delta business plan for motorola

2010

DELTA for DEVELOPMENT and CONSULTING

Ahmed Samir,

6/4/2010

DELTA Business Plan

The Professional Mobile Radio but the research will use the chance of talking to those

customers in selected segments to focus also on the Mobile Computing Devices.

The Objective:

D E V E L O P M E N T D E P A R T M E N T O F D E L T A F O R D E V E L O P M E N T A N D C O N S U L T I N G

NOTE: Some of our data not complete waiting for you decisions.

MOTOROLA Business Plan

Professional Radio & Mobile Communications Market Research

Version 1.0 ●JUNE2010

Prepared by: Ahmed Samir,


NOTE: Some of our data not complete waiting for you decisions.

Introduction

First, we are so glad to deal with your worldwide company ―MOTOROLA‖ we would like to introduce this

intro for our steps which we will follow.

Then, we already have the details for the eastern region in Saudi Arabia, companies, products, sectors,

services, and we can manage and organize those data for helping each other to develop Motorola’s

products in Gulf area and making the spot for the oil and gas sector in our area according to your request

as a first step in your plan.

After that, we can to analyze the outputs for the first step for continuing the other steps for the plan in

order to put our products in all sectors, according to the data that we will collect, we will making a part of

the similar in our area (competitors details), Pricing criteria, promotions, discounts, merges, distribution

list, using the channels, and etc..

Next, all that we can help you and your company for improving the sales of the products is the data,

connections between companies, relationship with the clients that you oriented in oil and gas sector (as

the first step)and in sector that you need. So, we will prepare everything that we have, in this stage in

order to build in your study and our plan with trust.

Finally, we are located in EGYPT, and we have some of our consultants in Saudi Arabia, working in data

analyses for the companies, services, solutions, methods, and all sectors, Also.

Our activities in EGYPT, is management consulting, researches, studies, plans, business development,

reengineering management procedures. So, all of our consultants whom located in Saudi Arabia is

working in collecting the data, use it for our solutions, organize it for all companies which we cooperate.

Thank you for your attention

Regards,

Ahmed Samir


Prepared by: Ahmed Samir, Page iv

MOTOROLA PROJECT DELIVERY FRAMEWORK

BUSINESS Plan

DELTA for DEVELOPMENT AND CONSULTING Saudi professional Radio & Mobile Communications

Market Research

VERSION: 1.0 REVISION DATE: June,2010

The approval of our Business Plan indicates an understanding of the purpose and content described in

this deliverable. Our Approval of the Business plan constitutes approval of the business plan analysis

results and hereby certifies the overall accuracy, viability, and defensibility of the content and estimates.

By signing this deliverable, each individual agrees the proposed business solution has been analyzed

effectively as described herein.

DELTA Head

DELTA for development & consulting [email protected] 00966546777348

Signature: Ahmed Samir, Date: June,2010

Project Manager

Ahmed Samir [email protected] 00966560021313

Signature: Ahmed Samir, Date: June,2010

Information Security Officer

Mrs. Hala Hanoon [email protected] 00966534098340

Signature: Hala Hanoon, Date: June,2010


Prepared by: Ahmed Samir, Page 1

Contents

Section 1. Executive Summary ........................................................................ 3

1.1 Issue ............................................................................................... 3

1.2 Anticipated Outcomes ..................................................................... 3

1.3 Recommendation ............................................................................ 3

1.4 Justification ..................................................................................... 3

1.5 Assumptions ................................................................................... 4

1.6 Limitations ...................................................................................... 4

Section 2. Governance and Business Plan Analysis Team ............................... 5

2.1 Governance .................................................................................... 5

2.2 Business Plan Analysis Team Members .......................................... 6

Section 3. Problem Definition (Our objectives) ................................................. 7

3.1 Problem Statement, ........................................................................ 7

The near future objectives (MOTOROLA and DELTA) .............................. 7

DELTA and Constituent Environment ....................................................... 8

3.3 Current Technology Environment .................................................. 10

Section 4. Project Overview ........................................................................... 11

4.1 Project Description ........................................................................ 11

4.2 Goals and Objectives .................................................................... 11

4.3 Performance Measures ................................................................. 11

4.4 Assumptions ................................................................................. 12

4.5 Constraints ................................................................................... 12

4.6 Proposed Technology Environment ............................................... 12

4.7 Major Project Milestones ............................................................... 13

Section 5. Project Evaluation ......................................................................... 14

5.1 Statutory Fulfillment ...................................................................... 14

5.2 Strategic Alignment ....................................................................... 14

5.3 DELTA Impact Analysis................................................................. 14

5.4 Financial Analysis ......................................................................... 15

5.5 Initial Risk Consideration ............................................................... 15

5.6 Alternatives Analysis ..................................................................... 15

Section 6. Project Selection ........................................................................... 16

6.1 Methodology ................................................................................. 16

6.2 Results ......................................................................................... 16

Section 7. Glossary ....................................................................................... 18

Section 8. Revision History ............................................................................ 19

Section 9. Appendices ................................................................................... 20



Section 1. Executive Summary

For a standard Business Plan, complete this section after completing all other sections.

1.1 Issue

We would like to inform you that will serve in these terms of mobile professional communications

by 2 types of products: The licensed Professional Mobile Radio (PMR) more focused on voice &

emergency capabilities, and the Mobile Computing Devices (MCD) more focused on data &

applications. The main goal of the research is the Professional Mobile Radio but the research will

use the chance of talking to those customers in selected segments to focus also on the Mobile

Computing Devices.

1.2 Anticipated Outcomes

We can anticipate outcomes of implementing a project ―MOTOROLA products‖ specifically in our

business plan.

1.3 Recommendation

We recommend that work is a team within specific time period to achieve the main objective of

the project which is:

The Professional Mobile Radio but the research will use the chance of talking to those customers

in selected segments to focus also on the Mobile Computing Devices

1.4 Justification

We justified why the recommended project should be implemented and the rationale for why the

project was selected above the other alternative solutions the following criteria:

Safety requirements dictate that having mobile/remote communication capabilities is an integral part of performing job duties.

More than 50% of work is conducted away from the employee’s work station and the employee is required to be contacted on a regular basis.

Employee is on-call outside of normal work hours.

Senior officer or other critical decision maker.

Employee monitors and administers mission critical information systems during non-business hours.

The job requires the employee to be immediately accessible to receive and/or make frequent business calls outside of working hours.

Other special circumstances approved at the President’s Cabinet level.

We are waiting for your recommendations and comments after reading and getting all of our

stages detailed which we will follow in our business for achieving your goals and objectives

related to getting our new partnership (If any in the near future)



1.5 Assumptions

We are waiting for the list for describing any assumptions relevant to our project plan that is being

recommended to achieve the anticipated business outcomes.

1.6 Limitations

There is no type of limiting factors, or constraints, relevant to our project, but if any that is being

recommended to achieve the anticipated business outcomes.



Section 2. Governance and Business Plan Analysis

Team

2.1 Governance

DELTA’s solution, within the context of developing Information Technology, can be defined as ―the various

ways and means, tools, techniques, and models that are available to the information systems Developer‖.

The main motivation for adopting a methodology varies by organizations but generally it is to achieve a

better way to meet user demands; a better development process; enabling better systems integration; and

creating a common approach or standardization. A good methodology should also prove that you know

what you intend to do and how you actually do it.

This approach was thought to improve the management and communications of systems development and

introduce discipline in the development process by taking a classic and modern approach to the systems

development life cycle.

By embodying a method that is rigid and linear, development is planned in phases with each successive

phase required to be completed before the next is started.

Figure 1 illustrates a few of the critical principles of a good method:

Work is done in stages,

Content reviews are conducted between stages, and..

Reviews represent quality gates and decision points for continuing.

The waterfall method provides a very orderly sequence of the development steps that helps ensure the

adequacy of documentation and design reviews. While arguably the simplest method, it does ensure the

quality, reliability, and maintainability of the developed software. Today, many developers regard the

"waterfall methodology" as being too slow and too cumbersome, but it is the foundation of DELTA methods

and a great beginning to illustrate a few sound principles of our life cycle development.



2.2 Business Plan Analysis Team Members

The roles on our business Plan team a sense of our Vision in the business has to be aligned and

integrated with the Mission and Values of our business. Our Vision is the living out of the Mission and

behaving in the right way. And the Vision is something you do as our partner. Vision is venturing out into

a future that is unknown, and it is refined and understood more clearly only as it is enacted.

Role Description Name/Title

Management consultant Process development Ahmed Samir, GM

Management consultant Business administration Hala Hanoon, Process engineer

Management consultant Market analyst Khaled Omar, Process engineer

Management consultant Project manager Mahmoud Safwat, Quality engineer

Management consultant Project manager Tamara Alghalyni, Quality engineer



Section 3. Problem Definition (Our objectives)

3.1 Problem Statement,

The near future objectives (MOTOROLA and DELTA)

• Understand current & future market of PMR in Saudi by segment & product tier 1. Analyze the total size (installed base, yearly sales, adoption/penetration ), & growth

potential of the market by vertical segment & by product tier. 2. Understand regulatory environment in the market (particularly with reference to licensed

spectrum availability, 300Mhz, unlicesensed radio) 3. The impact of grey market – i.e. shipments into Saudi Arabia from other regions 4. Analyze market share for each supplier & by tier in PMR 5. Quantify the market for PMR accessories (Batteries, Headsets, RSM, carry cases)

• Understand current & future market of MCD in Saudi by segment & product tier 1. Analyze the total size (installed base, yearly sales, adoption/penetration ), & growth

potential of the market by vertical segment & by product tier. 2. Analyze market share for each supplier & by tier in MCD

Analysis & quantify the market growth potential in different market spaces

3. PMR:

Low end tier :

Digital (DMT, TETRA): key customers interested and technology preferences

Accessories: Produce the drivers to grow 4. MCD:

Low end tier

Mid-High tier products • Analyze channel to market (partner landscape) & specific technical preferences

1. Understand partner landscape /preferred purchase channels & level of service expected for

PMR radios

PMR accessories

MCD 2. Understand key decision makers & key criteria to purchase 3. Understand some specific technical questions by segment

To be discussed in detail with selected agency • Analyze perception & preferences in PMR / MCD

1. Understand the perception/requirements/reasons to use of PMR & MCD

Former users

Current users: understand likelihood to migrate to digital technology 2. Understand key applications to be used in MCD & PMR devices & its requirements 3. Understand the perception of different PMR & MCD suppliers Understand also the

attractiveness of the Vertex vs Motorola brand and vs other competitor brands (e.g. HYT, Kenwood & Icom) (PMR)3.2



DELTA and Constituent Environment

The relation of each MOTOROLA/DELTA to the project is define the companies (customers) which we

aim for our products in the Saudi Arabia in Eastern region specifically as following:

o Oil, Gas & Mining companies Pipelines Refineries Mining

o Manufacturing Chemical /petrochemical plants Heavy/machine industry/Shipbuilding/vehicle production ,other heavy industry

o Utilities Electricity distribution Power plants/Studworks Water companies

o Municipalities/ Regional governments Municipalities & municipal services Regional government Ambulances/fire brigades

o Private security o Transportation

Airport Ports Local P. Transport; bus, metro, trams…

o Other segments (that are relevant but to a lesser extend) Construction (large companies) Taxis Retail/Warehouse Hotels/Tourism/ Events/sport complexes

DELTA/MOTOROLA Description

Companies (customers) In all sectors

Products Our products and the similar products

Prices Pricing policy, discounts, offers

Competitors The conditions, origin, guarantee, spare parts

Delivery, Payments Stores, products availability, selling policy



DELTA process which we follow is collecting the data for the all companies in the sectors above. Then

categorize them according to the MOTOROLA policy ―as your needs‖. After that analyze all market, the

share of agents, distributors, producers. Next putting the solutions and alternatives. Finally, we can collect

the best solution, preparing the team to start the plan ―Implementation Stage‖ the final stage for the

preparing.

The tools which we need:

- Brochures

- Catalogs

- Prototypes

- Technical team

- Marketers

- Orientations

- Target

Processes/Services Description of Modifications/Automation

Brochures, catalogs The database for the Saudi Arabia ―specific eastern region‖

Prototypes The satisfactions for the technical managers ―engineers‖

Technical team, marketers The sales staff, the selling functions

Orientations The categorization of sectors ―companies‖ the customer’s needs

Target The internal company policy



3.3 Current Technology Environment

3.3.1 Current Software

We described the DELTA’s existing software that will be modified or replaced by the proposed project.

Software Items Description

Research and insights

Our proven change management approach enables organizations to identify the changes needed to achieve high performance. Our research and insights bear this out.

Services

We help companies develop the capacity to continually change—and do so without buckling under the pressure of new ways of working or disrupting their ongoing business operations.

Strategy

Work with our clients to develop practical strategies that capitalize on the opportunities presented by today’s complex and uncertain global economy to deliver high performance.

Client successes We help executives carefully think through possibilities, assess and manage risk, and ultimately select the strategic direction with the strongest stakeholder value potential

productivity

Helps organizations increase productivity, market share and shareholder value by ensuring our clients have the right people with the right skills in the right roles.

consulting

We do this in collaboration with organizations, and major donors. Our work occurs at the organizational level with practical approaches to opportunities challenges as well as at the community level through collaborative learning projects and knowledge dissemination to the sector.

3.3.2 Current Hardware

We described the DELTA’s existing hardware that will be modified or replaced by the proposed

project.

Equipments Items Description

Team ―Staff‖ Qualified team

Database ―Companies‖ Customer orientation

Solutions Management systems

Methods Direct sale, using the channels, distributors

Quality MOTOROLA products ―Branding‖

Environment Safety, control, information



Section 4. Project Overview

4.1 Project Description

The approach of our project will use to address ―titles‖ of the business objectives. Include the

sequences number for the Information Technology Detail (ITD).

Description of Project

• Current & future market of PMR in Saudi by segment & product tier • Current & future market of MCD in Saudi by segment & product tier • Market growth potential in different market spaces • Map of channels to market (channel partner landscape) & some specific

technical preferences • Perception & preferences in PMR / MCD

ITD Project Sequence Number: 5

4.2 Goals and Objectives

Find the business goals and objectives of our project plan. The following stages for the MOTOROLA’s

goals and objectives referring to DELTA’s business actions.

Business Goal/Objective Description

Gathering the information The total size (installed base, yearly sales, adoption/penetration), &

growth potential of the market by vertical segment & by product tier.

Analyzing the data base The regulatory environment in the market (particularly with reference

to licensed spectrum availability, unlicesensed radio)

Understanding The market share for each supplier (PMR – MCD)

4.3 Performance Measures

Describe performance measures that will be used to gauge the project’s business outcomes for

key processes and services.

Key Process/Services Performance Measure

Action plan Tools, methods, information, services, Effectiveness

Job description Procedures, work flow charts, policies,

Reports Monthly, quarterly, semi annually, annually

Achieve Targets Forecasting, customer satisfaction, responsibilities

Business results Estimations, fact sheet



4.4 Assumptions

We define the following assumptions regarding our processes and services affected by the

proposed project:

1. The presence of competitors

2. The presence of low prices

3. The existence of alternative products

4. Payment by installments.

5. Others

4.5 Constraints

We expect Existence the limitations or constraints regarding the processes or services affected

by the proposed project such as:

1. Delaying the freight.

2. None organizing of specifications.

3. Storage risk.

4. High cost of shipping.

5. A malfunctions in the equipments

6. Others.

4.6 Proposed Technology Environment

4.6.1 Proposed Software

We suggest some and new ideas for the new software for our project, including technical factors

that may be critical to project selection if applicable ―from our side as a consultant‖

Software Item Description

Trial Samples For the customers

The current technology The current using for the products related to the sectors

The new benefits Offering the new products and making the Differences

Multi uses Safety factor, using the products with long distances, others

New sizes Shapes, materials, anti shock, others



4.6.2 Proposed Hardware

We suggest some and new ideas for the new hardware for our project, including technical factors

that may be critical to project selection if applicable ―from our side as a consultant‖.

Hardware Item Description

Equipments New shapes, dimensions, weight, others

Stores Safe places, inventory systems, others

Models availability Customer’s needs, different models

Maintenances Spare parts, insulations

Services after sale Customer services

4.7 Major Project Milestones

We put next the main subjects for the project’s preliminary major milestones, deliverables, and

target dates ―according to your needs‖

Milestones/Deliverables Target Date PMR (installed base, yearly sales, adoption/penetration) Not decided MCD (installed base, yearly sales, adoption/penetration) Not decided Map of channels to market (channel partner landscape) Not decided Perception & preferences in PMR / MCD Not decided competitor brands Not decided



Section 5. Project Evaluation

The Business Plan Workbook is completed as part of this section. Once completed, the Business

Plan Workbook evaluation factors are summarized in this section.

5.1 Statutory Fulfillment

The main and critical factors for our plan which we prepared referring to our next partnership for

the MOTOROLA products related to this project and references, rules, and regulatory

requirements.

Mandates Related to Project Statutory Citations Penalties/Funding Losses

Management systems Our plan Sales opportunities

Sales staff Achieve Targets Market share

Equipments ―Products‖ MOTOROLA brand None

Guarantee MOTOROLA policy None

Services after sales MOTOROLA Systems None

5.2 Strategic Alignment

We Identify titles of our strategic plans for the project, and those titles including the factors

Strategic Plan for Information Resources Management, of DELTA strategic plan, and any other

applicable plans (not all details just titles only) the specific goals and objectives in each stage that

are related to the project. The relationship of the project to each of the stages based on how the

project aligns and meets MOTOROLA goals and objectives in our strategic plan.

Plan Goals/Objectives Relationship to Project

Database Customers ―companies‖ Main factor

understand Needs, competitors Main factor

Analyze Market Main factor

Solutions Selling system Main factor ―MOTOROLA and DELTA‖

Implementation Products, services Main factor ―MOTOROLA and DELTA‖

5.3 DELTA Impact Analysis

In this stage we will take the approval from MOTOROLA Company for the elements and factors

above according to MOTOROLA policies, regulations, and how our project would impact the use

of technology resources at the MOTOROLA products level, including support of the defined

architecture and standards for DELTA.



5.4 Financial Analysis

Our using the level of detail illustrated in the instructions, we putted some methods used to

calculate project cost and quantitative project benefit estimates. We described estimate factors

and underlying assumptions.

Methods: Project Cost Estimates Estimate Factors/Underlying Assumptions

MOTOROLA policy Market prices and our Prices (The rate of profit)

Methods: MOTOROLA and Constituent Quantitative

Project Benefits

Estimate Factors/Underlying Assumptions

MOTOROLA policy Quantities goals (long run delivery)

5.5 Initial Risk Consideration

We identify some additional initial risk (Not all of them) and rate it consistent with our instructions

provided in our Business Plan Evaluation Factor worksheet. These are initial risks that were not

already identified in the Evaluation Factor worksheet.

Risk Rating

Level of cost High

Discounts for the customers ―Products china‖ High

Time of delivery ―shipping, Customs Clearance, etc...‖ Medium

Terms of payments ―Cash terms, credit terms‖ Medium

Guarantee ―MOTOROLA services‖ Low

5.6 Alternatives Analysis

We described some alternative options, including the option of not implementing any project at all

and at least one non-selected project option. We stated the reasons for not selecting each

alternative. ―We did not cover all reasons for the alternative solutions‖

No Project (Status Quo) Reasons For Not Selecting Alternative

Similar products No needs ―the customer’s needs‖

Alternative Option Reasons For Not Selecting Alternative

Promotions ―quantities, number of sales‖ No offers

Alternative Option Reasons For Not Selecting Alternative

Discounts ―MOTOROLA policy‖ No offers



Section 6. Project Selection

6.1 Methodology

Delta for consulting and development is dedicated to enhancing the impact of all sectors. We do

this in collaboration with organizations, and major donors. Our work occurs at the organizational level with practical approaches to opportunities challenges as well as at the community level

through collaborative learning projects and knowledge dissemination to the sector.

6.2 Results

The main goal of the research is the Professional Mobile Radio but the research will use the

chance of talking to those customers in selected segments to focus also on the Mobile Computing

Devices.

Note: The graphical summary charts below may be copied to the Executive Summary depending

on the desired approach for providing a clear and succinct justification for the project.

Summary: All Project Evaluation Factors

Line Factor

Maximum

Rating Possible Rating*

SF Statutory Fulfillment 35 35

SA Strategic Alignment 45 45

IA DELTA Impact Analysis 35 35

FA Financial Analysis – Government (or/and) MOTOROLA Constituent 60 0

RC Initial Risk Consideration 45 45

AA Alternatives Analysis 30 30

Total, All Project Factors 250 185

* Ratings are detailed in the Business Plan Workbook.

Financial Analysis: DELTA/Saudi Arabia “Eastern region”

Line Measure

Year

1

Year

2

Year

3

Year

4

Year

5 Total

RA1 DELTA Benefits (Cash Inflow) 0 0 0 0 0 0

RA2 Project Costs (Cash Outflow) 0 0 0 0 0 0

RA3 Benefit/Cost Variance (Net Cash Flow) 0 0 0 0 0 0

RA4 Cumulative Net Benefits (Cumulative Net Cash Flow) 0 0 0 0 0 0

RA7 Breakeven Point (Years 1 to 10) 0 0 0 0 0 0



Financial Analysis: Constituents

Line Measure

Year

1

Year

2

Year

3

Year

4

Year

5 Total

VA1 Constituent Benefits 0 0 0 0 0 0

VA2 Project Costs 0 0 0 0 0 0

VA3 Benefit/Cost Variance 0 0 0 0 0 0

VA4 Cumulative Net Benefits 0 0 0 0 0 0



Section 7. Glossary

All the technical terms and acronyms received from MOTOROLA



Section 8. Revision History

There are no changes to our Business Plan ―first version‖

Version Date Name Description

1.0 June,2010 Ahmed Samir Management consultant



Section 9. Appendices

Our document does not include any appendices.

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