SachdevVisualisers: Prasanth TR, Anil T & Shokeen SaifiSr Designers: Sristi Maurya & NV BaijuDesigners: Suneesh K, Shigil N, Charu Dwivedi Raj Verma, Prince Antony, Peterson Prameesh Purushothaman C & Midhun Mohan Chief Photographer: Subhojit PaulSr Photographer: Jiten Gandhi

SALES & MARKETINGMayank Khantwal (Manager- Ad Sales), Mamta Bhatt and Arjun Sawhney

PRODUCTION & LOGISTICSAlok Kashyap, General Manager (Production)

VIJAYENDRA HARYAL is a mechanical engineer from IIT, Kharagpur, and belongs to the Class of 2008 at IIM, Ahmedabad. Haryal now works as a business manager with an IT com-pany. His alternative interests are social media and enterprise. He is the co-author of Social Media Simpli-fied: Twitter, Facebook Beyond Casual Networking.

DEMOCRATIC WORLD intro-duces Jonathan Power— an author, filmmaker and journalist. Power has directed 10 documentaries, including The Diplomatic Life of Andrew Young on Martin Luther King’s top aide and the first Afro-American to be made a US ambassador to the United Nations. Power’s film—It’s Ours Whatever They Say—won the Silver Medal at the Venice Film Festival. He has also penned seven books, including Vision of Hope on 50 years of the United Nations.

JESSIE PAUL is a marketing expert and the CEO of Paul Writer Strategic Advisory, a marketing advisory firm, and the author of No Money Marketing on ‘frugal marketing’.

Paul was formerly the Chief Marketing Officer at Wipro’s IT Business and a Global Brand Manager at Infosys

Technologies. In 2009, she quit Wipro to start Paul Writer Strategic Advisory for business-to-business and early-

stage companies in the traditional and new media space like social blogging. Paul is considered to be an expert in brand globalisation and has been named one of the most

influential women in the Indian IT sector.

Democratic World is a monthly magazine published and printed by M Gulab Singh & Sons Pvt Ltd (a unit of MBD Group). It is published at Gulab Bhawan, 6, Bahadur Shah Zafar Marg, New Delhi-110002, India and printed at Perfect Printers, Gulab Bhawan, 6, Bahadur Shah Zafar Marg, New Delhi-110002, India. The magazine is edited by Dr Chander Trikha, Gulab Bhawan, 6, Bahadur Shah Zafar Marg, New Delhi-110002, India. Material in this publication may not be reproduced in any form without the written permission of M Gulab Singh & Sons Pvt Ltd. Editorial opinions expressed in the magazine are not necessarily those of M Gulab Singh & Sons Pvt Ltd and M Gulab Singh & Sons Pvt Ltd does not take responsibility for the advertising content, content obtained from third parties and views expressed by any independent author/contributor. (M Gulab Singh & Sons Pvt Ltd, Gulab Bhawan, 6, Bahadur Shah Zafar Marg, New Delhi-110002). Email: editorial@democraticworld.in

Opinions expressed herein are of the authors and do not necessarily reflect any opinion of M Gulab Singh & Sons Pvt Ltd, Gulab Bhawan, 6, Bahadur Shah Zafar Marg, New Delhi-110002, India Tel: 91-11-30912345, 30912301 Email: subscribe@democraticworld.in

OWNERM Gulab Singh & Sons Private Limited

PRINTER Alok Kashyap

PUBLISHERAlok Kashyap

6 DEMOCRATICWORLD

JUNE2012

AMITABH BACHCHAN

“What has been most disturbing has been the pain

of insinuation that my ageing parents had to bear...”

Members are chosen

by the President of India for the Upper House

New Members of the Rajya Sabha Tendulkar, Rekha and Anu Aga are the newest entrants to the Upper House NOMINATION // Cricketer Sachin Tendulkar, industrial-ist Anu Aga and Bollywood actor Rekha became the latest Members of the Rajya Sabha, as the Centre announced their names in the new list of entrants for 2012. President Pratibha Patil approved the names under Article 80 of the Indian Constitution which allows the President to nominate 12 Members to the 250-Member Upper House.

The decision to nominate cricketer Sachin Ten-dulkar was received with mixed responses. Actors Amitabh Bachchan and Aamir Khan lauded the honour, while Opposition leader Ravi Shankar Prasad

pointed out that the Parliament was ‘serious busi-ness’ and that Tendulkar would be expected to attend his sessions regularly. “I know with this nomination, there will be even more responsibilities for me,” said Tendulkar. However, the cricket legend failed to take his oath as a Parliamentarian even two weeks after his name was announced, as did Rekha, leading to an argument on whether celebrities should participate in politics. Industrialist-cum-social worker Anu Aga, also a member of the Sonia Gandhi-led National Advi-sory Council, took her oath within two weeks of the nomination announcement.

12

THEY SAID

IT

UPtoDATE

up-to-dateFROM AROUND THE WORLD //

7DEMOCRATICWORLD

JUNE2012

SPORTS // Team Williams’ Venezuelan driver Pas-tor Maldonado registered his victory at the Spanish Grand Prix, outsmarting stars like Fernando Alonso and Kimi Raikkonen on May 13, 2012, in Barcelona. Maldonado finished his final of the 66 laps at the Catalunya Circuit 3.19 seconds ahead of Alonso, giv-ing Formula One its fifth winner of the season so far. There were more reasons to cheer. The 27-year-old driver became the first Venezuelan to win a GP and gave Williams its first victory in eight years. The vic-tory also coincided with team Principal, Sir Frank Williams’, 70th birthday. On a sombre note, a fire broke out in the team’s garage injuring more than 30 people and damaging equipment. The incident that happened 90 minutes after the finish, also raised concerns about the competence of F1’s fire crews. According to news

reports, the firemen looked helpless in the face of the disaster.

Shah Rukh Khan banned: SRK got himself a five-year ban from Mumbai’s Wankhede Stadium after a scuffle with a guard. According to SRK, the guard manhandled a group of children who accompanied him, including his daughter. Since it is a non-cognisable offence, the actor was not arrested.

ENTERTAINMENT

Plane crash kills 15 Thirteen Indians among the deceased

Maldonado wins Spanish Grand Prix

ACCIDENT // Thirteen Indians were among the 15 passengers who were killed in a plane crash in northern Nepal in May. The plane which was carrying 21 passengers crashed after it hit a hill-top while attempting to land at a high altitudinal airport.

Only six passengers survived. The list of survivors included three Indians, two Danish nationals and a Nepalese airhostess. The aircraft, Domier 9N AIG, belonged to a private carrier, Agni Air. The accident came as a recap of an earlier crash which took place eight months ago near the same spot. Ten people were killed in the crash.

According to the Rescue Co-ordination Committee of Tribhuvan International Airport, the plane flew from the resort town of Pokhara and was on its way to Jom-som. It crashed at 9:30 am local time while landing on top of a mountain airstrip. The possibility of a technical fault has not been ruled out. Among the deceased was an Indian child actor, Taruni Sachdev, who had played a small but significant role in the Vidya Balan and Amitabh Bachchan starrer Paa.

SPEED STAR

up-to-date\\ FROM AROUND THE WORLD

8 DEMOCRATICWORLD

JUNE2012

France gets a new President Francois Hollande takes charge of a debt-ridden countryINTERNATIONAL // Francois Hollande of the French Socialist Party became the 24th French President in closely contested elec-tions on May 6, 2012, taking charge of a debt-ridden nation. A champion of ‘govern-ment stimulus programmes’, Hollande belongs to the breed of leaders who believe that it is the state’s duty to protect the downtrod-den. Therefore, his victory is being seen as a blow to the austerity drive sweeping across Europe currently.

Hollande takes over the running of the coun-try in difficult times, as France lies knee-deep in debts. The nation is also divided over how to integrate immigrants, while at the same time preserving its national identity. The President-elect, whose image has been that of a ‘vehicle of change’ across Europe will be watched closely as he makes his first moves.

Hollande’s win left Left parties jubilant. This is the first time since Socialist

Francois Mitterrand (1981-1995) that a Left-leaning politician has been at the helm of power in France.

“There are people who, thanks to us, are now hoping. They are looking to us and want us to finish the austerity drive,” Hollande told an exuberant crowd of

supporters at his first official speech at Paris’ Place de la Bastille. “You are a movement rising everywhere in Europe, perhaps even across the world,” he added. In a close contest, Hollande defeated Nicolas Sarkozy, the hard-driving President,

who was seen as an America-friendly leader, and one who led the country in its worst economic crisis since the Second World War. However, according to the French media, it was Sarkozy’s policies, and equally his personality, that led to his defeat.

France witnessed a strong voter turnout of 81 per cent. When 95 per cent of the votes

were counted, results showed Hollande to be at a lead with 51.6 per cent of votes compared to the 48.4 per cent of Sarkozy. A victim of voter rage, Sarkozy had introduced spending cuts in expenditure in Europe which ousted government and leaders in the past couple of years.

Upon winning Hollande’s party reached the iconic plaza of the French Revolution, waving flags and climbing the base of the central column. In his victory speech he said, “Too many divisions, too many wounds, too many breakdowns and divides have separated our fellow citizens. It is all over now.” He also added that, “The fore-most duty of the President of the Republic is to unite... and face challenges that await us.” Hollande said that his first act after the election will be to write letters to European leaders seeking renegotiation of a budget-trimming treaty, to bring the continent’s economies together.

Since Sarkozy and Germany’s Angela Merkel led the cost-cutting treaty, critics are now worried over the potential conflict within the Franco-German couple.

Left Right Francois Hollande (below). The President-elect jubilant after his win

“The foremost duty of the

President of the Republic is to

unite”—Francois Hollande

up-to-dateFROM AROUND THE WORLD //

9DEMOCRATICWORLD

JUNE2012

Hillary Clinton Visits IndiaVISIT // Hillary Clinton visited India in May, arriving in Kolkata after her visits to China and Bangladesh.

The agenda behind the two-day visit was to urge India to reduce oil imports from Iran. India, despite its huge energy needs has reduced its dependence greatly on Iranian oil, and has been

INTERNATIONAL

pushing its oil compa-nies to reduce the crude oil purchase from Iran in order to be in the next set of countries that will be granted sanction waiv-ers, which Washington will announce in June 2012. India had recently stepped up its oil imports from the Saudi Arab to reduce its dependence on Iran.

The US secretary of the state, Hillary Clinton, was also in the country to talk about ‘options’ India may explore.

A dozen European countries and Japan have already received the sanctions, and India along with China, South Korea, Turkey and South Africa is yet to receive them.

SALT &PEPPER

POLITICS // West Bengal Chief Minister Mamata Banerjee walked out of an interactive television show hosted by a famous media house, after losing her cool when students of Calcutta, Presidency and Jadavpur universities asked her questions on democracy and administration under the Trinamool government. Some questions were about the arrest of Professor Ambikesh Mahapatra (Jadavpur University) over an alleged ‘anti-Mamata’ cartoon.

“It is not a cartoon... He is a CPM man. He misused the email of his society peo-ple with their consent,” said an angry Banerjee. She claimed that the cartoon which contained the word ‘vanish’ was a murder conspiracy supported by the CPM. “It is not a cartoon, it is a political conspiracy to murder me,” claimed Banerjee. Baner-jee then went on to label the students “Maoists”. When the show’s moderator and a student of Presidency University asked her about the recent spate of crimes against women, Banerjee dismissed the question. “No crime. No crime against women.” Later in the show Banerjee said the students were CPM cadres.

Maoist Slur on Students Minister Quits Interactive Session in a Huff

Angry Minister: An agitated Chief Minister of West Bengal, Mamata Banerjee, chose to quit a live interactive session when students quizzed her on her government’s recent administrative decisions

AAMIR KHAN’S SATYAMEV JAYATE BECOMES THE NATION’S NEW ANTHEM...

“I think very highly of Aamir Khan as an actor. But to play

a journalist is not easy. And Satyamev Jayate is about issue based journalism.” Pritish Nandy | Journalist

“Satyamev Jayate was very good again. The plight of

abandoned NRI brides told sensitively.” Sagarika Ghose | Journalist

“Aamir missed the most imp point in #satyamevjayate.

In many cases abuser is actual parent. How can he ignore that?”Aparna Jain | Twitterati

“If a different issue is going to be in focus each week on Satyamev Jayate, will WE

just be moved and move on? Let us not let that happen.” Dia Mirza | Actor

10 DEMOCRATICWORLD

JUNE2012

foreign despatches\\ NOTES FROM THE DIASPORA

In the US, there are no Bengalis, Gujaratis, Hindus or Muslims. They are Indians”

VIVEK WADHWA: My father was in the Indian Foreign Services and as a result of that even though I was born in New Delhi, I never really lived in India. As a family we stayed in Malaysia, Indonesia, Australia (in fact, I am an Australian citizen) and the US. When I was really young my father was posted in New York. Even though the stint was not a very long one, it was long enough to deeply impress me. Growing up, I often dreamt of going back and the first opportunity I got, I jumped on a plane to head off to New York for a Master's in Business Administration.

I was doing pretty well in Australia. But there was always a sense of alienation and a feeling of being able to do only that much in the country. Despite being a citizen I felt like a foreigner. And I faced some xenophobic incidents. Having said that, I do not believe that there is such a land which is super-sanitised or super-sensitised minus any form of discrimination. India is divided along the lines of region, religion and caste. The north does not trust the south, the south believes it is cleverer and then there is that entire reli-gious divide which is ridiculous. Parts of USA does not trust its immigrants. One should not make the mistake of judging an entire population of a country by stray incidents alone. Having said that, at an official level, Australia was yet to learn what to do with its immigrants policy-wise. And given my ambitions and aspirations, I felt that the US was a better fit and it felt more like home. It was a limitless land of opportunities. Honestly, India was never an option. Until quite recently, India was not a place where unbridled ambition could be realised. It is only recently that the country has witnessed major growth. Today it is a great time to be in India. Unfortunately, even if I would have grown up there, I would have joined the hun-dreds of youth who made a beeline for the US.

I came to NYU to do my MBA and stayed on after I received an offer from Xerox Corporation. It was the company that helped me apply for a Green Card. I was married soon after. Post-marriage, the two of us decided to try living in Australia–to see if I felt differently about the country. I did not. The second stint made it even clearer that I really wanted to be in the US, so we shifted.

I was in the IT field and wished to rise within the corporate world. But fate had other plans. I was in First Boston and for them I had developed a technology to automate the way slants of the computer system were developed. It was such a successful project that IBM—a technology firm—came to First Boston—an invest-ment bank—to commercialise the technology and fund a company. Strange to have a tech firm offer capital to a bank to develop tech-nology, but it happened. And I became an accidental entrepreneur. That was in 1990 and the software firm called Seer Technologies was tremendously successful. We grew to become a $120-million company in five years and soon took it public. Seer Technologies broke all industry records.

My second company was called Relativity Technologies which was also super successful till the Dot Com bubble burst which impacted us in a big way. The company got into trouble and I turned it around and then I suffered a massive heart attack at the age of 45 years. I woke up in the hospital fighting for my life while one of my venture capitalists was trying to steal the company from me. It was the only healthy company in their portfolio and obviously an Indian already

VIVEK WADHWASilicon Valley

VIVEK WADHWA was born in New Delhi but spent his childhood travelling across the globe with his IFS father. After finishing his MBA from New York University, Wadhwa worked in several global firms before successfully launching two major software start-ups. Finally in 2005, he quit it all to join the academic world. Today, Wadhwa is the Vice President of Academics and Innovation at Singularity University; Fellow at the Arthur and Toni Rembe Rock Center for Corporate Governance, Stanford University; Director of Research at the Center for Entrepreneurship and Research Commercialisation at Pratt School of Engineering, Duke University; and distinguished visiting scholar at the Halle Institute of Global Learning, Emory University. At Singularity, Wadhwa is a regular columnist for The Washington Post and Bloomberg BusinessWeek

foreign despatches

11DEMOCRATICWORLD

JUNE2012

NOTES FROM THE DIASPORA //

dying would not fight back, they thought. Indians were not aggressive enough and preferred not to sue people. The venture capitalist wanted his brother to be the CEO of the company. I survived, got out of the hospital and took them on. They were stunned that I was fighting back because no one dares to go against powerful venture cap-italists. I won the lawsuit in a big way. By then I was sick of the IT industry, the greed and the ruthlessness of the world. So, I decided to exit that world and become an academic.

Believe it or not, before I joined Duke University I did a small stint as a Bollywood producer. My youngest child, an America-born raised outside India, might I point out, suddenly developed a burning pas-sion for Bollywood. When he expressed his desire to become a film star I decided to help him out. Within a short while my son became completely disenchanted with Bollywood and returned to the tech world, to which, I can safely say he belongs. I too exited from the crooked Hollywood-Bollywood worlds.

Sitting on a hospital bed after a near-death experience, seeing my former friends try to steal my company, the negativity of Bollywood, all these experiences have added a lot to my character—I guess they have made me fearless. After my attack I did a lot of soul search-ing: if I am given a second chance would I do things differently? I realised that I would. I would do more for others. So, the attack was the turning point of sorts—while during my stint as a company builder, the goal was just wealth and money, it became much more in the later years. It was all about giving back and it has been a more rewarding experience.

It is good to see Indians become so successful as a community in the Silicon Valley. I guess the success is owing to the fact that the community learnt to put their differences behind when they came to this country. In the US, there are no Bengalis, Gujaratis, Hindus or Muslims. They are just Indians. As I have pointed out in my columns in the start-up world, success is about networks and mentors. This is why most Indians are successful in the Silicon Val-ley—they have established their mentoring networks and actively helped each other. Despite constituting only six per cent of Silicon Valley’s working population in 2000, this group founded 15.5 per

cent of the Valley’s startups between 1995 and 2005. The first gen-eration of successful founders took it upon themselves to mentor the next generation.

I have often called the US and especially the Silicon Valley as the largest meritocracy in the world. As I have been more and more integrated into its world, I have also come to realise its shortcom-ings. There are very few Blacks, Hispanics and women who are represented in the group. There is still a massive bias against these communities and gender roles are still strictly endorsed. There-fore, my current endeavour is to put the spotlight on this discrep-ancy—between the projected image of the Valley and the reality of it. It is never easy to do this job—I also receive threats when I try to suggest that not everything is as rosy as one would think in the land of opportunities, however, as I have said before, my life has toughened me up to a great deal. Since I have become an academic, I have also been a vocal critic of US policies, especially those relating to immigration of skilled workers. Unless it corrects its flawed immigration policies and lets skilled workers be a part of the technology industry the reverse brain drain will continue. I strongly believe that.

Having said that compared to several parts of the world, America is a fair country. Admittedly, in any other part of the world I would have been deported for my strong views. Instead, the US govern-ment awarded me an official recognition (Outstanding American by Choice) in appreciation of my efforts to make the country more competitive. The country continues to amaze me—because it knows how to award the voices of dissent as long as they are for the bet-ter of the society. And that is why I believe some countries lead the world and its economies, because it believes in dialogue, disagree-ment, debate, challenging norms and thinking outside the box. These are qualities that all developing nations (including India) should learn. And it should look within itself to find solutions to local problems. Each problem is unique. In America society’s heroes are not just political figures, but opinionated, non-conformist entre-preneurs. And that is because the Americans respect independent thinking. If from the childhood, a child is encouraged to pursue her dreams, challenge authority, she learns to work in tandem and to compete. The American Dream is of working hard, thinking smart, perseverance till one achieves success. And when the success is well-earned it is also celebrated. America should recognise its unique strength—that it welcomes foreigners. Through American history: wave after wave of immigrants has landed on American shores, embodied its values, and helped its citizens think smarter. And thinking smart and green are the ingredients for long-term success for any country.—(As told to Rohini Banerjee)

“I woke up in the hospital

fighting for my life while one of my venture

capitalists was trying to steal

my company from me. It was the only healthy

company in their portfolio”

Not just his surgeon’s scalpel, his business brain and ‘undoctor-like’ attachment to his patients ensures that Dr Naresh Trehan stands out.BY ROHINI BANERJEEPHOTOGRAPHS BY SUBHOJIT PAUL

PRESENT: Gianormous is not a word. However, there are times when one needs to resort to not words to describe something as big as Medanta–The Medicity. Walk in through its doors and straight up is the OPD (out-patient department) sign flanked by two, tall marble screens. Carved on them are ivory-white trees; exquisite in their details. These are the wishing (mannat) trees at Medanta. This is where patients and families—who knows, an occasional doc-tor or two—make their wishes by tying ruby-red threads to its branches. At their base are two stone bowls. One simply reads mannat (wish) while the other states a vital truth; each life is pre-cious. It is a hospital after all, and there are wishes galore.

The lower branches, crimson due to the threads, stand testament to that fact. On the left of the entrance are the reception areas, on the right are the refreshment corners. Yes, everything exists in plural in this place. Built over 43 acres with 45 operation theatres, 350 critical care units

12 DEMOCRATICWORLD

JUNE2012

—Dr Naresh Trehan

“Medicine is a business with a soul. Good medicine can do good business.

But good business may not make good

medicine. We need to think of what we are doing and what we want

to do”

cover storyACE OF HEARTS //

13DEMOCRATICWORLD

JUNE2012

managed by 20 specialists and 1,250 beds, Medanta is a massive operation.

The nerve centre of this bustling medical hub is in its first floor which mainly consists of a long corridor—sterilised and hushed—which leads to a small sitting area with steel chairs, almost never empty unless the main man is missing. The man in question is the founder, chairman and managing director of Medanta; Dr Naresh Trehan.

Dr Trehan needs little introduction in India. He is a medical administrator who has served as a personal surgeon to the President of India since 1991. He has been granted the Padma Shri and Padma Bhushan. But to his patients and to their families, he is more than a celebrated doctor—he is the doctor. Trehan is respected because he judiciously avoids the lessons of “non-involvement” that most of his ilk learn early in their careers. “Unless you are emotionally involved you can’t do your best,” he lets you know.

In fact, in one of his older interviews he had compared his involvement with his patients to the Chipko Movement. “I told the doctors at Medanta: chipko (stick on) to your patient and do not let him slip out of your hands. Hang on to his life, like

you would hang on to your own.” It is this dogged devotion that makes him a hero in his patients’ lives.

On the day DW was to meet Dr Trehan, there was a man—a father—also waiting for his turn, along with other families. People usually wait patiently for Trehan and when he does enter a room everyone sits up. The doctor has that effect. On that day as he entered Trehan’s chamber, the father took the seat closest to the black desk and awaited his turn as Trehan navigated interview questions (“Why don’t you copy-paste what I have said in my previous interviews? What, you never do that?”). When his turn came, the father passed on his file and lay a shaking hand on the table. It was the doctor’s turn to quiz, “Is he still feeling the spasms?” (Yes.) “What does he play?” (Soccer.) After a moment’s pause, he looked up beaming and said, “Please ask him to play as much as he wants. He is just feeling post-surgery muscle spasms. They would pass, anyway a 14-year-old shouldn’t worry too much.” The case is closed. The father rises and finally, he is genuinely smiling. Watching the interaction one wonders, who does he treat more? The patients or their families? Well, both. In a country where words such as “pull”

On February 7, 2011, Medanta–The Medicity and Duke Medicine finalised multiple agreements to establish a

‘Medanta Duke Research Institute’ (MDRI) as a new joint venture (JV) company in India. The plan was to create a world-class, early-phase clinical research facility at Medanta. Dr Trehan is a renowned name in the US. The university officials approached us for the JV when it began to look for appropriate partner in India. Dr Trehan has that kind of reputation and relationships.

This is an investigative medical unit (IMU)—where a basic clinical research on human beings is conducted. Our thrust is translational—early-phase trials and proof of concept work. In India, there are hardly any centres like

ours which is located within a hospital and doing translational work. Indigenous R&D has never been able to produce new molecules (of drugs). India has always been a service provider. Global providers have come to India to test out new concept. This centre, we hope, will help the country become an indigenous provider of R&D. We

are also collaborating with government agencies and independent R&D centres for research. In medical care, proof of concept is cardinal—it is when you prove the efficacy of drug in human beings for the first time. A ‘go or no-go’ situation and a bottleneck. In it a ‘false positive’ is as treacherous as a ‘false negative’. The Medanta Duke Research Institute is the first-of-its-kind in India.

This centre is Dr Trehan’s baby which will help our country’s work grow on the value chain as a science provider and not only as a service provider.

It should help the country create its own patents in good-quality and ethical research. In fact, in its 2012 report, the Boston Consultant Group designated this JV as one of the most significant collaborations between the US and India. This centre will be the first in “man studies” and “patient studies”. We have that kind of infrastructure that supports both. This is one of those platforms which can teach and train Indian investigators to help them generate their own ideas, know about intellectual property. Currently, we are helping government and indigenous R&D agencies pharma companies—if an investigator needs an appropriate environment to take forward his idea this is where he can come to.

We will hand-hold the party through all stages of the process, including how to get grants for an idea.

Cutting-edge Clinical ResearchDOCTOR SPEAK | DR SAVITA DHILLON

Dr SAVITA DHILLON (MBBS, MD, EBPM)

Director, Medanta Duke Research University

cover story\\ ACE OF HEARTS

14 DEMOCRATICWORLD

JUNE2012

“During his Lok Pal protests Anna Hazare lost a total of 7.5 kg. After his condition worsened, Hazare was rushed to Medanta where he stayed for three days after which he was released”

When I first met him, Dr Trehan delineated the difference between ‘us’ and ‘them’. Trehan said, “We (doctors working with

western medicine) treat patients from the outside and we do so precisely. You (ayurvedic doctors) are very vague but you treat not just the ailments but also the body from the inside.” He was clear that he

wished me to identify the strongest points of ayurveda and weakest points of allopathy. So from 2003 till 2006, I went around the country trying to gauge the veracity of claims made by doctors in south or north, through advertisements or word-of-mouth. I can proudly say that the amount of ground we covered was staggering. For the first time a doctor, that too an alloepathy doctor, gave me time to focus on ‘concept of proof’. That is what differentiates this particular department—Ayurveda Department of Integrative Medicine—it works only on concept of proof. My experience with Dr Trehan was refreshingly different. More than ‘alternatives’ he was interested in the ‘complimentary’

aspect of ayurveda. I come from a background of pure ayurveda. In 2002, while I was working with a Bengaluru corporate house, integrative medicine department meant rooms housed in one building. That is how far the association ran. At Medanta our department works in tandem with the rest. The final priority, in fact the only priority, is the patient. Finally, we are breaking down the ‘us’ and ‘them’.

Currently, the department is working in the field of drug development in diabetes, cancer, blood-related complications and gastro-intestinal medicines. We are also working with patients with nuero-degenrative diseases such as Parkinson’s. And we are trying to treat patients with post-stroke paralysis and conducting research on multiple sclerosis. There is a limit till which a neurologist can prescribe drugs. Beyond that remains the option of surgery. There is a vast population which is caught in between—on the maximum quantum of medicine yet not receiving the best research. That is where we come in to improve the efficacy of a drug.

Seeking an Alternative Route

DOCTOR SPEAK | DR GEETHA KRISHNANor “connection” are used to extract the best medical facilities, it is often a family that needs more care after a loved one’s ailment. It is no wonder then that Trehan and Medanta are so well respected—the doctor makes mandatory rounds of all wards, everyday.

The hospital with its advanced technologies and techniques draws all sorts of people to far-off Gurgaon and the patient demography proves that—Africans, South-east Asians, Bangladeshis and Pakistanis, every nationality is present there. There are the better-off waiting for their turn, with people you do not normally see in ‘posh’ receptions of five-star hospitals—and it is a five-star hospital as far as facilities are concerned; Medanta ranks the best in Asia in liver and kidney transplant surgeries. It is one of the few that conducts minimally-invasive, robotically-controlled cardiac surgery and beating heart surgery.

Trehan’s patients consider him to be a Scalpel King. Not without reason. He loves conducting surgeries. “If I spend four hours in a surgery I am not tired. I can go on for 24 more hours and still be happy.” Currently, Trehan performs approximately 12 operations a day, meets patients, families, media, his Board and investors. And he is frequently spotted at Page 3 dos. How does he manage all that? “By not thinking about a schedule and jumping right in. Plan, but do not waste time thinking whether you can do it, just do it.”

He could be the Nike man or he is simply well-trained. “For seven years Dr Frank Spencer (his mentor) trained us like commandos in his medical boot camp. We slept for four hours. I was barely at home.” On the flip-side, he missed his daughters’ childhood. And Shyel and Shonan (“I don’t know what the names mean, ask Madhu, won’t you?”) grew up with an “absentee father”. Trehan makes sure that he does not repeat the same mistake with his granddaughter now.

Talking of his legendary time management skills, Dr Savita Dhillon, director of the Medanta Duke Research Institute, admits, “He is so focused. I believe it has something to do with a tremendous sense of discipline. Interestingly, he manages to make it all look so easy.”

Dr GEETHA KRISHNAN (BAMS, MD) Co-ordinator,

Integrative Medicine & Senior Consultant, Ayurveda

Department of Integrative Medicine

15DEMOCRATICWORLD

JUNE2012

His favourite film is The Godfather; a film that has taught him “All life lessons; mainly how people function”

LESSONS LEARNT

PAST: Trehan’s journey began in a three-roomed apartment at Connaught Place which he shared with an elder sister, Neena, (incidentally not a doctor), a Sindhi gynaecologist mother and a Punjabi father, an ENT specialist. Parents had travelled to New Delhi from Lahore (Faisalabad) post-partition. After the Centre granted the Senior Trehan a flat at Con-naught Place, the couple converted two rooms into chambers, while the family happily lived in the third one. “The house was always filled to the brim with patients. Watching my parents interact, I was slowly being indoctrinated. In Class X, I took up biology as a ‘special subject’. That was the first time I made a con-scious career statement and proved that my parents’ work had left an imprint. I knew that the sense of gratification was immense in this profession. Much like the Stockholm Syndrome, I grew up to love my captor. But it was not an overnight decision.”

In fact, while still in school (Modern School, Barakhamba Road) there was a time when Trehan wished to be a pilot. He went on to study at Hindu

where at a party he met his future wife, Madhu Trehan, hailing from one of the most influential media families of India. Fate intervened and Trehan was soon off to King George’s Medical College, Lucknow. After completing his internship at Safdarjung Hospital, he obtained a scholarship from American Board of Surgery and American Board of Cardiothoracic Surgery. Finally, he went on to practice at the New York University Medical Centre from 1979 to 1988. “There was something positive about heart surgeries—those nearly dying and breathless would come out smiling after surgery within some days. Next to that I found neuro-surgery depressing.” Though he switched soon after, there was a catch—Trehan decided to train under the legendary Dr Frank Spencer and none else. “I was a ‘rock star’ complete with a handlebar moustache and sideburns. Dr Spencer must have been shocked to see me,” says Trehan with a laugh. It was Dr Spencer who taught him his greatest lesson. (Along with The Godfather—yes, the film).

—Dr Naresh Trehan

“I told the doctors at Medanta chipko (stick on) to your patient and do not let him slip out of your hands. Hang on to his life, like you would hang on to your own”

16 DEMOCRATICWORLD

JUNE2012

“On a given day your patients and families will treat you like god. As long as you do not believe it, it is okay. If you do, that’s the beginning of the end,” Dr Spencer would inform his students.

By 1976, Trehan had performed his first surgery on a 55-year-old man, a father of three. The operation took four hours and he was exhausted yet elated by the end of it. “Dr Spencer pushed me to grow and create new highs. Even today, I strive to do better. It is such people who question everything, every time, and try to grow, who are able to grow positively.”

By mid-1980s Trehan was earning over $1.5 million a year as a Manhattan heart surgeon. Then, he dropped jaws by deciding to move back. “Indian patients kept on reminding me that I was needed more here than there. Not everyone could afford to travel to the US to get themselves operated.” Upon his return, he had two options—to be on his own or practice with an established institution. He did what he was meant to do; finance his vision of a private heart institute and research centre thus forming Escorts Heart Institute and Research Centre (1988). Under his guidance, within decades, Escorts grew to be one of the largest heart institutes in Asia with 325 beds, nine operating theatres and satellite operating rooms in five cities. By then Trehan was the most prominent heart surgeon in the country. He had operated on political figures, businessmen and celebrities. He was a celebrity himself with a Padma Shri, a Padma Bhushan, Lal Bahadur Shastri National Award and Dr BC Roy National Award in his kitty. Dr Trehan was also the president of the International Society for Minimally Invasive Cardiac Surgery.

It was around that time that he thought of the concept of Medanta–The Medicity. But a doctor

proposes and management disposes. A string of controversies and a management change later, Trehan packed up and left Escorts, working with Apollo for a while. That idea of an integrative health care system and a facility that would usher in a new era of alternative and cutting-edge medicine in India continued to niggle.

So he did what he does best—jump right in. He approached Siemens, and numerous proddings later the `1,200-crore project, with Trehan as its chairman, began. Trehan personally oversaw the building of this “integrated health care facility” fashioned after Mayo Medical School and Johns Hopkins Hospital.

Its aim; to educate doctors and teach them that they do not need to run to the west to start meaningful research. And he did all that and turned his venture into a commercial success—a fact that he doesn’t shrug off. In fact, he brushes aside allegations that suggest doctors do not make good entrepreneurs. “We are better-equipped to guide and manage hospitals since we are less driven by the thought of profit and more by gratification derived from treating patients. As I have said before, medicine is a business with a soul. We need to think of what we are doing and what we want to do. We do not want any business person coming to us and telling us how to do our surgery and earn money,” he asserts. In his characteristic bluntness he points out that he is a “social capitalist”. Just as he does not mind accepting that he is an occasional smoker and social drinker (two glasses of wine max, seven hours of sleep later and mandatory exercise session in the morning).

FUTURE: These are desolate times for Indian medical care. Private health sector’s dignity is waning and the common citizen’s perception of health care, especially private health care system, is that it is rot-ten to its core. “I was aware of all the notions. So I felt that the need of the hour was to create an organisa-tion that has a transparent billing system and gover-nance. With Medanta I wished to create such an envi-ronment,” he stresses. A member of a patient’s family vouches that Medanta does try to “stay clean”—at least more than others.

“An injection that we paid for which was to be used during my husband’s operation was expensive. There was no way that I, or my husband who was unconscious at that time, could know if it was indeed used. It was not. And I was returned the money by the authorities. It is these little points that make patients trust Medanta. It is so easy to fool patients and families when they are at their vulnerable best. Medanta does not take the easy way out,” says she.

Dr Naresh Trehan has performed more than 35,000 general surgeries and 50,000 cardiac heart surgeries. He is the first to perform robotic heart surgery in India

17DEMOCRATICWORLD

JUNE2012

“Nusrat Fateh Ali Khan was my patient. For me it was

sheer bliss when he would come and sing”

SUFI SOUL

If Medanta’s philosophy could be surmised in a single line it would read: “patient first”. The multi-speciality

hospital has nine institutes/specialist centres and around 22 departments. The most advanced among them is India’s first multi-specialty, multi-modality institute— The Medanta Vattikutti Institute of Robotic Surgeries—covering cardiac, urology and gynaecology surgeries. In experts speak, Medanta Vattikutti practices cutting-edge multi-specialty robotic surgery and provides training programmes for specialists. With its state-of-the-art operation theaters and robotics equipment, it is difficult to believe that one is still in India—but you are—at least in Dr Naresh Trehan’s vision of India.

Coming back to the robotics department—experts score the advantages of robotic surgery to be, and we quote, “10 to 12-fold magnification of the surgical field, 3D vision precision due to seven degrees of freedom of movement of robotic instruments, motion scaling and filtering hand movements of the surgeon.” In simple English it means cutting-edge precision that is otherwise missing in a human hand. A surgical robot facilitates advanced surgical and reconstructive procedures with “greater precision” and

“accuracy”—sounds like fiction? Well, in Medanta it is a fact. The hospital pushed India’s position in health care to the next level when it performed India’s first robotic liver transplant in 2011. The operation, claimed to be the third of its kind in the world, was performed on a four-year-old. The surgical treatment was performed by the “Da-Vinci Robot” on the patient’s uncle who donated 20 per cent of his liver to his four-year-old nephew suffering from liver cancer. This is one of the many examples of “firsts” that have been performed by doctors at Medanta. In January 2012, it performed a marathon 20-hour, liver transplant procedure, with

40 doctors simultaneously, in half-a-dozen operation theatres—saving the lives of three children.

At the end of the day, looking closely at Medanta, there is a nagging question that crops up ever so often. Why is it that three of the famous medical visionaries of India—Dr Prathap Reddy (Apollo), Dr Devi Shetty (Narayana Hrudayalaya) and Dr Naresh Trehan (Medanta) are all cardiac surgeons? Perhaps there is a trend here—perhaps the answer lies in the fact that these three are not only intelligent individuals, but are also emotionally attached to what they do and how they do it.

Dr Trehan dismisses the idea that India’s health care sector’s prominence remains on a decline even after 60 years of Independence. “That time when the health sector was treated as a step-child is past,” says he. “I look after my patients, the administrative bit of the hospital and call myself an entrepreneur. I don’t see why someone can’t do all that,” again that amazing time management Guru.

When he started Medanta, despite establishing top-notch cardiac care, Trehan missed a system where there was similar expertise in other specialties. “We needed a space where the unique Indian conditions could be treated. The Indian gene is very different and we should be able to find ways to cure our conditions.” Thus, Medanta’s emphasis is on Indian (Asian) gene, body, its well-being and medicinal traditions. It has the Medanta Duke

Research Institute and the Integrative Medicine Department—both slated to play important roles in the future of the hospital.

The “Indian theme” of Trehan’s dreams continues even in the design details of the buildings, in its signages and in the mannat trees.

“Today I take pride in stating that there is no other institution in the world, including Mayo and Cleveland, which has such talent across the board. We collectively strive to deliver care which is better than any other institute in the world. One day we hope that a major chunk of global research will be conducted right here at Medanta. And that we would be able to treat problems that ail us and help others as well.”

He has several similar hopes, wishes and dreams. One wonders, among those thousands of ruby-red threads, is there one that the good doctor has tied?

A Method to the Madness

INSTITUTE | MEDANTA-MEDICITY

Medanta-The Medicity: The facade of the hospital

(below) One of the corridors at the entrance

of the hospital

cover story\\ ACE OF HEARTS

18 DEMOCRATICWORLD

JUNE2012

Defy Aging Day and Night.

New Precious Immortelle.

L'OCCITANE STORES- Ludhiana: G-17,MBD Neopolis , 016-1502 2241; New Delhi: DLF Promenade 011- 4104 2450, Khan Market 011-4308 4695, Select City Walk 011- 4109 6368 ; Mumbai: Palladium Mall 022-4004 3884; Kolkata: Shoppers Stop South City

Mall 033 6459 2146; Bangalore: Shoppers stop Koramangla 080-4048 5500

L'OCCITANE STORES- Ludhiana: G-17,MBD Neopolis , 016-1502 2241; New Delhi: DLF Promenade 011- 4104 2450, Khan Market 011-4308 4695, Select City Walk 011- 4109 6368 ; Mumbai: Palladium Mall 022-4004 3884; Kolkata: Shoppers Stop South City

Mall 033 6459 2146; Bangalore: Shoppers stop Koramangla 080-4048 5500

www.loccitane.in L'Occitane en Provence India

In the heart of the Corsican maquis grows immortelle, a flower that never fades, with scientifically proven anti-aging properties. Ten years after making these initial discoveries,

th L'OCCITANE has developed a 4 patent for skin that is 89 % smoother, 81 % firmer and 73 % younger-looking*. The effectiveness is enhanced by new extracts drawn from the heart of immortelle cells, that activate deep wrinkle correction and improve skin firmness**. Discover Precious Night and Day skincare and turn back time. L'OCCITANE, a true story.

Articulate your Social Media Strategy for an Enterprise VIJAYENDRA HARYAL

7Key Decisionsto Social Media

20 DEMOCRATICWORLD

JUNE2012

The adoption of social media has been increasing in enterprises at a rapid pace across the world. As the social media ‘behaviour’ or the

way it engages with the community, forms an impression about the brand of the enterprise in the minds of the prospective and existing customers, it’s imperative to have a well-articulated and detailed strategy in place. There are seven key decisions for drafting the social media strategy. If your enterprise has already embarked on the social media journey, it may be helpful to revisit some or all of these on a periodic basis to ensure an efficient Social Media presence.

1. OBJECTIVE: This is the first and most important step. The primary motivation to be on social media should be well defined. For instance, it may be for boosting sales, enhancing brand awareness, crowd sourc-ing ideas or raising funds in case of non-profits. There would be ‘spill overs’. For instance, the objective of improving brand image may result in increased sales. How-ever, it’s important to prioritise and thus tar-get efforts towards the focus area. Based on the level of success in achieving the primary objective, later on the enterprise can focus on other areas. 2. SELECTING SOCIAL MEDIA PLAT-FORMS: Based on the dedicated bandwidth available to engage on social media, and the Social Media Platforms ( Facebook, LinkedIn, Twitter, etc) which ‘influence’ the target audience the most, the next key deci-sion is to select a mix of social media sites which enterprise may like to engage on. The enterprise should never commit the mistake of being present on ‘all popular platforms’, just because it’s a fad. There may be a high possibility that the audience is not engaged appropriately, either because of lack of response from the enterprise or absence of

TIPS & TOOLSSet your goals and know them:

Remember the time when your mom told you about setting your

goals and following them religiously? When dealing with the online space follow your mother’s advice. Know what your objective is, why is it that you are targeting this space.

Make a wise decision: In a sea of social media sites it is easy

to get lost. Pick your platform wisely and get to know it like the back of your hand. Remember, choose carefully; as you sow so shall you reap.

You can’t not be seen: Are you present on twitter? Tweet! Facebook is your thing?

Update your status! Spreading your roots on LinkedIn? Connect with people! Write this in block letters and make it your Bible. If you won’t be seen in the social media net, you will lose your audience. You can’t not be seen. Period.

Plan and plan before you execute: Proper planning is

the key to success. If you don’t plan your steps well ahead in time,

you won’t be organised, and if you are not organised you won’t be able to keep a track of your activities, and won’t be able to multitask. Therefore, map your steps well in advance and act on them!

It’s better to light a candle than curse the dark: If a crisis hits your enterprise, how will you deal with

it? It is better to be prepared for all problems. Divide work among your employees and train them to deal with any situation. Keep the candle ready; don’t wait for the electricity to go off, it might be too late.

ILL

US

TRAT

ION

BY

PR

AS

AN

TH T

R

stimulating content tailored to that particu-lar platform. This will result in a negative brand perception. 3. CONTENT STRATEGY: Depending on the target audience, the next step is to decide the core messaging, identify the form in which to serve the content (video, picture or text), select the timing (when most of the audience is logged in to the social network) and set the frequency (periodicity of deliver-ing the tweet, status update et al). 4. PLANNING THE ENABLING ORGANI-SATION: One of the critical choices at this point is to decide whether to outsource the execution of social media presence or do the same in-house. While there are pros and cons for both, it’s always beneficial to build capability in-house and dedicate executives having an in-depth understanding of the enterprise offering and the community members (fans on Facebook, followers on Twitter, etc). Community Manager (CM) is the key interface and voice of the enterprise on any social network. Besides CM, content creators or curators and design team also needs to be identified.

5.ESTABLISHING WAYS OF WORKING: The CM should be well connected to the various departments or functions like R&D, HR, and Marketing, etc. within the enterprise. This is required as there may be query or a grievance pertaining to a par-ticular department of the company seeking in-depth information. The time to respond to a particular query internally (from the department to the CM), the time to respond to the community member externally and other SLAs (the extent to which information can be shared taking into account confiden-tiality, etc) should be agreed on between the CM and the department, functions. Also in case of conflicting views between the CM

social agenda7 KEY DECISIONS TO SOCIAL MEDIA //

21DEMOCRATICWORLD

JUNE2012

and the respective department on how to respond to a query or address a grievance, the escalation mecha-nism should be worked out in a detailed manner. This is important to give timely and adequate reply to the community member.

6. CRISIS MANAGEMENT: Crisis may strike in the form of a virus attack (posting repeated messages) or hacking of the community page or a particular community member trying to repeatedly tarnish the image of the enterprise by posting negative mes-sages or a particular status update/tweet by the enterprise received in poor light by the community. A mechanism should be worked out for responding to all such crisis situations clearly nominating the respective per-sonals/executives to be involved.

7. SOCIAL MEDIA ROI MEASUREMENT: The enterprise needs to decide on which metrics to monitor for measuring it is RoI linked to the objective and also to continuously improve its social media engagement. The metrics can be operational like number of views (YouTube), retweets, Followers ( Twitter), Likes ( Facebook) etc. Or business linked like increased sales, cost of handling a customer query etc. It can also be a mix of the two. Tools to track social media metrics across platforms can be leveraged by the enterprise for measuring RoI. For instance, Adobe SocialAnalytics and ‘Social Reports’ in Google Analyt-ics aim to measure Social Media RoI and provide insights.

Full disclosure before I start rambling on with this post—I don’t like Aamir Khan, and I don’t have a television. Haven’t had one in the seven years that I’ve left home. With the aid of modern conveniences, such as the YouTube device, this post is, for all practical purposes, a subjective view on middle-India.

The other day the Twitter machine was humming excitedly with news and views on Aamir Khan’s ambitious new attempt to make “meaningful teevee”. I logged on to the YouTube device and sat through the entire opening episode of Satyamev Jayate.

That’s right, one straight hour of commercial-free video feed on the speed-limited connection. The show, mind you, has got all the spit and polish of a well-researched package. The camera zooms in on a creepily Oprah-esque Aamir Khan, who’ll tell you about his burning desire to make television more meaningful, and he then dives straight into the week’s burning issue—killing unborn girls. And within the first 10 syrupy minutes of the opener, I was hooked.

So now we have something middle India desperately needed—a superhero. And this time, Aamir Khan, despite his planet-sized ego (which he makes no effort to conceal) has made the right moves. Armed with a team of highly specialised researchers (cyborgs? media gurus? astrologers?), Aamir spends the next 50 minutes breaking the facts down for the saas-bahu-serial-watching uncle / aunty / munna / munni in Kanpur, Kota, or wherehaveyou. Without getting into the details of the programme per se, Aamir does an admirable job. He emotes at the right moments with manic efficiency, he guffaws, he’s amazed, he wipes a tear. It is a tamasha with a heart, and the audience can’t seem to get enough of it. Short of whooshing camera pans, this is exactly the formula that clicks.

The show goes on, mothers who had to undergo forced abortions are interviewed.

They talk with frayed nerves of steel, spilling their horror stories with quiet calm. There are pauses. Aamir wipes a tear. Journalists, activists, doctors are called in. Gruesome statistics are projected on screen.

The audience gasps. Yet Aamir manages to save the day, doing something entirely unexpected, and wonderfully clever—he embraces his ego, and cashes in on his star power. Short of prancing about the neighbourhood in a cape (lungi? kanje-evaram tied around the shoulders?), Aamir makes no bones about being a superstar, who’ll use his clout to fight for the side of the good aam-aadmi.

And that’s why, despite his planet-sized ego, all his me-talk, his trophy south-Bombay chic; Aamir Khan manages to push the right buttons. That’s why, despite his irritating presence and well-rehearsed emotions on the couch, the man (and his PR team) did a smashing job of it.

He knows he’s a superstar, born in a culture that worships heroes, and by God, he’ll milk his stardom for all it’s worth. I’m not entirely sure how “meaningful” television will become, post-Jayate. But for what it’s worth, this is a sign that people in this country are perhaps finally tired of the NDTVs and the Ekta Kapoors who make up the Indian television machine.

Just so long as Mr Khan doesn’t star in another 3-Idiots, I suppose we can applaud him, for once. Sure, he can walk in wearing a cape—his halo will ensure no one takes notice.

(The Hipposaur can be found scribbling about this and that in his blog space—Of This and That. To follow him and read more of his posts, please visitBlog Name: Of This and ThatBlog Link: http://bluecabbage.blogspot.inTo follow him on twitter please log on to Twitter Handle: @rg1283)

Middle-India Wants a Do-gooder

A Mechanical Engineer from IIT Kharagpur, Vijayendra Haryal is from the Class of 2008, IIM Ahmedabad. He is now

working as a Business Manager with an IT company. His alternative interests are Social Media, Social Enterprise. He is co-author of the book "Social Media Simplified: Twitter, Facebook Beyond Casual Networking"

BLOG WATCHHipposaur

social agenda\\ 7 KEY DECISIONS TO SOCIAL MEDIA

22 DEMOCRATICWORLD

JUNE2012

24 DEMOCRATICWORLD

JUNE2012

DOES YOUR CMO have a tech strategy? Nope, that’s not a typo. I am talking about a technology strategy, not a marketing strategy. And before you ask, for a marketer, technology isn’t limited—and definitely should not be mistaken to be limited—to social media. Technology for marketing is a different ball game, and has signifi-cant implications on how you run the function. For example, marketing technology can mould how valuable company information is being treated. A little-pondered over corporate secret is that most sales teams and recruit-ers have their most-current data on public platforms like LinkedIn. Not because—as is popularly whispered—they want to hide it from the prying eyes of their bosses; not even because they are planning to scoot from the company with the data. Most simply, they do it because many companies have not provided an in-house equiva-lent which is as easy and intuitive to use. I’ll bet even most of you have your most updated contacts database either on Facebook or LinkedIn as well.

Customer contact information is just the tip of the iceberg, although

is and the size of your business you could consider simple, free, cloud-hosted tools, or go in for a high-pow-ered solution like Unica.

For example, as a marketer, one of the most frustrating things is to go for trade shows, collect a 1,000 cards, and then have sales tell you six months later that nothing has converted. In fact, half the prospects have not even been contacted. Now, depending on which team you’re on, it’s tempting to blame the quality of the event, or the quality of the sales approach. But actually the problem is a technical one. If you had a sys-tem in place which could triage the leads, automatically map them to existing prospects or clients, remove those locations where you have no dealer network, and then send an automated message to all of them, imagine how much faster and more efficiently things would move. Imag-ine, further, that this was linked to the customer contact system and you actually could see and control how often and how each prospect was contacted. This isn’t sales utopia—it is simple tool usage. Sadly, it’s the bit

that is mission-critical information. It goes without saying that customer knowledge is the biggest marketing weapon. If your marketing team has information on them in their personal social networking accounts, they have access to the customers’ wedding dates, birthdays, food pref-erences, annual income, credit card number and a whole lot more. That’s a lot of data, and makes predicting milestones, like pregnancy, for exam-ple, a breeze—as one retail chain did! They used that information well to promote their baby care business, where catching them as early as possible hugely impacts sales and of course, loyalty. The retail chain began by sending expecting parents coupons for things that would be rel-evant to be a new parent. To reduce the big brother effect of the exercise, they made sure they added offers on other household items too.

Almost every company today is drowning in data—very valuable data, very BIG data. But unless you have the right analytics system in place, it’s not data, it’s just noise. Depending on how big the data trove

Tech Up! Great ideas and clever people aren’t the

only arsenal your marketing plans need. Often, technology

is the missing link

PLATFORMJESSIE PAUL | Marketing Expert

Jessie Paul is the founder of Paul Writer, a marketing advisory firm based in Bengaluru. She has also authored a book titled No Money Marketing. She is a serious technology enthusiast. She can be reached at jessie@paulwriter.com

ABOUT THE WRITER

platformJESSIE PAUL //

25DEMOCRATICWORLD

JUNE2012

that somehow gets left out when IT buys its sales system. There are other obvious smart tech usages possible. Many of us have tablets now, and playing games, reading and doodling on them are absolutely wonderful. But does your firm have an app that allows customers to interact with you, and learn about your products?

Often, when someone begins talk-ing about IT solutions and smart apps, many marketers switch off. They dismiss these ideas as only viable or executable for big compa-nies. But, that’s old-tech thinking. Today, thanks to the cloud, there are solutions priced as low as `1,000 a month. For example, you can host your contacts on constantcontact.com and run your newsletter from there. Surveys can be run on surveygizmo.com and there are many such options available. Deploying apps and IT solutions suited to your needs can strongly impact your company’s abil-ity to deal with your customers.

Brands not knowing us well enough is a situation we all face. I’m actually quite fond of certain brands I use; I’m even loyal to some of them so it hurts when they treat me badly. Given a choice, I don’t go back to the brands that have done that to me. Mostly though, the person giving me the brush-off has no idea of my past history with the brand.

In the rare cases that they do, they are not incentivised to treat loyal/profitable/happy customers any dif-ferently. (Here, I’m not talking about employees who don’t care enough about their company’s reputation

to deliberately ignore customers, though that is also not that uncommon!) Every company hunts for that one sharp differentiator—the usual levers are supply chain, distributor network and product uniqueness. But what about know-ing your customers better than anyone else? Wouldn’t that be the ultimate differentiator? And, what if you could use that knowledge to customise their user experience to make sure that different types of customers are treated in the man-ner they find most welcoming. Wouldn’t that be great for business? Banks like Citibank, ICICI and HDFC do this. Once your spends are consistently high, you’ll find an automatic upgrade to a higher status card. You’ll also find yourself being offered loans and vacations. Behind the ability to do this is a lot of tech-nology which analyses customer information. Ever wondered why you get a call from the bank when you’ve suddenly spent a lot of money on your card? That’s a fraud prediction engine at work. Here, technology makes customers happy, brings in revenue and reduces losses for the firm. What’s the equivalent of that for your firm?

I recently came across an interest-ing story on a medical product. A reputed pharma company wanted to re-engineer their product—which sold at around $20,000—to be able to price it at $4,000 for an emerging market like India. The R&D team (that was outsourced to India) anal-ysed the bill of materials and realised that they could reduce the cost by around 40 per cent by dropping all the customer experience bits. That was the engineering viewpoint. But the marketing viewpoint was that the 40 per cent is what made people pay the balance 60 per cent! Do you know what component of your product is customer experience? So, what should a CMO do? How can s/he use technology to enhance customer experience, and derive insights from it? Here are my three rules. First, analyse the customer experience and put down all the ways in which technology can improve it. Second, study all your stakeholders, and understand how your relationship with each of them can be improved by technology. Finally, understand current business bottlenecks and see how technology can improve those. (Views expressed in this column are of the author alone)

CMOs should analyse customer experience and identify how

technology can improve that”

HAVE AN OPINION ABOUT THIS COLUMN? WISH TO SHARE YOUR THOUGHTS AND IDEAS ON THIS MONTH’S ISSUE?— Write to us at editorial@democraticworld.in

looking back

26 DEMOCRATICWORLD

JUNE2012

\\ ASHOK CHAKRADHAR

A LIFE LESSORDINARYFrom being a bride at 15 years to a mother at 16, to running a beauty empire, Shahnaz Husain, the czarina of Indian beauty business, has done it all...

looking backSHAHNAZ HUSAIN //

27DEMOCRATICWORLD

JUNE2012

I was born into a conservative family. But, I was fortunate to have a broad minded, Oxford-educated father in Chief Justice NU Beg,

who put me through La Martiniere in Lucknow and an Irish convent (Queen Mary’s) in Allahabad. He instilled in me a love of poetry and English literature and imbued within me the right combination of traditional values and progressive ideas. In school my favourite subject was English Literature—I loved poetry and still do—and I loved the creative arts. I used to take part in poetry-writing and essay competitions. I remember that I won an award from the Governor of Allahabad. However, I had to comply with existing traditions and entered into an arranged marriage at the tender age of 15, becoming a mother by the time I was 16 years.

From my childhood I learnt to love and respect the rich heritage of India. In fact, one of the traditions that I inherited was natural and herbal therapy. Faith in herbal healing was very much a part of my family tradition (my mother had a fair milk-and-roses flawless complexion). She always followed traditional beauty treatments, mixing herbs and ingre-dients at home, to care for her own skin and hair, and ours.

As a young girl, poised on the threshold of life, I always wanted to make a difference, but I did not know that I would be a successful entre-preneur someday. Of course, my life was on a very different course. Even though I was a mother at 16, life seemed perfect. But I was bored with the drudgery of endless routine. Then the mental upheaval began.

I was always interested in beauty and in making others beautiful, so I decided on beauty as a career. I was determined to get the best training possible and decided to work my way to the prized institu-tions of the West, to learn cosmetic therapy and cosmetology. My hus-

band was posted in Tehran at the time, as head of foreign trade with the State Trading Corporation of India. I was not a college gradu-ate, but I loved to write, so I started writing articles for the Iran Tribune. Somehow, I was convinced that if I was highly-qualified in my field, I could have the world at my feet. So gradually, I worked my way to lead-ing institutions like Helena Rubin-stein, Christine Valmy, Swarzkopf, Lancome, and Lean of Copenhagen.

While training in London, I came across instances of damage caused by chemical treatments. It changed the course of my life and career. I wanted to find a natural alternative that was safe and without risks. From my family I had inherited faith in natural healing and my study of Ayurveda convinced me that it could offer the ideal answers to modern cosmetic care. I came back to India and started my first herbal salon in the verandah of my home in New Delhi, in 1971, in a very small way.

In order to implement my ideas of natural beauty care, with an empha-sis on the good health of the skin and hair, I established customised beauty care, with a personalised style, based on individual needs and problems. I adopted the concept of “herbal care and cure”. It was a totally unique, pathbreaking concept. I rejected the existing salon treatments and devised my own. I also began to formulate my own products using plant ingre-dients and natural substances, based

“There is yet another dimension—the soul. How can beauty be complete without taking inner beauty into account? To be a complete person, you not only have to work on your external beauty, but also develop your inner beauty”—Shahnaz Husain

on the ayurvedic system. Today, the salon treatments and products have become breakthroughs in natu-ral beauty care. We have become known, not only for our treatments for general beauty care, but also for our therapeutic products and salon treatments for problems like acne, hyper-pigmentation, scars, prema-ture ageing, dandruff, hair damage and hair loss.

Once I started my salon, I became totally involved in devising treat-ments and formulating products, based on ayurveda. It was a totally new field at that time and there was plenty to be done. I have also been interested in designing. I have made use of it in designing our line of accessories and gift items. I also design my own clothes.

It was because of my mother that I followed natural beauty care from childhood. It is from her that I learnt to have faith in nature and natural beauty remedies. I remember that henna used to be applied on our hair. It used to be mixed with amla, yogurt and lots of eggs. We also applied ubtan, made with gram flour, ground almonds, dry and ground mint leaves, rose petals, turmeric, cream of milk or yogurt. We used cleansing grains and rose water, which I later incorporated in our products.

In fact, I incorporated the henna and other treatments, like our body packs, scrubs and hair oils.

Ayurveda is the oldest and most organised system of healing. It has a

NAME:Shahnaz Husain

COMPANY NAME: Shahnaz Husain

PRODUCTS: Around 350 for skin,

hair and body

SALONS AND SPAS: 200 (Approx)

WEBSITE:

http://www.shahnaz.in/

company.asp

DOSSIER

looking back\\ SHAHNAZ HUSAIN

28 DEMOCRATICWORLD

JUNE2012

HER PILLAR:Late husband Nasir Husain

SECOND GENERATION: Daughter : Nelofar Currimbhoy Grandsons: Sharik and Zubek Currimbhoy

BIGGEST STRENGTH: Father Nasirullah Beg who was the Chief Justice of Uttar Pradesh

PRETTY POINTS

long history of safe usage. Ayurvedic texts contain the details of a stagger-ing number of plant products, min-erals and natural substances, along with their medicinal properties, their methods of collection and extraction, as well as specific combinations of complementary herbs. It includes treatments and prescriptions for skin and hair care, as well as specific skin and hair problems.

Ayurvedic ingredients offer safety from the side-effects of synthetic and chemical ingredients. Importantly, ayurveda is a holistic system, which takes diet, exercise and lifestyle into consideration. In fact, ayurveda offers the ideal answers to the demands of beauty care.

It is difficult to choose only one, because we use hundreds of ingredi-ents. But some of the most versatile are sandalwood, neem and rose. Trifala, a combination of three herbs, has varied uses. It comprises of amla, haritaki (Terminalis chebula) and vibhitika (Terminalis belerica). Neem leaf infusions have been used to cure skin diseases and are still used to relieve itching, soothe rashes, create a germicidal environment and clear inflammatory conditions. Neem con-tains organic sulphur compounds, which have a healing action. The first Shahnaz Husain product was Shalife—a nourishing cream—which was used for massage in our salons. In fact, today it is our fastest-moving product used in salons worldwide.

I am often asked how I got to where I am today—by following my heart or my head? I believe to be really successful, a combination of both is necessary. One must have an instinctive feel for the market and future trends. Strategy is also important. Our business strategies have been unique. Apart from our franchise system, we have never relied on commercial advertising. Instead, I relied on word-of-mouth believing that a satisfied client was the best advertisement. In fact, our products grew out of clinical usage,

based on massive client feedback. As already mentioned, I opened my

first herbal salon in my own home. I began to extend my salons on a unique franchise system. I started encouraging homemakers to start a beauty salon in their own homes. This way they could have a career and yet be close at hand to care for home and family.

I trained them and gave them the Shahnaz Herbal franchise by which they could carry out my specialised treatments. It was the beginning of my franchise system and beauty training academy. The fast-paced extension of the Shahnaz Husain Salons and other ventures is due to our franchise system.

Today, the Shahnaz Husain franchise has become a successful business model, with tremendous international goodwill and demand. We operate in more than 100 coun-tries, with our franchise ventures and direct product distributors. From one herbal salon to a world-wide chain of ventures, it has been a phenomenal journey.

Entering the international mar-ket was the biggest challenge. I participated in the Festival of India in London in 1980 and was given a counter in the Perfumery Section at Selfridges. In the face of fierce com-petition, to stand up alone and sell India’s ancient civilisation in a jar was not easy. To everyone’s surprise, the entire consignment sold out in three days, breaking the store’s exist-ing cosmetic sales records. It resulted in a permanent counter at the Lon-don store. From there, we moved on to Harrods in London, Galeries Lafayette in Paris, the Seibu chain in Japan, La Rinascente in Milan and El Certe Inglis in Spain. The Shahnaz Husain Group has experienced the increasing demand for Indian ayurvedic products across the globe.

We recently launched our product sales again at Selfridges, the famous London store, where our sales have transcended all expectations. It just

indicates the global demand for ayurvedic beauty care.

One of my greatest achievements is representing India at US. President Obama’s World Summit of Entre-preneurs in Washington DC in April 2010. It was not only a great honour, but also an international recognition for ayurvedic beauty care and my spirit of entrepreneurship.

I was also invited by Harvard Busi-ness School and MIT at Boston, USA, to speak on how I established an international brand without com-mercial advertising, highlighting the strategies I adopted to establish my global network of franchise ventures.

Recently I spoke to students at the University of Oxford on Women Entrepreneurs in India and the London School of Economics on India’s rising global influence. From one herbal salon to a global chain of franchise ventures, it has been a phe-nomenal journey.

The brand’s future plans include concentrated international brand-ing, strengthening and widening our global chain of franchise salons, beauty training institutes, shops and spas. Product innovation has helped our organisation to remain a dynamic one. In fact, beauty care in India is fashioned after the Shahnaz Husain products and innovations. So we will continue to launch new and revolutionary products. Our recently launched “platinum range” has stormed the international markets.

In our mission to spread ayurveda, our international presence is gaining further momentum. Our forays into the international market in ayurvedic beauty care have been a phenomenal success story. We are expanding our footprints across the globe. Together my daughter and grandsons will take ayurveda and Brand India to more countries within a year. My family is an intrinsic part of my beautiful world and they are in my plan with a crusader’s zeal, the way I am. They have been groomed with meticulous care and together we will lead the

looking backSHAHNAZ HUSAIN //

29DEMOCRATICWORLD

JUNE2012

“The brand’s future plans include concentrated international branding, strengthening and widening our chain of salons, beauty training institutes, shops and spas. Product innovation has helped us to remain dynamic” —Shahnaz Husain

2002:The Book of Absolute Beauty—by Shahnaz Husain

2012: Flame—by Nelofar Currimbhoy

PRETTY POINTS

entire cosmetic world into the next century, with ayurveda. A major thrust in growth during 2010 and coming years will be the increasing demand for spa and wellness treat-ments. Salons are including spa treatments or are being converted into “day spas” offering both salon and spa services. In the Shahnaz Signature Salons, we have found that apart from basic services, treatments like anti-ageing facials, rejuvenation, body massage, body polish, hair spa treatment, have steadily gained in popularity. We will be extending our ayurvedic spas, and also converting salons into day spas, where treat-

ments will be geared towards revi-talisation, rejuvenation and stress-reduction, upholding the principles of holistic care. We have introduced a new repertoire of treatments, using traditional ingredients.

I think every woman owes it to herself to look her best. Lack of time is a very poor excuse. A daily beauty routine actually takes only a few minutes. I always say, beauty is power—brain and spiritual power. In my book The Book of Absolute Beauty, I have written, “A beautiful woman is one who values herself physically, mentally, emotionally and even spiri-tually.” Yes, beauty is a total impact

of all these aspects. Mind and body are inter-related and interlinked. The state of one reflects on the other. There is yet another dimension—the soul. How can beauty be complete without taking inner beauty into account? To be a complete person, you not only have to work on your external beauty, but also develop your inner beauty.

Looking Back Beauty is not merely my career. It is the sole purpose of my existence. I cannot think of anything else I would have rather done. (As told to Rohini Banerjee)

30 DEMOCRATICWORLD

JUNE2012

issue | A Closer Look At Right To Education

A Classless India: The RTE DreamIn 2009 when the Government of India brought the Right to Free and Compulsory Education Act (RTE) to force, the mood was celebratory. However the win-win situation soon started to sour as questions began to be raised about the pragmatic execution of the Act. After more than three years of the Act implementation, its progress is in a state of limbo. Will the RTE manage to achieve what many consider the improbable? Or will it remain a grand but implausible idea? BY MANJIRI INDURKAR

When the Government of India passed the Right to Free and Compulsory Education Act-2009, education went on to become a Fundamental Right and not a privilege accessible to a handful. Post-RTE, private schools were ordered to reserve 25 per cent of their seats for students coming in from financially-weak sections. They had to be given compulsory admis-sion. A process was put in place through which parents could submit documents proving their economic status and neighbourhood school/s had to accept them minus admission tests. The Act also stated that students could not be denied admissions under any circumstances, nor could authorities flunk them in examinations till they had crossed the elementary-level classes. The Act’s 25 per cent reser-vation demand created a stir—private schools began to talk about the Act’s ‘unfairness’, adding extra financial burdens on them. Even then, the Bill was passed and implemented. And five years were grant-ed for its execution. While the government was busy celebrating its ‘victory’ over private schools, voices were being raised in several quarters regarding the feasibility of the Act. Somewhat similar to the partly successful, partly disastrous ‘No Child Left Behind Legislation’ of the US, the sustainability of the Act was being questioned.

Some of the questions raised was surrounding the plausibility of the Act; with 80 per cent of the Indian population living in rural areas; how was the govern-ment planning to provide a culturally acceptable education which was also pan-Indian in character? Acceptability, after all, was one of the four pillars of the Act, including availability, accessibility and adapt-ability. Critics also felt that the available infrastructure was too weak to support quality education to all.

There was also fear surrounding the question of reaction—how would children coming from com-pletely different economic realities react to being clubbed together? Could this Act bridge the gap between classes or just widen them further? Is it fair to throw children from financially-weak backgrounds into fancy schools and ask them to cope? Was it fair to promote these children to the next class, even if they flunked previous ones? Most importantly, was the Right to Free and Compulsory Education-2009, a pragmatic idea? In the past few years cases have come up where children have been denied admission by schools and no visible action has been taken.

Will it be fair to assume that this idea is powerful in thought, but like every other policy, fails miserably when it comes to execution? We asked experts about their opinions in the Issue of the Month.

SPOT POLL

Do you think that the RTE will be able to bridge the class inequality in India’s schools?

36%

42%

22%

MAYBE

NO

YES

issueA CLOSER LOOK AT RIGHT TO EDUCATION //

31DEMOCRATICWORLD

JUNE2012

Shyama Chona is the former principal of Delhi Public School, RK Puram. In 2008, Chona received the Padma Bhushan for her contributions to education. She is the Founder of Tamana Special School

SHYAMA CHONA// India has been an inde-pendent nation for over 60 years now. But the difference between our haves and have nots has not been bridged yet. Since the gap will not disappear by itself, it is the duty of our nation’s policy makers to create an environ-ment where the discrepancies are addressed. Through the RTE Act, which reserves 25 per cent of seats in private schools for under-privileged students, the Centre is asking us to dream a little bigger. We should give the Act our consent because the idea behind it is to create a healthy learning environment. As every new pebble creates ripples in a pool, this idea, too, has managed to stir up a debate. But I believe that the positives of the Act outweigh our concerns. It is true that our country has are too many cultural and regional differences which will prove to be

difficult to bridge by a single Act alone. Hav-ing said that, no one can deny a child her or his right to quality education. Because our country is a democratic one, it is but natural that there would be difference of opinions. However, one does not abandon an idea because of difference of opinions. Thus, the Act’s implementation should be carried out by individual institutions according to their systemic needs. What the Centre has ensured is a system of checks-and-balances; adopt it, when you do, according to your style, but adopt it nonetheless.

What the Centre is planning to do is to offer young minds a chance to grasp a real-ity that is different. It is what children, as they grow into adults, will eventually be expected to do. As far as peer pressure is concerned, it is the school and parents’

responsibility to teach children tolerance. It is also a parents’ duty to teach children to not differentiate. I realise that change is dif-ficult, but it always is. The bit that leaves me disheartened is the fact that such an Act had to be forced down our throats like a bitter pill. We, the teachers, are responsible for the holistic growth of students. We should be able to teach them to live with others which the Act expects us to do.

I believe that the Act is a pragmatic one. Education is no longer a charity; it is not even an act of social welfare anymore. Priva-tised education is an industry where money is being parked. What are we doing with all that money? Why is the Centre not allot-ting more land to private schools? Why are private schools not offering scholarships to bring in more meritorious students—from every background—into its fold? And why are we not talking of the better-run govern-ment schools such as Kendriya Vidyalaya when we are seeking a change in the sys-tem? These are the questions that we need to ask ourselves while discussing the Act.

As for the argument surrounding the ‘added financial burden’, I find it an unfounded worry. Instead of spending too much on infrastructure (swimming pools, polo tables or AC buses), spend on quality education (teachers). Instead of arguing about who is from where, teachers should see their students according to their merit, capacity and ambition. The rest is immateri-al. What every child deserves in this country is a child-friendly school. For that to happen we need to make teachers’ training manda-tory. We need to make sure that we let our egos go, before we start ‘teaching’ others about equality.

Teaching is not a nine-to-five job; it is a calling. A life of a teacher does not have compartments—it is not enough to have knowledge alone, it is also imperative to respect human beings, albeit a human being who is younger.

I recently travelled to a village in Kashmir where I met such lovely children, who are now going to school wearing uniforms and shoes like ‘privileged’ children. Their parents now believe that education is not an expenditure, it is an investment. I concur.

SHYAMA CHONAFounder, Tamana

Special School

issue\\ A CLOSER LOOK AT RIGHT TO EDUCATION

32 DEMOCRATICWORLD

JUNE2012

find it hard to dispel their preset notions.

The spirit of the Act , indeed, has to be lauded, but it is also essential to note that the Centre is not resolving problems by asking private schools to reserve 25 per cent of their seats for the disadvantaged. Despite those available seats, 80 per cent (and above) of India’s students will continue to be schooled in government-run pri-mary schools with weak infrastructure and erratic classes. We cannot ignore the reality that quality of education offered in government schools has to improve for the RTE Act be ‘fair in spirit’. On their part, private institu-tions will have to offer supplementary reme-dial programmes (tuitions) to the underpriv-ileged children. We need to remember that academics is just a singular aspect of school life. Institutions should try to promote inte-gration in sports and co-curricular activities alongside classroom interactions—sports in fact can serve as a great leveller and agent of peer acceptance than classroom interaction.

When students from different back-grounds are thrown together, umpteen issues are likely to arise. Rather than shy-ing away from these, schools should use them as opportunities to help children learn problem-solving and social skills. Boarding schools here can serve as great equalisers as day to day differences among children of different classes will not be so obvious in that environment. However, the boarding schools have to have sensitisation and coun-selling programs to make sure all children feel comfortable in an alien environment away from parents.

We have to remember that creativity flourishes when there is diversity and a diverse classroom can propel intellectual growth. The change required thus will have

Aruna Sankaranarayanan is the Founder and Director of Prayatna—a Centre for Educational Assessment and Intervention in Bengaluru and Chennai. Passionate about education, she writes for several publications

ARUNA SANKARANARAYANAN// The RTE Act is significant as it has brought the issue of education into the forefront of the public debate. For decades, our society has been indifferent to the question of quality education—especially the kind we offer to our children coming in from low-income groups. The RTE has stirred-up the proverbial hornet’s nest and stoked the much-needed fire. But the Centre is yet to seriously address the question of quality in education, especially in its primary schools.RESEARCH SHOWS that a powerful predictor variable of student quality is dependent on the teaching quality. That in turn is based on the capability of teachers. The better the teacher the more qualified the student will be. The Indian reality is that here quality has been on a decline and even ‘reputed’ schools are fighting high attrition rates. Furthermore, it is not enough to just meet the ‘numbers’—if the right people are not in that group. People who are passionate about learning, have strong communication skills and are empathetic are the best teach-ers—do we have them? In India, teaching is still a profession which does not attract the crème de la crème of graduates.

The Centre needs to address this issue first and make policy changes to turn teach-ing into a coveted profession. Teachers’ training programmes need to be revamped. They need to be selective when choosing the future mentors of our nation. Compensa-tion has to be comparable with other cov-eted professions—say a management or an IT degree. Teachers should be encouraged to think out-of-the-box and make rote learn-ing a thing of the past. Only then will the RTE seem a plausible design. While young-er children, by and large, do not come with a baggage of prejudices and biases, in older classes, students would need to be coun-selled on how a person’s family background need not entirely determine a child’s future aspirations and ambition. Therefore dealing with the children (especially from the privi-leged background) is not that big a problem. Parents and teachers are the ones who may

to be more social than infrastructural within a classroom and more logistical on the Cen-tre’s part.

Honestly, the Act comes with a host of problems. Yet there is no denying that it wishes for the best. Intrinsically, there is nothing harmful in the idea of children from different backgrounds studying together. But good intent is not enough to make a scheme a success. What we need are more child-friendly schools which offer a stimulating environment for every child, ensure all children are physically and emo-tionally secure. Further more, support chil-dren with difficulties with additional help—both academically and emotionally.

ARUNA SANKA-RANARAYANAN

Founder & Direc-tor, PRAYATNA

34 DEMOCRATICWORLD

JUNE2012

NAPOLEON warned us that China was a sleeping giant best left undis-turbed. No longer. The giant is well awake and not only has the West disturbed it, many of the West’s elite appear to fear it.

Nowhere is this more true than when it comes to the debate about China’s growing naval power and in particular its attitude towards China’s claim for sovereignty over the South China Sea, to which other bordering nations—the Philippines, Vietnam, Taiwan, Brunei, Indonesia and Malaysia—also claim rights.

A number of policy-makers in the West, and especially in the US, warn of China’s rapidly expanding military expenditure and especially that of its sea forces. It has just put into service its first aircraft carrier and appears to be strengthening its navy to the point that it could mount an attack on long-claimed Taiwan. In reality China’s naval growth starts from a low base. It would take decades of its present rate of growth before it would come any-where near matching US capabilities.

merged shoal of rocks that the Phil-ippines claim. The fishermen called in two Chinese civilian patrol boats. Beijing persuaded the Philippines to withdraw their warship and replace it with a civilian coastguard ship. But China did not withdraw either its fishing boats nor its patrol boats. “Chicken can be a dangerous game,” observed The Economist in the final week of April again.

Neighbouring countries have rushed to occupy as many of the sea’s land spots as possible.

Today, China controls the entire Paracels islands and 15 reefs and shoals within the Spratleys. Both islands probably have in their waters large deposits of oil, gas and miner-als. Since 2007 China has repeatedly warned foreign oil companies that cooperating with Vietnam would affect their business in China.

Beijing insists that its historic map, claiming the whole South China Sea, is a valid territorial claim.

It argues that this has been so since the fifteenth century. But its contours

India, with its vested interest in free passage, watches carefully from the sidelines. India will leave the wrangling to others but if they ever slackened in the struggle India would become more outspoken, even vociferous on the subject.

Long before Napoleon China had Admiral Zheng He who in the fif-teenth century led large fleets as far away as Africa. But unlike his Euro-pean contemporaries Zheng He and his emperor had mainly curiosity. They possessed no idea of subjuga-tion, slavery or colonisation.

They were not on any mission to “civilise”. Only in the most recent of years has China given its navy promi-nence and even today its expenditure on naval power compared with the US or Europe is small.

In late April, the US and the Phil-ippines staged a mock battle to show they could recapture a Philippino island from foreign forces.

Earlier in April a Philippino war-ship found Chinese fishing boats close into the Scarbough reef, a sub-

Is China grabbing the South China Sea? Why

the West should sit up and notice the Sleeping Giant

Jonathan Power is a journalist, filmmaker and author. Power has been a columnist for the International Herald Tribune for 17 years as a foreign affairs commentator. He was the first journalist to interview Manmohan Singh after he was made the Prime Minister

Author

JONATHAN POWER | Journalist & filmmakerPLATFORM

platform

35DEMOCRATICWORLD

JUNE2012

JONATHAN POWER //

are vague and it is not recognised under international law.

Contradicting this claim China has ratified the United Nation’s Law of The Sea Treaty. The treaty compels states to surrender the majority of their historical claims in favour of the maritime zones awarded under the convention—in particular a 200 kilometre off-shore economic zone. (But the US has not, shooting itself in the foot.)

The other countries involved have not stood still. The Philippines has proposed that ASEAN (the regional co-operation body) set aside dis-putes among themselves and form a united front to force Beijing to clarify its aims.

The US has reiterated UN policy that there must be freedom of navi-gation in the sea and, according to a new report by the International Cri-sis Group, Beijing is worried that US involvement will internationalise the disputes, isolating China.

The report also points out that “the proliferation of domestic actors and

the complicated structure behind Chinese management of the issue has often been described with refer-ence to the traditional myth of nine dragons stirring up the sea.”

There is a bulky bureaucracy which includes 11 ministerial-level govern-ment agencies. Then there are the powerful national oil companies. Apparently the politburo for years has not given any directives and the foreign ministry lacks the clout to bring them into line, although it has to carry the can when dealing with the outside world. Its work is compli-cated by the lack of legal clarity, grow-ing nationalist opinion within China, the belief that economic growth and political stability at home outweigh foreign policy and that a vociferous military outranks the foreign min-istry, even not reporting some of its decisions to the politburo.

China loses much credibility with its refusal to take the dispute to the International Court of Justice.

A few years ago Nigeria took the issue of its dispute with neighbour-

ing Cameroon over the oil-rich Bokassa peninsular to the Court.

It lost and President Olusegun Obasanjo gracefully turned over the territory to Cameroon. China also refuses to use the arbitration mecha-nisms of the Law of the Sea.

However, the debate is not frozen in its parameters. Some of the agen-cies and the National People’s Con-gress have been calling for the estab-lishment of a co-ordinating body. At the top there is the feeling that China suffers from a lack of good policy options. There is now appears to be a policy of leaving this intractable problem to the next generation as was first proposed by Den Xiaoping in 1978.

Last year China reaffirmed these guidelines when it signed the White paper on Peaceful Development with ASEAN. China should loose no time in sorting out its bureaucratic mess and taking the issue to the Interna-tional Court of Justice as Nigeria did. (Views expressed in the column are of the author alone)

Today China controls the entire Paracels islands and 15 reefs and shoals within the

Spratleys. Both islands probably have in their waters large deposits of oil, gas and minerals”

good karma\\ CEQUIN

36 DEMOCRATICWORLD

JUNE2012

Sara Pilot and Lora Prabhu, co-founders of Cequin have one thing in common—their commitment to women’s issues BY SANGITA THAKUR VARMA

FRIENDSFOR A CAUSE

PH

OTO

S B

Y C

EQ

UIN

good karma CEQUIN //

37DEMOCRATICWORLD

JUNE2012

NAME: Centre for Equity and Inclusion

(CEQUIN)

FOUNDED: 2008

WHAT IT IS: The Centre for Equity and

Inclusion (CEQUIN) is a Non Profit

Organisation working towards the

empowerment of marginalised

and excluded sections of the

population, with a special focus

on women. It was set up in 2008

by Sara Pilot and Lora Prabhu, who

have worked in the development

sector for the empowerment of

women. CEQUIN is an autonomous

centre under the umbrella

organisation of the Jai Jawan

Jai Kissan Trust, founded by the

noted parliamentarian, Late Rajesh

Pilot in 1988.

BASED IN: Delhi

WEBSITE: cequinindia.in

“I hope we can make things different. Otherwise Lora and I would just pack up Cequin,” says Sara Pilot, founder, Centre for Equity and Inclu-

sion (Cequin). It is this never-say-die spirit that keeps her and partner and co-founder Lora Prabhu going on with their struggles for Delhi’s marginalised women even in the face of extreme pessimism. Sara radiates the positive energy that infuses all their endeavours. She is convinced that things are changing for women—people are waking up to gender issues, media is becoming sensitised and problems are being discussed in forums. Yet, her opti-mism is tempered with prudence. “But overnight things will not become okay. Change will take place and that gives us the motivation,” she says.

Lora pinpoints their eternal hope for change to a shared passion for their vocation. “We are passionate about what-ever we want to do. If we think there is a need for it, then we just struggle to raise funds for it,” she says. It is due this single-minded focus that Cequin, a relatively young NGO (set up in 2009) has gained recognition in the devel-

opment sector. In fact, the organisa-tion is a culmination of a series of informal discussions between the two former United Nations Develop-ment Fund for Women (UNIFEM) colleagues and friends Sara and Lora.

It was a short internship after her BSc at UNIFEM that initiated Sara into a world hitherto unknown to her. “At 22, you are out of university and thinking about yourself. It was at UNIFEM that I began understanding the issues women face in India,” says Sara. The influence was so deep that Sara went on to UK for a Master’s in international relations and returned to take up a job with UNIFEM. It was here that she met Lora Prabhu.

For Lora though Cequin was an extension of media career. She was already deep into women-focused issues and had “done a whole series on women’s issues for Doordarshan called Sabla” among other pro-grammes and her stint at UNIFEM was an obvious trajectory.”

They both chose to quit UNIFEM around the same time—Sara for fam-ily commitments and Lora on con-sultancy assignments. But the two kept in touch, and with a desire to do something for the less-privileged still strong within them the discussions continued. The seeds of Cequin were set rather informally in 2008 when they were still exploring the possibil-ity of starting a formal organisation. “Working for women’s issues is not a profession, it is a calling, and we just started working together,” says Lora adding, “Frankly starting something of our own sounded great, but I was not at all sure that we could pull it off. But Sara seemed confident.”

The first grand opportunity pre-sented itself when the Working Committee of the Congress Party sought some inputs from Sara for its election manifesto. Sara immediately advised a roundtable of women’s organisations to seek their views instead of basing the manifesto on individual inputs. Next, the duo partnered with the Women Power

Connect and Centre of Budget and Governance Accountability and on October 13, 2008, brought around 50 women groups to the roundtable. The draft report was later presented to the committee.

Enthused by the success, Lora and Sara, formalised their partnership and Cequin was born. They started working in a more “institutionalised manner following that and every-thing started taking shape,” says Lora. One of the projects that took shape was the Gender Resource Cen-tre—Samajik Suvidha Kendra (GRC-SSK) in 2009 in partnership with Jamia Milia Islamia. A Government of Delhi initiative, the GRC-SSK is a unique public private partnership project called the Mission Conver-gence, aimed at the inclusion of the marginalised sections of women. Though Cequin had a choice of open-ing a GRC-SSK centre in other areas too it chose Jamia because “it fitted with our overall vision and gave us the opportunity to work with Muslim women in urban slums—the most marginalised people,” says Sara.

But mobilising 10,000 Muslim households to send their womenfolk to attend classes—educational and vocational—was no cakewalk. “It is difficult for women to come out not because they lack aspirations, but because their men have to give the go ahead and then what about the brood of children at home,” asks Lora.

They had to first convince the community elders and leaders to permit the women to come out of their homes. It worked for Cequin for two reasons: one that they were a government-sanctioned agency and secondly the fact the university had given it space to operate on its prem-ises. “Today we have 70 women want-ing to enroll for a class that can only hold a batch of 30,” says Sara. For these women, denied the luxury of privacy, the centre is also a personal space where they can meet. The GRC-SSK works on the premise that women are the nuclei of society. By

Mentors

good karma\\ CEQUIN

38 DEMOCRATICWORLD

JUNE2012

promoting their access to economic, social and cultural rights they can be made agents of far reaching change.

The first step to empowerment was to understand the gaps in the existing social benefit schema of the government and the Jamia residents, one of the most closeted areas of the city. A door-to-door survey of 10,000 households was conducted to under-stand the specific demographic profile of area and targeted interventions planned. This was a six-pronged strategy breaking away from the conventional dole mode of welfare and beneficiaries. Rather, it focused on holistic development and empowerment to make women self-sustaining, economi-cally-viable community members.

Cequin provides the women of the area vocational training, non-formal education, regular health services, legal help and coun-seling, and also organises them in self-help groups to promote micro credit and micro enterprise activities. The SSK component provides information and linkage with the various government welfare schemes and departments. But Cequin has a much vaster vision for the women of Jamia than the one defined by Mission Convergence, Govern-ment of Delhi, for its GRC-SSK. It created a Jamia Bazaar to not only showcase their products but also act as a platform for these women to come out of their cloister and let the world get a whiff of elusive Jamia Nagar. No mean feat, if you look at the society they belong to. “There isn’t much movement in Jamia Nagar,” says Sara, adding “And yes, there is a particular flavour which we feel people of Delhi are missing out on.” They did not hold the Bazaar in Jamia, as they felt the residents must come out to mingle with the rest of Delhi. Says Sara, “We wanted the girls to step out and come to south of Delhi.” Both the bazaars have been a phenomenal success. First year, in 2010, there were 18 stalls, and the next year about 39 stalls. “The kiosks showcased the work of girls and also smaller NGOs working around the Jamia area,” informs Sara.

They have refined the vocational training component to make the products being produced by the Jamia women to a fine art. For the second bazaar they sought the help of established designers like Usha Praja-pati of NID to impart skills to the women

trainees. “Usha sat with the girls, identified their skills and then developed a range of products that we showcased at the second Jamia Bazaar in 2012,” says Lora. Adds Sara, “In 2012 we had developed the Cequin craft identity because our vocational training had evolved and we had done next level work-shops with these women on design and quality, so a range of products had emerged from those training.” NGOs from Jamia area, Muslim organisations beyond the Jamia area, and a few other women entre-preneurs participated as well, broadening the perspective of the bazaar slightly.

From the visionary of the duo, as Sara says, “Lora has great ideas. I am not cre-ative,” flow in concepts together that they sieve for the doable ones.

“Since neither of us is stubborn,” Sara adds, “it is the larger picture of Cequin that domi-nates.” Funds are never a problem though they start with grand ideas that are “too-big-for-our boots kind of a situation”. Says Lora, “We are so determined to roll it that we practi-cally do so without much money.”

For Sara the future is open ended: “If you had asked us our plans three years ago, we wouldn’t have been able to tell you about our Delhi Daredevil Cam-paign or Jamia Bazaars. This is not to say that we don’t have a vision. But certain things, they haven’t been planned. You have a bigger idea and then it all depends on the current scenario or funding, which is a big thing. Lora and I can have 20 ideas. But if we are not able to raise funds for 19 of them then there is not much one can do about that.” But there is hope for change. As Sara says, “Women have moved so much from our grandmothers generation. Obviously there is a movement. But yes, there are worse kinds of violations that we are unable to remove from our society. As a society we need to step back and think why it is happening and analyse it to some extent. We know because we are in the field. But these are things which an average citizen has to realise.” Cequin is doing much to raise our consciousness and conscience.

Together, Stronger: (Above) At an event with Union Minister for Law and Justice Salman Khurshid. The Honourable Chief Minister of New Delhi, Sheila Dixit, releases a Cequin report. The power duo, Sara Pilot (left) and Lora Prabhu

ROOMREADING

40 DEMOCRATICWORLD

JUNE2012

Dr Manabu Yukawa, who is also a former college mate of Ishigami. Fol-lowing leads Yukawa meets Ishigami and is convinced that his old friend had a hand in the murder. A battle of wits begins as the two geniuses try to outsmart each other. While one adds layers to web of deceit, the other tries to peel each layer off. Can Ishigami, and thereby Hanaoka, get away with murder—therein lies the mystery.

The book is a homage to good-old sleuthing style based on math-ematical decuction, logic, and often, chess! Its regular, day-to-day, hon-est-to-god prose is often a tad too matter-of-fact. As a reader one is not (almost) allowed to attach emotion-ally to any one of the characters—apart from the master-plotter, Ishi-gami, who frankly, stands out. The high school mathematics teacher is the most well-drawn-out character and is treated affectionately by the author. His quiet and deep obses-sion with his neighbour is outlined with a uncharacteristic tenderness. The ruthlessly pragmatic yet roman-tic sociopath, Ishigami will, in all probabilities, remain in the collec-tive memory of the readers. Person-

is a departure from the usual staple of Poirots and Dalglieshes.

The story revolves around Yasuko Hanaoka, a divorced, single mother trying to create a better life for her school-going daughter, Misato, after escaping the clutches of an abusive former husband Togashi. Her seem-ingly calm world shatters when one day Togashi shows up at her work place to follow her home and tries to extort money. An altercation ensues that leaves Togashi dead on Hanao-ka’s apartment floor. That is when Yasuko’s neighbour, Ishigami—a middle-aged, high school mathemat-ics teacher and a genius—offers his help. Ishigami, a borderline socio-path, is infatuated with Hanaoka. Thus, the good professor not only disposes off the body but plots an elaborate web to cover up the mur-der, complete with an iron-clad alibi.

When Togashi’s body allegedly washes up and is identified, Detec-tive Kusanagi is brought into the case. He suspects Yasuko almost immediately. However, Kusanagi is unable to find any holes in Yasuko’s alibi. As his doubts trouble him, he goes to an old friend and classmate,

THE DEVOTION OF SUSPECT X is a dis-tinctive book—a murder mystery, and not quite. It begins faithfully enough; with a murder and an inves-tigation (as they should). But The Devotion of Suspect X conveniently leaves that format behind within five pages leaving a reader wondering, “What then?”

Inspired by the ‘puzzle genre’ of detective fiction, right from the start the book is less about ‘what’ and more about the ‘how’. For those uninitiated into the world of the puzzle genre, it is an integral part of detective fiction, first introduced in Edgar Allan Poe’s The Murders in the Rue Morgue (1847). The premise of this genre is simple enough; a body is discovered in a closed room minus apparent exits. Thereby lead-ing to the main puzzle; how did the murderer get in and out? The other charecteristic of this genre—a reader is introduced to the actors as they enter a stage. In the case of this particular book, readers meet the protagonists while they are still back-stage; rehearsing their alibis, putting on costumes and getting into the skin of their characters. This style too

Keigo Higashino was born in 1958 in Osaka. He started writing novels while working as an engineer at Nippon Denso Company and won the Edogawa Rampo Award in 1985 for the novel After School at the age of 27. Subsequently, he quit his job and started a career as a full-fleged writer.

Publisher:Hachette India

ISBN: 978-1-4087-0325-0

Price: `350

“Protagonists in mystery fiction have to be smart to figure things out. So they

end up being heroic” —Keigo Higashino

ABOUT THE AUTHOR

The Devotion of Suspect X A one of its kind

plot and book from the Japanese author BY ROHINI BANERJEE

Author

reading roomCRITICS & AUTHORS //

41DEMOCRATICWORLD

JUNE2012

“Writing can often be a bit like tooth-pulling, so the idea is to get it over and done with”— Meenal Baghel

Death in Mumbai An incredible story about the Neeraj Grover murder. Uncovered brilliantly and written lucidly by a first-time author BY MANJIRI INDURKAR

HUMANS, ESPECIALLY writers, have always been intrigued by the topic of death. It is partly due to this fascination, and partly due to the larger-than-life, cinematic quality to the turn of events which led to the murder, that makes Meenal Baghel’s debut novel—Death in Mumbai—the next best thing.

Death in Mumbai indepthly explores events, circumstanc-es that occurred before and after the murder of Neeraj Gro-ver. The book’s strength lies in the honest eye it casts on the lives of the three protagonists—Neeraj Grover (the victim), Emile Jerome Mathew (the convict) and Maria Monica Susairaj (the mutual lover). Though it may read like a pot-boiler, the 2008 murder was as real as they get.

Baghel, who is the editor of Mumbai Mirror, does what every good journalist should do—her homework. As a result she does not abandon the story midway. Where most murder stories end, Death in Mumbai begins and goes beyond the regular grid of murder mysteries to tell the stories of the shaken families of the three protago-nists, trying to come to terms with their realities.

Baghel also offers readers a candid glimpse into the three lives; that of Grover’s—the dynamic TV producer’s

womanising ways—to glamdoll Monica’s efforts to get a foothold in the glittering world of Bollywood and her tumultuous relationship with naval officer Emile.

India’s prime time queen Ekta Kapoor, small-time actress Moon Das and maverick movie maker Ram Gopal Verma (RGV) also find a place in the book. Neeraj had worked a brief stint with Ekta Kapoor, while RGV made a film (Not a Love Story) based on the murder and Das played Maria in a lesser known B-grade film. But a keen reader will understand that these are not just passing ref-erences, and that the writer takes a dig at the glamorous, dark matinee world where no story, however unpleasant, is left unexploited.

The 231-pages well-researched book keeps the read-ers hooked till the end. It is written with finesse and is deliciously-paced. Though Baghel tries to stay fair—the mutual exploitation of Maria and Grover of each other for physical pleasure and opportunities is not skimmed over—Maria and Emile come across as malicious, brutal killers (as they probably were). It is the police that gets the fairest deal in the book. After bad raps, it is refreshing to read how the Indian Police Force get things done.

ally, it was the dry prose of the book which was a welcome change. With increasing number of thriller-crime novellas putting too much of an emphasis on building ‘drama’ and eventually climaxing into something absurd, the end of this particular book came as a surprise—simply

because it is so commonplace and thereby, probable.

Though the beginning may leave a reader wondering about the great reviews that the book has received thus far, if one can sustain interest despite the slow start, his or her devotion, too, will be rewarded at the end.

The Devotion of Suspect X is the second Higashino book to be trans-lated into English. Allegedly, there are several more translations in the pipeline. For those who are fond of their detective fiction, this must be on their reading list, simply because it is so very different.

Meenal Baghel is the editor of Mumbai Mirror. Soon after the murder of television executive Neeraj Grover, Baghel got a call from Chiki Sarkar, then editor-in-chief of Random House India, to write a book of reportage on urban crime

Publisher: Random House India

ISBN: 8184000650

Price: `224

Pages: 231

ABOUT THE

AUTHOR

Our pick of the boldest, best and craziest gadgets. Glance through the Warehouse page and check them out. Happy hunting!

You a big fan of bling? Then these diamond-studded Beats headphones are perfect for you. These cans will set you back by a whopping `5.2 crore

MCBEATS HEADPHONE

For the uninitiated the Harry Winston Opus 12 may be just a watch, but this 18-karat gold time teller is a serious work of art. For a gadget that costs (approx) `1.36 crore, it has to be, right? The Opus 12 has blue metal arms shaped like daggers for traditional minute and hour hands, while a driving wheel that turns them from grey to blue indicates time. Watch its promo video here: http://dgit.in/I4noGf

HARRY WINSTON OPUS 12

WATCH

`1.36 CRORE

Try to think of an uber-cool thumb drive. Can’t think of any? Well, take a look at the Victorinox Swiss Army Knife for `1.6,00,000

VICTORINOX 1TB SWISS ARMY KNIFE

Harry Winston Opus 12

HOUSEWARE

42 DEMOCRATICWORLD

JUNE2012

BenQ’s Joybee GP2 projector is here in India. Portable and ultra-slim it is a feast to the eye. To see more go to; http://dgit.in/JJWhvs

BENQ PROJECTOR FOR 39K

Transform your smartphone into a fitness trainer, restaurant finder, geotagger and tracking device with GPS

FIVE WAYS TO USE GPS

If your office chairs suck on ergonomics, all you need to do is somehow steal the MWE Emperor 200. It is a custom-built, scorpion-shaped throne—workstation is too lame a word to justify the Emperor 200’s coolness and comfort—that is built to your requirement. It can be fitted with three monitors, touchscreen control panel and an electric-powered leather seat. The MWE Emperor 200 also houses an air filtration system. After ordering one for `23.6 lakh, you will have to wait for at least six months to park your rear on it.

Here’s something that will leave you feeling like a dog tag sporting rapper—a gold-stud-

ded iPhone 4S. There are 500 diamonds (100 karats in all) on the phone’s bezel and 53 diamonds alone on the Apple logo. A set

of crystal earphones is also thrown in.

HOT! ELITE GOLD

iPhone 4S

`48.7 Crore

warehouseGADGETS & GIZMOS //

43DEMOCRATICWORLD

JUNE2012

MWE EMPEROR 200

Office chair

`23.6 LAKH

44 DEMOCRATICWORLD

JUNE2012

Stark Wonders of LadakhDesolate and breathtaking, Ladakh has a rugged magic to it BY PREETI SINGH

I visited Switzerland after I went to Ladakh. I sincerely wish it had been the other way around. That is because all the romantic Bollywood hype about plush, enchanting and picture-perfect Switzerland pales in comparison to the stark, naked beauty of Ladakh. It may be the lesser-loved cousin of the Jammu & Kashmir joint family and a late notation on most tourists’ calen-

dars, but it towers unassuming, yet somehow haughtily, over the rest. Even though air tickets are quite expensive, we had decided to fly up to Leh, sac-

rificing a gorgeous drive in the interest of saving time. Strict departure briefings included words like ‘rest’ and ‘acclimatisation’. Wise advice you should ignore at your own peril—it is actually the difference between life and near-death. Leh—at a breathtaking height of 3,505 metres (11,500 ft) above sea level—has 35 per cent less partial pressure of oxygen than Delhi, sunshine like you would not believe and air you can actually get high on. For the vain, like me, the air is also a natural hair

straightener, lighting up your blanket with static after lights out.

It is so dry that you are actually ‘advised’ to eat plen-ty of butter—usually best with locally baked Ladakhi bread, a cross between a doughy kulcha and roti. But I would not recommend the Ladakhi butter tea to the faint of heart, which packs a pungent punch with dol-lops of yak butter and salt. Get the highest SPF sun block you can legally get, lay on the chapstick and do not forget to pack those sunglasses, especially if you plan to go where the snow is.

If you are expecting tall trees and lush green then you are in for quite a surprise. As the plane sweeps

Serene, Secluded: The Pangong Tso lake near the China border is breathtak-ingly blue, its shimmer offset by cottonwool clouds and the matching mountains and dirt tracks in brown

HIKERHITCHP

HO

TOS

BY

PH

OTO

S.C

OM

& S

UD

HA

MA

HA

LIN

GA

M

hitchhiker’s guideLADAKH //

45DEMOCRATICWORLD

JUNE2012

Preeti is a lifelong member of the wanderers’ club. A complete travel junkie, she loves to write and meet new people. She is also a sporadic blogger, who likes to collect random thoughts about nothing at all. She wishes to see more of India and fly all across the world to accumulate as many stamps as she can on her passport. (You can follow her moodily-updated blog at http://truthaboutnobody.blogspot.com/)

HIKEROF THEMONTH

into the Leh airport, your first impression is brown. And olive green. Leh is an Army town. From the lumbering ‘One-Tonnes’ to the CSD mark on tins of Milkmaid; from a thriving second-hand market for combat boots and frayed windcheaters to the hillside golf courses with diesel-greased putting patches; from rows of oil drums lined up like tin soldiers to the glint of the Officers’ aviator Ray-Bans—the Indian Army is omnipresent. Till you step into any of the monaster-ies just outside of Leh—Alchi, Shey, Thikse—where a burst of colour greets you on the outside—multi-coloured prayer flags, bright gold, blue and red motifs on the walls and shy monks in their saffron and maroon robes. Most monasteries are dank and dark inside and those with serious claustrophobia would do well to avoid the sanctum sanctorum.

If you have a relative in the Army posted at Ladakh, this should be reason enough for you to go right away—permissions come easy and the Army does have access to prime real estate.

We went in the post-tourist season, in October, which was all very well, except we often had to survive on dry fruits and chocolates, while wearing up to four layers of clothes to ward off the biting winds. Outside of the tourist season, most eateries and shops in towns along the Indus—both toward the Pakistan and China borders—close down for the winter.

Besides, the Ladakhis do like their afternoon siesta, so avoid the lunch hour for any shopping, especially after the summer when they are not even willing to entertain your lame attempts at bargaining.

Taxis are the obvious way around but are quite expensive, so do settle the fares in advance. We were quite lucky with Norbu—our cheeky and daredevil driver who insisted on swinging his head back for a chat, while negotiating the curves at over 16,000 ft. Do not venture too far out of Leh if you have the slightest vertigo. Roads are dizzyingly narrow, flanked by jag-ged rocks and sheer 90 degree drops, though some places seem to have jumped right out of The Lord of the Rings movies.

For those who do wish to venture beyond touristy Leh—and I strongly recommend that you do—there

Skyward Bound: The Thiksey Monastery located outside the town of Leh, is perhaps the most-photographed gompa of Ladakh—as it rises majestically towards the sky

hitchhiker’s guide\\ LADAKH

46 DEMOCRATICWORLD

JUNE2012

are a set of permissions that are required from the civil administration. Save those permits and do be careful of convoy timings, as the narrow roads become one-way every time a large Army convoy’s on the move.We had the opportunity to see one of these on the move. As long lines of olive green snake through the mountain ranges, along narrow serpen-tine tracks, the sight is as awe-inspiring as the rest.

Ladakh sits between four parallel mountain ranges and plays host to a number of rivers, including the historically-evocative Indus. Each valley comes with its own colour palette and a surprise awaits you at every hairpin bend—white sand-like dunes to hard rock and warm yellow, rainbow-coloured sunsets to moonlit brown. Gompas and monasteries give way to mosques as you move from Leh toward Kargil.

Combined with the abundance of sunshine, the purity of colours against vast expanses of land, it’s a photographer’s delight—I took over 400 pictures in two weeks and I can not even call myself an amateur shutterbug! There are hidden delights too, like the gazing yaks in the Nubra and Shyok river valleys, the Indus that flows quietly alongside a shrunken riverbed that serves as a road. In fact, two definitely deserve a spot on Ripley’s Believe It Or Not. One is a shrivelled hand rumoured to be Chenghis Khan’s, inside a temple in the Shyok Valley. The other is Dar-chik village near Batalik. Billed as the only surviving ‘pure Aryan’ village in the world, I brave the trek and a nose-bleed only to find a handful of regular-looking people, lots of empty Maggi packets and one of the most beautiful old women I have ever seen.

I suppose it is all that healthy trekking and the fresh mountain air, but for a moment I seriously consider the rumours of neo-Nazis coming there to breed.

But bluer than the eyes of the old lady is the regal Pangongg Tso (lake)—towards the China border, one-third of which is inside India, with the rest in China. Fluffy white clouds and brown moun-tain ranges provide the perfect back-drop to the blinding blue. Of course, no self-respecting adrenaline junkie can ignore Khardung La—the world’s second-highest pass and the highest motorable road at 18,380 ft.

Once there, as I get out of the car to pay my compulsory respects at the famed multi-faith temple-cum-room, it is like wading through thick syrup on floating legs. Till Norbu tells me it is the sudden ascent, and I realise

White Snow: To watch the early morning rays fall on the white ice sheets, do tent out on one of the days on the high mountains of Ladakh

Ice Walker: Ladakh is a trekker’s delight

TRICKY TERRAIN

Tribal Art: A piece of Ladakhi art

Sleepy Monastries: Must visit for mental peace

we have gone from 11,500 feet at Leh to over 18,000 in 40 kilometres! Ladakh is haunting not just for its beauty, but also for tales of bravery in the face of extreme adversity. The Kargil War memorial at Bhim-bet, with its view of Tiger Hill and Tololing, and those who fought in the 1962 Sino-Indian War at Rezang La brings both tears and goosebumps.

They are stark reminders of the soldiers still on the border, especially the treacherous Siachen Glacier and braveheart drivers and pilots who connect them to the rest of the world. Many of the nameless migrant labourers and engineers who seem to have carved roads out of sheer force of will are immortalised by incongruous-looking memorial stones after every other mile along the Indus trail.

Interspersed, of course, with warnings to the liv-ing: the stark “Overtaker, beware of Undertaker” and “It’s better to be Mr Late than Late Mr.…”; a flirty “Be gentle on my curves”; the cryptic “Be weatherwise, not otherwise”; and the pithy “Do not gossip, let him drive” or “Drive. Do not fly”.

All the while the mountains stand, majestically unaware of their beauty, standing guard over the deafening sounds of silence, twirling prayer wheels, sun-kissed mosques and crinkly-eyed, smiling people. Ladakh might stand witness to a bloody border, but driving along the Indus, one is struck by the sheer inconsequentiality of human life, dwarfed as man is by Nature at its forbidding best.

48 DEMOCRATICWORLD

JUNE2012

Kitchen Stories of a Culinary Writer Chef, author, publisher and restaurateur—meet Nita Mehta, grand lady of the kitchen BY MANJIRI INDURKAR

While other children were busy munching on cakes and cook-ies that their mothers baked during summer holidays, Nita Mehta was busy making them. As she puts it, “I really had it in me to cook and stay in the kitchen.” It is no wonder that the zest paid off and today Mehta is not only one of the most

revered cookbook writers of the country, she also has several culinary academies and schools to her credit.

Spotting their daughter’s inexhaustible interest, Mehta’s parents enrolled her in a Home Science programme. She did her Bachelor’s from Lady Irwin College, which was in those days “the best in the country”. As a food lover she understood it was not enough to fill the belly, but line the stomach with nutritional items. Thus, she forti-fied her Bachelor’s course with a Master’s of Science in Food and Nutrition because as she puts it, “By then I had realised the importance of the right kind of food.”

Ultimately her times were a different era—as she points out. Conventional strictures demanded that women be married at a “certain age”. So after com-pleting her postgraduation Mehta was married off and her passion for food was limited to tending to the nutritional needs of the family.

However her passion simmered within her like a nice, hot pot of soup. After a while Mehta decided that she could not be happy just feeding her family and friends. She had to do something extra which did not need her to keep long hours or step out of the com-fortable confine of her home. Of course, she could start cookery classes at home! Off she went to adver-

Garden Fresh: Whosoever said that healthy food can not be tasty needs to taste salads tossed by MehtaP

HO

TOS

BY

NIT

A M

EH

TA

GARNISH

garnishCHEF OF THE MONTH //

49DEMOCRATICWORLD

JUNE2012

tise her “special ice cream lessons”. The response was nothing if not overwhelming. “On the first day itself I received 200 calls.” For the next four months her calendar was booked. Mehta’s USP lay in her teaching style which made a class more like a picnic. Even today while conducting her classes Mehta talks to every student, samples dishes and has tips for all. Going back to the ice cream classes, apart from Niru-la’s, those days there were few ice cream parlours in the country. Mehta herself missed different flavoured ice creams, so the class churned, cooled and froze unusual flavours. And the rest was chilled history.

Post ice-cream sessions came lessons in Chinese, Thai, Mughlai and Mexican cuisines and Mehta’s reputation grew. One day she decided to put her expe-rience across to millions who could not access her classes. She wrote her first book Vegetarian Wonders. But a cook proposes and publishers disposes—most scoffed at the idea of a cookbook at a time when there were few Indian authors writing on food. So Mehta did the obvious thing; start her own publishing house. All right that was not so obvious, but she did it! “The move didn’t do all that well,” she admits honestly.

But the bug had bitten by then. The moderate suc-cess of her book made her revisit the process and see ‘what went wrong’. The answer lay in the fact that unlike her ice cream classes the book was not a “nov-elty”. That was when she hit on the idea of Paneer All The Way—a one-of-its-kind book that was a one-stop spot for paneer or cottage cheese lovers. No Indian kitchen, especially north Indian kitchen, is complete

without this magic ingredient. In the book she asked the magic question: “Who wants kadhai paneer, shahi paneer and mattar paneer all the time?” The answer, of course, is no one. If your palate is tired of the three dishes, this book should be a solution to all your cheesy problems. The book was an instant hit. Over-night Mehta started her journey as India’s most popu-

Nita Mehta is a chef, restaurateur, cookbook writer and a publisher. Donning several hats at a time, Mehta has more than 300 books to her credit and has taught Delhi homemakers the secret recipe of a happy home through her cooking classes. Recently, she entered the restaurant business and has set her goal to make it a finger-licking success

CHEF OF THE MONTH

Spice Sumpreme: Mehta's kitchen is incomplete without her box of spices. Fussy about them, she picks them up personally

garnish // CHEF OF THE MONTH

50 DEMOCRATICWORLD

JUNE2012

Veggie Delights: These absolutely delectable vegetable rolls are melt-in-your-mouth perfect; gone are the days when veggies had no options, emphasises Mehta

Delicious Desserts: A bowl of kheer for your sweet tooth, blow it first, it’s hot

Picture Perfect: A meal is not complete without that perfect cooler

KITCHEN QUEEN

Teekhi Tikki: Delhiwala’s favourite evening snack, aloo tikki, presented with a healthy twist

lar cookbook writer. With every new book she got even more famous. The grand lady finally did what her fans were waiting for her to do. She started Kelong, a restaurant in Ludhiana, a year ago. The multi-cuisine eatery offers a variety of dishes cooked in the chef’s unique signature style.

It is impossible to talk to a chef and not prod her on you her favourite recipe. So we ask her about her favourite dish. Mehta dotes on the Thai red curry and she loves the lemon grass flavour. And what makes her Thai red curry absolutely delectable? “Lots and lots of basil leaves and that extra something,” she added with a twinkle.

Humble and attached to her roots, Mehta inherited her love for cooking from her mother. In her words “My mother was not just a fabulous cook, she was also efficient and creative in the kitchen.” Therefore, we can comfortably assume that her insurmountable zest for cooking, and everything else related to it, starts closer home. So whose cooking would India’s Martha Stewart like to taste? Why Martha Stewart’s of course! Both the women have had similar journeys from being a homemaker to an entrepreneur.

All said and done and towards the end of the inter-view, after so much of dialogue, my throat was a little parched. So I had to ask what was her favourite sum-mer cooler? Well a classic Mojito cools her soul.

Before we left her to her dishes every kitchen queen has a pet peeve—a veggie or a fruit so difficult to work around that the very name sends a shudder. But no, Mehta steers clear of hate. As she says “I hate nothing that is edible.” Her favourite vegetable is the bottle gourd—everyone’s nightmare of a vegetable both in childhood and adulthood.

She goes on to say that, “If cooked properly, the bottle gourd is the most delicious of all vegetables.” With all the food talk, I was beginning to feel hungry myself. On a bottle gourd note I took her leave, came back to the workstation, opened a pack of Oreos and gobbled something sweet. Because not everyone is as talented as Mehta. And not everyone can bake the perfect cookie. While some like her truly rise and shine, oth-ers are happy basking in the reflected glory.

NOTESSTICKY

THE MONEY STOREThe Money Store by Death Grip is somewhat a departure from their tradition of angry, violent and against forces of order kind of music. They might have tuned down their usually hyperactive music, but that has only added depth to it and has given it an urgency which is the nature of a rebel. It is one of the most important albums of the year, and we are still in June at the moment. Go grab your CD now!

A quick-start guide to what’s fresh, fun & worthy of a peek...

PROMETHEUS Sci-fi lovers will have a reason to celebrate this summer as the long awaited Ridley Scott magnum opus Prometheus is all set for release on June 8. Hop on this spaceship and join its members in their hunt as they explore the origins of humanity, at a theatre near you!

SHANGHAIBased on the book titled Z by Vassilis Vassilikos, Shanghai is a thriller directed by Dibaker Banerjee built on the premise of political greed. Unlike his previous films, Banerjee has delivered a nail-biting thriller this time. Watch the suspense unfold on June 8; it's a must watch, for sure!

WATCH

THE MANALI SUMMER SUN DOWNERS It's June, it's hot and with the monsoons standing right across the corner, it is also humid. This might be the right time to head northwards. A month-long festival is about to start in Manali. Movie lovers, music lovers, art lovers, hikers and bikers all are invited, there is something for everyone. Starting on June 2 this festival is the place to be!

INTERNATIONAL SHIMLA SUMMER FESTIVALShimla might just be the perfect holiday destination for vacationers, as the Queen of Hills prepares for the International Shimla Summer Festival. Starting from June 2, this four-day-long festival is a celebration of Shimla's culture and tradition; it is something you wouldn't want to miss!

LISTEN

ATTEND

52 DEMOCRATICWORLD

JUNE2012