dell storage point of view
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Dell Storage Point o View:
Optimize your data everywhere
Fluid Data Architecture
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Executive summary
Business moves aster every day. The volume, velocity and value o the data you manage accelerates at
an ever increasing pace. The only real constant is change, bringing a never-ending sense o uncertainty
about what IT will ace next.
Its time or a new approach to dealing with change. Dell Storage and the Dell Fluid Data architecture
keep your data as dynamic as the organization it supports by putting the right data in the right place at
the right timeor the right cost. The uniying Fluid Data architecture is designed to automatically and
intelligently optimize data everywhere, helping to transorm IT operation into innovation. With storage
designed to constantly adapt, customers can cut cost, time and risk as they ocus on moving their
organizations orward.
At Dell, we have a clear and compelling point o view on the state o data storage and how organizations
can keep pace as data needs evolve. We have the products, solutions and support that make our vision
a reality. And we have customers with real-world results that will tell you how the Fluid Data architecture
made an impact in their data centers.
The Dell point o view on enterprise storage
Its no secret that legacy storage is static, too rigid,
too hard to manage and unable to rapidly respond
to the constant change that drives business growth.
Dell has set out to build the right storage architecturebased on what customers truly want. With best-
o-breed technologies innovated in the last
decade, including industry-leading deduplication
and compression algorithms, the patented high-
perormance highly scalable Dell Fluid File System,
world-class virtualization and embedded system
intelligence, the Fluid Data architecture allows or
dynamic storage that delivers new levels o ef ciency
and agility.
Meet change head-on with the Fluid Data architecture.
The Dell Fluid Data
architecture is designed
to automatically andintelligently optimize
data everywhere.
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Shit operation to innovation
The Fluid Data architecture is designed to intelligently
align operations with business processescutting the
cost, time and risk o enterprise storage. Storage built
on the Fluid Data architecture actively and intelligentlymanages data at a more granular level while scaling
without restraints, allowing organizations to better
respond to change while minimizing cumulative CAPEX
over time as capacity increases. Inormation, the
lieblood o an IT inrastructure, is always available to
those who need it where they need it.
Fueled by customer-driven innovations, the Fluid Data
architecture is built on engineering and design tenets
that reflect our point o viewa set o core belies that
represent a path away rom the inflexibility o legacy
storage toward the dynamic data centers o tomorrow.
Storage should help you spend less while
getting more
To handle todays massive data volumes while
controlling costs, organizations need to store more
data on less hardware. Innovative compression,
deduplication and automated tiering enable the Fluid
Data architecture to help you use the capacity you
have more ef ciently. Cost-optimize disk purchases
while also decreasing the incremental power,cooling, real estate, and management expenses that
accumulate with each additional drive.
Storage should ree up your time, not take it away
With the Fluid Data architecture, enterprises can
streamline the productivity o oten overloaded IT
personnel. Intelligent automation and intuitive, point-
and-click management save time and training costs
while putting storage administration within reach o
your entire sta. And with experts rom Dell Servicesleading implementation and support, you can ree
up even more time or innovation.
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Storage should grow along with younot beore
The Fluid Data architecture separates upgrades
rom downtime. Modular, scalable design supports
growth in capacity and perormance without
replacing hardware or undergoing expensive data
migrations. Advanced reporting and accurate
capacity and perormance data help you easily seehow storage is being usedand how to react. Buy
what you need today and capitalize on improved
ef ciency and lower costs as you grow.
Legacy hinders agility
Up to 80 percent o IT budgets go toward
keeping systems running. Traditional
storage solutions oten ail to deliver the
agility and ef ciency necessary to shit
spend toward innovation.
Excessive upront costs and operating
expenses
Expensive, highly disruptive orklit
upgrades
Rigid data layouts, creating
disconnected islands o storageresources
Three-year hardware reresh cycles,
repurchase o sotware licenses
Complex integration with server
virtualization solutions
Extensive manual intervention to
migrate data
Fixed capacity and perormance limits
measurable ease o use
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Storage should preserve your investments over
the long-term
All too oten, a three-year hardware reresh is
assumed to be a oregone conclusion. The Fluid
Data architecture seeks to uture-proo your storage
investment. Mix and match hardware generations as
you deploy a range o storage devices, rom primary
storage to archive. Non-disruptive sotware upgrades
and innovative licensing models keep storage
ocused on the businessnot the balance sheet.
Storage should optimize your data everywhere
Protecting and retaining data oten goes hand-in-
hand with complexities and costscompounded
when storage goes beyond production resources to
include osite recovery, backup, and archive storage.With automated tiering and load-balancing, the Fluid
Data architecture moves data to the optimal storage
resource. This helps increase storage perormance,
improve disk utilization and accelerate access to
inormationwhile your sta spends more time
ocusing on innovation.
Storage should integrate seamlessly with
inrastructure and applications
Every admin knows that storage doesnt run in a silo.By aligning storage with the servers and networking
at the heart o your data center, the Fluid Data
architecture seeks to improve end-to-end IT
ef ciencies among business-critical applications,
virtualization and virtual desktops, operating systems,
servers, networking and the storage layer.
Storage should protect your data rom downtime
and disaster
Because data is key to success, organizations need to
simply and cost-eectively keep it available or those
who need it. The Fluid Data architecture incorporates
business continuity and resiliency at the core and is
designed or high availability with redundant hardware
components, lightweight snapshots and ailover
eatures like remote replication. Define and deliver
the level o security, business continuity and disaster
recovery that best suits your business.
Maximum data ef ciency
Slash the cost o purchasing and managing
storage by up to 80% now and in the uture
Greater IT agility
Instantly respond to change to increase
and accelerate IT service levels
Dynamic business resiliency
Help ensure applications and inormation
are always available to make decisions
Storage should work as promisedno excuses
With extensive storage knowledge and industry-leading
support tools, Copilot Support goes beyond traditional
oerings with the right combination o proactive
processes, proessional expertise and support tailored
to individual customer environments. Today available
or Dell Compellent, Copilot Support helps ensure
the satisaction o every customer. Additionally, Dell
Storage services oers a ull complement o hardware
and sotware implementation services, training
programs and reactive and proactive support to help
you scope, design and plan solutions to storage
challenges and maximize your investments in storage
technologies.
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Dell Compellent
The Dell Compellent Storage Center storage array
oers enterprises a next-generation storage platorm
with built-in investment protection. Designed to gain
ef ciency at scale, Storage Center provides intelligence
and automation to dynamically manage enterprise
data throughout its lie cyclehelping to ensure that
inormation is available when and where it is needed.
Together, block-level intelligence, storage virtualization,
integrated sotware, and modular, protocol-independent
hardware enable a cost-ef cient enterprise storage
inrastructure that delivers exceptional ef ciency, agility
and resiliency, lowering the total cost o storage by up
to 80 percent.
Dell EqualLogic
Built on an advanced peer-scale platorm, Dell
EqualLogic storage arrays are designed to simpliy
the deployment and administration o consolidated
storage. Automation and sel-tuning eatures are paired
with integrated sotware to help accelerate storage
and virtual machine provisioning, data protection,
and disaster recovery tasks. Industry-standard iSCSI
connectivity enables organizations to leverage existing
Ethernet network investment. EqualLogic is designed to
gain perormance at scale while maintaining simplicity,
also helping to protect your investment by scaling
across hardware generations.
By helping to optimize resources and simpliy admin-
istration, next-generation EqualLogic storage enables
organizations to achieve enhanced return on their
investments and reduced total cost o ownership
(TCO) compared with other solutions.
Dell PowerVault
Designed or consolidation without complexity, Dell
PowerVault MD storage arrays provide cost-eective
storage or high-perormance computing and scale-
out server arms as well as departmental, SMB and
remote of ce projects. The Dell PowerVault NX amily
is a unified network storage system that delivers
versatility and expandability in both file-sharing and
application-serving environments.
Exceptional flexibility allows you to match drives and
perormance to your needs while modular scalability
allows or easy upgrades to support growth.
Dell DX Object Storage Platorm
The Dell DX Object Storage Platorm is designed to
intelligently access, store, protect and distribute fixed
digital content. From Web publishing to archiving, it
oers a powerul combination o data and storage
management eatures, and an elegant, sel-managing,
peer-scaling architecture.
Policy-based management helps reduce risks, while
sel-healing unctionality helps maintain the integrity o
stored objects. Scaling to billions o files and petabytes
o data, you can add capacity nondisruptively without
the need or manual configuration.
Dell DR4000
Optimize your data management while reducing
reliance on tape backups with the Dell DR4000 disk-
based data protection and recovery solution. Designed
to drop in to any backup workflow environment,
DR4000 delivers cost-eective deduplication and
replication that streamlines backups and helps to
eliminate redundant data.
The Dell Storage portolio
From primary storage to backup and archive and everywhere in between, the products in the Dell Storage
portolio can optimize data everywhere and put it in reach o those who need it most.
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Address your pain points with Dell Storage solutions
The Dell Storage solutions portolio encompasses a broad
range o systems, sotware and services based on the
Fluid Data architecture. Designed to be uture-compatible
in scope and flexibility as well as pragmatic in application,Dell Storage solutions leverage existing investments in
IT inrastructure and establish a clear path to achieving
eective and ef cient data management.
Stay ocused on success
Dell Storage services and the extensive global network
o Dell Certified Partners help you design, implement,
and maintain an eective data management strategy that
helps to ensure application perormance meets business
objectives. Consult with experts to quickly diagnose
problems and plan new solutions, and leverage Dell
Services or implementation, training, and support.
The Dell point o view: Storage optimized everywhere
The Dell point o view on storage goes beyond legacy
and looks toward what storage can be. By collapsing
boundaries between technology and the organization,
the Fluid Data architecture helps you realize maximum
data ef ciency, greater IT agility and dynamic business
resiliency.
Manage data diferently at Dell.com
2012 Dell Inc. All Rights Reserved. Dell and Compellent are trademarks o Dell Inc.
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