dell company presentation
DESCRIPTION
a presentation on dell ....TRANSCRIPT
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PRESENTATION ON DELL INC.
PRESENTED BY
PETHE SARANG S.
HARYKRISNAN G.
HAMID AHMED MOHAMMED
T VISHWESHWARA PRABHAKAR
ABHISHEK LAHA
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ABOUT THE COMPANYThe company was founded by Michael Dell in 1985.Headquarter situated at Round Rock, Texas.It develops and supports PC’s, servers, data storage
devices, network switches, computer peripherals and other technology related products.
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INTERESTING FACTSPreferred desktop and laptop provider of enterprises
in U.SShips about 140000 systems per day- that’s more than
one every second.The 10 largest US companies run on DELL.The top 5 US commercial banks run on DELL.DELL is the only computer company offering free
computer recycling to consumers worldwide.14 of the top supercomputers run on DELL.
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DELL APPROACHLISTEN
SOLVE
IMPACT
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DELL’S BUSINESS MODELDirect sales to customersPrice for performanceCustomizationShort delivery timeLatest technologyOnline service and support
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Supplier
Supplier
Dell Customer
Demand/ supply
management
Global \ regional
procurementContinuity of
supplyContinuity of
supply
Demand management
Demand management
Build to customer specifications
Build to customer specifications
Sales
I
Orders
______
I
SLC
SALES PROCESS AT DELL
No system ever built without customer orderSystem are custom built in app. 8 hours and shipped
Material pulled and delivered from SLC to factory every 2 hours
SCM coordinates information, material and logistics to customer support
Supply constraints continuously comm. To sales and managed at POS
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DELL BRAND NAME AND PRODUCT RANGESOptiplex- Office desktop computer systems.
Inspiron- Consumer laptops.
Power Edge- Large corporate servers.
DELL EMC- Storage area network.
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PRICING STRATEGIESPricing for performance
Market based pricing
Sales based pricing
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INDIAN MARKET SHAREHP
HCL
DELL
ACER
LENOVO
Other manufacturers, Assembled Systems
15.6
9.8
9.7
7.3
4.7
52.9
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COST REDUCTION MEASURESLower inventory
Neglecting Middlemen
Quick delivery
Technology Adoption in Production
R&D
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COMPETITORSMajor Competitors are
HP
Lenovo
IBM
Acer
Compaq
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REASON FOR DELL’S SUCCESSInternet coupled with direct business model.
Virtual integration
Selling points
Do not just sell products- sell values