MEMEMEMESPRINGSPRING │ │ SEARCH, TRACK, SHARE, SEARCH, TRACK, SHARE, DISCOVERDISCOVER

The Web Intelligence Agency

MEMEMEMESPRINGSPRING DOES WHAT• The MemeMemeSpringSpring│Search, Track, Share, Discover technology intelligently personalizes real-

time search information with relevant context to identify potential placement and selling opportunities to provide a clear picture of the prospect’s intent and dynamics

• We use social-semantic search technology to intelligently improve the web by indexing text and web pages using topics instead of keyword strings.

• The platform was built from the ground up to provide very precise targeting, filtering, grouping and categorization of web content using our built in understanding of the long tail of interests. The solution is optimized for sifting through massive volumes of fast moving data.

“RIGHT CONTENT + RIGHT CONSUMER + RIGHT TIME.”

MEMEMEMESPRINGSPRING DOES WHAT• The platform continuously extracts updated knowledge from sources like Wikipedia and uses

encyclopedic knowledge to understand the content. Our existing real time indexer is continuously crawling a growing list of 20+ sources and provides social filtering to personalize the results.

• The search solution provides a meta-search experience that understands the user’s query intent, and searches and filters the most relevant sources on their behalf.

SO, HOW DOES THE TECHNOLOGY WORK?Problem: Online Marketing and Advertising engagement has traditionally tried to reflect the search pattern behavior, characteristics of a potential consumer, and trying to better refine value proposition statements without understanding the relevant context to the consumer or if the specific value offered is in sync with the target audience. Often success isn’t a repeatable process for an entire organization.

•The MEMEMEMESPRINGSPRING │ │ SEARCH, TRACK, SHARE, DISCOVER SEARCH, TRACK, SHARE, DISCOVER tool is aimed at making Marketing and Advertising contextually relevant, process-oriented, efficient and effective for an increased ROI.

•The technology personalizes and filters the research with contextual relevance to identify potential opportunities and placement with valuation. The tool is a real-time search and filter of information by contextual relevance from a variety of sources including of blogs, social networks, search engines, etc. along with the traditional data sources to provide the agency team with a clear picture of the prospect businesses intent, classification or categorization and “About vs. Mentioned In” information dynamics , social voice and exposed but undiscovered opportunities.

•The MEMEMEMESPRINGSPRING │ │ SEARCH, TRACK, SHARE, DISCOVER SEARCH, TRACK, SHARE, DISCOVER Tool can be set for push as well as pull options to feed the agency or team with contextually relevant information on their opportunities across a wide variety of online sources.

SEARCH

FEATURES AND INNOVATIONFeature set and function that make it easier for your agency team: • Deep semantic analysis against millions of topicsDeep semantic analysis against millions of topics (the long-tail). Regularly updated with new and

trending topics (zero maintenance). • Lightning fast indexing and categorization Lightning fast indexing and categorization for high volume, rapidly changing feeds• Choice of searchChoice of search: : keyword search , topic search, or contextual discovery and recommendations• Pluggable search content Pluggable search content for access to the best services for Web Search, Images, Video, News,

Classifieds, Product Search, Travel, Real-Estate, Real-Time, Blogs, Local, Coupons• Adaptive web crawler Adaptive web crawler adjusts frequency to maintain real-time monitoring of websites and RSS feeds

without getting IP blacklisted• Just the content Just the content please. Web pages are stripped of ads and sidebars prior to indexing

Additional features on the Tracking side that are in innovation are very attractive as well! Initial innovation features:

• Custom tracking Custom tracking and RSS feeds and email notifications• Web interface Web interface for managing trackers• Analytics and trendingAnalytics and trending topics

EXAMPLES:• EXAMPLE: Bastyr University advertises online for degree programs in

naturopathic medicine, nutrition, acupuncture and Oriental medicine. They pay for leads and affiliate leads. Megan, who lives just down the street, is unaware of the offering by the University, and is interested in courses on aromatherapy. She does a search for schools with aromatherapy without success (lead gen opportunity). She then asks for school suggestions in an online forum (lead gen opportunity). MemeSpring's intelligent search understands by context and relevance that aromatherapy is a type of natural medicine which is related to naturopathic medicine. MemeSpring makes that intelligent connection and ensures she is placed before the correct contextually relevant lead gen opportunity.

• EXAMPLE: "Everyday on my iPhone, I receive a single email or 'gazette' with links to increasingly all the stories I need to see that could generate a discussion at the morning sales meeting.  It saves an awful lot of manual work." - Tristan Rogers, CEO Concrete Media (Aberdeen Research Feb 2010.

INCREASE ROI• Search and filter information sources to find the most contextually relevant

placement to match the relevant contextual intent of the client and consumer for conversion, not just a set of keywords.

CONTEXTUALLY RELEVANT VOICES

One of the benefits using the MemeSpring tool is understanding the powerful information of an online and social media marketing strategy to gain a wide variety of contextually relevant information that may have not been uncovered before. These include:

▫ Internal Voices: Create a robust understanding of current opportunities that may not be in a database and insure that channels in (or out) of the path are surfaced.

▫ Active Voices: Qualify search criteria and ensure robust sources of contextually relevant information now – social media, web, traditional online and others in your current channels

▫ Selective Voices: Research and mine information sources for opportunities actively (real-time) by using push or pull technology filtered by relevant context to the intent necessary – not just keywords.

▫ Passive Voices: Find and maintain relationships within new channels that might not be exposed today – know what they are saying, where they are at to match the intent.

▫ Another critical benefit is understanding the impact social media can have on an opportunity in contextually relevant branding. By understanding the brand in real time, the online image can be protected and established as a “culture” match, prior to the first engagement.

CUSTOMIZABLE SOURCES YOU MAY WANT TO HAVE SEARCHED AND FILTERED BY RELEVANT

CONTEXT

Social Media, Blogs and Search EnginesSocial Media, Blogs and Search Engines

Selected Social Media, Blogs, Selected Social Media, Blogs, Search Engines and Business PublicationsSearch Engines and Business Publications

SEARCH AND FILTER ACROSS SOCIAL MEDIA, THE WEB

FILTER THE NOISE• FACT: Craigslist has 9 million documents going up and 9 million going off

each day.

• If you were searching on Craigslist, how do you know what is the most contextually relevant opportunity to the intent of the client/consumer?

• How much time would this take?

REAL-TIME SEARCH SOURCES OF AN EXISTING CLIENT ONLINE AD PLACEMENT & MARKET VALUATION

VERTICAL

NEXT STEPS:I would like to discover if there is an interest in having tools such as the “MEME“MEMESPRINGSPRING SEARCH, │ SEARCH, │TRACK, SHARE, DISCOVER ” TRACK, SHARE, DISCOVER ” for your team to use that provide greatly enhanced ROI.

Please email me or call me at my contact information at the earliest:

Contact InformationJustin SmithMobile: (425) 736- 4590Email: Justin.Smith@MemeSpring.com Twitter: JSatGS

Q: Should we blog or focus on Twitter? Is Facebook or

LinkedIn a better fit? Foursquare or Gowalla? (Or other

shiny object)A: Find where your customers spend their time and

spend your time there too.Q: What type of social content should we create? How

often? Where?A: Study your customers as they create, consume and

share content. Then you’ll know the what, how, when

and where. The why has to come from your organization.

Q: What is the most overrated social media site?

A: The one your customers aren’t using.

- Lee Odden on Mar 2nd, 2010

Q: Should we blog or focus on Twitter? Is Facebook or

LinkedIn a better fit? Foursquare or Gowalla? (Or other

shiny object)A: Find where your customers spend their time and

spend your time there too.Q: What type of social content should we create? How

often? Where?A: Study your customers as they create, consume and

share content. Then you’ll know the what, how, when

and where. The why has to come from your organization.

Q: What is the most overrated social media site?

A: The one your customers aren’t using.

- Lee Odden on Mar 2nd, 2010