FORECAST AND CURRENT RESULTS OF OUR MARKETING SOLUTIONS

Delta Airlines

Our Profit Change as of March 2012

Feb-12Mar-12

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

FebruaryMarch

FebruaryMarch

Follow Up

As you can see from the line graph our marketing solutions have made a significant impact on our profits as of March 2012

We anticipate continued improvement as time goes on. I will present the next up date on our progress in June 2012.

The focus of this next briefing will be: Profit Change Baggage Fees March Madness Unplanned travel

Amount of Tickets Purchased

As of March 5, 2012 over 65% of the tickets purchased were bought less than a week in advance thus causing much unplanned travel and an exceptional amount of profit. Unplanned travel increased by 30% from

February January was uneventful with 10% of tickets

purchased representing unplanned travel March was twice the amount of unplanned

travel in comparison to December when many people travel.

Baggage Fees

Since our company decided to cut baggage fees in half we have had great success. 85% of travelers brought extra bags Customer service ratings increased For every person traveling one of more bags

were checked.

People report choosing our airline over another as a result of the reduced baggage fee.

March Madness

Our March Madness deal has brought a wide variety of customers and has helped sky rocket our profits.

So far we have given away more then 2000 tickets to games in the selected cities.

This has sparked interest and enthusiasm for our March Madness deals.

Forecast

What does the future hold? What impact will March Madness have on

the future? Will the progress continue? Come back in June when I will address

these questions and much more?