delivering marketing results in the always on era
DESCRIPTION
At any time, our customers can form opinions, decide to act or make a purchase. This represents a huge opportunity and an even greater challenge for organisations. How can brands engage authentically and relevantly?TRANSCRIPT
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Helping Brands Thrive in the Always-On Era
Timi SiytangcoDirector, Digital Strategies
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2 04/10/2023
Who are we?
Bite provides global marketing services for companies that want to change the world.
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ALWAYS ON
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10 Apr 20234
Marketer quick poll: How always on are you?
90%describe themselves as “always on” marketers
describe themselves as “always on” consumers
believe their brand is ready for the always-on era
65%55%
perpetually switched on 24/7 to what's happening
24/7 utterly consistent
always in touch, always tuned in digitally
consistent marketing vs on a campaign by campaign or product to product basis
Search Live
on call like the doctors at the emergency wards
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10 Apr 20235
Customers have moved on.
Brands are changing.
Agencies can’t sit still.
Source: Young Woman Bored by Petr Kratochvil
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The evolutionCollateral / POS
Events / exhibitions
Face to face
Premiums / giveaways
Proven and traditional methods and tools
Updated tools and technologies
New dynamics and dimensions
Newsletter > eDM
Brochures > iPad
Events > webinars
Social media
Search
Mobile
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10 Apr 20237
Brands as Publishers…PLUS
• Content + Community• Online + Offline• Social + Loyalty
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10 Apr 20238
Using current news to drive customer action
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10 Apr 20239
Product innovation through crowdsourcing
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10 Apr 202310
3 tips to help brands thrive in the always-on era
Curiosity
Creators
Complementary
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Thank you.
Timi SiytangcoDirector, Digital Strategies