demand-driven acquisition for a shared e-book...

Demand-Driven Acquisition for

a Shared E-book Collection:

The Consortial Environment

ALCTS Virtual Preconference – Shared Collection Development:

Collaborative Models for Digital Collections

June 10, 2013

Hosted by ALCTS, the Association for Library Collections and Technical Services

Hosted by ALCTS, the Association for Library Collections and Technical

Services

From YBP…

Barbara Kawecki

Senior Manager for Digital

Content, Western US and

Western Canada

YBP Library Services

[email protected]

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Services

From EBL…

Sadie Williams

Vice President, Business

Development

EBL – Ebook Library

[email protected]

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• Growth of DDA 2012-2013

• DDA and the publishing landscape

• Academic content and availability

• Current projects and models

• Challenges and planning

• Local implications and workflow

DDA in the Consortial Environment

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Growth of DDA - Demand Driven Acquisitions was the

Headline 2012 and 2013

YBP’s DDA program has been developed in phases and in cooperation with

our aggregator partners.

Phase 1 included integration with EBL

Also development of the basic work flow

Phase 2 added integration with ebrary

Manual DDA

Phase 3 Multi-vendor support and integration with eBooks on EBSCOhost

Titles beyond Approval coverage

Next Phase

Consortial tools and reporting – duplication control against local and

consortial accounts and greater visibility of what is being purchased

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YBP DDA Statistics

• 209+ DDA programs

• 1,743,869 DDA records sent in 2012

• 39,033 DDA purchases

• 165,926 loans on 117,475 titles

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Academic Content: Print vs. Ebooks

34% 20%


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Content Availability

Publisher # New Print

Titles

Simultaneous Publisher Platform

Simultaneous ebook

Aggregator 1

Simultaneous ebook Aggregator 2

Simultaneous ebook Aggregator 3

X 2183 657 747 467 590

Y 3134 927 1909 1177 1073

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Availability shrinks further in titles available for DDA, for Short-Term Loans

(STL), and for library consortia.

Availability is not uniform by publisher, or by vendor, or by e-book aggregator, or

by acquisition model


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YBP, DDA and the Publishing Landscape

• DDA is rising and sales for both YBP and for publishers are

declining

• Is this really a result of DDA or a result of how programs have been so tightly

designed and managed?

• How does DDA impact the broader library economy?

• STLs – how to split minimal profit 3 ways

• We also have to support traditional services

• Is DDA the norm or a trend?

• Will DDA remain a niche that supplements a core collection?

• Questions still…how will e-books and platforms develop?

• Will e-books still exist in the current container?

• Will publishers make more front list titles available?

• Will publishers support DDA as sales decline?

• Or will publishers increase the price of DDA titles and/or STLs

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DDA at EBL – Ebook Library

• 2004: Model developed with collaborators

• CERN, Yale, North Carolina State, and multiple publishers

• 2005: First DDA customer live

• 2013: Over 60% use DDA

• 2013: Over 300 active DDA customers

• 2011: First Consortium: Orbis Cascade live

• 2013: Twelve EBL consortia programs live


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EBL and DDA in Australia: A Window to the Future?

• Mature programs – Programs live for 8 years

• Dynamics shift over time – Auto-purchase to STL ratio higher

• Significantly larger programs

• Average auto-purchase expenditures eleven times US expenditures

• Average STL expenditure four times US

• DDA drives e-book purchasing

• Firm order e-books expenditure for US DDA customers is less than non-DDA

• Firm order expenditure for AUS DDA customers is 2X non-DDA

• A primary difference is content approach

• Long-term maintenance needed

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Autopurchase STL Non-DDACustomerEbook

DDACustomerEbook

OverallSpend

AverageExpenditurePerCustomer

Australia

US


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DDA Now

What we know:

• Traditional methods of collection can be problematic

• Just-in-time models provide a solution

• DDA is not mature yet

• Access based models allow libraries to:

• Provide access to more titles

• Make smart purchasing decisions - pay for what gets used

• Provide access to the long-tail

Latest question:

• What is a consortium’s role as relates to DDA?

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Current DDA Consortia programs

• Orbis Cascade Alliance

• Connect NY

• Boston Library

Consortium (BLC)

• Colorado Alliance

• OhioLINK

• California State

Universities

• Colby, Bates, Bowdoin

(CBB)

• Novanet

• USMAI

• VIVA

• Tri-Colleges

• Five Colleges

• Alamo Community

Colleges

• New York 3R’s

• ASERL

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Each one is different!


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Existing Consortium Models at EBL

• Separate Platforms

• Buying club model

• Individual but coordinated purchasing

• E.g. CTW Consortium

• Multiplier Model

• Auto-purchase at X times list price

• X is negotiated based on purchasing history and FTE

• Shared Access: Limited Use

• Use based model

• Builds shared collection

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Challenges and Planning for DDA with Consortia

• Nothing is standard or cookie cutter

• Members of the consortium are at different levels of collecting and

expertise, so goals may be different for each institutions

• YBP purchase data is used to determine multiplier /level of

duplication for the group

• Different models – multiplier, buying club, evidence based, can vary

by aggregator

• Each publisher needs to be negotiated with and not all want to play

in the consortial sandbox

• Publisher negotiation can take time

• Bring all of your partners to the table early and have them as part of

the planning process

• Libraries need to understand print vs. e-book, content availability

and the publishing landscape

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Local Implications and Workflow

• Collecting comprehensively

• How to manage duplication • With approval plans

• With local DDA programs

• Increases in overall e-book purchasing and use

• Workflow for MARC records in the OPAC and Discovery

layer

• Sustainability – of the model, of the program, for all of

the partners

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Questions?

[email protected]

[email protected]

[email protected]

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