Delicious food, cozy ambiance, a bar that has the finest and the best whiskies and great company of friends.  What else can you ask for in a meal and drinks?

is a unique local resto bar/coffee house that provides a friendly, effective place singles can meet. Colloquy Grog Shop is not your typical bar where people go to meet other singles, it has a unique service called the structured conversation system that is quite effective for allowing singles to meet each other and provide them with valuable insight into the other person through reflective conversation.

Objectives

The objectives for the first three years of operation include:

To create a local resto bar/coffee shop whose primary goal is to exceed customer's expectations.

To increase the number of clients by 20% per year.

To develop a sustainable start-up business surviving off of its own cash flow.

Mission

Colloquy Grog Shop's mission is to provide a neighbourhood bar/coffee shop where single people can meet. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Company Ownership

Start-up Summary

Colloquy Grog Shop will incur the following start-up costs:

Commercial espresso machine. Commercial coffee machine, grinder.

Refrigerator and freezer.

Dishwasher.

Bar counter and bar stools.

Eight tap beer system (including refrigerator unit) and pint glasses.

Point of sale terminal with cash register.

Computer system with CD-RW, printer, Microsoft Office, QuickBooks Pro and an Internet connection.

15 four-top tables and 60 chairs.

Installation of sinks in the bar area.

Commercial oven and range.

Large counter.

Assorted cook ware and utensils.

Three telephones, fax machine and copier.

Renovations.

Products

Colloquy Grog Shop sells the following:

Eight microbrew beers on draft and in bottles: beer is served for two reasons.  One, alcohol reduces inhibition, making it easier for people to meet and interact. Two, draft beer generates wonderful profits.  Micro beers are chosen because they are of higher quality than large production beers and our target segment prefers them.

Espresso, cappuccino, coffee, and other coffee/espresso drinks: coffee and coffee-related drinks are hugely popular, particularly in the Pacific Northwest.  North westerners expect good coffee/espresso at most food/drink establishments and it is often associated with good conversation.

An assortment of different foods: tapas are chosen because they can be relatively easy to make, the offerings can be changed frequently, and tapas are more community oriented, meaning they are designed for a table/multiple people to share.  This reinforces Colloquy Grog Shop mission of bringing new people together.

List of Breakfast:

Price

Rustic Eggs with Serrano Ham Php 250Easy Potato Skillet Php 200

Tater, Ham and Egg Range-Top Bake Php 150

Romano Skillet Php 100

Breakfast Fondue Php 160

French Toast Php 100

Quiche Lorraine Php 120

Morning Muffins Php 80

Pancakes Php 55

Omelette Php 120

Instant Breakfast Shake Php 50

Fresh Pork Sausage Php 150

List of Lunch:

Price

Quick Tuna Salad Macaroni and Cheese

Pita Pocket Tuna

Toasted Cottage Cheese

Egg Salad

Chicken Salad

Devilled Eggs

Creamy Tuna Twist

List of Dinner:

Price

Spicy Fish Chicken Tetrazzini

Lemony Barbecued Chicken

Meatloaf

Spaghetti and Meat Sauce

Skillet Stuffed Peppers

Pork Chops

Beef on a Skewer

Chicken Tetrazzini Sauce

List of desserts:

Price

Blueberry Cheesecake 1-2-3 Cherry Crisp

Carrot Cake

Chewy Fudgy Brownies

Easy Apple Cobbler

Peachy Pie

Sour Cream Pound Cake

Five Minute Berry Sherbet

Cream Cheese Icing

List of Appetizers:

Price

Sedona Spring RollsAdovo Mushrooms

Shrimp Del Rio

Grilled BBQ Chicken Skewers

Cilantro Pesto Chicken

Pecan-Crusted Crab Cakes Bites

Spinach and Mushroom Quesadillas

Chicken Quesadillas

Black and Blue Quesadillas

Chihuahua Queso Dip

Crab Meat Stuffed Roma Tomatoes

Seared Ahi Tuna

The service offerings are based on a system for singles to meet new people.  This is accomplished through a structured conversation system.  The Grog Shop is divided into two sections: a smaller section of tables for general customers, and another larger section for singles to come and meet new people.

The singles section is composed of 4-top tables (tables for seating for four). Each table will be marked with a topic of conversation in the center.  Throughout the evening as there is turnover of the table or the conversation

is exhausted, the server will introduce a new topic. The topics are far reaching, some are recent news or sports, while others are intelectual, and some are philosophical.  The bulk of the topics will be of the latter varieties as people that are interested in meeting people through the conduit of conversation will typically prefer heavier stuff to provide more insight into that person.

If you ask a majority of single 25-45 year olds, most will say they have difficulty meeting new people.  Regular bars are not an ideal place to meet people because beyond their visual image, it is quite difficult to learn anything material about the person to determine if there are commonalities. The typical bar has loud music and is not geared up for serious conversation.

Colloquy Grog Shop creates a setting in a bar/coffee shop that encourages thoughtful conversation, allowing patrons to gain insight into the other singles.  The key to the conversation system is structure.  The rules are clearly established.  Singles sit down at specific tables and discuss the assigned topic of conversation. The conversation is used to elicit insight into the other person, their values and perspectives as well as implicit, and sometimes explicit, insight to their background and past. 

The structured conversation system is successful because it is reduces ambiguity or uncertainty in the singles social scene allowing people to feel more comfortable in the setting and open up more to the new people.  Additionally, for intellectually-minded people, it allows them to find people with similar interests, whether the similarity is based in the topic of conversation of more generally in conversation itself.

The design of Restaurant Uno is very traditional.  You can see wooden tables, wooden chairs, clean table cloths and big windows.  Most of the light coming in are from the outside.  It gives a homey feeling.  Somehow, we stayed for 3

Target Market Segment Strategy

Colloquy Grog Shop strategy will be based on communicating Grog Shop's value to the targeted segments.  This will be done through a variety of methods.  The first method will be strategically placed advertisements.  One place that will be used for advertisements is the Willamette Weekly, the liberal arts magazine that details all of the entertainment in Portland.  This will be the main source of advertisements because the demographics of their readership are fairly similar to Colloquy Grog Shop's demographics. 

Another source of marketing will be done with strategic relationships with companies that have similar customer demographics.  One prime example is the Multnomah Athletic Club.  While the clubs patrons are not necessarily overwhelmingly single, the rest of the demographics match.  The MAC is a fairly exclusive downtown athletic club that by virtue of the membership’s costs attracts professionals.  The strategic relationship with be mutually beneficial where both organizations will develop visibility for each other. 

The other form of advertising will be using "grassroots" methods where customers will be given coupons for their friends to try Colloquy Grog Shop for the first time.  The coupon will be an economic incentive for the newcomer to try Colloquy Grog Shop.  The coupon also has the added force of a referral from a friend.

Personnel Plan

Karen will be the first employee and will wear many different hats.  She will be the manager, server, hostess; she will do whatever needs to get done.  In addition to Karen, Colloquy Grog Shop will have a chef who is responsible for the creation of the menu as well as food inventory, food preparation, and kitchen line work.  The chef will also have the assistance of a line cook.  There will be three servers, one of which will also double as an Oregon Liquor Control Commission (OLCC) bar tender.  There will also be a full time OLCC bar tender and a dishwasher.  The scheduling of these people will be manipulated to meet demand.