deloitte football money league 2014
TRANSCRIPT
Sports Business Group
January 2014
All to play forFootball MoneyLeague
Revenues for the top 20 clubs grew 8% to €5.4 billion in 2012/13
Facebook likes
49.1m
Average leaguematch attendance
Trophieswon
Social media activity
65,268@realmadrid
9.9m
1. Real Madrid
Revenue profile (€m)
188.3m (£161.4m)
23%
36%
41%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€518.9m(£444.7m) Madrid’s global renown
and capacity to generatesignificant commercialrevenue from outside thedifficult Spanish marketis central to their success.Matchday €119m (£102m)
Broadcasting €188.3m (£161.4m)
Commercial €211.6m (£181.3m)
2012/13 Domesticleague position
1 FC Barcelona
2 Real Madrid
3 Atlético de Madrid
4 Real Sociedad
5 Valencia
0
2. FC Barcelona
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
24%
39%
37%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
188.2m (£161.3m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€482.6m(£413.6m)
Facebook likes
52.4m
Average leaguematch attendance
Trophieswon
Social media activity
71,235@FCBarcelona
10.9m
Revenue profile (€m)
The club’s Board recentlydecided to pursue theoption to redevelop CampNou rather than move toa new stadium nearby.
Matchday €117.6m (£100.8m)
Broadcasting €188.2m (£161.3m)
Commercial €176.8m (£151.5m)
2012/13 Domesticleague position
1 FC Barcelona
2 Real Madrid
3 Atlético de Madrid
4 Real Sociedad
5 Valencia
1
3. Bayern Munich
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
20%
25%55%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€431.2m(£369.6m)
Facebook likes
11.6m
Average leaguematch attendance
Trophieswon
Social media activity
71,103@FCBayern
0.9m
Revenue profile (€m)
Bayern enjoy theirhighest placing in 11years following theirtreble winning season.
Matchday €87.1m (£74.7m)
Broadcasting €107m (£91.7m)
Commercial €237.1m (£203.2m)
2012/13 Domesticleague position
1 Bayern Munich
2 Borussia Dortmund
3 Bayer Leverkusen
4 Schalke 04
5 SC Freiburg
3
4. Manchester United
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
30%
28%
42%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
118.6m (£101.6m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€423.8m(£363.2m)
Facebook likes
39.6m
Average leaguematch attendance
Trophieswon
Social media activity
75,530@ManUtd
1.7m
Revenue profile (€m)
The club’s commercialoperations continue to gofrom strength to strength,increasing by £34.9m(30%) in 2012/13.
Matchday €127.3m (£109.1m)
Broadcasting €118.6m (£101.6m)
Commercial €177.9m (£152.5m)
2012/13 Domesticleague position
1 Manchester United
2 Manchester City
3 Chelsea
4 Arsenal
5 Tottenham Hotspur
1
5. Paris Saint-Germain
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
23%
64%
13%
90.9m (£77.9m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€398.8m(£341.8m)
Facebook likes
6.5m
Average leaguematch attendance
Trophieswon
Social media activity
43,239@PSG_inside
1m
Revenue profile (€m)
The club have enjoyed aremarkable rise, winningtheir first Championnattitle in 19 years.
Matchday €53.2m (£45.6m)
Broadcasting €90.9m (£77.9m)
Commercial €254.7m (£218.3m)
2012/13 Domesticleague position
1 Paris Saint-Germain
2 Olympique de Marseille
3 Olympique Lyonnais
4 Nice
5 Saint-Étienne
1
6. Manchester City
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
15%
32%53%
103.1m (£88.4m)
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€316.2m(£271m)
Facebook likes
8.4m
Average leaguematch attendance
Trophieswon
Social media activity
46,970@MCFC
1.4m
Revenue profile (€m)
To break into the MoneyLeague top five the clubwill need to furtherimprove upon itsimpressive commercialgrowth and on-pitchperformance.
Matchday €46.2m (£39.6m)
Broadcasting €103.1m (£88.4m)
Commercial €166.9m (£143m
2012/13 Domesticleague position
1 Manchester United
2 Manchester City
3 Chelsea
4 Arsenal
5 Tottenham Hotspur
0
7. Chelsea
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
27%
41%
32%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€303.4m(£260m)
Facebook likes
21.7m
Average leaguematch attendance
Trophieswon
Social media activity
41,462@chelseafc
3.3m
Revenue profile (€m)
Stamford Bridge’srelatively limited capacitycontinues to hamper theclub’s aspirations to growmatchday revenues.
Matchday €82.5m (£70.7m)
Broadcasting €123m (£105.4m)
Commercial €97.9m (£83.9m)
2012/13 Domesticleague position
1 Manchester United
2 Manchester City
3 Chelsea
4 Arsenal
5 Tottenham Hotspur
1
8. Arsenal
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
38%
36%
26%
103.2m (£88.4m)
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€284.3m(£243.6m)
Facebook likes
19m
Average leaguematch attendance
Trophieswon
Social media activity
60,080@Arsenal
3.4m
Revenue profile (€m)
Matchday is Arsenal’slargest revenue source.We are unlikely to seethis repeated at Arsenal,or any other MoneyLeague club in the future.Matchday €108.3m (£92.8m)
Broadcasting €103.2m (£88.4m)
Commercial €72.8m (£62.4m)
2012/13 Domesticleague position
1 Manchester United
2 Manchester City
3 Chelsea
4 Arsenal
5 Tottenham Hotspur
0
9. Juventus
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
14%
61%
25%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€272.4m(£233.5m)
Facebook likes
9.5m
Average leaguematch attendance
Trophieswon
Social media activity
35,973@Juventusfc
0.9m
Revenue profile (€m)
2012/13 was a year offurther progress on andoff the pitch for Juventus,overtaking AC Milan andInternazionale to becomethe leading revenuegenerating club in Italy.
Matchday €38m (£32.6m)
Broadcasting €166m (£142.3m)
Commercial €68.4m (£58.6m)
2012/13 Domesticleague position
1 Juventus
2 Napoli
3 AC Milan
4 Fiorentina
5 Udinese
1
10. AC Milan
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
10%
53%
37%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€263.5m(£225.8m)
Facebook likes
19.3m
Average leaguematch attendance
Trophieswon
Social media activity
44,123@acmilan
1.7m
Revenue profile (€m)
The Rossoneri have had adisappointing Serie Acampaign thus far, theirform has left themlanguishing in mid-tableand led to the sacking ofcoach Massimilano Allegri.
Matchday €26.4m (£22.6m)
Broadcasting €140.9m (£120.8m)
Commercial €96.2m (£82.4m)
2012/13 Domesticleague position
1 Juventus
2 Napoli
3 AC Milan
4 Fiorentina
5 Udinese
0
11. Borussia Dortmund
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
23%
34%
43%
59.6m (£51.1m)
87.6m (£75.1m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€256.2m(£219.6m)
Facebook likes
6.7m
Average leaguematch attendance
Trophieswon
Social media activity
79,893@BVB
0.7m
Revenue profile (€m)
Dortmund is Germany’ssecond highest-rankedMoney League club, butcontinue to generatesignificantly lower incomethan Bayern Munich.Matchday €59.6m (£51.1m)
Broadcasting €87.6m (£75.1m)
Commercial €109m (£93.4m)
2012/13 Domesticleague position
1 Bayern Munich
2 Borussia Dortmund
3 Bayer Leverkusen
4 Schalke 04
5 SC Freiburg
0
12. Liverpool
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
22%
31%
47%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€240.6m(£206.2m)
Facebook likes
14.7m
Average leaguematch attendance
Trophieswon
Social media activity
44,758@LFC
2.3m
Revenue profile (€m)
The club’s six-year kitsponsorship deal withWarrior Sports from2012/13 provided asubstantial upliftcompared with theprevious deal with adidas.
Matchday €52.1m (£44.6m)
Broadcasting €74.5m (£63.9m)
Commercial €114m (£97.7m)
2012/13 Domesticleague position
5 Tottenham Hotspur
6 Everton
7 Liverpool
8 West Bromwich
9 Swansea City
0
13. Schalke 04
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
21%
32%
47%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€198.2m(£169.9m)
Facebook likes
1.7m
Average leaguematch attendance
Trophieswon
Social media activity
61,016@s04
0.1m
Revenue profile (€m)
Stronger performancesfrom clubs such as BayerLeverkusen and BorussiaMönchengladbach maythreaten the Royal Blues’future high placing in theMoney League.
Matchday €42.5m (£36.4m)
Broadcasting €62.9m (£53.9m)
Commercial €92.8m (£79.6m)
2012/13 Domesticleague position
1 Bayern Munich
2 Borussia Dortmund
3 Bayer Leverkusen
4 Schalke 04
5 SC Freiburg
0
14. Tottenham Hotspur
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
27%
42%
31%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€172m(£147.4m)
Facebook likes
3.6m
Average leaguematch attendance
Trophieswon
Social media activity
36,151@SpursOfficial
0.7m
Revenue profile (€m)
With a solid commercialstructure, and the newdomestic broadcast dealin place, Spurs’ positionin future editions of theMoney League is secure.Matchday €46.9m (£40.2m)
Broadcasting €72.7m (£62.3m)
Commercial €52.4m (£44.9m)
2012/13 Domesticleague position
1 Manchester United
2 Manchester City
3 Chelsea
4 Arsenal
5 Tottenham Hotspur
0
15. Internazionale
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
12%
48%
40%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€168.8m(£144.6m)
Facebook likes
3m
Average leaguematch attendance
Trophieswon
Social media activity
42,097@inter
0.4m
Revenue profile (€m)
The takeover of the clubby Erick Thohir mayaccelerate plans to addressInter’s stadium issues.
Matchday €19.4m (£16.6m)
Broadcasting €81.5m (£69.8m)
Commercial €67.9m (£58.2m)
2012/13 Domesticleague position
7 SS Lazio
8 Catania
9 Internazionale
10 Parma
11 Cagliari
0
16. Galatasaray
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
23%
33%
44%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
51.9m (£44.5m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€157m(£134.6m)
Facebook likes
9.4m
Average leaguematch attendance
Trophieswon
Social media activity
39,093@GalatasaraySk
3.5m
Revenue profile (€m)
Qualification for theChampions League looksessential if Galatasaray are to remain Turkey’sleading revenuegenerating club and moveup the Money League.
Matchday €35.4m (£30.3m)
Broadcasting €51.9m (£44.5m)
Commercial €69.7m (£59.8m)
2012/13 Domesticleague position
1 Galatasaray
2 Fenerbahçe
3 Besiktas
4 Bursaspor
5 Kayserispor
1
17. Hamburger SV
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
32%
18%
50%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
24.7m (£21.2m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€135.4m(£116m)
Facebook likes
0.6m
Average leaguematch attendance
Trophieswon
Social media activity
52,829@HSV
0.1m
Revenue profile (€m)
Hamburger SV climbedthree places to 17th, thehighest placed MoneyLeague club not playingin UEFA competitions.
Matchday €43.2m (£37m)
Broadcasting €24.7m (£21.2m)
Commercial €67.5m (£57.8m)
2012/13 Domesticleague position
5 SC Freiburg
6 Eintracht Frankfurt
7 Hamburger SV
8 Borussia Mönchengladbach
9 Hannover 96
0
18. Fenerbahçe
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
22%
34%
44%
43m (£36.9m)
55.7m (£47.7m)
F
€126.4m(£108.3m)
Facebook likes
7.1m
Average leaguematch attendance
Trophieswon
Social media activity
40,895@Fenerbahce
2.7m
Revenue profile (€m)
The club progressed tothe semi-final of theEuropa League, the mostadvanced stage of aEuropean competition ithas reached.Matchday €27.7m (£23.7m)
Broadcasting €43m (£36.9m)
Commercial €55.7m (£47.7m)
2012/13 Domesticleague position
1 Galatasaray
2 Fenerbahçe
3 Besiktas
4 Bursaspor
5 Kayserispor
1
19. AS Roma
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
16%
53%
31%
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
27.5m (£23.5m)
52.5m (£45m)
40m (£34.3m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€124.4m(£106.6m)
Facebook likes
2.5m
Average leaguematch attendance
Trophieswon
Social media activity
42,062@OfficialASRoma
0.3m
Revenue profile (€m)
Just over 50% of the seatsfor home games at theStadio Olimpico weresold, emphasising theneed for investment innew facilities.Matchday €20.1m (£17.2m)
Broadcasting €66m (£56.6m)
Commercial €38.3m (£32.8m)
2012/13 Domesticleague position
4 Fiorentina
5 Udinese
6 AS Roma
7 SS Lazio
8 Catania
0
20. Atlético de Madrid
119m (£102m)
188.3m (£161.4m)
211.6m (£181.3m)
2
59.6m (£51.1m)
87.6m (£75.1m)
109m (£93.4m)
117.6m (£100.8m)
188.2m (£161.3m)
176.8m (£151.5m)
19.4m (£16.6m)
81.5m (£69.8m)
67.9m (£58.2m)
35.4m (£30.3m)
51.9m (£44.5m)
69.7m (£59.8m)
127.3m (£109.1m)
118.6m (£101.6m)
177.9m (£152.5m)
26.4m (£22.6m)
140.9m (£120.8m)
96.2m (£82.4m)
46.9m (£40.2m)
72.7m (£62.3m)
52.4m (£44.9m)
87.1m (£74.7m)
107m (£91.7m)
237.1m (£203.2m)
52.1m (£44.6m)
74.5m (£63.9m)
114m (£97.7m)
42.5m (£36.4m)
62.9m (£53.9m)
92.8m (£79.6m)
43.2m (£37m)
24.7m (£21.2m)
67.5m (£57.8m)
82.5m (£70.7m)
123m (£105.4m)
97.9m (£83.9m)
38m (£32.6m)
166m (£142.3m)
68.4m (£58.6m)
20.1m (£17.2m)
66m (£56.6m)
38.3m (£32.8m)
F
108.3m (£92.8m)
103.2m (£88.4m)
72.8m (£62.4m)
F
46.2m (£39.6m)
103.1m (£88.4m)
166.9m (£143m)
F
53.2m (£45.6m)
90.9m (£77.9m)
254.7m (£218.3m)
33%
44%
23%
52.5m (£45m)
27.7m (£23.7m)
43m (£36.9m)
55.7m (£47.7m)
F
€120m(£102.8m)
Facebook likes
1.6m
Average leaguematch attendance
Trophieswon
Social media activity
37,956@Atleti
0.6m
Revenue profile (€m)
Los Rojiblancos havemade a flying start to the2013/14 season andreached the half-waymark having lost onlyonce in all competitions.Matchday €27.5m (£23.5m)
Broadcasting €52.5m (£45m)
Commercial €40m (£34.3m)
2012/13 Domesticleague position
1 Barcelona
2 Real Madrid
3 Atlético de Madrid
4 Real Sociedad
5 Valencia
1
How we did it
We have used the figure for total revenueextracted from the annual financial statements ofthe company or group in respect of each club, orother direct sources, for the 2012/13 season(unless otherwise stated).
Revenue excludes player transfer fees, VAT andother sales related taxes. In a few cases we havemade adjustments to total revenue figures toenable, in our view, a more meaningfulcomparison of the football business on a club byclub basis.
Each club’s financial information has beenprepared on the basis of national accountingpractice or International Financial ReportingStandards (“IFRS”). The financial results of someclubs have changed, or may in future change,due to the change in the basis of accountingpractice. In some cases these changes may besignificant.
Based on the information made available to us inrespect of each club, to the extent possible, wehave split revenue into three categories – beingrevenue derived from matchday, broadcast andcommercial sources. Clubs are not whollyconsistent with each other in the way theyclassify revenue. In some cases we have madereclassification adjustments to the disclosedfigures to enable, in our view, a more meaningfulcomparison of the financial results.
Matchday revenue is largely derived from gatereceipts (including season tickets andmemberships). Broadcast revenue includesrevenue from both domestic and internationalcompetitions. Commercial revenue includessponsorship and merchandising revenues. For amore detailed analysis of the comparability ofrevenue generation between clubs, it would benecessary to obtain information not otherwisepublicly available. Some differences betweenclubs, or over time, may arise due to differentcommercial arrangements and how thetransactions are recorded in the financialstatements, due to different financial reportingperimeters in respect of a club, and/or due todifferent ways in which accounting practice isapplied such that the same type of transactionmight be recorded in different ways.
The publication contains a variety of informationderived from publicly available or other directsources, other than financial statements. We havenot performed any verification work or auditedany of the information contained in the financialstatements or other sources in respect of eachclub for the purpose of this publication.
For the purpose of the international comparisons,unless otherwise stated, all figures for the2012/13 season have been translated at 30 June2013 exchange rates (£1 = €1.1668; €1 =TRY2.508; €1 = BRL2.8714). Comparative figureshave been extracted from previous editions of theDeloitte Football Money League, or from relevantannual financial statements or other directsources.
There are many ways of examining the relativewealth or value of football clubs and at Deloittewe have developed models of anticipated futurecash flows to help potential investors or sellers dojust that. However, for an exercise such as this,there is insufficient public information to do that.Here, in the Deloitte Football Money League, weuse revenue as the most easily available andcomparable measure of financial wealth.
Whilst Bayern Munichleapfrog ManchesterUnited into third place,the English club has arealistic opportunity toregain top position infuture years
Manchester
Dan Jones, Paul Rawnsley, Alan Switzer
PO Box 500, 2 Hardman Street, Manchester, M60 2AT, UK
Telephone: +44 (0)161 455 8787
E-mail: [email protected]
For further information, visit our website at www.deloitte.co.uk/sportsbusinessgroup
London
Mark Roberts
Athene Place, 66 Shoe Lane, London, EC4A 3BQ, UK
Telephone: +44 (0)20 7303 7841
E-mail: [email protected]
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