delivering customer value analytics and ai with aws€¦ · (internet of things) •fraud detection...

© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Principal Solution Architect , AWS (Thailand)

Delivering Customer Value

Analytics and AI with AWS

Surawut Phornthabthong


Data is a strategic asset for every organization

The world’s most

valuable resource is

no longer oil, but data.*

*Copyright: The Economist, 2017, David Parkins

“”

®2020 Amazon Web Services Inc. or its Affiliates. All rights reserved.

Business

Analytics

• Gain a holistic view of the business through data aggregation

• Identify market trends and opportunities

• Capture usage data from multiple devices (Internet of Things)

• Fraud detection

Markets Surveillance

& Trading

• Aggregate traditional market data with alternative data

• Markets surveillance• Portfolio optimization• Back-testing trading /

investment strategies

Customer

Experience

• Capture interaction data

• Create targeted products and services

• Provide personalized experiences with timely, tailored messages

• Reach customers via their preferred channel

Data needs to be aggregated at speed and scale to reach business goals

The value of analytics


Small and Medium Enterprises on AWS

1. Focus on core business - strip away

undifferentiated heavy lifting

2. Spend where it adds value - costs can be

structured to meet business growth without large

capex

3. Remove barriers to entry - equal access to the

same services as large enterprises and lean

startups


Business case determines platform design

Ingest/

Collect

Consume/

visualizeStore

Process/

analyze

1 40 9

5

Answers &

Insights

START HEREWITH A BUSINESS CASE

Purchases

Movement

Influence


A platform to build business outcomes from data

Purchases

Movement

Influence

Ingest/

Collect

Consume/

visualizeStore

Process/

analyze

1 40 9

5

Revenue Lift

Market

acquisition

Customer delight

Brand advocacy

Inventory

optimization

Supply chain

efficiency

...


AWS Cloud is a robust technology infrastructure platformdelivered on-demand, via the internet, with pay-as-you-go pricing

Over 90 services designed for security, scale, and availability

© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

A full-service residential real estate brokerage

Redfin manages data on

hundreds of millions

of properties and

millions of customers

The Hot Homes algorithm

automatically calculates

the likelihood by analyzing

more than 500 attributes

of each home

Was fully AWS-native

since day one

https://aws.amazon.com/solutions/case-studies/redfin/


Hot Homes

There's an 80% chance this home will sell in the next 11 days – go tour it soon.


Ingest/

Collect

Consume/

visualizeStore

Process/

analyze

Data

1 40 9

5

Amazon S3

Data lakeAmazon EMR

Amazon

Kinesis

Amazon RedShift

Answers &

Insights

Hot HomesUsers

Properties

Agents

User Profile

Recommendation

Hot Homes

Similar Homes

Agent Follow-up

Agent Scorecard

Marketing

A/B Testing

Real Time Data

…

Amazon

DynamoDB

BI / Reporting


Experimentation is fast and cost-efficient

Design once, automatically deploy many times


Quickly find the right outcomes, and turn off the

rest -- Win fast, fail cheap


Data needs governance

B I G D A T A

C O M E S W I T H B I G

R E S P O N S I B I L I T Y

© ENTERPRISE STRATEGY GROUP, 2019.

“More than 1 in 3 companies cite data

privacy/governance as a hurdle to both

digital transformation and IT initiatives”


Thank you!

delivering customer value analytics and ai with aws€¦ · (internet of things) •fraud detection...

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