Dell IndiaSocial Media Strategy

My Dell Rewards: Increasing Online Traffic

Advertising the campaigning on Facebook side bars through Facebook Ads

Creating the “My Dell Rewards “ page as the landing page of Facebook for a limited period of time

Highlighting the campaign in various e-commerce websites such as ebay, flipkart, snapdeal etc, sites and forums for gadgets, multi-media and entertainment websites

Showcasing the campaign on the Dell official website

Increasing Engagement

Customized posts on Facebook pages with customer’s profile pic on certain merchandiser such as photo frames, posters etc

Implementing loyalty model through social media and mobile marketing

Integrating the online purchase of Dell products through social media platforms

Registered users can advertise their posts to attract more likes from their friends and hence getting benefited

Real Time Customer Support

Location tracking of clients reporting issues faced on any Dell product and action taken immediately online/offline through personal customer care executive visiting the client

Timely contests to keep the fans busy and engaged

Best review on any latest Dell product

First experience of using a Dell product

Best innovative idea for a product development

Caption contest

Loyalty Campaign : “Delloyal”

Designing a loyalty program for all Dell clients giving benefits for their next purchase or if someone referred by them buys a Dell product

Special discounts on occasions

Offering a discount that expires and has a minimum purchase limit

Gift cards

Launch of the loyalty program through Facebook

Building a mobile app for all platforms, giving all updates on Dell products, offers ,rewards points, customer care access, near by store locator etc

Platforms & Dell

Social Media Marketing

Online PR Mobile App

Facebook fan building for various Dell Social Media Campaigns

Monitoring customer feedback and reviews

Building the mobile loyalty app called “Delloyal” for all mobile platforms

Implementing Social Commerce for Dell in Facebook : Selling the lifestyle associated with every Dell Product

Offer exclusive and engaging content regularly

Designing relevant optimized landing pages

Mobile Marketing Social Loyalty for Dell clients

Asking questions and polls

Content Marketing Social Analytics, Big Data

Targeting tools to attract specific group of people – Micro targeting

Search Personalization, SEO

Unleashing the Power to do More

Role of Dell Infrastructure in global freight carrier industry

Technology partner for online shopping site

Providing support for cloud computing and CRM based industry

Pivotal part of Mobile technology solutions

Targeting the above mentioned industries and segment would attract new business and increase the customer base

Dell Social media campaign designed for these industries – Advertsing Dell products/ services on the websites and pages of various companies from these diversified industries

Going the extra mile

Watsapp Creating a new touch point with customers (E.g

A fast food joint in Mumbai called Rocket Sandwiches makes use of watsapp to for placing orders, offers , sharing menu etc through an automated software)

With Facebook buyout of watsapp, the platform could be used by Dell to get in touch with its customers across the world

Gamification Designing laptop covers Designing tab with customized specification-

leveraging on Dell’s customization forte

Thank You !