deliverable d7.3 dissemination package 1 · presentation 22.01.2016 open days of ictp prague, czech...

This project has received funding from the European Union’s Horizon 2020 Research and Innovation

Programme under Grant Agreement No 665868.

NEXT GENERATION SCIENCE CHALLENGES USING DIGITAL AND SOCIAL MEDIA

TO MAKE SCIENCE EDUCATION AND CAREERS ATTRACTIVE FOR YOUNG PEOPLE

Deliverable D7.3

Dissemination Package 1

D7.3 Dissemination Package 1

© 2016 SciChallenge | Horizon 2020 – SEAC-2014-1 | 665868

2

Project

Acronym: SciChallenge

Title: Next Generation Science Challenges Using Digital and Social Media to Make Science

Education and Careers Attractive for Young People

Coordinator: SYNYO GmbH

Reference: 665868

Type: Research and Innovation Action (RIA)

Program: HORIZON 2020

Theme: Innovative ways to make science education and scientific careers attractive to young

people

Start: 01. September, 2015

Duration: 24 months

Website: http://project.scichallenge.eu/

Consortium: SYNYO GmbH (SYNYO), Austria

VYSOKA SKOLA CHEMICKOTECHNOLOGICKA V PRAZE (ICTP), Czech Republic

LINNEUNIVERSITETET (LNU), Sweden

UNIVERSITY OF CYPRUS (UCY), Cyprus

INSTITUT JOZEF STEFAN (JSI), Slovenia

BIOTALENTUM TUDASFEJLESZTO KFT (BIOT), Hungary

KINDERBURO UNIVERSITAT WIEN GMBH (KUW), Austria

THE NATIONAL UNIONS OF STUDENTS IN EUROPE (ESU), Belgium

TEACHER SCIENTIST NETWORK LBG (TSN), United Kingdom



3

Deliverable Number: 7.3

Title: Dissemination Package 1

Lead beneficiary: The National Unions of Students in Europe (ESU)

Work package: WP7 Disseminate: Project Communication, Publications, Mobilisation and

Networking

Dissemination level: Public (PU)

Nature: Other (O)

Due date: 30.4.2016

Submission date: 29.4.2016

Authors: Eleni Boulomyti, ESU

Alexandra Antonescu, ESU

Contributors: Christian Gary, KUW

Karoline Iber, KUW

Florian Huber, SYNYO

Bernhard Jäger, SYNYO

Iulia Luca, SYNYO

Elisabeth Leitner, SYNYO

Reviewers: Sabri Pllana, LNU

Acknowledgement: This project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No 665868.

Disclaimer: The content of this publication is the sole responsibility of the authors, and in no way represents the view of the European Commission or its services.



4

Table of Content

List of Figures ........................................................................................................................................... 5

List of Tables ............................................................................................................................................ 5

Glossary ................................................................................................................................................... 5

1. Introduction ..................................................................................................................................... 6

2. Dissemination Framework ............................................................................................................... 7

3. Past Dissemination Activities (M1-M8) ........................................................................................... 9

4. Dissemination Package .................................................................................................................. 13

4.1 Website and Social Media ..................................................................................................... 13

4.2 Project Flyer ........................................................................................................................... 13

4.3 Business Involvement Flyer ................................................................................................... 14

4.4 Poster .................................................................................................................................... 15

4.5 Video ...................................................................................................................................... 16

5. Upcoming Dissemination Actions .................................................................................................. 17

5.1 Dissemination Tools .............................................................................................................. 17

5.2 Visual Identity ....................................................................................................................... 22

5.3 Timetable .............................................................................................................................. 22

5.4 Measurement and Evaluation ............................................................................................... 23

6. Impressions from Dissemination Actions ...................................................................................... 24

7. References ..................................................................................................................................... 25



5

List of Figures

Figure 1: Lasswell Model of Communication

Figure 2: Project Stakeholders

List of Tables

Table 1a: Past Dissemination Activities

Table 1b: Past Dissemination Activities

Table 1c: Past Dissemination Activities

Table 2: Outreach Activities

Table 3: Email Communication

Table 4: Communication Timetable

Table 5: Monitoring and Evaluation

Glossary

STEM: (Natural) Science, Technology, Engineering and Mathematics

WWW: World Wide Web

MM: Management Meeting

EDF: European Data Forum

ECHA: European Council for High Ability

PCST: Public Communication of Science Technology



6

1. Introduction

The current deliverable, “D7.3 Dissemination Package 1”, is part one of a total of three dissemination

packages, which occur in three different iterations throughout the project. This first dissemination

package mainly aimed at raising awareness on the major goals of the project, which is to make

education and careers in the STEM-fields more attractive for young people.

Different communication channels were used to inform about the elaboration of this novel concept

for science challenges, which involves young people that produce scientific content in a creative way

by using the SciChallenge topic sheets and toolkits, which are currently produced by the consortium

and will be available soon.

Connections with other Deliverables

All dissemination packages are directly interlinked with the projects’ Communication Plan that was

presented in D7.2. This deliverable however will go one step beyond and describe in detail the

specific actions that were taken based on the communication plan. Additionally, it will highlight

future activities that will be taken in order to reach the project’s target groups in the most timely and

effective way.

Furthermore, it is important to highlight that the dissemination packages are complementing the

D3.6 SciChallenge Promotion Package. Whereas the dissemination packages aim at “talking about”

the project, the Promotion Package (D3.6), specifically aims at promoting the SciChallenge Contest

through different promotion actions and promotion material such as flyers, badges and stickers etc.

Structure of this report

The following chapter of this report highlights briefly the theoretical foundation and approach of the

future dissemination actions. Chapter 3 documents the core dissemination activities occurred from

Month 1 of the project to Month 8. The dissemination material, which was produced for this

purpose, is provided in chapter 4. This chapter will also highlight future dissemination activities that

are planned between month 9 and month 15 of the project (will be documented in D7.5). Chapter 5

finally presents some impressions from the dissemination activities that were done between M1 and

M8.



7

2. Dissemination Framework

Dissemination is an on-going activity that is carried out with the participation of all project partners.

Thus it is essential that it is organized around guidelines planned in advance. In order to reinforce the

impact of the project, substantial attention will be paid to the dissemination of the online platform

and the contest itself by using a broad variety of channels.

According to Harold Lasswell an act of communication is a chain of questions (Laswell, 1948). The

“5ws ” are the followings: Who Says What In Which Channel To Whom With what effect? This

theoretical approach will be taken into account when developing the dissemination material.

Figure 1: Lasswell Model of Communication1

Communicators

The communicators are the project consortium members. The communication plan as well as the

dissemination activities therefore refer to actions that were and will be undertaken by the

consortium during the lifetime of the project.

Messages

The 5 key messages of the past as well as the upcoming promotion activities can be summarized as

following:

● STEM subjects are exciting and interesting

● Science education is crucial for shaping modern societies

● Girls are successful in STEM disciplines

● Join the SciChallenge contest

● Inform the world about the launch of SciChallenge web platform

Target Audience

The primary objective of the dissemination activities is the timely provision of appropriate and

reliable information to all interested groups about the SciChallenge scope and expected results to

facilitate proper exploitation at the end of the project. The consortium plans to ensure that its

targeted audience is properly aware of project motivation, methodology, the expected impacts and

the benefits. SciChallenge will have an extensive reach across various sectors and STEM disciplines

within Europe to raise the attractiveness of science education and scientific careers, to boost the

1 http://www.globalexcursion-project.eu/wp-content/uploads/2012/06/GLOBALexcursion_D5.2_v1.0_final.pdf

http://www.globalexcursion-project.eu/wp-content/uploads/2012/06/GLOBALexcursion_D5.2_v1.0_final.pdf



8

interest of young people in science, technology, engineering and mathematics, and to introduce

innovative and effective teaching and education methods.

SciChallenge targets young people between 10-20 years old and aims to attract them to STEM

professions. Since the information needs vary, two target groups have been identified by the

consortium: 10-14 and 15-20 year old pre-university students.

As a result it is crucial to utilise tailored dissemination strategies that reach all target groups,

including the education sector (schools, teachers, and students), researchers, related businesses and

industries. The primary target groups of the dissemination activities are shown in the following

graph:

Figure 2: SciChallenge Ecosystem

To best reach the target audience, the consortium will use the stakeholder contact lists prepared in

WP2. The list is constantly updated. New contacts that are established at events or through other

channels are be included in the list.



9

3. Past Dissemination Activities (M1-M8)

The project consortium has been active in dissemination activities since the project started.

Dissemination actions include website articles, presentations on external events and conferences,

participation on open days and workshops as well as online and social media promotion. The

dissemination activities were documented by all partners of the consortium.

All dissemination activities by the partners between month 1 and month 8 are summarized in the

tables 1a, 1b and 1c below – categorized along the different form of activity:

Newsletters / Newspaper Articles / Press Release

Type of Activity When Name of

Medium Location

(Event) Title /

Description Type of

Audience Estimated

Impact Link

Kick-off meeting

announcement -

ESU Website and

Newsletter

September issue

31.08.2015 ESU

newsletter/ website

Online The newsletter

monthly issues

are also

announced

through the

ESU facebook

page

ESU Members,

University and

high School

Students and

many other

people

involved in EU

education

policy level

Newsletter

Subscribers as

of Nov 2015:

2,663,

Approximate

Website

visitors:

10,000

http://archive.

constantconta

ct.com/fs154/

110199255445

1/archive/112

1983997088.h

tml

News Press

Informational

Bulettin,

Newsletter and

Article in Local

Media

03.09.2015 News Press

Informational

Bulettin,

Newsletter

and Article

published in

Local Media

General Public > 5.000 people

LNU Press Release 10.12.2015 LNU Website Online

(lnu.se); Växjö,

Sweden

English

"International

project to

inspire young

people to go in

for science and

research"

General Public,

Students,

Professors

LNU website

visitors; LNU press

releases are

"replicated"

sometimes by

media.

http://lnu.se/1

.124173/intern

ational-

project-to-

inspire-young-

people-to-go-

in-for-science-

and-

research?l=en

Newspaper Article 10.12.2015 Smålandsposte

n Online and

Print Newspaper

Article about

SciChallenge

and the involvement of

the LNU

Public Estimated

printed

circulation about 35.000

http://www.s

mp.se/vaxjo/st

or-

tekniksatsning-

leds-fran-

vaxjo/

Article Winter

2015/16 TSNews Nr. 28

News about the

Vienna Meeting

and the

presentation at

the EUROMATH

Conference in

01.03.2016 ESU

Newsletter

March 2016

Online The newsletter

monthly issues

are also

announced

through the

ESU FB page

All ESU

Members,

University and

high School

Students and

many other

Newsletter

Subscribers as

of Nov 2015:

2.663;

Approximate

Website

http://archive.constantcontact.com/fs154/1101992554451/archive/1121983997088.html







http://www.smp.se/vaxjo/stor-tekniksatsning-leds-fran-vaxjo/








10

Thessaloniki,

Greece people

involved in EU

education

policy level

visitors (per

month):

10.000

Article 01.04.2016 HiPEAC Info 46 Online and

Print Title:

“International

Project to

attract more

young people

to science and

research”

HiPEAC =

European

Network of

Excellence on

High

Performance

and Embedded

Architecture

and

Compilation

Printed and

sent to 500

scientists. It is

also available

online for

download.

https://www.h

ipeac.net/asse

ts/public/publi

cations/newsle

tter/hipeacinf

o46.pdf

Table 1a: Past dissemination activities

Conference and Workshop Presentations / Posters and Flyer Distribution

Type of

Activity Date Name of Event Location

(Country) Title /

Description Type of

Audience Estimated

Impact Link

Flyer

Distribution

(Business

Involvement

Flyer)

16.-17.11.2015 European Data

Forum Luxembourg Presentation

desk, where

companies will be approached

to sponsor SciChallenge

Data Experts,

Data and

Computer Companies etc.

Awareness

among

potential

sponsors

http://2015.da

ta-forum.eu/

Poster

Presentation 20.01.2016 2016 HiPEAC

Conference;

"EU Projects

Poster

Session"

Prague, Czech

Republic Poster Title:

SciChallenge HiPEAC is the

European

Network of

Excellence on

High

Performance

and Embedded

Architecture and

Compilation

500

conference

participants

https://www.h

ipeac.net/201

6/prague/

Poster

Presentation

22.01.2016 Open days of

ICTP Prague, Czech

Republic Open days of

ICTP for

prospective

students and

all other

curious visitors

general public,

students,

professors

hundreds of

people

Poster and

Paper

Presentation

03.-05.03.2016 2016 ECHA

Conference Vienna,

Austria "SciChallenge -

a new contest-based

approach to

science

education"

Experts and

practitioners in

the field of giftedness and

high potential education

Create and

raise general

awareness

http://www.ec

ha2016.info/

Poster

Presentation 09.03.2016 EduEXPO Barcelona,

Spain Educational

Fair EduEXPO visitors of the

fair thousands of

people

Poster

Presentation 10.03.2016 Educational

Fair Madrid, Spain Educational

Fair visitors of the

fair thousands of

people

https://www.hipeac.net/assets/public/publications/newsletter/hipeacinfo46.pdf






http://2015.data-forum.eu/

http://2015.data-forum.eu/

https://www.hipeac.net/2016/prague/



http://www.echa2016.info/

http://www.echa2016.info/



11

Poster

Presentation 15.03.2016 Amgen

workshop for

chemistry

teachers

Prague, Czech

Republic Workshop

organized

within the

project Amgen

Teach for the

chemistry

teachers

Secondary

school teachers

20

researchers

Paper

Presentation 17.-18.03 2016 Conference:

New

Perspectives in

Science

Education

Florence, Italy "SciChallenge:

Using Student-

Generated

Content and

Contests to

Enhance the Interest

for Science

Education and

Careers"

Education

Researchers http://confere

nce.pixel-

online.net/NPS

E/

Poster and

Video

Presentation

30.-31.03.2016 EUROMATH Thessaloniki,

Greece "SciChallenge:

Using Student-

Generated

Content and

Contests to

Enhance the

Interest for

Science

Education and

Careers"

Students of age

9-18 from

European and

International

Schools

250

participants:

Students

between 10-

18 years,

teachers and

parents

http://www.e

uromath.org/i

ndex.php?id=1

81

Poster and

Paper

Presentation

26.-28.04.2016 2016 PCST

Conference Istanbul,

Turkey "SciChallenge -

a new contest-based

approach to

science

education"

Science

communicators,

researchers,

experts and

practitioners in

outreach and

science

engagement

programmes

Create and

raise general

awareness

http://pcst-

2016.org/

Table 1b: Past dissemination activities

Social Media and other Online Activities

Type of Activity Date Name of

Location Location Title / Description Type of

Audience Estimated

Impact Link

Kick-off meeting

announcement 31.08.2015 ESU website /

facebook page Online The newsletter

monthly issues are

also announced

through the ESU FB

page

All ESU

Members,

University and

high School

Students and

many other

people

involved in EU

education

policy level

Newsletter

Subscribers as

of Nov 2015:

2.663,

Approximate

Website

visitors (per

month):

10.000

http://archive.

constantconta

ct.com/fs154/

110199255445

1/archive/112

1983997088.h

tml

Interview with

of Prof.

Papadopoulos

05.11.2015 Συμμετοχή σε

Ευρωπαϊκό

Πρόγραμμα

Online Interview by radio

journalist Aristidis

Viketos (of the

General Public Thousands of

people

http://conference.pixel-online.net/NPSE/




http://www.euromath.org/index.php?id=181




http://pcst-2016.org/

http://pcst-2016.org/










12

εξασφάλισε το

Πανεπιστήμιο

Κύπρου

Athenian News

Agency and a very

popular morning

radio program in

Cyprus)

Facebook

profile 03.2016 Facebook

profile of ICTP Online (in

Czech) Promotion via the

Facebook profile of

ICTP

general public,

students,

professors

Websites 03.2016 Websites of

ICTP and STEP

project

Online (in

Czech) Promotion on the

two websites (ICTP

and STEP project)

general public,

students,

professors

step.vscht.cz www.vscht.cz/

spoluprace/sk

oly/projekty/s

cichallenge

ESU website 03.2016 Online Info about the ESU

representative’s

participation on

EUROMATH

conference

ESU Members,

University and

high School

Students and

many other

people

involved in EU

education

policy level

Facebook

likes: 52.937

people

Consortium

Partner

Websites and

FB Profiles

09.2015 –

04.2016 Online Project updates and

news

Table 1c: Past dissemination activities



13

4. Dissemination Package

4.1 Website and Social Media

Already from the project month 2 on, the SciChallenge website (D7.1) was available and all the basic

information on the project was included. The website is of course continuously developed with new

information and tools. It can be accessed through the following link: http://project.scichallenge.eu

Furthermore, Social Media Channels were created on both Facebook and Twitter. They can be

accessed through the following links: Facebook: https://www.facebook.com/scichallenge // Twitter:

https://twitter.com/scichallenge

4.2 Project Flyer

Together with the consortium, the SYNYO team, which includes also graphic designers, prepared a

flyer, which emphasizes the basic information on the project – such as the key facts, project

background, project goal, aims and contact information.

Download: http://project.scichallenge.eu/wp-content/uploads/deliverables/Flyer-SciChallenge-A5%20web.pdf

One the one hand, partners participating at events and conferences use this project flyer as a

dissemination tool. They distribute it to event participants and other researchers. On the other hand,

it is given to interested teachers, who want to learn more about the project. Furthermore, the flyer

was attached to the emails that the consortium sent out in order to ask people’s availability to be

interviewed (under WP3 - D3.2) and also as initial information for the persons that are involved in the

Expert & Advisory Board.

http://project.scichallenge.eu/

https://www.facebook.com/scichallenge

https://twitter.com/scichallenge

http://project.scichallenge.eu/wp-content/uploads/deliverables/Flyer-SciChallenge-A5%20web.pdf



14

4.3 Business Involvement Flyer

As the project also intends to reach companies for funding the SciChallenge awards, the consortium

has also developed the content for a business involvement flyer, which was then designed by SYNYO.

Download: http://project.scichallenge.eu/wp-content/uploads/deliverables/SciChallenge-Business-Involvement-Flyer.pdf

The business involvement flyer will be used by the project consortium, who will contact as many

organisations as possible for securing enough sponsors to cover the cost for students and teachers to

travel in Vienna for the final Award event. Furthermore, it is intended to get additional material

awards from the sponsors or additional budget for the side program (details will be decided in the

next couple of months).

As it is prominently shown on the business involvement flyer (“´Get your organisation involved”), it

will be offered to the sponsors that they can upload their profiles on the upcoming SciChallenge Web

Platform and present their organisation. Furthermore, the companies can also promote their

internships.

http://project.scichallenge.eu/wp-content/uploads/deliverables/SciChallenge-Business-Involvement-Flyer.pdf



15

4.4 Poster

A poster on size A0 was also produced. It was already and still is presented at several international

scientific conferences, workshops and open days (see Chapter 3 – poster presentations).



16

4.5 Video

A video was also produced by SYNYO and uploaded on Youtube. Due to a problem with the format, it

had to be re-uploaded 2 weeks after the launch. Therefore, it currently has still only a few views. But

as it will still be used as a tool to attract the students interest at the launch of the contest, it is will

get more views until the beginning of the actual contest.

Screenshots of the video are presented below and the video can be accessed here:

https://www.youtube.com/watch?v=46g-NNGqFis

https://www.youtube.com/watch?v=46g-NNGqFis



17

5. Upcoming Dissemination Actions

5.1 Dissemination Tools

The project consortium will use the existing communication tools and it will develop new ones to

reach the target audience.

These next dissemination activities are planned for the period between month 9 and month 15 of the

project and will be documented in D7.5. Similar to the previous period, these activities will also be

conducted by the consortium members in an iterative and cumulative way. They will be well in synch

with the overall communication and dissemination strategy of the project, which was developed in

D7.2. Following the Communication Plan, this next period until month 16 will therefore still cover the

first stage “Dissemination for Awareness”, but it will also already include parts of the second

dissemination stage´, which is conceptualized as “Dissemination for Action”. 2

SciChallenge Project Newsletter

ESU will prepare and distribute three newsletters in 3 different iterations. The first one will be

distributed in the next 2 months, the second one before the launch of the competition between

August-September 2016 and the 3rd one at the end of the year. The newsletter will be distributed by

the consortium partners as well as by the members of the E&A Board. Furthermore, it will be

disseminated through the project website, the social media channels and also through the contact

list that was collected by the consortium during the previous project months. Additionally, the

consortium will make efforts to distribute it through “official” channels from the educational sector

based on available national contacts, in order to spread the information on the contest as wide as

possible.

The first newsletter has already being developed (see below). It is basically structured as following:

(A) About SciChallenge; (B) the contest (concept summary); (C) further information can be found here:

websites, social media, video, folders

Although minor changes might be made until the moment it will be sent out, the newsletter is was

finalized as following:

2 Dissemination Stages according to the D7.2 Communication Plan:

STAGE 1 (“Dissemination for Awareness” - M6–M12): During this stage, the focus of the promotion will be on presenting teasers which announce the upcoming launch of the call for contributions to the SciChallenge competition. Partners can use teasers via social media – including digital snippets, banners and badges – to raise awareness on the competition among the intended target audience. This will also include countdown-tickers indicating the time until launch of the call etc. The launch of first teasers which announce the launch of the SciChallenge competition is initiated in M6. STAGE 2 (“Dissemination for Action” - M13–M18): After the launch of the call for contributions to the SciChallenge competition, the focus of promotion activities will be on raising awareness about the topic sheets and the instruction material and making them more accessible, on promoting the submission platform, on communicating development and current status of submissions, on promoting company profiles and opportunities for internships and taster days (relating to particular subjects and topic sheets, if possible) and on promoting the participation in the SciChallenge competition in general. The launch of the SciChallenge competition and the call for contribution will officially be rolled out in M13 and will be open for submissions until M21. STAGE 3 (“Dissemination for Results” ‐ M19–M24): After the submission portal was closed and before the presentation of the outcomes and notably the winners of the SciChallenge competition at the SciChallenge Award Event, the focus of the viral activities will be on the promotion business profiles and sponsoring partners, on communicating the overall coverage and reach of the SciChallenge competition (numbers and figures) and on announcing the final Award Event in general.



18



19

ESU Newsletter

In order to ensure that the stakeholders are kept informed on SciChallenge activities and results, the

monthly newsletter “The Student Voice” will be sent out by ESU in the last week of every month. The

newsletter includes a section, called “Project News” where relevant news on SciChallenge will be

included (Number of Newsletter Subscribers: 2.663, Nov 2015)

Leaflets and new Videos

SYNYO will prepare additional folders targeting the students along the two age groups 10-14 and 15-

20 years old. They will be distributed by the consortium before and during the competition.

Additionally, new videos will be produced prior to the contest launch. One video will be

conceptualized as a “how to participate” tutorial. Another video might then focus more on the STEM

fields and the topics that can be chosen by the students in order to participate in the contest.

Websites and Google Targeted Ads

(A) Project website

The project website (www.scichallenge.eu) contains all the relevant information on the project for

the public. It will be the central source of information about the project and it will be continuously

updated with the new deliverables as well as social media content.

(B) Partners’ websites

All partners use their websites to promote SciChallenge project in order to reach as many persons as

possible. With approximate 10.000 monthly visits, the ESU website seems to be the most frequented

one of all consortium members’ websites. ESU reaches a significant number of students, potential

students and higher education professionals through its website and therefore also aims to direct

them to the SciChallenge website.

(C) Google Targeted Ads

Furthermore, ESU will make use of Google Targeted Ads in the next months to increase the number

of clicks to SciChallenge webpage. This way we can target users by criteria such as age and location

and hence we can reach the project’s audience in the most effective way.

Targeted Social Media Ads

Digital media is part of the students’ everyday life. The EU-funded project EU Kids Online identified

that students spend a lot of their time online for school work, playing games, watching video clips

and instant messaging. Fewer kids also post images or messages for others to share, use a webcam,

file-sharing sites or blog.

Through targeted ads, it is easier to make sure that messages will reach the target groups. They can

help to optimize the awareness-raising efforts. In the frame of SciChallenge project, targeted ads can

be used to encourage more students from the selected countries to participate in the contest and to

direct them to the SciChallenge Web Platform, which will be the entry point to the contest (see

D4.1).



20

Therefore, Facebook Ads might help to increase the number of visitors to the SciChallenge platform

and the number of contest participants. The specifics of such a Promote Call for Action option is

presented below.

Key Points for the Facebook Promote Call for Action

● Useful to increase the number of visitors to a specific webpage

● include a short headline, text and picture.

● Audience: 13-20 year old

● Countries: Austria, Czech Republic, Sweden, Cyprus, Slovenia, Hungary, Belgium, United

Kingdom

● Interests: Since the idea is to attract a wide group of youngsters to STEM professions, we

might be able to reach hard-to-reach groups, namely students that are not interested in

STEM professions

● Budget: 5 EUR / day (minimum)

● Period: 28 days

● Estimated clicks 23 - 43 / day

● Total: €140 Euros

● Estimated total clicks: 644 – 1.204

The option of launching a Facebook Promotion Campaign is currently under consideration and will be

decided latest in August.

Outreach Activities (Events)

The project consortium will hold presentations at various events (e.g. conferences, meetings,

workshops and symposia) to raise awareness on SciChallenge and spread the results of the project.

These events will also be used to draw further synergies with other projects and stakeholder groups.

Specific papers will be written to publish in conference proceedings.

A few selected conferences that might serve as a forum to present project activities between month

8 and month 16 are indicated below. However, the consortium will of course constantly look for

further opportunities to disseminate the activities and results of the project.

Conference Title Tentative Location Date

FISER’16: Frontiers in Mathematics and Science Education Research Conference Famagusta, Cyprus May 2016

4th International Congress of Educational Sciences and Development Granada, Spain June 2016

Science and Mathematics Education Conference Dublin, Ireland June 2016

EDULEARN14 Barcelona, Spain July 2016

European Science Education Research Association Biennial Conference Helsinki, Finland August 2016

IPN2016 -13th International Education Business Partnership Conference Brussels, Belgium September 2016

7th International conference (Education, Research and Development) Elenite, Bulgaria September 2016

Table 2: Outreach Activities



21

Press Releases

On December 10, 2015, a press release was published on the LNU website (see table 1 - past

dissemination activities). Future Press Releases will be developed and sent to targeted media as well

as to bigger media in order to announce the SciChallenge competition and reach the wider audience.

To ensure consistency in media communication, Press Releases will be coordinated by ESU and

SYNYO. ESU will prepare the content in English before the launch of the competition and SYNYO will

send it out. Depending on their resources, the partners can then translate it from English to their

national language and disseminate it on a national level. This way the consortium can reach a bigger

set of media contacts and increase the press coverage.

E-Mail Communication

In parallel with the press release, the consortium will contact all the project stakeholders to officially

announce the launch of the competition. Through specific stakeholders (e.g. umbrella organisations,

NGOs, networks, trade associations) the consortium is confident to reach the target groups. Potential

stakeholders and their link to the project's’ target groups are listed in the following table:

Target Groups Details (Potential) Stakeholders disseminating project news

Schools Teachers, trainers, supervisors OBESSU (Organising Bureau of European School Students’ Unions) Education International (EI): represents organisations of teachers and other education employees Teacher Scientist Network (TSN) European Schoolnet Digital Leadership Institute

University Researchers, experts, members of jury ICTP LNU EUA EI UCY JSI BIOT KUW STEM-oriented Universities from target Countries

Industry Sponsors, members of jury SYNYO BUSINESSEUROPE DIGITALEUROPE European Business and Innovation Centre Network (EBN) Sponsors (TBD)

Public Administration Disseminators, auspices, potential members of jury

Ministries of Education: Austria, Czech Republic, Sweden, Cyprus, Slovenia, Hungary, Belgium, United Kingdom

Parents (secondary) Supporters European Parents’ Association (EPA)

Students School students HE Students Participants in the SciChallenge contest and in the same time multipliers and disseminators via social media

Students who enjoy challenging tasks and are interested in a career in STEM subjects. Also we will target students who are not interested in STEM disciplines, with a focus on women. OBESSU ESU members and their respective local unions: Austria ÖH Czech Republic SKRVS Sweden SFS Cyprus POFEN Hungary HÖOK Belgium FEF Belgium VVS United Kingdom NUS-UK

Table 3: Email Communication

http://www.esu-online.org/organisation/austriaoh/

http://www.esu-online.org/organisation/czechrepublicskrvs/

http://www.esu-online.org/organisation/swedensfs/

http://www.esu-online.org/organisation/crpruspofen/

http://www.esu-online.org/organisation/hungaryhook/

http://www.esu-online.org/organisation/belgiumfef/

http://www.esu-online.org/organisation/belgiumvvs/

http://www.esu-online.org/organisation/unitedkingdomnusuk/



22

After the project presentation at the EUROMATH conference in Thessaloniki in March 2016, the

conference coordinator furthermore promised to use their participants’ list of 250 students aged 10-

18 years old and teachers to spread out information about the launch of the SciChallenge contest.

Finally, the consortium has already compiled a list of more than 500 relevant contacts, which will also

be considered for the email communication.

5.2 Visual Identity

The consortium will make sure to correctly use SciChallenge templates and the logo, which were

created by the lead partner. All partners have access to the material in order to ensure consistency

within communication materials and to protect the project brand identity.

Documents, publications, emails and presentations need to abide by the rules set out in the

templates (such as deliverable templates) and it needs to be the responsibility of all SciChallenge

partners to ensure that they are followed. Whenever sending any official communication, the official

SciChallenge templates shall be used.

5.3 Timetable

A non-exhaustive summary of future dissemination activities can be found below:

Communication Activities Channels/Details Who? Link Date

1st Newsletter SciChallenge Platform ESU newsletter Existing project contact list

ESU http://project.scichallenge.eu/dissemination/

May-June 2016

Leaflets, Promotional materials

The new materials will contain more specific information about the competition

Lead: ESU Contributors: KUW

June-July 2016

Create multi-lingual SciChallenge Promotion Package

Posters, digital snippets, banners, badges, stickers

Lead:ICTP, Contributors: JSI

February - June 2016

Project website Update news http://project.scichallenge.eu/

On-going

Partners’ websites Information about SciChallenge should be visible on all partners’ websites

http://www.esu-online.org/projects/esuasapartner/scichallenge/

One-off and can be updated when needed

Google Targeted Ads ESU will distribute targeted Google Ads linking to ESU’s SciChallenge webpage

ESU Before the launch of the competition

Cross-Sectoral Awareness Channels

Novel concepts for bundling various digital, traditional and social media will be developed

Lead: SYNYO, Contributors: BIOT

April - October 2016

Facebook On SciChallenge FB page (leader - SYNYO) On partners’ Facebook pages

Lead: ICTP, Contributors: UCY, TSN

https://www.facebook.com/scichallenge/

On-going

http://project.scichallenge.eu/dissemination/

http://project.scichallenge.eu/dissemination/











23

Twitter On SciChallenge Twitter page (leader - SYNYO) On partners’ Twitter pages

All partners #scichallenge @scichallenge

On-going

Facebook Targeted Ads Announcing SciChallenge competition through Facebook Call for Action. Posts will be targeted to 13-20 year old students coming from the target countries

Lead: ESU September 2016

Press Release in European level

Prepared by ESU and distributed by SYNYO in English Partners who have the resources can then use it and translate it in their national languages

Before the official launch of the competition At the end of the competition - announcing results

Internships and taster days SciChallenge Web Platform Lead: JSI Contributors: BIOT, KUW, LNU

June - October 2016

Spread information about science events, science slams, science festivals etc

SciChallenge Awareness Channels Lead: KUW, Contributors: ICTP, ESU

June - November 2016

Table 4: Communication Timetable

5.4 Measurement and Evaluation

Communication efforts will be monitored on an on-going basis by SYNYO. This way, the level of

success can be measured and actions can be taken regarding the areas that need to be adapted,

improved or even completely over-hauled.

Target Area Measures of Success Target Monitoring Frequency

Project Reach and Awareness of Science Education, Research Careers and Science in General

Number of events in which the project is represented Conferences, symposium, workshops, etc.

15

Every 3 months

Number of events listed in the Event Navigator 700 Every 3 months

Number of internships etc. listed in the Internship and Taster Day Navigator

100 Every 3 months

Number of posts per week in the Awareness Channels 3 Every 3 months

Number of twitter followers 5.000 Every 3 months

Number of tweets and re-tweets 7.500 Every 3 months

Number of Facebook Likes 7.000 Every 3 months

Number of articles published in the media 20 Every 3 months

Number of unique site visitors on the platform in 2 years 75.000 Every 3 months

Table 5: Monitoring and Evaluation



24

6. Impressions from Dissemination Actions

ECHA 2016, Vienna

Euromath, 2016, Thessaloniki

HIPEAC 2016, Prague

Education Fair 2016, Madrid



25

7. References

Sally Harmsworth, Sarah Turpin, TQEF National Co-ordination Team (July 2000) Creating an Effective

Dissemination Strategy- An Expanded Interactive Workbook for Educational Development Projects,

accessed at: http://www.innovations.ac.uk/btg/resources/publications/dissemination.pdf

Szeberenyi A. (2012) Dissemination and awareness strategy. Global Excursions, accessed at:

http://www.globalexcursion-project.eu/wp-

content/uploads/2012/06/GLOBALexcursion_D5.2_v1.0_final.pdf

http://www.innovations.ac.uk/btg/resources/publications/dissemination.pdf

