DEMOGRAPHIC PROFILE

Age- 11-18

Gender- Primary audience: Female

Ethnicity-

Race-

Education- Primary school- sixth form

Income- N/a

Social class- D, C2, C1, B

The typical reader for my production will be female. This is because my group and I decided to go for a pop boy band theme which are typically marketed for teenage girls. We will be using a range of codes and conventions such as bright colours, fun fonts and images to gage our audience to the products. Our products are available for teenage girls of any ethnicity and race who have been brought up in Britain. As the groups name is 1nation, there are a symbol of Britain therefore, they will use British themes throughout the music video, website and digipak.

PSYCHOGRAPHIC PROFILE

Personality

Values

Attitudes

Interest

Lifestyle

The type of personality that my reader will have is bubbly and out-going. They will be the type of girl that talks/gets along with everyone. She will value pop music and be up to date with the latest songs and albums. She likes to hang out with her friends and go for meals out, the cinema, shopping center, music festivals and house parties. My typical reader will value: fashion, education, peer groups, popularity and family. They will be interested in performing arts such as dance, drama and music and take part in every school play because they are an active individual who takes part in most creative activities.