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8/12/2019 DellDSDSAD

1/5

Dell

The Dell logo; the circle was added in late 2010.

Type Public

Traded as

NASDAQ: DESE!":#$$1

NASDAQ%100 &o'(onent

S)P *00 &o'(onent

Industry&o'(uter hardware+ &o'(uterso,tware+ -T consulting+-T serices

FoundedAustin+ Te/as+ .S.a3 1+ 145#6

Founder(s) ichael Dell

Headquarters1 Dell 7a3+ 8ound 8oc9+ Te/as+nited States1

Area served 7orldwide

Key peopleichael Dell

&hair'an ) &E


2/5

%ontents

1 !istor3

o 1.1 Crowth in 1440s and earl3 2000s

o 1.2 issed e/(ectations and return o, ,ounder

o 1.$ 8ecent (lans and acuisitions

o 1.# Dell ,acilities

2 Products

o 2.1 Sco(e and brands

2.1.1 anu,acturing

$ Technical su((ort

o #.1 >J o, DellKssales+ and anal3sts suggested that Dell needed to 'a9e inroads into non%P& businesses seg'ents such asstorage+ serices and serers. DellKs (rice adantage was tied to its ultra%lean 'anu,acturing ,or des9to(

P&s+ howeer this beca'e less i'(ortant as the 'ar9et shi,ted to la(to(s+ and as rials such as !ewlett%Pac9ard and Acer 'ade their P& o(erations 'ore e,,icient. Throughout the entire P& industr3+ declines in(rices along with co''ensurate increases in (er,or'ance 'eant that Dell had ,ewer o((ortunities to u(sellto their custo'ers a lucruatie strateg3 o, encouraging bu3ers to u(grade (rocessor or 'e'or36+ and as a
http://en.wikipedia.org/wiki/Dell#Historyhttp://en.wikipedia.org/wiki/Dell#Growth_in_1990s_and_early_2000shttp://en.wikipedia.org/wiki/Dell#Missed_expectations_and_return_of_founderhttp://en.wikipedia.org/wiki/Dell#Recent_plans_and_acquisitionshttp://en.wikipedia.org/wiki/Dell#Dell_facilitieshttp://en.wikipedia.org/wiki/Dell#Productshttp://en.wikipedia.org/wiki/Dell#Scope_and_brandshttp://en.wikipedia.org/wiki/Dell#Manufacturinghttp://en.wikipedia.org/wiki/Dell#Technical_supporthttp://en.wikipedia.org/wiki/Dell#Organizationhttp://en.wikipedia.org/wiki/Dell#Marketinghttp://en.wikipedia.org/wiki/Michael_Dellhttp://en.wikipedia.org/wiki/University_of_Texas_at_Austinhttp://en.wikipedia.org/wiki/University_of_Texas_at_Austinhttp://en.wikipedia.org/wiki/University_of_Texas_at_Austinhttp://en.wikipedia.org/wiki/IBM_PC_compatiblehttp://en.wikipedia.org/wiki/IBM_PC_compatiblehttp://en.wikipedia.org/wiki/IBM_PC_compatiblehttp://en.wikipedia.org/wiki/Dell#cite_note-6http://en.wikipedia.org/wiki/Dell#cite_note-7http://en.wikipedia.org/wiki/Gross_profithttp://en.wikipedia.org/wiki/Dell#cite_note-ZDA-10http://en.wikipedia.org/wiki/Dell#Historyhttp://en.wikipedia.org/wiki/Dell#Growth_in_1990s_and_early_2000shttp://en.wikipedia.org/wiki/Dell#Missed_expectations_and_return_of_founderhttp://en.wikipedia.org/wiki/Dell#Recent_plans_and_acquisitionshttp://en.wikipedia.org/wiki/Dell#Dell_facilitieshttp://en.wikipedia.org/wiki/Dell#Productshttp://en.wikipedia.org/wiki/Dell#Scope_and_brandshttp://en.wikipedia.org/wiki/Dell#Manufacturinghttp://en.wikipedia.org/wiki/Dell#Technical_supporthttp://en.wikipedia.org/wiki/Dell#Organizationhttp://en.wikipedia.org/wiki/Dell#Marketinghttp://en.wikipedia.org/wiki/Michael_Dellhttp://en.wikipedia.org/wiki/University_of_Texas_at_Austinhttp://en.wikipedia.org/wiki/University_of_Texas_at_Austinhttp://en.wikipedia.org/wiki/IBM_PC_compatiblehttp://en.wikipedia.org/wiki/Dell#cite_note-6http://en.wikipedia.org/wiki/Dell#cite_note-7http://en.wikipedia.org/wiki/Gross_profithttp://en.wikipedia.org/wiki/Dell#cite_note-ZDA-10


3/5

result the co'(an3 was selling a greater (ro(ortion o, ine/(ensie P&s than be,ore which eroded (ro,it'argins.11

Recent plans and acquisitions -n 200>+ Dell acuired Alienware+ a 'anu,acturer o, high%end P&s (o(ular with ga'ers.1>1?15

The co'(an3 acuired Eualogic on Lanuar3 25+ 2005+ to gain a ,oothold in the iS&S-storage

'ar9et. Because Dell alread3 had an e,,icient 'anu,acturing (rocess+ integrating EualogicKs

(roducts into the co'(an3 droe 'anu,acturing (rices down.14

Dell is headuartered in 8ound 8oc9+Te/as -n arch 2012+ SA Toda3said that Dell agreed to bu3 Sonic7all+ and the acuisition was

co'(leted 4th a3 20122>. A co'(an3 with 1$0 (atents+ Sonic7all deelo(s securit3 (roducts+and is a networ9 and data securit3 (roider2?.


4/5

The co'(an3 s(onsors Dell Dia'ond+ the ho'e stadiu' o, the 8ound 8oc9 E/(ress+the AAA 'inorleague baseballa,,iliate o, theTe/as 8angers'aGor league baseball tea'

B3 144> Dell was 'oing its headuarters to 8ound 8oc9.#2As o, Lanuar3 144> $+*00 (eo(le still wor9edat the current Dell headuarters. +#00 e'(lo3ees and was scheduled to be co'(leted in Noe'ber 144>. #$-n 1445 Dell announcedthat it was going to add two buildings to its 8ound 8oc9 co'(le/+ adding 1+>00+000 suare ,eet 1*0+000

'

2

6 o, o,,ice s(ace to the co'(le/.

##

Products"cope and #rands

DellKs tagline Kours is !ereK+ as seen at their all o, Asiabranch in Pasa3 &it3+ Phili((ines

The cor(oration 'ar9ets s(eci,ic brand na'es to di,,erent 'ar9et seg'ents.

-ts BusinessI&or(orate class re(resent brands where the co'(an3 adertising e'(hasies long li,e%c3cles+reliabilit3+ and sericeabilit3. Such brands include:


5/5

Ada'o high%end lu/ur3 la(to(6

Dell E8 electronic 'edical records6

/anu1acturing

@ro' its earl3 beginnings+ Dell o(erated as a (ioneer in the Fcon,igure to orderF a((roach to 'anu,acturingOdeliering indiidual P&s con,igured to custo'er s(eci,ications. -n contrast+ 'ost P& 'anu,acturers inthose ti'es deliered large orders to inter'ediaries on a uarterl3 basis .*?

To 'ini'ie the dela3 between (urchase and delier3+ Dell has a general (olic3 o, 'anu,acturing its(roducts close to its custo'ers. This also allows ,or i'(le'enting aGust%in%ti'eL-T6 'anu,acturinga((roach+ which 'ini'ies inentor3costs. ow inentor3 is another signature o, the Dell business 'odel

Oa critical consideration in an industr3 where co'(onents de(reciate er3 ra(idl3.*5

DellKs 'anu,acturing (rocess coers asse'bl3+ so,tware installation+ ,unctional testing including Fburn%inF6+ and ualit3 control. Throughout 'ost o, the co'(an3Ks histor3+ Dell 'anu,actured des9to( 'achinesin%house and contracted out 'anu,acturing o, base noteboo9s ,or con,iguration in%house. *4!oweer+ theco'(an3Ks a((roach has changed. The 200> Annual 8e(ort states Fwe are continuing to e/(and our use o,original design 'anu,acturing (artnershi(s and 'anu,acturing outsourcing relationshi(s.F The Wall Street

Journalre(orted in Se(te'ber+ 2005 that FDell has a((roached contract co'(uter 'anu,acturers witho,,ers to sellF their (lants.>0

Tecnical supportDell routes technical su((ort ueries according to co'(onent%t3(e and to the leel o, su((ort (urchased:?0

1. Basic su((ort (roides business%hours tele(hone su((ort and ne/t business%da3 on%site su((ortI8eturn%to%Base+ or &ollect and 8eturn Serices based on contracts (urchased at (oint o, sale6

2. Dell ProSu((ort (roides 2#/?/$>* tele(hone and online su((ort+ a selection o, # or >%hour onsitesu((ort a,ter tele(hone%based troubleshooting+ and a ission &ritical o(tion with two%hour onsitesu((ort+ ,or custo'ers who choose the highest leel o, su((ort ,or their 'ost critical hardwareassets.?1

DellKs &onsu'er diision o,,ers 2#/? (hone based and online troubleshooting in certain 'ar9ets such asthe nited States and &anada. -n 2005 Dell redesigned serices%and%su((ort ,or businesses with FDellProSu((ortF+ o,,ering custo'ers 'ore o(tions to ada(t serices to ,it their needs. 8ather than ta9e a one%sie%,its%all a((roach+ Dell allows arious o(tions ,or its custo'ers.-n addition+ the co'(an3 (roides (rotection serices+ adisor3 serices+ 'ultiendor hardware su((ort+Fhow%toF su((ort ,or so,tware a((lications+ collaboratie su((ort with 'an3 third%(art3 endors+ andonline (arts and labor dis(atching ,or custo'ers who diagnose and troubleshoot their hardware. Dell also

(roides Dell ProSu((ort custo'ers access to a crisis%center to handle 'aGor outages+ or (roble's causedb3 natural disasters. ?2

/ar2etingDell adertise'ents hae a((eared in seeral t3(es o, 'edia including teleision+ the -nternet+ 'againes+

catalogsand news(a(ers. So'e o, Dell -ncKs 'ar9eting strategies include lowering (rices at all ti'es o, the3ear+ o,,ering ,ree bonus (roducts such as Dell (rinters6+ and o,,ering ,ree shi((ing in order to encourage'ore sales and to stae o,, co'(etitors. -n 200>+ Dellcut its (ricesin an e,,ort to 'aintain its 14.2J'ar9et share. !oweer+ this also cut (ro,it%'argins b3 'ore than hal,+ ,ro' 5.? to #.$ (ercent. To 'aintainits low (rices+ Dell continues to acce(t 'ost (urchases o, its (roducts ia the -nternet and through thetele(hone networ9+ and to 'oe its custo'er%care diision to -ndia andEl Salador.?$

A (o(ular nited States teleision and (rint ad ca'(aign in the earl3 2000s ,eatured the actor Ben &urtis(la3ing the (art o, FSteenF+ a lightl3 'ischieous blond%haired 3outh who ca'e to the assistance o, bere,tco'(uter (urchasers. Each teleision adertise'ent usuall3 ended with SteenKs catch%(hrase: FDude+3ouKre gettinK a DellFA subseuent adertising ca'(aign ,eatured internsat Dell headuarters with &urtisK character a((earing

in a s'all ca'eo at the end o, one o, the ,irst co''ercials in this (articular ca'(aign6.
http://en.wikipedia.org/wiki/Dell_Adamohttp://content.dell.com/us/en/healthcare/healthcare-electronic-medical-records.aspxhttp://en.wikipedia.org/wiki/Dell#cite_note-56http://en.wikipedia.org/wiki/Dell#cite_note-56http://en.wikipedia.org/wiki/Just-in-time_(business)http://en.wikipedia.org/wiki/Just-in-time_(business)http://en.wikipedia.org/wiki/Inventoryhttp://en.wikipedia.org/wiki/Inventoryhttp://en.wikipedia.org/wiki/Dell#cite_note-57http://en.wikipedia.org/wiki/Dell#cite_note-58http://en.wikipedia.org/wiki/Dell#cite_note-58http://en.wikipedia.org/wiki/Dell#cite_note-59http://en.wikipedia.org/wiki/Dell#cite_note-59http://en.wikipedia.org/wiki/Dell#cite_note-69http://en.wikipedia.org/wiki/Dell#cite_note-70http://en.wikipedia.org/wiki/Dell#cite_note-71http://en.wikipedia.org/wiki/Mail-order_cataloghttp://en.wikipedia.org/wiki/Mail-order_cataloghttp://www.businessweek.com/technology/content/feb2006/tc20060223_710372.htm?chan=searchhttp://www.businessweek.com/technology/content/feb2006/tc20060223_710372.htm?chan=searchhttp://www.businessweek.com/technology/content/feb2006/tc20060223_710372.htm?chan=searchhttp://en.wikipedia.org/wiki/El_Salvadorhttp://en.wikipedia.org/wiki/El_Salvadorhttp://en.wikipedia.org/wiki/Dell#cite_note-72http://en.wikipedia.org/wiki/Ben_Curtis_(actor)http://en.wikipedia.org/wiki/Internhttp://en.wikipedia.org/wiki/Dell_Adamohttp://content.dell.com/us/en/healthcare/healthcare-electronic-medical-records.aspxhttp://en.wikipedia.org/wiki/Dell#cite_note-56http://en.wikipedia.org/wiki/Just-in-time_(business)http://en.wikipedia.org/wiki/Inventoryhttp://en.wikipedia.org/wiki/Dell#cite_note-57http://en.wikipedia.org/wiki/Dell#cite_note-58http://en.wikipedia.org/wiki/Dell#cite_note-59http://en.wikipedia.org/wiki/Dell#cite_note-69http://en.wikipedia.org/wiki/Dell#cite_note-70http://en.wikipedia.org/wiki/Dell#cite_note-71http://en.wikipedia.org/wiki/Mail-order_cataloghttp://www.businessweek.com/technology/content/feb2006/tc20060223_710372.htm?chan=searchhttp://en.wikipedia.org/wiki/El_Salvadorhttp://en.wikipedia.org/wiki/Dell#cite_note-72http://en.wikipedia.org/wiki/Ben_Curtis_(actor)http://en.wikipedia.org/wiki/Intern

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