dema s2r - ships to reefs · 2018. 4. 4. · s2r - ships to reefs learn how you can help the ocean,...
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S2R - SHIPS to REEFSLearn how you can help the ocean,
your local economy and your business!
If you haven’t realized theimportance of your attendance at DEMA Show 2004 – look no further, the Ships to Reefs Program is it!
We all know that the oceans need our help or else future generationswon’t experience the joys we do today. There are things we can do to have a positive impact but we must realize
THE TIME IS NOW!!
The Ships to Reefs Program can save our underwater world and, at the same time, aid the economyand increase business. Act now – learn how you can become a leaderin the effort to save our oceans.
Just the facts:
The US Government has over 600 warships in storage (some from as far back as WWII).
At least 400 must be disposedof.
It’s economically feasible and ecologically responsible to do so by making them into artificial reefs.
This will save taxpayers TWO BILLION dollars, create numerous jobs and increasebusiness for local retailers and those selling dive travel.
If you’re looking to increase the dive-ability of your area, boost your product/travel sales, book more people on your boat/in your
dive resort, help your local economy, increase the number of glorious creatures in our oceansand create a unique diving experience for you and your customers you must learn more about the Ships to Reefs program.
Discover the possibilities Ships to Reefs can bring to your businessand our oceans. At DEMA Show 2004 you have the opportunity to learn how changing what the government considers waste into the goose that layed the golden egg for your business and community.
Exclusive Seminars explaining the opportunity and the process by which these obsolete warships will be made into reefs will be available at DEMA Show 2004.
Visit the Ships to Reefs booth on the show floor and find out how you can get involved in this important initiative. The ocean’s future and yours are at stake.
ACT NOW! With your help S2R canbecome one of the biggest things to help our oceans and our industryover the next 10 years.
DEMA supports the Ships to Reefsprogram and will be launchingwww.ships2reefs.com soon to serveas a central resource for those interested in creating a positivechange in their business and our oceans.
DEMANEWS &INDUSTRYREPORT
THEDIVING EQUIPMENT &
MARKETINGASSOCIATION
In Depth:
DEMA Show 2004
S2R - Coming to DEMA Show 2004
DEMA Welcomes NewMembers
June 2004
2004 DEMA Awards Party
Don’t Miss Host,Leslie Nielsen as we toast 2004’s ReachingOut Award Recipients
ATTENDEES
Register NOW & Save Take advantage of
DEMA’s Early Registration Offer
NOW!
EXHIBITORS
Important Info and Deadline Schedule
SMART ATS
The SMART Initiativeand the Adventure Travel Symposium:
2 MORE Reasons You MUST Attend DS04
Questions/Comments
Contact us at [email protected]
DEMA
The Diving Equipment & Marketing Association
3750 Convoy St. Ste. 310San Diego, CA 92111-3741
Toll Free: (800) 862-DIVE
Telephone: (858) 616-6408
Fax: (858) 616-6495
E-mail: [email protected]
Website: www.dema.org
2004 DEMA Association Staff
Erika Caudillo,Reception/Operations Assistant
June French, Administrative Assistant
Chris Fuller,Retail Program Director
Tom Ingram,Executive Director
Dave Reidenbach,Pool Tour Coordinator
Nicole Russell,Association Coordinator
Colleen Vasquez,Controller
2004 DEMA Board of Directors
Bob Hollis, President
Bob Clark, Vice President
Wayne Hasson, Vice President
Carl Vincenti, Vice President
Dan Babcock, Treasurer
Al Hornsby, Secretary
Debbie Edwards
Dave Freygang
Heather Powell
Scott Taylor
Diving. It’s Like Nothing OnEarth.
DEMA Welcomes NEW MEMBERSThe following companies joined
DEMA’s membership in June:All Digital Video Productions
www.advp.tvCalifornia Diving Company
www.californiadivingcompany.com
Deep Blue Design www.deepblueid.com
Elizabeth Wesner [email protected]
Fourth Element Ltd. www.fourthelement.com
GALAPAGOS ESTRELLA DEL [email protected]
Jiuh Shin Co., Ltd. www.jiuhshin.com
Mazin Submersible Technology, Inc. www.jetboots.com
Nature Coast Laser Creationswww.laserautotags.com
ReserveDiving.comwww.reservediving.com
Scuba Haven www.scubahaven.net
ScubaBoard.com, Inc. www.scubaboard.com
Sea Level Scubawww.sealevelscuba.com
POWER OF THE PEARLY WHITESSales representatives who smile at trade shows can expect a fourfold increase in the number of contacts they make, according to Incomm
Research, Chicago. Eighty percent of those surveyed perceive a positivemessage about a company or product when a salesperson is smiling.
Forty-four percent of participants say they notice a salesperson’s facial expressions at 15 feet, and 36 percent say they do so at 6 feet.
SMILE! It only takes 13 muscles; a frown takes 64!
“Smile! If you can’t lift the corners, let the middle sag.”~ Unknown
“Some people are too tired to give you a smile, so give them one of yours as no one needs a smile as much as the one who has no more to give!”
~ Unknown
"Be multilingual; smiles are the universal language."~ Unknown
"Of all the things you wear, your expression is the most important."~ Janet Lane
“A Smile is a powerful weapon. You can even break ice with it.”~ Unknown
"Wrinkles should merely indicate where smiles have been." ~ Mark Twain
The DIVING EQUIPMENT & MARKETING ASSOCIATION
Proudly presents The 2004
Hilton Americas Grand Ballroom * Houston, TX * October 15th, 7:00pm
Join your colleagues, peers and friends to honor DEMA’s Reaching Out Award recipients during a festive evening at the largest industry party of the year – Hosted by Leslie Nielsen.
AWARDS. CELEBRATION. FUN.
The 2004 DEMA Awards Party will capitalize on last year’s success and improve on last year’s glitches. Thisyear’s host, Leslie Nielsen will guide us through the evening as we honor the newest members of our Hall ofFame - this year’s recipients of the DEMA Reaching Out Award. The evening will include a delectable full dinner and dessert buffet, cocktails to socialize the night away and will feature the closing of DEMA’s SilentAuction, Live Entertainment & Dancing - as well as a few surprises to make this a night to remember.
We are currently seeking donations for the silent auction. Suggested items include art, travel packages,tours, gift certificates, equipment, apparel, industry collectibles and other items that speak to our uniquelifestyle in the diving community. All donors will receive:
Name and logo on the official DEMA websiteRecognition at the Awards PartyName and logo recognition on materials promoting the PartyName and logo recognition on signage located in the Registrationand Silent Auction areas of DEMA Show 2004
Your support of this exciting annual event will not only honor our industry icons but will also assist DEMA inits ongoing efforts to promote sustainable growth in safe recreational diving and snorkeling while protectingthe underwater environment. All proceeds from this event will be used to fund DEMA’s 2005 Diver Acquisition and Retention Programs and other promotional efforts industry-wide.
We are looking forward to partnering with you to make this a successful event. Please contact NicoleRussell at [email protected] or (858) 616-6408 x108 by 8/27th to make your contribution.
Thank you in advance for your generosity.
DON’T MISS LESLIE NIELSEN AND THE HONORED RECIPIENTS OF THE REACHING OUT AWARDAS WE JOIN TOGETHER FOR AN EVENING OF AWARDS, CELEBRATION AND FUN!
Directly Contacting the “Official Freight Carrier”Delivers More Than Just the Freight …
ELITeXPO is the “Official Air Carrier” for DEMA 2004!!
ELITeXPO is a full service transportation company in that we can provide any level of service to any location of any size, worldwide. Take advantage of our state-of-the art website that allows you to request a quote, book and track
your shipments. We also provide automatic E-mail shipment status notifications for your convenience. From our personalized sales representative to our pre-printed bills and labels, we strive to find ways to make your tradeshowshipping hassle free! Call for an estimate at 800-543-5484 * Or visit our website - www.elitexpo.com
DEMA Show 2004 – Launch Your Business to NEW HEIGHTS Show Location
George R. Brown
Convention Center, Halls B-E
1001 Avenida de las Americas
Houston, Texas 77010 USA
www.houstonconventionctr.com
Show Hours
Trade Show Floor Open:
Wednesday, 10/13: 10am – 6pm
Thursday, 10/14: 10am – 6pm
Friday, 10/15: 10am – 6pm
Saturday, 10/16: 10am – 5pm
Book Your Housing in DEMA’s Block and Save $15:
Book your housing online at www.demashow.combefore you register and save an additional $15 on your registration by filling in your housingconfirmation number. Housing reservations mustbe made through DEMA Housing until August 29th.After August 29th reservations must be madedirectly with the hotel.
3 ways to register for DEMA Show 2004:
Online at www.demashow.com
Fill out included Registration form and:
o Fax to +1.708.344.4444
o Mail to: DEMA Show 2003, PO Box 614,Brookfield, IL 60513-6014, USA
ATTENTION DEMA SHOW ATTENDEES
Upcoming Key Deadlines:
August 1st: Register by 8/1 to receive FREE admission to either the Adventure Travel Symposium (A $75value) or the DEMA Awards Party (a $45 value). Everyone registering by 8/1 will be entered to win a seven-night cruise for two on Royal Caribbean including round-trip airfare from the Continental U.S., Latin America or the Caribbean to Houston (the cruise departs fromHouston).
August 29th: Housing Reservations due by 8/29 (Housing Reservations made after 8/29 must be madedirectly with the hotel, if made before this deadline you MUST reserve your room withinDEMA's block through DEMA Housing only.)
Sept. 19th: Register by 9/19 to receive your badge in the mail. International attendees by 8/1.
After 9/19 Registration must be completed on DEMA Show’s website, www.demashow.com.
After 10/1 Registration must be completed onsite.
DEMA reserves the right to reject registration applications.
Registrants wishing to attend as a buyer must supply the followingin order for registration to be complete:
1. Their business’ Federal Tax Identification number
2. A copy of an invoice for industry products purchased at wholesale, signed by individual(s) seeking buyer designation.
No one under the age of 16 years old is permitted in the exhibit hall or sessions.
DEMA Show 2004 is a trade event only, open to qualified professionals. This is NOT a consumer event.
REGISTRANTS WILL BE REQUIRED TO SHOW VALID CREDENTIALSTO PICK UP BADGE HOLDER REQUIRED FOR ENTRY.
Questions? Contact Jenny Bogue at [email protected] or call 703.683.8500.
ATTENTION DEMA SHOW EXHIBITORS
You should have received your Exhibitor Services Manual by now. Contact Jenny Bogue at NTP if you havenot received your manual at [email protected] or call 703.683.8500. PLEASE NOTE: The manual is alsoavailable for viewing online! Visit the Service Manual Forms section of the Exhibitor Tools drop-down menuon www.demashow.com. You'll find links to key documents, show rules & regulations, etc., as well as a link to the GES website where you can order GES services online.
Upcoming Key Deadlines:
August 2nd: Meeting/Seminar Space Applications due
Show Directory Advertising deadline
August 13th: Company Profile Update deadline - you MUST update your profile in order to have accurateinformation for your company reflected in the DEMA Show directory. Your username and password were emailed to your company's DEMA Show contract signer; contact Jenny Bogue [email protected] or 703.683.8500 if you have not received your username/password.
New Product Showcase Entry Form due
Fashion Show Scene Reservation Forms due
Website Hot Link Order Form due
Directory Ad Materials due
August 29th: Housing Reservations due by 8/29 (Housing Reservations made after 8/29 must be madedirectly with the hotel, if made before this deadline you MUST reserve your room withinDEMA's block through DEMA Housing only.)
Date: August 17 & 18 ** Location: The Rosebowl, Pasadena, CATEMPERATURE: HOT HOT HOT
The Scuba Tour has just finished its 20th event in Pasadena, California at the Rose Bowl. The Los Angeles Times-sponsored Kids City brought just over 55,000 people to this two-day event celebrating activities for families. Big WaveDave, Pool Manager and the hardest working guy in the Dive Industry said the wait was a consistent 2 hours the entire weekend. “We had over 800 people in the pool experiencing scuba diving for the first time as a family sport.”
The Scuba Tour Facts: In 200420 events * 82 Dive Retailers have Supported the event * 8,938 participants * 10 events to go
visit www.thescubatour.com for details
For more information on bringing The Tour to a stop near you contactChris Fuller, DEMA’s Retail Programs Director at
THE SCUBA TOUR, Coming to a City Near You!
7/31 8/4: Boy Scouts, WI 8/27 8/29: Outdoor Arizona Show, Phoenix, AZ
9/11 9/12: Providence Health Fit, Providence, RI 9/7 9/19: Lobster Fest, San Pedro, CA
TWO MORE REASONS WHY YOU CCAN’T AFFORD TO MISS DEMA SHOW 2004
#1. THE SMART INITIATIVE
Smart Merchandising Access and Retail Technology
Get SMART About:
Point of Purchase displays LightingFlooringColorizationDisplays
Merchandising TacticsScentsMusicRetail TechnologyAnd MORE
THIS MYRIAD OF INFORMATION WILL BE AVAILABLE IN THEDEMA RETAILER RESOURCE CENTER ON THE SHOW FLOOR AT DEMA SHOW 2004
Along with experts representing the leaders in all aspects of business, DEMA is working with professionalmerchandising consulting firm, Atmospheric Group, to bring their merchandising expertise and provide smart
feedback to Dive Retailers at DEMA Show 2004. Highlights in this area include a discovery museumshowcasing differences in lighting, color and more, as well as quick fix merchandising displays. The DRRC
will showcase 3 ways to SMART’ly display each product category i.e., BCD’s, Regulators, Gauges,Accessories, Mask, Fins, Snorkels and more. Two “quick fix” mini seminars will be held daily by DEMA
Keynote Speaker and highly regarded merchandising expert, Brian Dyches. Brian will be discussing basic andadvanced techniques in merchandising. So get ready to get S.M.A.R.T. at DEMA Show 2004 Houston, TX.
#2. THE OFFICIAL DEMA ADVENTURE TRAVEL SYMPOSIUM
For Retailers interested in selling/improving travel sales in their store!
Attention:
Dive Store Owners & Staff, Instructors,
You ca m
l
ll include large and small scale Dive Retailers and Boat and Live-aboard Operators that
l Marketing,n
Group Leaders and Travel Coordinators n’t afford to miss the Adventure Travel Symposiu
(October 12th at DEMA Show 2004). This intensive all day program will give you the tools for a successful Dive TraveProgram.
Speakers wihave made their businesses thrive selling dive travel. Topics will include Choosing a Destination, Pricing, Negotiation of Commissions and Comp Spaces, Itinerary Planning and more.
In addition you will learn the most current and effective best practices in Dive Traveincluding Internet Strategies, Electronic Database Mining, Direct Mailings, Essentials on Flyer Desigand Layout, Merchandising Tactics and Creative Ways to make your trips more successful.
Register for DEMA Show by August 1st and receive a FREE registration to the
Be entered to win a 7the Continental U.S., Latin America or the Caribbean to Houston (cruise departs from Houston).
Adventure Travel Symposium or the DEMA Awards Party AND
-night cruise for two on Royal Caribbean including round-trip airfare from
A one- or two-night credit card deposit may be required. The hotel will charge your creditcard after September 5, 2004.
Credit Card: ❑ MasterCard ❑ Visa ❑ American Express
Name on Card:
Card Number: Exp. Date:
Signature:
Please type or print clearly. Incomplete information will result in processing delay.
Contact Company
Address
City State Zip
Phone number: Fax:
Email address
Part 1: Attendee Information
Part 2: Hotel Preferences
DEMA Housing Reservation FormOctober 13 – 16, 2004 • Houston, TX • George R. Brown Convention Center • Website: www.demashow.com
Approx. Distance Hotel Ratefrom Convention Rates do not Deposit
Hotel Center include tax Requirement
Hilton Americas — Connected to Houston convention center $139.00 One night
Doubletree Hotel Houston — 1.15 miles $139.00 One nightAllen Center
Hyatt Regency Houston 1.06 miles $135.00 One night
Courtyard Houston Downtown .95 miles $105.00 One night
Residence Inn Houston Downtown .94 miles $115.00 One night
1st Choice
2nd Choice
3rd Choice
Please circle:
SM = Smoking NS = Non-Smoking
Room Type: S = one person, one bed D = Two people, one bed T = Two people, two beds
Name of Occupant Room Type Arrival Date Departure Date
If you have any special needs, please contact DEMA Housing at 866.578.8813(International 506.432.7672).
Do not contact hotels directly. This will only delay the processing of your request. Requests will not beprocessed or forwarded by the hotels.
If all requested hotels are unavailable, pleaseprocess this reservation according to: ❑ Comparable Room Rate❑ Proximity to Convention Center
Shuttle bus service will be provided betweenofficial hotels and the George R. BrownConvention Center except the Hilton Americasattached to the convention center.
3 ways to make your hotel reservation:
Access DEMA Housing at www.demashow.com
Fax completed form to DEMA Housing 506.433.3033
Mail completed form to DEMA Housing 313 South Patrick StreetAlexandria, VA 22314USA
Hotel Reservation Information
Please read thoroughly before completing thereservation form.
Reservation Form: Fax or mail the reser-vation form to the fax number or addressshown above. Use only the official reservationform to obtain accommodations. This formmay be photocopied. Hotels will not acceptreservations directly.
Changes/Cancellations: Name changes,cancellations or changes in the arrival/depar-ture dates must be made through DEMAHousing in writing. Cancellations and changesmust be made at least 7 days prior to thescheduled arrival date, or the first night’sdeposit will be forfeited. Please fax requests to (506.433.3033).
Space Availability: Reservation forms mustbe received by August 29, 2004. Rooms areassigned on a first-come, first-served basis. Ifall of your choices are sold out, DEMAHousing will assign you a hotel that is stillavailable.
Occupant: Each room request must have anoccupant’s name. Only one room assignmentper name. Bulk room reservations by companyname or individual name can be made bycontacting Mindy Hoff at [email protected] 800.687.7469 ext. 221.
Questions: Please contact DEMA Housing at866.578.8813 (International 506.432.7672).
Fax Completed Form to:506.433.3033
Hotel confirmations will be sent by DEMAHousing within 5 to 7 business days.
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To ensure rates book before August 29, 2004. All reservation requests are subject to availability.
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Room #2
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• DEMA Show 2004 is open to trade professionals ONLY. Thisis NOT a consumer event. Dive industry credentials will beverified on site; these include a business card and businesslicense/instructor card. DEMA reserves the right to reject registration applications.
• AGE LIMITS: No one under the age of 16 years old is permitted in the exhibit hall or sessions.
• Businesses wishing to register more than three (3) buyers willbe charged $25 for each additional Buyer Badge.
• No Refunds or Cancellations.
• DATA COLLECTION: By registering for DEMA Show 2004, youconsent to DEMA’s collection, use and storage of the data onthis form in the United States.
To complete your registration, check thisbox to acknowledge that you have read andagree to comply with DEMA Show policies.
ALL information must be completed in full to receive a badge. Credentials will be verified.
Is this your first time attending DEMA Show? Yes No
Primary Business Classification (Check ONE Only)
Diving Industry:A Retail Dive Store G Dive Master, Diving Instructor B Other Retailer or Assistant InstructorC Equipment Repair Shop H Dive Training Agency or Assn.D Boat/Live Aboard Operator I Environmental OrganizationE Commercial Diver J Government or MilitaryF Dive Resort Operator K Other
Travel Industry:L Travel Wholesaler N Travel Agent/RetailerM Travel Association
Primary Job (Check ONE Only)
A Owner/Chairman/President/CEO/COOB Corporate Management (VP, Director, etc.)C Corporate Operations (product development, production, IT, etc.)D Retail Manager E Retail AssociateF Trainer/Educator G Travel CoordinatorH Safety I Sales/MarketingJ Repair Service K Professional DiverL Professional Photographer or VideographerM Manufacturer/SupplierN Other, please specify ________________________________________
Your Role in Purchase Decisions (Check ONE Only)
A Final Say B Specify Supplier/ProductC Recommend D No Role
Business Objective in Attending DEMA (Check all that apply)
A Seeking to buy (order at show) products or servicesB Seeking to make purchase decisions (order later)C Seeking to evaluate and see demos of new products/servicesD Seeking to make travel arrangements or select future destinationsE To attend DEMA seminars/enhance business skillsF To network with industry peersG To conduct business meetingsH To examine future business opportunitiesI To attend meetings or sessions coordinated by affiliated
certification agency
Exhibits only Before 9/19/04 After 9/19/04DEMA Member $20 $40Non-Member $30 $50
Seminar PackageDEMA Member Exhibits + Conference $30 $50Non-Member Exhibits + Conference $80 $100
Pre-conference WorkshopsOfficial DEMA Adventure Travel Symposium - Member $75 $100Official DEMA Adventure Travel Symposium - Non-Member $100 $125Public Safety Diving Workshop - Member $150 $175Public Safety Diving Workshop - Non-Member $175 $200
Ala CarteDEMA Awards Party $45 $60Additional Buyer Badges (over 3) $25 $25
Subtotal:
Housing Rebate* (confirmation #__________________) –$15*Requires room to be booked with the DEMA room block.
Name:
Title: Company:
Address:
Address:
City: State: Zip: Country:
Email address:
Phone number: Ext: Fax:
Are you a current DEMA Member? Yes No Member #:
Do you wish to be designated as a buyer? Yes No If yes, Fed. Tax ID#: (Your company’s Fed. Tax ID # is required to register as a buyer.)*An invoice for industry products purchased at wholesale, signed by individual(s) seeking buyer designation, must be supplied with this form to complete registration.
Certification Type/Number:
I have special needs and would like to be contacted by a DEMA representative.
Part 1: Attendee Information
Part 2: Registration Category & Fees
Part 3: Payment Information
Registration cannot be processed without full payment.
Check: Check Number: _______________________ (made payable to DEMA in U.S. Currency)
Credit Card: MasterCard VISA AmEx Card #:______________________________ Exp. Date:
Card Holder Name:
Signature (required):
DEMA Show 2004 Attendee Registration FormOctober 13 – 16, 2004 • Houston, TX • George R. Brown Convention Center • Website: www.demashow.com
Please complete this form in English. This form may be duplicated.
• Seminar Package includes all DEMA sponsored seminars, exhibits and exhibitor sponsored seminars.Special Events and Workshops not included.
• Exhibits Only registration includes admission to all exhibits and exhibitor sponsored sessions ONLY.DEMA sponsored sessions, special events and workshops not included.
• Pre-conference workshops include the seminar package.
Part 4: Policies
Total:
Part 5: Attendee Profile Information
Press registration: For details, contact Lisa Blau [email protected] or 1.212.956.5900.
Questions? Contact Jenny Bogue at [email protected] 1.703.706.8227.
•Register by 9/19 to receive yourbadge in the mail. International attendees by 8/1.
•After 9/19, registration must be completed online.
•After 10/1, registration must be completed onsite.
3 Ways To RegisterOnline:www.demashow.com
Fax: +1.708.344.4444
Mail to: DEMA Show 2004PO Box 614Brookfield, IL 60513-6014 USA
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