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Full Sail University3300 University BoulevardWinter Park, FL 32792-7429
Toll Free: 888.993.7338Local/International: 407.679.6333
fullsail.edu/online
Accredited University, ACCSCT. Financial Aid available to those who qualify. Career development assistance.
Master’s | Bachelor’s | Associate’s Degrees
With programs that utilize video presentations, animation, online guest lectures, advanced creative software, and more, students experience their lessons in new and different ways.
Produced by Platinum Creative©2008 Full Sail, Inc. All rights reserved.
The terms “Full Sail,” “Full Sail University,” and the Full Sail University Logo are either registered service marks or service marks of Full Sail, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners. The presence of these marks does not necessarily indicate a formalized sponsorship or affiliation with other such companies.
v1.0
CONNECT
We’ve built our online learning enviroment from the ground up, to provide an educational experience that is unique, engaging, and immersive.
Collaborative student projects are the heart of any Full Sail degree, and our online learning environment gives students the tools to easily network with one another.
Keeping students in contact with their instructors means advice and feedback are never more than one click away.
fullsail.edu/onlineFor an enhanced tour visit:
OUR S TORY 0 2
HUM A N A PPROACH 0 4
INNOVAT I V E CURRICUL UM 0 6
YOUR M AC 0 8
L IBR A RY RESOURCES 10
CA REER DE V ELOPMEN T 11
ProgramsEDUCATION MEDIA DESIGN & TECHNOLOGY 14Master of Science Degree Program
ENTERTAINMENT BUSINESS 20Bachelor of Science Degree Program
ENTERTAINMENT BUSINESS 26Master of Science Degree Program
INTERNET MARKETING 32Bachelor of Science Degree Program
INTERNET MARKETING 38Master of Science Degree Program
Table of Contents
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1
MOST INNOVATIVE PROGRAM – Awarded by FAPSC (Florida Association of Postsecondary Schools & Colleges)
– Awarded by FAPSC (Florida Association of Postsecondary Schools & Colleges)
Our
StoryAlmost 30 years ago, Full Sail began as a
dream to create a place where people could
learn how to take a passion for entertainment
and turn it into a career. Today, people from all
over the world come to Full Sail to pursue their
passion, create the art they love, and share
ideas with likeminded individuals. Due to the
combination of Full Sail’s unique curriculum
and the talent and dedication of our students,
Full Sail graduates have consistently achieved
the highest level of success throughout the
entertainment and media industry.
In taking Full Sail University online, our goal
is to use the experience and knowledge we’ve
gained from 30 years of educational innovation
to create an unparalleled online education that
challenges and inspires our students. We look
forward to seeing the next generation of artists,
business leaders, educators, and entrepreneurs
come through our virtual doors on their way to
career success.
ProjectsGraduate
CampusOrlando
Accolades
First you needto dream...
“Orville Wright did not have a pilot’s license” - Gordon McKenzie
In nautical terms Full Sail means you are positioned in the best possible way to move forward at optimum speed.
Call of Duty 4: Modern Warfare
LOSTMADONNA
MADDEN NFL 08
CIRQUE DU SOLEIL:La Nouba
ELTON JOHN
STAR WARS: EPISODE IIIRevenge of the Sith
Pixar’s WALL•E
X-Men 3
2 3
Human
Approach
GetConnected
Faculty
Guest Speakers
Your Classmates
Video Chat
Learning at Full Sail has always centered
around interaction and the exchange of ideas,
and our online curriculum fully embraces this
philosophy. So we developed our own online
learning environment from the ground up,
with the aim of being the most people-focused
education experience on the web.
One of the key goals of our online experience
is to keep you connected to people. You’ll have
one-click access to instructors working from
Full Sail’s campus, exclusive guest lectures
that expand the scope of your educational
experience, and collaborative tools that enable
you to meet, share, and receive feedback from
your fellow students.
Online connection and collaboration are critical
parts of the way business is done today, and will
help you to begin building and expanding your
professional network.
One-Click Access to Instructors
Powerful Collaborative Tools
People-Focused Learning Enviroment
4 5
Innovative
Curriculum“Full Sail’s dedication to innovative curricula is
to be commended and is consistent
with what today’s dynamic, technology-rich global
economy demands from its professionals.
Its progressive educational approach puts students and graduate success at the
forefront of the institution’s mission.”
Full Sail’s educational philosophy emphasizes
an immersive, real world approach to learning,
combining elements of creativity, business and
life skills, technical prowess, and academic
achievement.
We’ve applied this same innovative approach in
bringing Full Sail’s curriculum online. Our online
students utilize the same software and creative
tools students use every day in our classrooms,
and our online curriculum is designed to
provide students with an educational experience
on par with any of our on-campus degrees.
The curriculum for our online programs is
designed to challenge and inspire students,
using a variety of delivery methods and styles.
From video, animation, and podcasts to more
traditional lectures and essay assignments,
our goal is to find the most effective way to
communicate important concepts. To accomplish
this, we’ve developed extensive original content
for students to experience throughout their
education.
Immersive, Media-Driven Education
Equal of Full Sail’s AcclaimedOn-Campus Programs
Intelligent, Engaging Content
John Couch vice president of Education
Apple
6 7
Podcasts
INCREDIBLEout-of-the-box software
Throughout your education, your mac is your connection to Full Sail’s online learning enviroment - your virtual
classroom.
Apple + Full Sail
Your
MacFull Sail is proud to offer an exclusive, first-of-
its-kind initiative called Project LaunchBox. This
program provides our students with an Apple
MacBook Pro notebook computer loaded with
powerful software, all at a deep institutional
discount. The integration of Project LaunchBox
into our curriculum allows students to utilize the
power of Apple technology to create music, film,
games, animation, design, and more.
We’ve also built our online curriculum
specifically with the Mac platform in mind. The
easy-to-use Apple operating system allows us
to deliver more engaging and more intelligent
content in a manner that’s intuitive and
straightforward for students.
Throughout your education, your Mac is
your connection to Full Sail’s online learning
environment – your virtual classroom – allowing
you to take full advantage of the tools, media,
lectures, and more that comprise the curriculum
of our online programs.
BUILT-IN WIRELESS
BUILT-INvideo camera
INTUITIVE OPERATING SYSTEMAll product or service names and imagery are the property of their respective owners.
Copyright © 2008 Apple Inc.
8 9
Library
ResourcesCareer
DevelopmentAs an online student at Full Sail, you’ll have full
access to any and all of our career development
tools. But career development at Full Sail is more
than a department – it’s a process that starts
when you enroll and continues through your
professional career.
Throughout the course of your education, and
with the help of our career development advisors,
we’ll provide you with the tools to develop your
personal presentation skills, interview strategies,
create a first-rate resume, and more.
As a Full Sail student, you’ll also participate in the
Global Professionalism Standards (GPS) program,
which helps to translate and develop your existing
professional skills into the online world.
And as you prepare to graduate, our Career
Development Department will be available to help
you take your next step, whatever your career
needs or goals may be.
Custom Career Development Tools
Personal Guidance from Advisors
Lifetime Access to Career Development Services
Full Sail University’s Media Center is designed
to support the needs of both online and on-
campus students by providing meaningful and
relevant materials, a comprehensive collection
of necessary publications, and digital research
databases that are broad and varied in scope.
The Media Center is easily accessible from
Full Sail’s online learning environment, and
its documents and materials are constantly
reviewed and updated to make sure we are
providing ample research material for all
courses of study.
Extensive ResearchDatabases
Easy Accessibility
Constant Review and Updating of Materials
10 11
ProgramsDegree
12 13
EducationMedia Design
& Technology
Whether it’s a high school class or a corporate presentation room, the educator’s role is one of the most important in our society. And while many core educational concepts haven’t changed over the years, our ability to communicate information to each other is continuously growing and changing – the challenge is to take advantage of those changes in today’s learning environments.
With nearly 30 years experience incorporating innovative learning methods into our curriculum, Full Sail is uniquely qualified to help educators meet the challenge of connecting with today’s students. We’ll show you how to combine our digital world’s vast media resources with modern teaching methods in order to create an innovative learning experience that challenges and inspires your audience by getting them involved in the learning process. The Education Media Design & Technology program at Full Sail will show you how to implement new media literacy and facilitate bold new ideas with time-tested teaching tools, creating emergent 21st century education for 21st century learners.
Master of Science Degree Program
Courses
For a full course catalog visit:
fullsail.edu/onlineEDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree Program
Corporate Training and Motivational Development
Digital Media and Education Applications
Education Design and Evaluation
Education Media Project Development
Filmmaking Principles in Education
Game Strategies and Motivation
Interpersonal and Intrapersonal Skill Development in Technology Environments
Learning Management Systems and Organization
Media Asset Creation
Multiple Learning Theory Applications
Musical Theory and Education Applications
Online Course Development
PROGRAM CORE
14 15
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
Creating Media-Rich Interactive LessonsUnderstanding your audience is just one part of becoming a more effective and inspirational teacher. By implementing multimedia technology into your teaching toolbox you’ll be able to redefine the traditional “one-way” role of a teacher by getting learners involved in the process. When you incorporate film, music, games, and/or a digital media component into your lesson plans, you’ll be on the same media-savvy playing field as many of today’s digital learners.
In the Education Media Design & Technology program, you’ll learn how podcasts, videos, online modules, and games can be invaluable additions to your lessons. More importantly, you’ll learn how to create those elements. Whether it’s making interactive visual media using professional industry tools, shooting and editing your own films with your camcorder and MacBook Pro, recording and distributing a podcast, or using any of the other hardware and software you’ll be working with during your studies, the tools in your hands will open an innovative and interactive world of teaching possibilities.
Understanding and Motivating Your AudienceThere are many different ways to instruct and inspire, and effective teachers are able to impart their ideas to many different kinds of learners. By studying the variety of ways people process information, and integrating appropriate types of interactive media into your lessons, you’ll be able to reach a wide range of audiences, whether in an academic or professional environment.
Because keeping your learners motivated and involved is fundamental to making sure your information is received properly, it’s important to understand your audience. An animated game may be a great way to teach students geography, but probably isn’t going to excite your sales force. Likewise, an idea-driven podcast may be just the trick for a corporate orientation, but might not be the best tool for getting across math concepts… but then again, maybe it is.
By studying traditional and innovative academic systems and learning how to create media-rich content, you’ll be able to develop focused, audience-specific lessons that help you achieve your instructional goals by inspiring you and your audience.
Areas of Focus
EDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree Program EDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree Program16 17
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
Building Inspirational Learning EnvironmentsIn the final phase of the program, you’ll put together the fundamental theories and multimedia tools you’ve learned to create your own inspirational learning environment. Whether you decide to develop an online lesson or a corporate training module, the focus will be on creating an interactive atmosphere for students that’s as motivating and experiential for them as it is engaging and inspirational for you.
After choosing and developing a system that works best for your specific environment, you’ll present your thesis and an educational product. After being assessed by a group of your peers, faculty members, and instructional technology specialists, this product could be the very thing you use to transform your next class into a rewarding, 21st century learning experience.
EDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree ProgramEDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree Program18 19
Artists, filmmakers, musicians… they don’t work alone. There are teams of talented people operating behind the scenes to help develop, market, and distribute the albums, films, and games people enjoy every day. At Full Sail, we understand that there are a unique group of passionate people who want to take on those management roles in the entertainment world – whether it’s at a recording studio, on a film set, in a graphic design house, or even on the road with a band.
Most of our students start as consumers of the media they love, and our goal with the Entertainment Business Bachelor’s Degree Program is to help them translate that love into the essential skills needed to begin a career in the business side of the entertainment world. Whether you want to take a position in the marketing division of an entertainment company, become an agent or manager for up-and-coming talent, or any of a multitude of other career paths, this program offers a thorough business curriculum with a focus on how those concepts apply specifically to the entertainment field.
EntertainmentBusinessBachelor of Science Degree Program
Courses
Artist Management
Business Ethics and Social Responsibility
Business Law
Computer Science and Internet
Entertainment Business Case Studies
Entertainment Business and Entrepreneurship
Entertainment Business Marketing and Strategic Planning
Entertainment Business Venture and Financing
Entertainment Media Distribution
Event Management
Excel Data Reporting
Final Project
Information Systems and E-Commerce
Intellectual Property
International Business
Introduction to Accounting
Introduction to Management
Introduction to Marketing
Introduction to Media Arts
Music Business Law and Contract Negotiations
Principles of Managerial Accounting
Television Business
Art History
Behavioral Science
Business Statistics and Data Analysis
Career Communications
College Mathematics
English Composition
Introduction to Statistics
Leadership and Organizational Behavior
Music History
Principles of Macroeconomics
Principles of Microeconomics
Professional Communication and Presentation
Professional Writing
For a full course catalog visit:
fullsail.edu/online
PROGRAM CORE
GENERAL EDUCATION
ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program20 21
IDENTITYp r o f e s s i o n a l
skillsLEADERSHIPteam-
BUILDINGP L A N N I N Gmanagement
N E G O T I AT I N GCONTRACTS
deals
PROMOTE
distribute C A M P A I G N Smarketing F I N A N C I A L
management PROPERTYintellectual
ENTREPRENEURSHIP
EXPLORING
targetmarkets
BUSINESSPROPOSALS
ENTERTAINMENT BUSINESS BS
COMMUNICATIONS/LEADERSHIP & MANAGEMENT
MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS
FINAL PROJECT researchMETHODS
IDENTITYp r o f e s s i o n a l
skillsLEADERSHIPteam-
BUILDINGP L A N N I N Gmanagement
N E G O T I AT I N GCONTRACTS
deals
PROMOTE
distribute C A M P A I G N Smarketing F I N A N C I A L
management PROPERTYintellectual
ENTREPRENEURSHIP
EXPLORING
targetmarkets
BUSINESSPROPOSALS
ENTERTAINMENT BUSINESS BS
COMMUNICATIONS/LEADERSHIP & MANAGEMENT
MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS
FINAL PROJECT researchMETHODS
IDENTITYp r o f e s s i o n a l
skillsLEADERSHIPteam-
BUILDINGP L A N N I N Gmanagement
N E G O T I AT I N GCONTRACTS
deals
PROMOTE
distribute C A M P A I G N Smarketing F I N A N C I A L
management PROPERTYintellectual
ENTREPRENEURSHIP
EXPLORING
targetmarkets
BUSINESSPROPOSALS
ENTERTAINMENT BUSINESS BS
COMMUNICATIONS/LEADERSHIP & MANAGEMENT
MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS
FINAL PROJECT researchMETHODS
IDENTITYp r o f e s s i o n a l
skillsLEADERSHIPteam-
BUILDINGP L A N N I N Gmanagement
N E G O T I AT I N GCONTRACTS
deals
PROMOTE
distribute C A M P A I G N Smarketing F I N A N C I A L
management PROPERTYintellectual
ENTREPRENEURSHIP
EXPLORING
targetmarkets
BUSINESSPROPOSALS
ENTERTAINMENT BUSINESS BS
COMMUNICATIONS/LEADERSHIP & MANAGEMENT
MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS
FINAL PROJECT researchMETHODS
Leadership & ManagementA great business idea is nothing without a strong personality guiding it from concept to completion. With that in mind, you’ll constantly be honing your leadership skills throughout the Entertainment Business program. You’ll learn effective management approaches by examining real world case studies. And, with management courses teaching the fundamental concepts of effective team building, you’ll learn firsthand the different traits that inspire the best in fellow employees. Implementing all of these ideas, you’ll take the role of leader in various projects – all while learning the planning and management skills that you’ll use throughout your career.
CommunicationIn the entertainment industry, being able to communicate your ideas effectively in person is as vital as any business outline you’ll put down on paper. That’s why the Entertainment Business program features specialized communication classes where you’ll learn the nuances of communicating in a professional environment.
This practical training includes such essentials as negotiating contracts and deals, pitching ideas, and working with talent. Other highlights include the use of new communication technologies and learning how to create a professional identity that best reflects the skills you have to offer.
Areas of Focus
ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program
Law & ContractsThere are different legal concerns for each area of the entertainment industry, and our curriculum will prepare you with a wide breadth of legal topics that cover the variety of real world scenarios that could arise in your career. Through different classroom exercises you’ll learn everything from large-scale concerns like how to protect your creative and business assets to specific topics like the liability issues involved with setting up a concert in a live venue. Specialized courses also cover the broad uses of recorded music in all aspects of entertainment, how to handle contract negotiations, and the legal aspects of managing intellectual property.
Marketing & DistributionBusiness isn’t just about great products and ideas, it’s also about getting those products and ideas into the hands and minds of consumers. In our specialized marketing courses you’ll learn how to promote and distribute creations throughout the global entertainment marketplace.
You’ll be responsible for creating a marketing campaign for a company based in the industry you’re interested in entering. You’ll choose your area of focus, and then follow through with the entire distribution and promotion plan for a project, following the industry’s workflow processes in a way designed to teach you how to identify and connect with your target market.
Finance & AccountingBudgeting is a critical component of any company’s success, so it’s important that you get a well-rounded foundation in the intricacies of sound financial management. During the Entertainment Business program, you’ll gain the tools you need to keep a company profitable. You’ll study both managerial accounting and financial accounting – the essential money-management skills that include how to create and manage finances for any project or company.
In addition to these business basics, you’ll also explore the details of residual payments, royalties, and the break-evens on project proposals via dedicated economics, accounting, and statistics courses, as well as a blend of theoretical and applied finance exercises drawn from the entertainment field.
ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program22 23
IDENTITYp r o f e s s i o n a l
skillsLEADERSHIPteam-
BUILDINGP L A N N I N Gmanagement
N E G O T I AT I N GCONTRACTS
deals
PROMOTE
distribute C A M P A I G N Smarketing F I N A N C I A L
management PROPERTYintellectual
ENTREPRENEURSHIP
EXPLORING
targetmarkets
BUSINESSPROPOSALS
ENTERTAINMENT BUSINESS BS
COMMUNICATIONS/LEADERSHIP & MANAGEMENT
MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS
FINAL PROJECT researchMETHODSIDENTITY
p r o f e s s i o n a l
skillsLEADERSHIPteam-
BUILDINGP L A N N I N Gmanagement
N E G O T I AT I N GCONTRACTS
deals
PROMOTE
distribute C A M P A I G N Smarketing F I N A N C I A L
management PROPERTYintellectual
ENTREPRENEURSHIP
EXPLORING
targetmarkets
BUSINESSPROPOSALS
ENTERTAINMENT BUSINESS BS
COMMUNICATIONS/LEADERSHIP & MANAGEMENT
MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS
FINAL PROJECT researchMETHODS
Final ProjectYour last months in the Entertainment Business program will find you bringing together the many aspects of your education to produce a compelling business proposal for an entertainment company or product. You’ll engage in proper research methodologies to explore your target market, differentiate yourself from competitors, and define a unique niche within your chosen field.
The culmination of this research is a detailed proposal that will cover the key elements of a business plan, giving you a practical representation of your skills to show to potential employers. In addition, if you choose to follow an entrepreneurial route after graduation, your background and training will equip you to develop and pursue a formal business plan.
ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program24 25
Entertainment has a wider reach than ever before – just check your pockets for your cell phone, MP3 player, or handheld game system. The delivery options available today have broadened the ways we can enjoy media both at home or on the go. And as technology continues to open new avenues for the way we consume music, movies, games, and the web, the entertainment industry has become one of the most exciting fields for creative professionals.
This evolution has also brought the need for a specific kind of talent to lead the next wave, which is why Full Sail’s Entertainment Business Master’s program is designed to provide a higher level of real world education to students who want to position themselves for leadership roles in the media landscape. As you cover advanced business courses related to media products and distribution, you’ll gain a focused understanding of the tools used by managers, leaders, organizers, and innovators who make the decisions that help drive the success of the industry.
EntertainmentBusinessMaster of Science Degree Program
Courses
For a full course catalog visit:
fullsail.edu/onlineENTERTAINMENT BUSINESS | Master of Science Degree Program
Advanced Entertainment Law
Business Plan Development
Business Storytelling and Brand Development
Entertainment Business Finance
Entertainment Media Publishing and Distribution
Executive Leadership
Final Project: Leadership Portfolio and Business Plan Thesis
Global Entertainment Business Strategy
Internet Marketing and Web Search Optimization
Mobile Marketing and Commerce
Negotiation and Deal-making
Product and Artist Management
Project and Team Management
PROGRAM CORE
26 27
SKILLdevelopment NETWORKING
B U S I N E S S
THEORYLEADERSHIP
N E G O T I A T I N G
skills
guestS P E A K E R S
entertainmentINDUSTRYcareers
artistEXECUTIVE
PERSPECTIVE
DIGITALstoryboarding
DEVELOPMENTprofessional
keynoteMULTIMEDIA
presentations
marketingDISTRIBUTION
ENTERTAINMENT BUSINESS MS
ADVANCED BUSINESSTRAINING
ENTERTAINMENTFOCUS
CAPSTONE PROJECTSENTERTAINMENT BUSINESS | Master of Science Degree Program
SKILLdevelopment NETWORKING
B U S I N E S S
THEORYLEADERSHIP
N E G O T I A T I N G
skills
guestS P E A K E R S
entertainmentINDUSTRYcareers
artistEXECUTIVE
PERSPECTIVE
DIGITALstoryboarding
DEVELOPMENTprofessional
keynoteMULTIMEDIA
presentations
marketingDISTRIBUTION
ENTERTAINMENT BUSINESS MS
ADVANCED BUSINESSTRAINING
ENTERTAINMENTFOCUS
CAPSTONE PROJECTSSKILL
development NETWORKINGB U S I N E S S
THEORYLEADERSHIP
N E G O T I A T I N G
skills
guestS P E A K E R S
entertainmentINDUSTRYcareers
artistEXECUTIVE
PERSPECTIVE
DIGITALstoryboarding
DEVELOPMENTprofessional
keynoteMULTIMEDIA
presentations
marketingDISTRIBUTION
ENTERTAINMENT BUSINESS MS
ADVANCED BUSINESSTRAINING
ENTERTAINMENTFOCUS
CAPSTONE PROJECTS
Advanced Business TrainingThe Entertainment Business Master’s program takes your education beyond the classroom by having you interact with the entertainment business and traditional business communities. You might meet with a commercial banker about getting business loans and other bank services, or talk with a private investor and find out what they look for when investing in new companies. In addition to expanding your knowledge of business theory, these meetings allow you to hone the personal skills it takes to be an engaging leader and negotiator in the entertainment world.
Entertainment FocusWith decades of experience preparing graduates for careers in the entertainment industry, we have a unique perspective on the specific skills you’ll need to excel in the entertainment world. That experience has enabled us to craft a curriculum that focuses on the business needs of the media world, bridging its creative, technical, and commercial aspects.
During your coursework, you’ll spend time studying the companies that are relevant to your field of interest – both from an artist’s and executive’s perspective – and the daily work processes that go into making them thrive. More than just a focused curriculum, the program also features guest speakers from successful companies who talk about their experiences and relate them to your career goals.
ENTERTAINMENT BUSINESS | Master of Science Degree Program
Areas of Focus
28 29
SKILLdevelopment NETWORKING
B U S I N E S S
THEORYLEADERSHIP
N E G O T I A T I N G
skills
guestS P E A K E R S
entertainmentINDUSTRYcareers
artistEXECUTIVE
PERSPECTIVE
DIGITALstoryboarding
DEVELOPMENTprofessional
keynoteMULTIMEDIA
presentations
marketingDISTRIBUTION
ENTERTAINMENT BUSINESS MS
ADVANCED BUSINESSTRAINING
ENTERTAINMENTFOCUS
CAPSTONE PROJECTSSKILL
development NETWORKINGB U S I N E S S
THEORYLEADERSHIP
N E G O T I A T I N G
skills
guestS P E A K E R S
entertainmentINDUSTRYcareers
artistEXECUTIVE
PERSPECTIVE
DIGITALstoryboarding
DEVELOPMENTprofessional
keynoteMULTIMEDIA
presentations
marketingDISTRIBUTION
ENTERTAINMENT BUSINESS MS
ADVANCED BUSINESSTRAINING
ENTERTAINMENTFOCUS
CAPSTONE PROJECTS SKILLdevelopment NETWORKING
B U S I N E S S
THEORYLEADERSHIP
N E G O T I A T I N G
skills
guestS P E A K E R S
entertainmentINDUSTRYcareers
artistEXECUTIVE
PERSPECTIVE
DIGITALstoryboarding
DEVELOPMENTprofessional
keynoteMULTIMEDIA
presentations
marketingDISTRIBUTION
ENTERTAINMENT BUSINESS MS
ADVANCED BUSINESSTRAINING
ENTERTAINMENTFOCUS
CAPSTONE PROJECTS
ENTERTAINMENT BUSINESS | Master of Science Degree Program
Capstone ProjectsYour Master’s training is highlighted by two academic capstone projects designed to showcase the skills you’ve picked up throughout the program – the Leadership Portfolio and Business Plan Thesis.
The Leadership Portfolio is ultimately the story of the leadership experiences you’ve had and skills you’ve developed throughout your education. More than a typical portfolio, it is designed to integrate the course material from each class into a showcase that will be relevant to your professional development. The portfolio can also take whatever form you wish, including a multimedia keynote presentation, website, digital storyboard, or a bound book.
The Business Plan Thesis offers a different application of your skills. Adhering to a standard industry format, you’ll create a detailed proposal for your own entertainment or media company – covering all the financial aspects that an investor would want to see. Your thesis should demonstrate that you know how to plan and think like a professional, including how to budget and control your finances, market and distribute your product, and plan for top organizational performance.
ENTERTAINMENT BUSINESS | Master of Science Degree Program30 31
Full Sail University’s Internet Marketing Bachelor’s Degree is designed to show you how to take advantage of all the marketing options available in this evolving world of media and entertainment, allowing you to design and execute plans that successfully merge marketing fundamentals with the next big trends in consumer behavior. As the world of marketing becomes more integrated, the future leaders in the field are the professionals that will take advantage of every marketing channel at their disposal. This program can start you on the path to becoming that leader.
You’re living your life online everyday. Whether it’s finding new music, connecting with people, or learning more about the world around you, your online interactions are becoming more and more seamless with the physical world. With the growth of the Internet, the way experiences and products come to our attention has also become more dynamic and complex. Long gone are the days when a marketing campaign was designed around three television stations, a handful of radio spots, and an ad in the local newspaper.
Bachelor of Science Degree Program
InternetMarketing
Courses
For a full course catalog visit:
fullsail.edu/online
Affiliate Marketing
Business Ethics and Social Responsibilities
Computer Science and Internet
Digital Storytelling
Email Marketing Principles
Final Project
Fundamentals of Web Design
Global Internet Marketing Strategies
Information Systems and E-Commerce
Intellectual Property
Internet Business Models
Internet Consumer Behavior
Internet Law and Legal Issues
Internet Marketing Research Strategies
Introduction to Internet Marketing
Introduction to Management
Introduction to Mobile Advertising
Introduction to Scripting Languages
Introduction to Web Interface and Usability
IT Communications
New Media Distribution Channels
Pay Per Click Campaign Development
Principles of Flash
Public Relations
Search Engine Optimization I
Search Engine Optimization II
Social Media Optimization
Viral Marketing
Web Analytics and Reporting
Web Banner Advertising
Website Advertising and Design Principles
Art History
Business Statistics and Data Analysis
College Mathematics
Career Communications
Cultural Studies and the Web
English Composition
Fundamentals of Physics
Introduction to Statistics
Media and Society
PROGRAM CORE
GENERAL EDUCATION
INTERNET MARKETING | Bachelor of Science Degree Program 32 33
STATISTICS ETHICSp u b l i c
RELATIONS
INTERNET MARKETING BS
TRADITIONAL MARKETINGAND INTERNET MARKETING
WEBSITE DESIGNAND TECHNOLOGY
MULTI-CHANNELMARKETING
business MANAGEMENT intellectual
PROPERTY
FUNDAMENTALS
designWEBofscriptingLANGUAGES IT
communicationsweb
INTERFACES
PAY PER CLICK search AFFILIATE SOCIALdevelopment
campaign ENGINE search
ENGINE optimization marketing
search ENGINE
&optimizationmarketing
search ENGINE
+optimizationmarketing
marketing media
BUILDING AN ONLINECONSUMER EXPERIENCE
DIGITALstorytelling engrossing
ENVIRONMENTS
socialbehaviormedia
outreach
CONSUMERSTUDIES
STATISTICS ETHICSp u b l i c
RELATIONS
INTERNET MARKETING BS
TRADITIONAL MARKETINGAND INTERNET MARKETING
WEBSITE DESIGNAND TECHNOLOGY
MULTI-CHANNELMARKETING
business MANAGEMENT intellectual
PROPERTY
FUNDAMENTALS
designWEBofscriptingLANGUAGES IT
communicationsweb
INTERFACES
PAY PER CLICK search AFFILIATE SOCIALdevelopment
campaign ENGINE search
ENGINE optimization marketing
search ENGINE
&optimizationmarketing
search ENGINE
+optimizationmarketing
marketing media
BUILDING AN ONLINECONSUMER EXPERIENCE
DIGITALstorytelling engrossing
ENVIRONMENTS
socialbehaviormedia
outreach
CONSUMERSTUDIES
STATISTICS ETHICSp u b l i c
RELATIONS
INTERNET MARKETING BS
TRADITIONAL MARKETINGAND INTERNET MARKETING
WEBSITE DESIGNAND TECHNOLOGY
MULTI-CHANNELMARKETING
business MANAGEMENT intellectual
PROPERTY
FUNDAMENTALS
designWEBof
scriptingLANGUAGES IT
communicationsweb
INTERFACES
PAY-PER-CLICK search AFFILIATE SOCIALdevelopment
campaign ENGINE search
ENGINE optimization marketing
search ENGINE
&optimizationmarketing
search ENGINE
+optimizationmarketing
marketing media
BUILDING AN ONLINECONSUMER EXPERIENCE
DIGITALstorytelling engrossing
ENVIRONMENTS
socialbehaviormedia
outreach
CONSUMERSTUDIES
STATISTICS ETHICSp u b l i c
RELATIONS
INTERNET MARKETING BS
TRADITIONAL MARKETINGAND INTERNET MARKETING
WEBSITE DESIGNAND TECHNOLOGY
MULTI-CHANNELMARKETING
business MANAGEMENT intellectual
PROPERTY
FUNDAMENTALS
designWEBof
scriptingLANGUAGES IT
communicationsweb
INTERFACES
PAY-PER-CLICK search AFFILIATE SOCIALdevelopment
campaign ENGINE search
ENGINE optimization marketing
search ENGINE
&optimizationmarketing
search ENGINE
+optimizationmarketing
marketing media
BUILDING AN ONLINECONSUMER EXPERIENCE
DIGITALstorytelling engrossing
ENVIRONMENTS
socialbehaviormedia
outreach
CONSUMERSTUDIES
INTERNET MARKETING | Bachelor of Science Degree Program INTERNET MARKETING | Bachelor of Science Degree Program
Website Design and TechnologyWhen creating multi-channel marketing campaigns, you’ll be working with a team of diverse design and technical professionals, and it’s important that you’re able to speak the same language when implementing website concepts, viral marketing campaigns, and the many other creative options made possible by the Internet.
From the fundamentals of web design, scripting languages, and IT communications to the usability of web interfaces, this curriculum teaches the technical aspects of web development that will ensure you know how to utilize the full range of current and upcoming Internet technologies.
Traditional Marketing and Internet MarketingAlthough social networks and video-sharing sites may be recent additions to the marketing landscape, the foundation of branding and messaging remain the same. That’s why Full Sail’s Internet Marketing Bachelor’s program begins by teaching you the basic components that are the core of any successful marketing plan.
In this phase of the degree program, you’ll study concepts such as public relations, statistics, business ethics, management, and intellectual property – efforts that have always driven successful marketing campaigns. But you’ll also learn how to integrate newer Internet marketing concepts into your campaigns to create a plan that takes advantage of everything today’s media has to offer.
Areas of Focus
34 35
STATISTICS ETHICSp u b l i c
RELATIONS
INTERNET MARKETING BS
TRADITIONAL MARKETINGAND INTERNET MARKETING
WEBSITE DESIGNAND TECHNOLOGY
MULTI-CHANNELMARKETING
business MANAGEMENT intellectual
PROPERTY
FUNDAMENTALS
designWEBof
scriptingLANGUAGES IT
communicationsweb
INTERFACES
PAY-PER-CLICK search AFFILIATE SOCIALdevelopment
campaign ENGINE search
ENGINE optimization marketing
search ENGINE
&optimizationmarketing
search ENGINE
+optimizationmarketing
marketing media
BUILDING AN ONLINECONSUMER EXPERIENCE
DIGITALstorytelling engrossing
ENVIRONMENTS
socialbehaviormedia
outreach
CONSUMERSTUDIES
STATISTICS ETHICSp u b l i c
RELATIONS
INTERNET MARKETING BS
TRADITIONAL MARKETINGAND INTERNET MARKETING
WEBSITE DESIGNAND TECHNOLOGY
MULTI-CHANNELMARKETING
business MANAGEMENT intellectual
PROPERTY
FUNDAMENTALS
designWEBof
scriptingLANGUAGES IT
communicationsweb
INTERFACES
PAY-PER-CLICK search AFFILIATE SOCIALdevelopment
campaign ENGINE search
ENGINE optimization marketing
search ENGINE
&optimizationmarketing
search ENGINE
+optimizationmarketing
marketing media
BUILDING AN ONLINECONSUMER EXPERIENCE
DIGITALstorytelling engrossing
ENVIRONMENTS
socialbehaviormedia
outreach
CONSUMERSTUDIES
STATISTICS ETHICSp u b l i c
RELATIONS
INTERNET MARKETING BS
TRADITIONAL MARKETINGAND INTERNET MARKETING
WEBSITE DESIGNAND TECHNOLOGY
MULTI-CHANNELMARKETING
business MANAGEMENT intellectual
PROPERTY
FUNDAMENTALS
designWEBofscriptingLANGUAGES IT
communicationsweb
INTERFACES
PAY PER CLICK search AFFILIATE SOCIALdevelopment
campaign ENGINE search
ENGINE optimization marketing
search ENGINE
&optimizationmarketing
search ENGINE
+optimizationmarketing
marketing media
BUILDING AN ONLINECONSUMER EXPERIENCE
DIGITALstorytelling engrossing
ENVIRONMENTS
socialbehaviormedia
outreach
CONSUMERSTUDIESSTATISTICS ETHICS
p u b l i c RELATIONS
INTERNET MARKETING BS
TRADITIONAL MARKETINGAND INTERNET MARKETING
WEBSITE DESIGNAND TECHNOLOGY
MULTI-CHANNELMARKETING
business MANAGEMENT intellectual
PROPERTY
FUNDAMENTALS
designWEBofscriptingLANGUAGES IT
communicationsweb
INTERFACES
PAY PER CLICK search AFFILIATE SOCIALdevelopment
campaign ENGINE search
ENGINE optimization marketing
search ENGINE
&optimizationmarketing
search ENGINE
+optimizationmarketing
marketing media
BUILDING AN ONLINECONSUMER EXPERIENCE
DIGITALstorytelling engrossing
ENVIRONMENTS
socialbehaviormedia
outreach
CONSUMERSTUDIES
INTERNET MARKETING | Bachelor of Science Degree Program INTERNET MARKETING | Bachelor of Science Degree Program
Multi-Channel MarketingSuccessful marketing campaigns use outlets like websites, applications, and email, but they also find ways to make those channels as effective as possible. Internet-specific marketing models such as pay per click campaign development, search engine optimization, search engine marketing, affiliate marketing, social media – new channels are constantly coming into play in this new media landscape, and you need to understand how to recognize these opportunities and use them to your advantage.
By understanding the fundamentals of a multi-channel marketing strategy, you’ll be able to utilize every outlet at your disposal as you strive to reach your audience in the most effective way.
Building an Online Consumer ExperienceMarketing has always been about knowing your audience. The Internet Marketing program’s curriculum expands on that core idea and focuses on enhancing the consumer’s online experience. By devoting time and attention to digital storytelling, you’ll be able to create an engrossing environment that supports your message while keeping your audience engaged.
In this part of the degree program, you’ll learn how to improve the way you communicate your brand’s story, explore ways of reaching your audience through social media, and study consumer behavior so that you know you’re reaching the right audience with the right message.
36 37
InternetMarketingMaster of Science Degree Program
INTERNET MARKETING | Master of Science Degree Program
The Internet’s role in the new world of marketing means that online strategy has become more than just an optional enhancement to existing plans. Internet marketing has become its own entity, rebuilding traditional marketing concepts to fit an interactive context. As successful companies and businesses look to thrive in this constantly evolving landscape, the ability to think strategically about the Internet has become an essential skill for professional marketers.
Full Sail’s Internet Marketing Master of Science Degree program is specifically designed to provide you with skills to help you take advantage of the multi-channel opportunities of the Internet. Our curriculum delves into the details of Internet marketing with in-depth research and advanced academic studies that will provide you with the ability to develop and implement your own effective and cohesive Internet marketing campaign.
Courses
For a full course catalog visit:
fullsail.edu/online
Advanced Internet Marketing Strategies
Advanced Search Engine Optimization
Business Storytelling and Brand Development
Final Project and Thesis
Internet and the Law
Internet Consumer Behavior and Analysis
Internet Marketing and Search Engine Optimization
Internet Marketing Campaign Development
New Media Marketing Analysis
Strategic Internet Public Relations
Web Design for Search Engine Optimization
Web Metrics and Analysis
PROGRAM CORE
38 39
INTERNET MARKETING MS
ADVANCED SEO
WEB METRICS
INTERNET MARKETINGCAMPAIGN DEVELOPMENT
INTERNET MARKETING MS
ADVANCED SEO
WEB METRICS
INTERNET MARKETINGCAMPAIGN DEVELOPMENT
INTERNET MARKETING MS
ADVANCED SEO
WEB METRICS
INTERNET MARKETINGCAMPAIGN DEVELOPMENT
INTERNET MARKETING MS
ADVANCED SEO
WEB METRICS
INTERNET MARKETINGCAMPAIGN DEVELOPMENT
Advanced SEOOne of the most important aspects of marketing is making sure that your product, service, or brand message is easy for the public to find. The best way to achieve that on the web is through effective search engine optimization (SEO), a tool that can help an organization become a strategic force on the web.
It’s not only about maximizing the power of organic search methods, directory listings, and paid placement tactics, but also having a website that’s both user-friendly and search-engine friendly. Through the study of advanced strategic methods, beneficial web design fundamentals, new trends in search engine marketing, and case studies, you’ll be able to strategically position your company for maximum exposure.
INTERNET MARKETING | Master of Science Degree Program INTERNET MARKETING | Master of Science Degree Program
Areas of Focus
40 41
INTERNET MARKETING MS
ADVANCED SEO
WEB METRICS
INTERNET MARKETINGCAMPAIGN DEVELOPMENTINTERNET MARKETING MS
ADVANCED SEO
WEB METRICS
INTERNET MARKETINGCAMPAIGN DEVELOPMENT
Internet Marketing Campaign DevelopmentToday’s marketing professionals have boundless opportunities to spread a company’s message. Whether it’s viral video, email campaigns, pay per click advertising, or social media, today’s businesses can utilize a wide array of outlets in their marketing campaigns. What sets successful marketers apart is the ability to create a cohesive and complementary strategy that utilizes this variety of elements effectively.
In this segment of the degree program, you’ll study mobile technology, interactive television, social media networks, and more, addressing the concepts of developing a campaign through numerous case studies. You’ll use this research, as well as your experience throughout the degree program, to select a subject and construct a complete marketing campaign that makes use of the variety and scope of marketing possibilities. You’ll also be tasked with composing a formal thesis that explores a contemporary issue related to your marketing campaign.
INTERNET MARKETING | Master of Science Degree Program INTERNET MARKETING | Master of Science Degree Program
Web Metrics & Strategic AnalysisThe data-driven nature of the Internet can instantly link a company with millions of potential consumers, and it can also provide you with an invaluable amount of information about the strength and success of your websites and marketing campaigns. But in order to be able to draw such conclusions, you need to have a firm understanding of how to interpret and respond to the results.
By utilizing web metrics you will be able to measure trends and behaviors within a company’s Internet marketing structure. The Internet Marketing Master’s Degree program delves deeply into this facet of the industry, teaching you the skills needed to translate your findings into a plan of action to increase the effectiveness of your business’ website, advertising, and marketing strategies.
42 43
With programs that utilize video presentations, animation, online guest lectures, advanced creative software, and more, students experience their lessons in new and different ways.
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The terms “Full Sail,” “Full Sail University,” and the Full Sail University Logo are either registered service marks or service marks of Full Sail, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners. The presence of these marks does not necessarily indicate a formalized sponsorship or affiliation with other such companies.
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Keeping students in contact with their instructors means advice and feedback are never more than one click away.
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