http://washingtonindependent.com/files/washingtonindependent/the-year-of-the/obama-mccain.jpg

Definitions

• Fact

• Opinion

Rank the following in order of trustworthiness (1 = the most truthful) Which relies more on truth?

• online news articles• Web message boards • blogs• print and television advertisements, speeches• Debates• the candidates' own official Web sites

How Ads Persuade

Bandwagon: In this technique, the creator makes it seem like "everyone" is doing a certain thing or supporting a particular candidate. Think of a political ad that shows a crowd of people around a candidate and says, "250,000 voters can't be wrong."

Negativity: In this case, the ad or text creator focuses mainly on making the other candidate look bad—by listing failures or taking his or her quotes out of context, for example.

Warm & Fuzzy: Ads or fliers that use this technique show a candidate kissing babies, shaking hands with elderly voters, petting ponies on a farm—anything to make the candidate seem like a regular, friendly guy or gal.

Past Ads

• http://www.livingroomcandidate.org/

What techniques were used? Were they effective? How have ads changed?

• McGovern – Change

• Reagan – 1984

• Reagan- Bear

• Mondale – Nuclear

• Bush JR -

Homework

• Create a political ad for Socrates.

• One page description of ad. (radio, internet, print, &TV)