Dell Storage PS4210 –More powerful iSCSI storage for small-to-medium businesses

Small organizations today have to address demanding workloads such as Microsoft Exchange and VDI but with less staff and budget than large enterprises. Dell delivers enterprise features with simple-to-use, scalable and affordable storage that lets small businesses do more with less.

The Dell Storage PS4210 Series arrays offer next-generation 10GbE storage with increased memory, performance and connectivity options for existing EqualLogic PS4xxx environments, remote offices and small-to-medium datacenters. Hybrid flash arrays can automatically tier data to the most appropriate media (flash SSDs or HDDs) to boost performance while efficiently managing your data center.

Target markets Key differentiators

Elevator pitch

Problem setup statement

Increased performance and connectivity options - Provides up to 6x performance improvement compared to previous generation -with new hybrid flash arrays. Dual 10GbE iSCSI ports

Automated tiering and workload balancing-Hybrid-flash arrays migrate data automatically across HDD and SSDs

Scale-out capacity and performance-Linear scaling of capacity and performance with each array added to the group

Unprecedented Value – offering PS series industry-leading TCO with all-inclusive software functionality. No forklift upgrades. Multi-generational compatibility that allows mix-and-match arrays to build tiered storage

Dell Internal Confidential

Opportunity

Why you’ll win

Entry-level SANs

• Sell PS Series/EqualLogic values in context of customer application goals. More powerful, easy to use.

• Affordable hybrid-flash solutions

Remote/branch offices

• Easy deployments (branch office/departments)• Snapshots and Replication• Block and File solutions from the same pool

Existing PS4xxx customers

• Next-generation storage with increased memory, performance and connectivity options than previous versions – at low cost

• Multi-generational capabilities • Seamless addition and retirement of arrays

• Performance: With the new hybrid array, improved performance of up to 6X 1 over PS4110 and up to 7X 2 over PS4100.

• IOPS: The PS4210XS arrays provide up to 80,000 IOPS 3 for random read performance.

• TCO: Lowest TCO over a five year period 4.

Proof points

Product optionsIdentify potential customers

Dell Storage PS4210 –More powerful iSCSI storage for small-to-medium businesses

Resources

Dell Storage PS4210 customer presentation Dell EqualLogic SalesEdge Dashboard Dell.com/EqualLogic Dell TechCenter Storage Competitive Dashboard Competitive Talking Points

Dell Internal Confidential

1. Entry-level installations (greenfield)• Small businesses, public institutions, government

agencies• SQL, Exchange or Oracle environments• VDI implementations

2. Remote/branch office environments• Looking to replicate or backup data to a central data

center• Adding remote office/branch office3. Existing PS4xxx customers• Customers who are looking for increased performance

and connectivity options.

1.Based on August 2014 Dell performance testing the PS4210XS hybrid-flash arrays and the PS4110XV HDD arrays using IOmeter with 4KB block and 100% random read IOs. Actual performance will vary depending on the workload and drive type2.Based on August 2014 Dell performance testing the PS4210XS hybrid-flash arrays and the PS4100XV HDD arrays using IOmeter with 4KB block and 100% random read IOs. Actual performance will vary depending on the workload and drive type.3.Based on August 2014 Dell performance testing the PS4210XS hybrid-flash arrays using IOmeter with 4KB block and 100% random read IOs. Actual performance will vary depending on the workload and drive type.4.ESG Lab Report, “Dell EqualLogic PS Series Storage and TCO Analysis- Delivering Lasting Value with Streamlined Management and Improved Performance Scalability,”