demandbaseintegration audience matching auto … › assets › 359-demandbase › ...b2b...

1
1 MARKETO ENGAGE SOLUTION: ABM ESSENTIALS Demandbase Integration Drive higher quality conversions and achieve better ROAS from your ABM paid media programs Combine contact data with deep account- level data to enrich ABM insights Launch account- based advertising campaigns across premium B2B inventory Leverage AI-based intent data to accurately prioritize which accounts to focus on first Audience Matching Auto Lead Ingestion* Triggers & Filters* Look-alike Targeting* Re-targeting* Contact to Account Expansion Matching Account & Contact Level Segmentation Net -new Account Discovery Account -level Data Enrichment Account -level Intent Data Premium B2B Ad Network Inventory Coordinated Email and Advertising campaigns B2B Programmatic Advertising Account -Based Nurture programs Offline Conversions* 90%+ account-level advertising coverage 100,000+ intent categories 5,000 premium advertising site white list

Upload: others

Post on 25-Jun-2020

9 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: DemandbaseIntegration Audience Matching Auto … › assets › 359-demandbase › ...B2B Programmatic Advertising Account-Based Nurture programs Offline Conversions* 90%+account-level

1

MARKETO ENGAGE SOL UTION: ABM ESSENTIAL SDemandbase Integration

Drive higher quality conversions and achieve better ROAS from your ABM paid media programs

Combine contact data with deep account-level data to enrich ABM insights

Launch account- based advertising campaigns across premium B2B inventory

Leverage AI-based intent data to accurately prioritize which accounts to focus on first

Audience Matching

Auto Lead Ingestion*

Triggers & Filters*

Look-alike Targeting*

Re-targeting*

Contact to Account Expansion Matching

Account & Contact Level Segmentation

Net-new Account Discovery

Account-level Data Enrichment

Account-level Intent Data

Premium B2B Ad Network Inventory

Coordinated Email and Advertising campaigns

B2B Programmatic Advertising

Account-Based Nurture programs

Offline Conversions*

90%+ account-level advertising coverage

100,000+ intent categories

5,000 premiumadvertising site white list