dell emc ready solutions for data analytics heroes - solutions...• looking for proof-of-value •...

Dell EMC Ready Solutions for Data AnalyticsIntroductory Overview

Customers care

about their problems,

not your solutions.

Ash Mauryain Running Lean

“

”

High-Growth Workload Focus Areas

B u s i n e s s C r i t i c a l W o r k l o a d A r e a s

Business Applications Data Analytics / AI

• Large on-premise market with good CAGR

• Dell|EMC Differentiation: – Enterprise-class mission-critical workloads

– Best in Industry disaster recovery (RPO /

RTO) for mission-critical apps

– Deep application SMEs in field

As we looked across the vectors of Strategic Alignment, Market growth, and Financial health, there are three

business critical areas for us to play – Business Applications, Data Analytics / AI, and Software-Defined / Cloud

• High CAGR market (20%) with new profit

pools around ML / DL

• Broad partner ecosystem– Strong Nvidia, Intel and ISV relationships

• Consulting services bench strength

8.11

~0.87

0.00

2.00

4.00

6.00

8.00

10.00

Addressable Market FY21 Forecasted Revenue

• $8B in ML/DL/Hadoop

infrastructure

• $873M in FY 21 forecasted

Ready revenue

Software Defined / Cloud

• SAB integration (VMware, Pivotal)

• Differentiation (Ready Nodes & Solutions)

– Contextual support, Factory configuration

• Higher velocity play suited for channel

• Software Defined will play a strong role in

Bus Apps workloads

5.4

2.3

0

2

4

6

HCI Market HCI HCI Build

8

3

13

4

0.0

10.0

20.0

30.0

On-Premise, <4-socket, x86,SAN/NAS

SAP, Oracle, Microsoft

Storage

• $21B in on-premise, 1-, 2-, 4-

socket servers on x86 and

SAN, NAS storage

• $7B is storage and server

opportunity for SAP, Oracle

and Microsoft ISVs

Ready Solution Development CycleProduct ConceptCustomer Value

Customer Research

Why Dell EMC

Concept ApprovalProduct Requirements

Functional Plan

Engineering Schedule

Product Development

Hardware TestingServer

Network

Storage

Software TestingWorkload Specific

Application Interop

Solution TestingComplete Stack

Benchmarking

Functional Testing

Solution SupportHardware

Software

Services

Operations

Lead GenerationCustomer Engagement

Go To MarketTraining

Marketing Deliverables

Dell EMC Ready StackReference Architecture

Specifically for Channel

Partners

Dell EMC Ready Stack Program

• Best known, all-Dell configurations of Servers, Storage, Networking and Data Protection

• Design and deployment guides for each release—as well as a general reference architecture

Architecture and Validated

Designs

Simplifies how channel sells and builds infrastructure stack solutions based on current

and future Dell EMC best-of-breed technologies

CIGTM + Channel

Incentives

• Opportunities aligned to “Get Modern” campaign

• Rebates and monetary incentives for channel sellers

Training

• Partner training

• Integrated into Get Modern program for channel

Ready Stack reference architecture

• Ready Stack certified reference systems can be

built from any combination of Dell EMC servers

and Dell EMC storage, with Dell EMC as the

preferred networking option.

• Ready Stack is built from the industry’s #1 servers

and #1 storage arrays.

• Ready Stack can be protected by the industry’s #1

data protection.

• Ready Stack is compatible with industry-leading

hypervisors and operating systems from VMware,

Red Hat and Microsoft and can be managed by the

Dell Technologies portfolio of management

products.

Dell EMC Ready Solutions for Data Analytics

Reshape the core of

your modern business

Get your share of soaring data analytics revenues–

with an annual growth rate of 11.7%1

Expand into multiple verticals–telecommunications,

utilities, insurance and transportation will soon match

banking, manufacturing, government in opportunities1

Tap into an established customer pipeline–

with Dell EMC sales and field channel enablement

Why care about data analytics?

1 IDC press release, “Double-Digit Growth forecast for the Worldwide Big Data and

Business Analytics Market Through 2020 Led by Banking and Manufacturing Investments,

According to IDC,” October 2015.

“In 2017, Marketing had more budget than IT for analytics projects”

-Gartner

The average 1000-seat

SMB plans to spend

$4.3M this year in Data

analytics projects

The average larger

business plans to spend

$13.9M this year on Data

analytics

Only 18% of the

planned spend is in

the cloud

SMBs Playing Catch Up & Notice Enterprise Gains Big Data Storage In House

Big Data is big revenue - and not just for big business

Many Big Data tools

are open-source, but

deploying them and

running them well is

not.

“

”

Big Data, Machine

Learning, and AI are

hot with customers,

but do they have the

skills to execute?

“

”

Understand how the customer is evolving

Early stage: Point usage

• Batch oriented jobs

• Targeting 1 use case then moving to others

• Looking for Proof-of-value

• Initiating organizational processes transformation to be data driven

• Looking for alternatives to overrun traditional approaches

Mid stage: Operational maturity

• Interactive and Real-time use-cases

• Data lake philosophy

• Multiple use cases & multiple clusters

• Greater experimentation: multiple hadoop distro; transient workloads

• Solutions that solve business problems

• Solutions that are easy to manage and maintain in production

• More deeply integrating BI tools & processes (ex. Federated Queries)

Advanced stage: advanced analytics & mature consumption models

• Fast real-time use-cases

• Deep Learning / Machine Learning

• On-demand Analytics and Hadoopinstances

• Bursting Analytics and Hadoop workloads to Cloud

• Service Provider scale multi-tenant offering

• Entire business models based on tech-approach / system of engagement

Big Data as a Service (BDaaS) Machine Learning/Deep Learning

Ready Solutions for Data Analytics

Dell EMC

Ready Solutions for

Splunk with Isilon

PowerEdge VxRail VxRack

Dell EMC

Ready Bundle for

Cloudera Hadoop

Dell EMC Ready Bundle

for Hortonworks

with Isilon

Ready Solutions

for Hadoop

Dell EMC Ready Bundle for

Cloudera Hadoop

Dell EMC Ready Bundle for

Hortonworks Hadoop

Services, Support, Financing

Selling Hadoop

Please consult the Dell EMC Ready Bundles for Hadoop Sales Guide for bundle and configuration options

Configurations of Dell EMC Ready Bundles for Hadoop include:

Dell EMC Hadoop solution on PowerEdge R740xd or R640 Server

Designed for: Active archive/customer 360-degree

Dell EMC Hadoop solution on PowerEdge FC630 Server with Isilon

option

Designed for: Active archive/customer 360-degree

Dell EMC ETL offload Hadoop solution on PowerEdge R740xd or R640

Server

Designed for: ETL offload

Dell EMC ETL offload Hadoop solution on PowerEdge FC630 Server

Designed for: ETL offload

Dell EMC QuickStart for Hadoop on PowerEdge R740xd Server

Designed for: Testing and proofs of concept (POCs)

Dell EMC Ready Bundle for Cloudera Hadoop

Solution benefits

• Delivers a tested and validated end-to-end solution

• Integrates easily with Hadoop®

• No coding necessary for easy deployment

• No need for expertise on Apache Pig™, Hive™, and Sqoop™

• Closes the skills gap using Syncsort SILQ™

Differentiation

• Reduces EDW admin costs up to 76%1

• Transforms data for analysis 60 percent faster2

• Designs transformation jobs up to 54% faster3

Primary use case: Scale out solution to optimize data management,

processing and analytics

Pod Network

2x Dell EMC Networking S4048 10GbE Pod Switches

1x S3124 iDRAC Switch

Data Nodes

10x Dell EMC PowerEdge R740xd with 3.5 Drives – 48 TB or

10x PowerEdge R740xd with 2.5” Drives – 24TB or 20x PowerEdge FC640 / FD332 – 32 TB

Infrastructure Nodes

1x Dell EMC PowerEdge™ R640 Admin Node

3x PowerEdge R740xd Name Nodes

1x PowerEdge R740xd Edge Node or

1x PowerEdge FC640 Name Nodes Admin Node

3x PowerEdge FC640 Name Nodes

1x PowerEdge FC640 Edge Node

Cluster Network

2x Dell EMC Networking S6000 40GbE Cluster Switches

Cloudera ™ Enterprise

Syncsort™ DMX-h™ and SILQ

ETL Offload and Quickstart

1Cost advantages report from Principled Technologies 2Performance advantages report from Principled Technologies 3Design advantages report from Principled Technologies

Dell EMC Ready Bundle for Hortonworks HadoopPrimary use case: Scale out solution to optimize data management, processing and analytics

Solution benefits

• Enables organizations to gain business insights

to build unique competitive advantages

• Simplify the design, architecture, deployment

and configuration of a Hadoop environment

Differentiation

• Tested and validated architecture

• Integrates with current systems

• Leverages existing tools and resources

• Flexible and scalable to process multi-structured data volumes

Scales from 5 to 252 nodes, 3.8 PB

Pod Network

2x Dell Networking S4048 10GbE Pod Switches

1x S3124 iDRAC Switch

Data Nodes

10x PowerEdge R740xd with 3.5 Drives – 48 TB or

10x PowerEdge R740xd with 2.5” Drives – 24TB

Infrastructure Nodes

1x Dell PowerEdge™ R640 Admin Node

3x PowerEdge R740XD Name Nodes

1x PowerEdge R740XD Edge Node

Cluster Network

2x Dell Networking S6000 40GbE Cluster Switches

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Hortonworks™ Data Platform

Dell OpenManage™ / iDRAC with Lifecycle

Controller

Ready Bundle for Hortonworks Hadoop withIsilon Shared Storage

Solution benefits

• Scale Storage independently from Compute

• Minimize data movement

• Eliminate Shadow IT projects

• Current Isilon customers: leverage existing File Management processes

Differentiation

• Industry Leading storage density and scaling

• Consolidates data silos with one copy of data

• Enterprise-grade File Management

• File-level regulatory compliance out-of-the-box

• Current Isilon customers: brings analytics to where the data exists in Isilon

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KVM

KVM

KVM

KVM

KVM

KVM

KVM

KVM

KVM

KVM

KVM

KVM

Primary use case: Storage centric Hadoop workloads with large capacity requirements and enterprise storage features

Pod Network



Shared Storage Nodes

5 x Isilon X410 with 102TB HDD/ 3.2TB SSD/ 256 GB

2x QDR Infiniband Switch 8 ports

Infrastructure Nodes Options

3 x PowerEdge FX2 FC640 with 3x 1.2TB HDD per Sled

Cluster Network

2x Dell EMC Networking S6010 40GbE Cluster Switches

Hortonworks HDP 2.5

Isilon OneFS

Scales from 100TB to 20 PB

20

Compute Nodes Options

10 x PowerEdge FX2 FC640 with 8x 1.2TB HDD per Sled

Hadoop Primary Use Cases and Differentiators

Primary use case

Scale out solution to optimize

data management, processing

and analytics

Solution Differentiators

Ready Bundle for

Cloudera Hadoop

• Reduces EDW admin costs up to 76%

• Transforms data for analysis 60 percent faster

• Designs transformation jobs up to 54% faster

Scale out solution to optimize

data management, processing

and analytics

Ready Bundle for

Hortonworks

Hadoop

• Tested and validated architecture

• Integrates with current systems

• Leverages existing tools and resources

• Flexible and scalable to process multi-structured data volumes

Hadoop workloads with large

capacity requirements and

enterprise storage features

Ready Bundle for

Hortonworks

Hadoop w/Isilon

• Industry-leading storage density and scaling

• Consolidates data silos with one copy of data

• Enterprise-grade File Management

• File-level regulatory compliance out-of-the-box

• Current Isilon customers: brings analytics to where the data exists in Isilon

Ready Solutions

for Splunk

Ready Bundle for Splunk Primary use case: Customers looking for DAS option for Splunk in either small single instance deployments or distributed/clustered deployment

PowerEdge R630 (Search Head)

PowerEdge R730XD (Indexer)

PowerEdge FX2 (High Performance Indexer)

Splunk™ Enterprise 6.5 software

Splunk™ Universal Forwarder 6.5 software

Red Hat Linux 64 bit OS 6.7

OneFS 8.0.0.1

Isilon X410

1Gb Ethernet NIC with optional second NIC

Solution benefits

• Jointly designed & validated with Splunk

• Scale-out storage and hybrid tiering

• Multiple deployment configurations for all use cases

Differentiation

• Validated configurations sized for all use cases

• PowerEdge + Isilon created optimal tiered environment

Ready System for Splunk with VxRackPrimary use case: Scale out solution to optimize collection, processing and analyzing of machine data

Solution benefits




Differentiation

• Only Splunk validated HCI solutions for Splunk

• Provides elastic deployment options for customers looking for bare metal and virtual deployments

• Allows customers to seamlessly scale their Splunk environment




VMware vSphere 6.0

vCenter Server 6.0

Dell EMC ScaleIO 2.0.0.2

Dell EMC Vision Intelligent Operations 3.30

OneFS 8.0.0.1

Isilon X410

VxRack Flex 1000

PowerEdge R630 High-Density Flash: Dense SSD-High Capacity

10 GbE Cisco Nexus Switch

Ready System for Splunk with VxRailPrimary use case: Scale out solution to optimize collection, processing and analyzing of machine data

Solution benefits




Differentiation

• Only Splunk validated HCI solutions for Splunk



VxRail All Flash Appliance E-460F




VMware vSphere 6.0

vCenter Server 6.0

VMware Virtual SAN 6.0

VMware vRealize Log Insight 3.3.1

VxRail Manager 3.5

OneFS 8.0.0.1

Isilon X410

Splunk Primary Use Cases and Differentiators

Primary use caseSolution Differentiators

Ready Bundle for

Splunk

• Validated configurations sized for all use cases

• PowerEdge + Isilon created optimal tiered environment

Scale out solution that provides

elastic cloud like deployment

option for customers looking for

hypervisor flexibility

Ready System for

Splunk w VxRack

Flex 1000

• Industry’s only Splunk validated HCI Splunk solution



Scale out solution that provides

elastic cloud like deployment

option for VMware customers

looking for an appliance

Ready System for

Splunk w VxRail

• Industry’s only Splunk validated HCI Splunk solution

• Provides elastic deployment options for customers looking virtual deployments


DAS option for Splunk in either

single instance deployments or

distributed/clustered deployment

Data analytics yields results!

83%of organization report using data to make existing products more profitable1

$65Mincreased net income by increasing data accessibility 10%2

60%increase in operating margins for retailers using big data3

2X ROIaccelerated new product revenue with payback in 6 months4

$15-25Mper year supply chain savings5

60%less time for ETL data validation6

82%decrease in time to deploy VxRackFLEX7

5 minutesto add a new node with VxRail8

1 Forrester Consulting , “The Total Economic Impact of the Dell | Cloudera Apache Hadoop Solution, Accelerated by Intel” Comm issioned case study conducted on behalf of Dell EMC and Intel, November 2015; 2 Bernard Marr, “Big Data: 20 Mind-

Boggling Facts Everyone Must Read,” September 2015; 3 “Go from data to decision faster” Dell infographic http:// i.dell.com/sites/doccontent/business/solutions/whitepapers/en/Documents/big-data-customer-story-infographic.pdf. IDC WW Semiannual

Software Tracker, 2H2016, April 2017; 5 Principled Technologies Report commissioned by Dell, “Performance Advantages of Hadoop ETL Offload with the Intel Processor-powered Dell EMC | Cloudera | Syncsort Solution,” July 2015; 7 Wikibon.com,

“Hyperconverged Infrastructure as a Stepping Stone to True Hybrid Cloud,” April 2017; 8 Enterprise Strategy Group, “VxRail Hyper-Converged Appliances from Dell EMC,” January 2017

Hadoop Splunk

Dell EMC Data Analytics Services Suite

Dell EMC Big Data Vision

Workshop

Aligns IT and the business

on the optimal data analytics

use case and a path forward

to solving a business

problem

Dell EMC Professional

Services

Offers a range of options

including on-site integration

or application implementation

Dell EMC ProDeploy

Deploy the racked

configuration in your data

center, including network

cabling, operating system,

firmware and hypervisor

Dell EMC Customer

Solution Centers

Include a global network of

21 dedicated facilities where

customers can experience

Dell EMC solutions and

collaborate with world-class

IT experts

Big Data Technology

Advisory Service

Identifies critical capabilities,

a recommended architecture

and a technology roadmap to

implement those capabilities

Big Data Migration

Services for Hadoop

Migrates enterprise data

warehouse (EDW) data to

Hadoop, or existing Hadoop

data to Isilon

Dell EMC ProSupport

Enjoy unlimited access to

24x7 chat, email and phone

support services with how-to

assistance and disaster

recovery

Dell EMC “Try and Buy”

Programs

Try solutions and products in

your own environment,

streamlining decision-making

and reducing the risk

associated with new

technology investments

< [email protected] >

A faster path to YESS

ale

s W

inT

echnic

al W

in

101 Business presentation/ Solution one-pager’s

Tech Whitepapers

Customer references success stories & videos)

Deployment guides & templates

Design Guide Online quoting & sizing tools /

quote templates

Tech FAQ

How to implement What we did How to design Answer tech questions Automate quoting

201 Customer deck

(And videos)

Educate Tech buyer

Educate business buyer on solution value prop Build customer confidence

AR/PR, Social media, Websites, press releases, analysis briefing, blogs..

Drive demand & thought leadership

Dell.com: http://www.dell.com/readysolutions

SalesEdge https://dellpartner.gosavo.com/CustomPage/View.aspx?id=42702034

Partner Academy https://education.emc.com/content/emc/en-us/home/bpa_homepage/guided-solutions-training.html?r=Sales&a=Partner

http://www.dell.com/readysolutions

https://dellpartner.gosavo.com/CustomPage/View.aspx?id=42702034

https://education.emc.com/content/emc/en-us/home/bpa_homepage/guided-solutions-training.html?r=Sales&a=Partner

Workload SpecialistsHPC, Data Analytics, SDI

Global Compute & Networking

Application SpecialistsMicrosoft, Oracle, SAP, Data Analytics

Global Presales Specialty

Ready Solutions GTMHPC, Data Analytics, SDI, Biz Apps, HCP

Ready Solution Focused

BE

READY

KEEP

CALM

and

Ready Solutions for Data Analytics: you can (HEAD) Count on it!

Appliances & Complex Enterprise Solutions (ACES) team

North America

Enablement Lead

Specialists Lead

Brett Roberts

Anthony Dina – Hadoop

Alex Rodriguez - Splunk

EMEASergio De Chiara

Paul Brook – Hadoop & Splunk

APJ

Arun Natarajan

Armand Smit – Hadoop

Brett Roberts - SplunkGlobal Leads

Latin AmericaBrett Roberts

Fabricio Bronzati - Hadoop

Brett Roberts - Splunk

Bill Pearon – Ready Solutions

Brett Roberts – Data Analytics

Tracy Linsley

ACES Lead

Tracy Linsley

Daniel Andrasko

Daniel Andrasko

New solutions coming in 2018

Dell EMC

Ready Bundle

Machine Learning

Q2

Dell EMC

Ready Bundle for

Streaming Analytics

Dell EMC

Ready Bundle

Deep Learning

Dell EMC

Ready Bundle

BDaaS

Q2 Q2 Q3