DEFORESTATION THE BEGINNING

OF DESTRUCTIONA Video Presentation Performance

By :Nor Ziehen Bt Razali 1041111614

TEASER VIDEO

PROJECT PROPOSALDescription:A video performance that will educate people about

deforestation and one of the effect of deforestation.

Problem Identification:Instead of creating awareness the traditional way which is

just by handing out brochure, reading article and video presentation. This is a different approach of creating awareness so that people we more interested in the message that is given through video performance.

Target User:Young generation from age 18 to 25

PROJECT PROPOSALAims and Objective: To create awareness about deforestation among the

youngster To give people a different approach in creating

awareness that is more entertaining so that people will be more interested to understand the message

Motivation Many people especially the young generation feels

that they do not have to deal about deforestation because it does not effect them in a big way so they feel like some other people will deal with it like the government or NGO’s in their country

PROJECT PROPOSALGantt Chart :

PROJECT PROPOSALMind Map:

PROJECT PROPOSALMind Map:

PROJECT PROPOSALPrecedent Studies:

This is a performance art by Miwa Matreyek called “Myth andInfrastructure” Her shadow interact with the animation and become part of the animation.

PROJECT PROPOSALPrecedent Study:

PROJECT PROPOSALPrecedent Study:

PROJECT PROPOSAL

Background Research:

Deforestation is a major problem in the beginning of the 20 th century, four-fifths of Malaysia was covered by tropical rainforest (Sani 2004) but now not anymore. Due to the urban development, logging, mining and shifting cultivation so by the mid 1990s the forest have reduce to one-half of its original cover .With the rapid development that is going on around Klang Valley, Penang/ Seberang Perai, Johor Bahru and Melaka it has change the landscape of the tropical rainforest because of the human activity ( Sani 2004). There are many effects of deforestation like landslide, the loss of natural habitat, flash floods and destruction of landscape. Young generation need to know there are many impact of deforestation to the human life’s so the forest need to be preserved so that there won’t be any more damage done.

According to the dictionary of forestry deforestation means the removal of forest stand where the land is put to a non forest use. This meant a conversion of the forest to grass land for example grain field. Deforestation involves cutting down trees, burning and destroying the forest, the loss of the tropical rainforest is more than just damaging the beautiful areas it. If human continue to destroy the forest the world rainforest will disappear within 100 years and it will cause many problems to the earth (Urquhart, Chomentowski, Skole, Barber 2007).

PROJECT PROPOSALBackground Research:

PROJECT PROPOSAL

Background Research:

Image of deforestation happening in Pahang

PROJECT PROPOSALStoryboard:

PROJECT PROPOSALStoryboard:1. The scene will begin with a forest that is so calm and serene where birds are chirping, butterfly are flying and sun are shinning. Calm instrumental music will be played on the background.

2. A shadow of a hand will appear the hand will symbolize a human hands that can either destroy or protect. A butterfly will land on the hand and the hand will touch the flowers and trees without destroying them.

3.Suddenly clouds starts to darken a gloomy and dark feeling will be portray and a loud machinery sound starts to play on the background which will sound louder and louder. A tractor will appear and the shadow will push the tractor and destroy the trees and run over the animals.

4.A bare and exhausted land a sad music will be play on the background, the lighting is dark and gloomy.

PROJECT PROPOSALStoryboard :

5. Suddenly building starts growing the hand shadow will help the building grow on the ground a car appear on the street, noises of car honking , people talking just like being in the big city.

6. The shadow hand will appear from the sky and water starts dripping from the hand which symbolize rain. The rain will get heavier and heavier noise of rain and thunder will strike.

7.The city will be flooded by water and the city will destroy with a sad background music.

8.Screen become dark and sun starts shinning and the shadow of the hand will hold a tree sapling and put it in the ground, and more tree will be on the ground.

9. Last scene the forest will be back to normal and a message will appear and says " Be the hands that destroy or be the hands that protect " the shadow will be next to the text.

PROJECT PROPOSALFlow Chart:

PROJECT PROPOSALTechnical Diagram:

PROJECT PROPOSALTechnical Diagram:

PROJECT PROPOSALTechnical Diagram:

Back view

PROJECT PROPOSALArtist Statement:

PROJECT PROPOSALConclusion: With this approach of creating awareness I hope

people understand about the message that I'm trying to deliver

I hope that by doing this video performance I can help create awareness about deforestation and the effects

This topic is something that I am very concern about and hope that I can make a change and spread the knowledge that I have about deforestation and how important this issue is