delivering the news to over 169,000 homes every week

8
Newspaper Media Pack 1 November 2014 Sefton, North Liverpool & West Lancashire DELIVERING THE NEWS TO OVER 169,000 * HOMES EVERY WEEK *PUBLISHER’S STATEMENT CMG16 Aintree Anfield Bootle Crosby Formby Maghull Ormskirk Skelmersdale Southport Champion Media Group Clare House · 166 Lord Street · Southport · PR9 0QA 01704 392 392 www.champnews.com FREE NEWSPAPER OF THE YEAR Winner 2012 · O2 Media Awards · Runner-up 2013

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Page 1: DeliveriNg the News to over 169,000 hoMes everY week

Newspaper Media Pack 1 November 2014 Sefton, North Liverpool & West Lancashire

DeliveriNg the News toover 169,000* homes

every week*PubLiSher’S StateMeNt

Cmg16

Aintree Anfield Bootle Crosby Formby Maghull ormskirk Skelmersdale southport

Champion Media Group • Clare house · 166 Lord Street · Southport · Pr9 0Qa • 01704 392 392 • www.champnews.com

Free NewspAper oF the yeArWinner 2012 · O2 Media Awards · runner-up 2013

Page 2: DeliveriNg the News to over 169,000 hoMes everY week

ChAmpioN DisplAy ADvertisiNgMono rOP (run of paper) display advertising by titLe• MuLti-titLe aNd SerieS diSCOuNtS aPPLytitle Copies rop rate pAge 3/5/7/9 BACk pAge FroNt pAge FroNt pAge letters pAge min. 15x3 5x8 Panel 5x3 Corner 4x4 Sponsorship SCC SCC eaCh eaCh eaCh

southport 48,040 £8.59 £10.74 £12.08 £686.15 £321.63 £171.63Formby 11,203 £3.02 £3.76 £4.21 £239.94 £112.48 £60.04Crosby & Litherland 30,607 £5.99 £7.48 £8.37 £477.85 £224.01 £119.61Aintree & Maghull 15,823 £3.70 £4.60 £5.16 £294.07 £137.84 £73.66Bootle 23,268 £4.45 £5.97 £6.68 £520.94 £243.11 £129.66Anfield & Walton 4,000 £0.81 £1.04 £1.16 £74.02 £34.63 £18.49ormskirk & west lancs 18,620 £5.58 £6.99 £7.82 £446.20 £208.68 £111.59Skelmersdale 18,354 £5.53 £6.90 £7.72 £441.09 £206.77 £110.37

all rates shown per single column centimetre (SCC); Spot Colour • add £1 scc; Full Colour • add £2 scc aLL SubjeCt tO Vat at PreVaiLiNG rate

mUlti-title DisCoUNtSame advertisement booked in multiple editions

No. of editions booked discount 2 editions . .. .. .. .. .. .5% 3 editions . .. .. .. .. ..10% 4 editions . .. .. .. .. ..15% 5 editions . .. .. .. . 17.5% all 8 editions . .. .. .. .. ..20%

series DisCoUNtSeries bookings for multiple consecutive weeks

No. of weeks booked discount 4 weeks . .. .. .. .. .. .5% 13 weeks . .. .. .. .. ..10% 26+ weeks . .. .. .. .. ..15%

P r e M i u M P O S i t i O N S

ChAmpioN ClAssiFieD ADvertisiNgMono classified advertising by GrOuP• MuLti-GrOuP aNd SerieS diSCOuNtS aPPLyGroup Copies Group rate

groUp 1 southport 48,040 Formby 11,203 59,243 £9.04

GROUP 2 Crosby & Litherland 30,607 Aintree & Maghull 15,823 Bootle 23,268

Anfield & Walton 4,000 73,698 £11.10

groUp 3 ormskirk & west lancs 18,620 Skelmersdale 18,354 36,974 £8.56

all rates shown per single column centimetre (SCC); Spot Colour • add £1 SCC; Full Colour • add £2 SCC aLL SubjeCt tO Vat at PreVaiLiNG rate

mUlti-groUp DisCoUNtSame advertisement booked in multiple groups 2 groups - 15% .. .. 3 groups - 20%

series DisCoUNtSeries bookings for multiple consecutive weeks book 4 weeks .. .. .. ..5% discount book 13 weeks .. .. .. 10% discount book 26+ weeks .. .. .. 15% discountClAssiFieD liNeAgeLineage advertising by group – all rates are nett per word with no additional discounts available group 1 .. .. £0.92 per word group 2 .. .. £1.05 per word group 3 .. .. £0.93 per wordFull coverage appearing in all three groups (169,994 copies) .. .. £2.87 per word

BoX NUmBerthis facility is available at a weekly charge of £11 each. replies to box Nos. are posted to advertisers or held for collection for a 30 day period. See our terms and conditions.

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Another advertising

website

Trininty weekly

newspaper/ website

Where people look for Local Entertainment

Source: Interviewing Services, August 2013. 670 face-to-face interviews.

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79b.indd 1 01/10/2013 13:34

Page 3: DeliveriNg the News to over 169,000 hoMes everY week

Style … www.ChAmpNews.Com weBsite Per MONth

Leaderboard as part of a multibanner rotation £210.00• 728 x 90px – hyperlinked horizontal banner throughout website

skyscraper as part of a multibanner rotation £84.00• 120 x 600px – hyperlinked vertical banner throughout website

Button as one of a pair of multibanner rotations £52.50• 120 x 60px – hyperlinked button positioned on front page

Style … ChAmpXtrA eleCtroNiC Newsletter (pUBlisheD every FriDAy) Per e-NeWSLetter

ChampXtra earpiece £126.00• 125 x 125px – special solus square panel advertisement positioned top right on the weekly e-newsletter mailed to all subscribers

ChampXtra Banner £126.00• 900 x 90px – special solus banner advertisement positioned on the weekly e-newsletter mailed to all subscribers

All rates are subject to VAT. they iNCLude the production of one static graphic with hyperlink to your website. We can provide a design service for animated graphics etc. rates available on request. Multibanner rotation is commonly a maximum of five elements timed to suit each format/location.

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Another advertising

websiteTrininty weekly

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Where people look for Job

advertisements

Source: Interviewing Services, August 2013. 670 face-to-face interviews.

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77a.indd 1 01/10/2013 13:35

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Another advertising

website

Trininty weekly

newspaper/ website

Where people look for classified advertisements

Source: Interviewing Services, August 2013. 670 face-to-face interviews.

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80b.indd 1 01/10/2013 13:34

ChAmpNews weB ADvertisiNgprimark

We are pleased to have seen such a positive reaction from the people of Southport to the opening of the new Primark store, as advertised in the Champion. everyone involved with the store is delighted at the number of shoppers who have been attracted to the store. — Breege O’Donoghue, Director

Dobbiesa recent reader offer

published in the Champion resulted in our Southport store giving away over eight hundred pairs of secateurs. each reader who brought the coupon from the newspaper into the store was given a pair of secateurs with a retail value of £6 free of charge. Within four days of publication we had exhausted stock. a truly outstanding response. — Andy Tyas, General Manager

Lady Green Garden CentreWe are delighted with

our reader offer for Free daffodil bulbs which ran recently in the Champion. the centre had over 1,000 customers coming in to collect their free daffodil bulbs over the 12 day promotion period. — Tracey Hall, Centre Manager

Broadbents & Boothroydsi would like to thank you

for the prominent coverage your newspaper gave us for the Lancaster Lipstick give away. The first 20 lipsticks had gone before lunch time, on the day your newspaper came out, just goes to show that people really are reading the Champion. — Neil E Russmann, Store Director

greggsWe’d decided to celebrate

the opening of our new shop on Lord Street by offering the town’s food lovers a free summer muffin in association with the Champion. it’s fair to say that this worked a treat, we got an amazing response from local customers and the shop has been very busy ever since. — Michelle Sargeant, Area Manager

tescoWhen we refitted

our Southport store and extended our range of products and we placed a four page wrap in the Southport Champion. through coupon redemption we have closely monitored response.

We received 6,216 ‘money off’ coupons back to the store. — Simon McNeil, Customer Service Manager

specsavers opticiansi am delighted to be

able to tell you that the week following the advert was our busiest since we opened the practice... — Stuart Roberts, Director

Jones homesWe are absolutely

delighted with the response we receive every time we advertise our lovely development Priory Gate in aughton, in the Champion and we would like to thank you for the excellent coverage that you give us.

We have received visitors from all over the area which just goes to show how many homes you deliver to and how many people are actually reading the Champion. We think it is an excellent publication. — Julie Hardy, Sales Director

Media Week said ...“danny donovan,

regional media manager at initiative Media, which handles the tesco account, a big regional advertiser, claimed Champion Newspapers would be good news for agencies. “the launch of Champion Newspapers will help advertisers in Southport because it blocks the effective trinity monopoly.”

whAt oUr CUstomers sAy …

Page 4: DeliveriNg the News to over 169,000 hoMes everY week

soUthport

Pr8-1 Southport town Centre. .. .. .. .. .. .2145Pr8-2 ainsdale & birkdale Coast .. .. .. .. .4160Pr8-3 ainsdale Village & hillside . .. .. .. 5487Pr8-4 birkdale Village . .. .. .. .. .. .. .. .. .. 4892Pr8-5 Scarisbrick & Kew .. .. .. .. .. .. .. .. 2434Pr8-6 Southport & Kew . .. .. .. .. .. .. .. .. 5208Pr9-0 Southport & town Centre .. .. .. .. 3454Pr9-7 blowick & Churchtown . .. .. .. .. .. 5001Pr9-8 banks & Crossens .. .. .. .. .. .. .. .. . 4115Pr9-9 Marshside & Churchtown .. .. .. .. .6851Pr4-6 tarleton & hesketh bank . .. .. .. .. 3568 Office & Multi Drops .. .. .. .. .. .. .. .. 700 Total Print 48,040

FormBy

L37-1 Formby .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 1082L37-2 Formby .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .1944L37-3 Formby .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 1961L37-4 Formby .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .1318L37-6 Little altcar .. .. .. .. .. .. .. .. .. .. .. .. .. .1291L37-7 Freshfield .. .. .. .. .. .. .. .. .. .. .. .. .. .. .1525L37-8 Formby .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 851L38-0 hightown.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 252L38-1 ince blundell .. .. .. .. .. .. .. .. .. .. .. .. .. ..79L38-3 hightown.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 102L38-6 ince blundell .. .. .. .. .. .. .. .. .. .. .. .. .. .. 74L38-9 hightown.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 544 Office & Multi Drops .. .. .. .. .. .. .. .. .. 180 Total Print 11,203

groUp 1

2 editions · 59,243† copiesgroUp 3

2 editions · 36,974† copiesgroUp 2

4 editions · 73,698† copiesCrosBy & litherlAND

L21-0 Ford .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .1731L21-1 Seaforth . .. .. .. .. .. .. .. .. .. .. .. .. .. .1763L21-2 Litherland.. .. .. .. .. .. .. .. .. .. .. .. .. .. 378L21-3 Seaforth . .. .. .. .. .. .. .. .. .. .. .. .. .. .. 267L21-4 Seaforth . .. .. .. .. .. .. .. .. .. .. .. .. .. .. 776L21-5 Litherland.. .. .. .. .. .. .. .. .. .. .. .. .. .. 739L21-6 Litherland.. .. .. .. .. .. .. .. .. .. .. .. .. .. 446L21-7 Stanley Park . .. .. .. .. .. .. .. .. .. .. .. .1533L21-8 Seaforth . .. .. .. .. .. .. .. .. .. .. .. .. .. .1713L21-9 hatton Park.. .. .. .. .. .. .. .. .. .. .. .. 2095L22-0 Waterloo. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 505L22-1 Waterloo. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 370L22-2 Waterloo. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 759L22-3 Waterloo. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 529L22-4 Waterloo. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 879L22-5 Waterloo. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 731L22-6 Waterloo. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 547L22-7 Waterloo. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 442L22-8 Waterloo. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 495L22-9 Waterloo. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 679L23-0 Crosby . .. .. .. .. .. .. .. .. .. .. .. .. .. .. 2044L23-1 thornton. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 902L23-2 thornton. .. .. .. .. .. .. .. .. .. .. .. .. .. .1672L23-3 Crosby . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .1106L23-4 thornton. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 436L23-5 Crosby . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 959L23-6 brighton-le-Sands .. .. .. .. .. .. .. .. .1287L23-7 Crosby . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .1266L23-8 blundell Sands .. .. .. .. .. .. .. .. .. .. .. 984L23-9 Crosby . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .2374 Office & Multi Drops .. .. .. .. .. .. .. .. 200 Total Print 30,607

ANFielD & wAltoN

L4 & L9 Free Pick-up Copies. .. .. .. .. .. .. .. 4000 Total Print 4,000

AiNtree & mAghUll

L10-2 aintree. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 521L10-3 aintree. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 640L10-6 aintree. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 580L10-8 aintree. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 882L30-8 Old roan .. .. .. .. .. .. .. .. .. .. .. .. .. .. 576L31-0 Maghull.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 987L31-1 Melling .. .. .. .. .. .. .. .. .. .. .. .. .. .. .1150L31-2 Lydiate . .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 1612L31-3 Maghull.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 639L31-4 Lydiate . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 885L31-5 Maghull.. .. .. .. .. .. .. .. .. .. .. .. .. .. .1523L31-6 Kennesse Green .. .. .. .. .. .. .. .. .. 1404L31-7 Maghull.. .. .. .. .. .. .. .. .. .. .. .. .. .. .1244L31-8 Maghull.. .. .. .. .. .. .. .. .. .. .. .. .. .. .1158L31-9 Maghull.. .. .. .. .. .. .. .. .. .. .. .. .. .. .1812 Office & Multi Drops .. .. .. .. .. .. .. .. 210 Total Print 15,823

Bootle

L20-0 bootle.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .1308L20-2 bootle.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .1324L20-3 bootle.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .1186L20-4 bootle.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .3701L20-5 bootle.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .1395L20-6 bootle.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 2096L20-7 bootle.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 788L20-9 bootle.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .2757L30-0 Netherton . .. .. .. .. .. .. .. .. .. .. .. .. .. 900L30-1 Netherton . .. .. .. .. .. .. .. .. .. .. .. .. .1693L30-2 Netherton . .. .. .. .. .. .. .. .. .. .. .. .. 1483L30-3 Netherton . .. .. .. .. .. .. .. .. .. .. .. .. 1005L30-5 Netherton . .. .. .. .. .. .. .. .. .. .. .. .. .1437L30-6 Netherton . .. .. .. .. .. .. .. .. .. .. .. .. .. 145L30-7 Netherton . .. .. .. .. .. .. .. .. .. .. .. .. . 1167L30-9 Netherton . .. .. .. .. .. .. .. .. .. .. .. .. .. 533 Office & Multi Drops .. .. .. .. .. .. .. .. 350 Total Print 23,268

ormskirk

L39-0 bickerstaffe.. .. .. .. .. .. .. .. .. .. .. .. .. 239L39-1 Ormskirk North.. .. .. .. .. .. .. .. .. .. .2157L39-2 Ormskirk east . .. .. .. .. .. .. .. .. .. .. .1667L39-3 Ormskirk West .. .. .. .. .. .. .. .. .. .. 1444L39-4 Ormskirk South . .. .. .. .. .. .. .. .. .. .2102L39-5 aughton . .. .. .. .. .. .. .. .. .. .. .. .. .. .1829L39-6 aughton South & holt Green. .. .. .. 783L39-7 haskayne .. .. .. .. .. .. .. .. .. .. .. .. .. .. 222L39-8 halsall & Shirdley hill. .. .. .. .. .. .. .. 351L40-0 burscough NW .. .. .. .. .. .. .. .. .. .. .. 540L40-1 rufford & holmeswood .. .. .. .. .. .. 689L40-2 Mawdesley North . .. .. .. .. .. .. .. .. .. 355L40-3 Mawdesley South. .. .. .. .. .. .. .. .. .. 109L40-4 burscough Ne . .. .. .. .. .. .. .. .. .. .. .. 529L40-5 burscough Se & Lathom .. .. .. .. .. . 1110L40-6 Westhead.. .. .. .. .. .. .. .. .. .. .. .. .. .. 407L40-7 burscough SW .. .. .. .. .. .. .. .. .. .. . 1613L40-8 hurlston Green.. .. .. .. .. .. .. .. .. .. .. ..55L40-9 Scarisbrick & bescar .. .. .. .. .. .. .. .. 443WN8-7 Parbold & Newburgh . .. .. .. .. .. .. 1606 Office & Multi Drops .. .. .. .. .. .. .. .. 370 Total Print 18,620

skelmersDAle

WN8-0 upholland & roby Mill.. .. .. .. .. .. .2618WN8-6 ashurst, birch Green & tanhouse .. .. .. .. .. .. .. .. .. .. .. .. .7124WN8-8 Old Skelmersdale . .. .. .. .. .. .. .. .. .4671WN8-9 digmoor & Crawford .. .. .. .. .. .. .. .3541 Office & Multi Drops .. .. .. .. .. .. .. .. 400 Total Print. .. .. .. .. .. .. .. .. .. .. .. .. .. 18,354

UNrivAlleD DistriBUtioN AND UNeqUAlleD hoUseholD peNetrAtioN

Our latest ABC certificate of circulation can be viewed on our website: www.champnews.com/abc

Page 5: DeliveriNg the News to over 169,000 hoMes everY week

LIVERPOOL

ST HELENS

WIGAN

PRESTON

BLACKPOOL

WARRINGTON

MANCHESTER

SOUTHPORT

FORMBY

CROSBY& Litherland

BOOTLE

AINTREE& Maghull

ANFIELD& Walton

ORMSKIRK SKELMERSDALE

SOUTHPORT

FORMBY

CROSBY& Litherland

BOOTLE

AINTREE& Maghull

ANFIELD& Walton

ORMSKIRK SKELMERSDALE

AFForDABle leAFlet DistriBUtioN

Please talk to our distribution team on 01704 392 345 for help and advice with your marketing campaign. We would be pleased to quote for any other sizes, options etc.Competitive door-to-door delivery rates per 1,000 leafl ets into your chosen area.

Format 2k-5k up to 10k up to 30k up to 50k 50k+

single page £25.00 £22.75 £20.50 £18.25 £16.25

4 pages £25.00 £22.75 £20.50 £18.25 £16.25

8 pages £25.75 £23.50 £21.25 £19.00 £17.00

12 pages £26.50 £24.25 £22.00 £19.75 £17.75

16 pages £27.25 £26.00 £22.75 £20.50 £18.50

20 pages £28.00 £25.75 £23.50 £21.25 £19.25

24 pages £29.50 £27.25 £25.00 £23.25 £20.75

2k-5k up to 10k up to 30k up to 50k 50k+

A4 single page £25.00 £22.75 £20.50 £18.25 £16.25

4 pages £26.50 £24.25 £22.00 £19.75 £17.75

8 pages £28.00 £25.75 £23.50 £21.25 £19.25

12 pages £29.50 £27.25 £25.00 £23.75 £20.75

16 pages £31.00 £28.75 £26.50 £24.25 £22.25

20 pages £32.50 £30.25 £28.00 £25.75 £23.75

24 pages £34.00 £31.75 £29.50 £27.25 £25.25

2k-5k up to 10k up to 30k up to 50k 50k+

Tabloid 4 pages £29.50 £27.50 £25.50 £22.75 £20.75

8 pages £32.50 £30.50 £28.50 £25.75 £23.75

12 pages £34.00 £32.00 £30.00 £27.25 £25.25

* DL = 99x210mm (1/3-A4) aLL SubjeCt tO Vat at PreVaiLiNG rate

Dl*orA5

Page 6: DeliveriNg the News to over 169,000 hoMes everY week

DesigN+priNtCompetitive quotes available for us to produce your leaflet, brochure or publication…using our talented creative design team and partnering with local and national printers, we can provide attractive rates.ask us to quote todayChampion Creative team 01704 392 320

www.championmediagroup.com

ChAmpioN reADership sUrvey

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TrinityWeekly Liverpool

Echo

LocalRadio

Best sourcefor most local news stories

Source: Interviewing Services, August 2013. 670 face-to-face interviews.

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63a.indd 1 01/10/2013 13:36

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TrinityWeekly

LiverpoolEcho

LocalRadio

Best for being a trustworthy news source

Source: Interviewing Services, August 2013. 670 face-to-face interviews.

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64a.indd 1 01/10/2013 13:35

Group 1: Southport and Formby Champion titles

Average Issue Readership (A.I.R)• total 108,000 (15+) adults in the Champion area• a.i.r 87%• readership 94,000 a.i.r• air: Men 43,000 (46%) Women 51,000 (54%)• readership per copy 1.72

Demographic Variation in A.I.R• abC1 65,000 (69%) (area average 69%)• C2de 29,000 (31%) (area average 31%)

Social Class Profile• ab 45% • C1 24% • C2 20% • de 11%

Age Profile • 15-34 18,000 (19%) (area average 24%)• 35-55 31,000 (33%) (area average 31%)• 55+ 45,000 (47%) (area average 45%)

Sex Profile • Male 43,000 (46%) (area average 47%)• Female 51,000 (54%) (area average 53%)

Weekly readership• 92% read 4 weeks out of 4 (every week)

Time spent reading• 18 minutes

Group 2: Crosby & Litherland, aintree & Maghull, and bootle Champion titles

Average Issue Readership (A.I.R)• total 133,000 (15+) adults in the Champion area• a.i.r 84%• readership 112,000 a.i.r• air: Men 55,000 (49%) Women 57,000 (51%)• readership per copy 1.72

Demographic Variation in A.I.R• abC1 65,000 (58%) (area average 58%)• C2de 47,000 (42%) (area average 42%)

Social Class Profile• ab 26% • C1 32% • C2 18% • de 24%

Age Profile • 15-34 29,000 (26%) (area average 29%)• 35-55 36,000 (32%) (area average 33%)• 55+ 47,000 (42%) (area average 38%)

Sex Profile • Male 55,000 (49%) (area average 47%)• Female 57,000 (51%) (area average 53%)

Weekly readership• 89% read 4 weeks out of 4 (every week)

Time spent reading• 21 minutes

Group 3: Ormskirk and Skelmersdale Champion titles

Average Issue Readership (A.I.R)• total 77,000 (15+) adults in the Champion area• a.i.r 92%• readership 70,000 a.i.r• air: Men 34,000 (49%) Women 36,000 (51%)• readership per copy 1.72

Demographic Variation in A.I.R• abC1 40,000 (58%) (area average 59%)• C2de 30,000 (42%) (area average 41%)

Social Class Profile• ab 29% • C1 29% • C2 15% • de 28%

Age Profile • 15-34 20,000 (28%) (area average 29%)• 35-55 23,000 (33%) (area average 32%)• 55+ 27,000 (38%) (area average 39%)

Sex Profile • Male 34,000 (49%) (area average 48%)• Female 36,000 (51%) (area average 52%)

Weekly readership• 95% read 4 weeks out of 4 (every week)

Time spent reading• 20 minutes

Demographics Champion Series(Newspaper Society) JIGREG Database 01/11/2013 Sample Profile % AIR Profile % Male . . . . . . . . . . . . . . . . . . 47. . . . . . . . . . 48 Female . . . . . . . . . . . . . . . . 53. . . . . . . . . . 52 15-24 . . . . . . . . . . . . . . . . . 13. . . . . . . . . . 10 25-34 . . . . . . . . . . . . . . . . . 15. . . . . . . . . . .15 35-44 . . . . . . . . . . . . . . . . . 14. . . . . . . . . . 14 45-54 . . . . . . . . . . . . . . . . . 18. . . . . . . . . . .19 55-64 . . . . . . . . . . . . . . . . . 16. . . . . . . . . . 16 65-74 . . . . . . . . . . . . . . . . . 14. . . . . . . . . . 14 75+. . . . . . . . . . . . . . . . . . . 11. . . . . . . . . . 13 60+ . . . . . . . . . . . . . . . . . . 35. . . . . . . . . . 37 ab . . . . . . . . . . . . . . . . . . . . 33. . . . . . . . . . 33 C1 . . . . . . . . . . . . . . . . . . . . 29. . . . . . . . . . 29 C2 . . . . . . . . . . . . . . . . . . . . 18. . . . . . . . . . 18 de . . . . . . . . . . . . . . . . . . . . 20. . . . . . . . . . 20household Own outright . . . . . . . . . . 43. . . . . . . . . . 46tenure: Owned mortgage . . . . . . 33. . . . . . . . . . 31 rent private. . . . . . . . . . . . . .9. . . . . . . . . . . .8 rent council . . . . . . . . . . . 14. . . . . . . . . . 14 Other . . . . . . . . . . . . . . . . . . .1. . . . . . . . . . . .1Children in None. . . . . . . . . . . . . . . . . . 74. . . . . . . . . . .74household: aged under 5 . . . . . . . . . . 11. . . . . . . . . . .11 aged 5-9 . . . . . . . . . . . . . . 14. . . . . . . . . . 14 aged aged 10-14 . . . . . . . 10. . . . . . . . . . 10 total under 15. . . . . . . . . . 26. . . . . . . . . . 26

research conducted by interviewing Services Limited 670 face-to-face interviews · august 2013

Page 7: DeliveriNg the News to over 169,000 hoMes everY week

DeadlinesCancellations and alterations .. .. .. .. .. .. .. .. .. .. Friday 1pm digital artwork .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. Monday 5pmPublication day .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. Wednesday

File SpecificationsMono, spot and full colour . .. .. .. .. .. .. .. .. .. .100 dot screendot gain . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .34%

page Datatype area .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 340 x 265mmdouble page spread type area. .. .. .. .. .. .. .. . 340 x 549mmNo. of columns .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. eight

Column widths1 column. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 30mm2 columns .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 64mm3 columns .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 97mm4 columns .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 131mm5 columns .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .164mm6 columns .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .198mm7 columns .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 231mm8 columns .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .265mm

Digital File Formats We accept the following Mac–compatible formats: • ePS with embedded or outlined fonts• TIF/PSD/JPG must be 200 dpi minimum• Acrobat X™ PDF files optimised settings for PDF files can be downloaded from our website• adobe illustrator™ CS6• adobe indesign™ CS6• adobe Photoshop™ CS6

FontsWe are fully licensed for all bitstream™ fonts. if you use any other fonts in your document please either:

• Outline or convert to paths or • Embed them in an EPS file or• include both screen and printer PostScript® fonts with your document – they will be used for your project only and will not be retained on our system.

Digital specificationsWe accept digital files on Flash Memory Sticks, CD-R & DVD. you could also use the free transfer service available at www.mailbigfile.com or www.wetranfeser.comWe are also accessible on Qmuli [adFast].

How to contact the Production teamtelephone .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 01704 392 320email . .. .. .. .. .. .. .. .. .. .. .. .. [email protected]

For useful assistance for the creation of advertisements please visit our website at: www.champnews.com/designers/

all of our titles are produced entirely digitally and we regret we cannot accept filmsets. All trademarks acknowledged as being the property of their respective owners. the details, rates etc. contained within this mediapack were believed correct at time of publishing, but are subject to change without notice. e&Oe.

(1) the placing of an order constitutes an assurance that the advertisement is legal, decent, honest and truthful complying with the british Codes of advertising and Sales Promotion, with any relevant codes of practice and with the requirements of current legislation.(2) The advertiser/advertising agency agrees to indemnify the publisher in respect of all costs, damages, or other charges falling upon the newspaper as a result of legal actions or threatened legal actions arising from the publication of the advertisement(s).(3) While every endeavour will be made to meet the wishes of advertisers, the publisher does not guarantee the insertion of any particular advertisement.(4) it is a condition of acceptance that advertisers accept and conform to the various publication deadlines, technical specifications and limitations. Details are available via our rate cards and in our technical specification leaflet, copies of which are available on request.(5) in the event of any error, misprint or omission in the printing of an advertisement or part of an advertisement the publisher will either re-insert the advertisement or relevant part of the advertisement as the case may be or make a reasonable refund of or adjustment to the cost. No re-insertion, refund or adjustment will be made where the error, misprint or omission does not materially detract from the advertisement.(6) It is the responsibility of the advertiser/advertising agency to notify the publisher within 14 days of insertion, of any query that may affect the payment of an invoice in the agreed timescale.(7) in no circumstances shall the total liability of the publisher for any error, misprint or omission exceed (a) the amount of a full refund of any price paid to the publisher for the advertisement in connection with which liability arose or (b) the cost of a further or corrective advertisement of a type and standard reasonably comparable to that in connection with which liability arose.(8) It is the responsibility of the advertiser/advertising agency to check all insertions of any series of advertisements and notify the publisher immediately of any errors. the publisher assumes no responsibility for the repetition of errors unless notified by the advertiser.(9) the publisher shall not be liable for

any loss or damage occasioned by any total or partial failure (however caused) of publication or distribution of any newspaper or edition in which any advertisement is scheduled to appear.(10) the publisher reserves the right to:

(a) require four working days’ notice of cancellation of any order or unexpired part of an order, or in the case of an advertisement which by reason of its position is chargeable at a premium rate, not less that twenty eight working days’ notice before the insertion.(b) Charge the difference between a discounted series rate and the standard rate Card, valid at the time a series booking has been cancelled, for all published advertisements.(c) Cancel the order at any time by giving reasonable notice before the next insertion, but in that event the advertiser/advertising agency shall not be liable for payment of the difference (if any) between the rates for the series specified in the order and the usual price for the series of insertions which has appeared when the order is stopped.(d) Make any alteration it considers necessary or desirable in an advertisement and to require artwork or copy to be amended to meet its approval.

(11) an advertising agency may cancel any unexpired part of an order without penalty in the event of the death or failure of its client.(12) the copyright for all purposes in all artwork, copy and other material which the publisher or its employees have originated, contributed to or reworked shall vest in the publisher.(13) the publisher is authorised to reproduce, publish and distribute (or to permit the same) all advertisements (including but not limited to text, artwork and photographs) and to include and make them available in any information service, electronic or otherwise.(14) the placing of an order by an advertiser, or an advertising agency on behalf of a client, constitutes an assurance that all necessary authority and permission has been secured in respect of the use in the advertisement(s) of pictorial representations of (or purporting to be of) living persons, and of references to the

words attributed to living persons.(15) The advertiser’s artwork, film, disk and all other property is held by the publisher at the advertiser’s risk and should be insured by him against loss or damage from whatever cause. the publisher reserves the right to destroy without notice all artwork, film, disk and other property which has been in his custody for three months from the date of its last appearance in an advertisement.(16) When credit is allowed, payment for an advertisement is subject to the credit terms provided when opening a credit account. the existence of a query on any individual item in an account shall not affect the due date of payment of the balance of the account.(17) When opening a credit account, the publisher may require a credit search at a credit referencing agency, which will record such a search has been made. however, the publisher will only use the information from these searches to make credit-granting decisions and, if necessary, for fraud prevention or tracing debtors.(18) every endeavour will be made to forward replies to box numbers to the advertiser as soon as possible after receipt by the publisher, but the publisher accepts no liability in respect of any loss or damage alleged to have arisen through delay in forwarding or omitting to forward such replies (howsoever caused). the advertiser authorises the publisher to return to its originator any communication which, in the opinion of the publisher, should not be delivered to the advertiser. (19) the publisher reserves the right to disclose the name and address of advertisers and/or agencies to the police, trading standards officials, or any other relevant authority and, where the publisher in its sole discretion deems it reasonable, to other third parties.(20) advertisement orders are issued by an advertising agency as a principal and must be on the agency’s official form. When copy instructions not constituting an official order are issued, they shall be clearly marked “Copy instructions - not an order”.(21) the placing of an order for the insertion of an advertisement shall amount to an acceptance of the above conditions and any conditions stipulated on an agency’s order form or elsewhere by an agency or an advertiser shall be void insofar as they are in conflict with them.

Orders for insertion of advertisements are accepted subject to the following conditions.the “publisher” is Champion Media Group or any of its associated titles or trading styles.

meChANiCAl DAtA CoNDitioNs oF ACCeptANCe

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TrinityWeekly Liverpool

Echo

LocalRadio

Best sourcefor most local news stories

Source: Interviewing Services, August 2013. 670 face-to-face interviews.

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TrinityWeekly

LiverpoolEcho

LocalRadio

Best for caring about the local

community

Source: Interviewing Services, August 2013. 670 face-to-face interviews.

112XXXX

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Another advertising

website

Trininty weekly

newspaper/ website

Where people look for Health & Beauty info

Source: Interviewing Services, August 2013. 670 face-to-face interviews.

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Another advertising

website Trininty weekly

newspaper/ website

Where people look for New & Used Car ads

Source: Interviewing Services, August 2013. 670 face-to-face interviews.

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Page 8: DeliveriNg the News to over 169,000 hoMes everY week

Champion Media Group • Clare house · 166 Lord Street · Southport · Pr9 0Qa • 01704 392 392 • www.champnews.com

277,000 people read

the Champion every week

That’s more thanany other local

newspaperSource: Interviewing Services, August 2013. 670 face-to-face interviews.

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1122886 277000.indd 1 01/10/2013 13:33

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Another advertising

website

Trininty weekly

newspaper/ website

Where people look for

Expert Services

Source: Interviewing Services, August 2013. 670 face-to-face interviews.

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166,000 more people read

the Champion each week

than all Trinity weekly newspapers

combinedthroughout Sefton

& West LancsSource: Interviewing Services, August 2013. 670 face-to-face interviews.

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Champion Media Group and Champion Newspapers are trading styles of Waypride Limited. Company registered in england & Wales at Clare house, 166 Lord Street, Southport, Pr9 0Qa. Company registration no. 2889999.