defining your social learning strategy
DESCRIPTION
Defining Your Social Learning StrategyOne of the most efficient—and effective—ways to amplify and extend the value of your learning programs is to empower people to interact and share knowledge of their own, in addition to participating in formal learning programs. In fact, a social learning strategy is essential to bringing the power of learning to the forefront of your organization, and ultimately, maximizing the business impact of your overall enterprise learning initiatives. Join Mike Merriman, Director of Strategic Services at Mzinga, for this session as he explains how you can quickly begin to put social learning to use—on its own, as well as blended with established formal programs—for not only your employees, but your customers, prospects and partners as well. This interactive sessions will include use cases that you can adopt for your own purposes, best practices, and real-world examples. Mike [email protected] me @mmerrimanhttp://www.mzinga.com/company/executives.asp?pagen=46TRANSCRIPT
MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
Defining Your Social Learning Strategy
Mike Merriman, Mzinga
www.mzinga.com | February 2011 Society for Applied Learning TechnologyNew Learning Technologies Conference
MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
Topic
New Learning Approaches & Why They Matter
How to get started
Common use cases & benefits
Discussion
Today’s Agenda.
2
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Today's workplace is diverse, distributed and full of context
shifts. Companies with existing investments in learning will
look to squeeze even more value from this expenditure.
“”
More techniques and technologies will emerge
that incorporate social software, and the lines
between learning, talent management and human
capital management systems will continue to blur.
“
”
Source: Gartner Group
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Drivers for a “new” corporate learning
model
Talent has emerged as #1 employer concern
Lack of “qualified” candidates for key roles
Multi-generational workforce has wide
range of technological & cultural needs
Communication & innovation are key, but
unsupported by most talent solutions
*Deloitte/ISCEBS survey, March 2008
Learning Today: And the Need for a New Approach
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• Passive recipient• Limited voice• Episodic
User Experience
Expert
Designer
• Managed• Structured• Top-down approach
Delivery
Reporting
Performance
LMS
Learners
• SMEs drive content• Unique skill sets required• Continual upkeep
Development
Traditional Learning Approach
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• Continual vs. event based• Mirrors how people really
learn• Learn from each other
User Experience
• Focus on context & content• Bite-sized & digestible• Content as conversation
Delivery
• Everyone’s an expert• Everyone contributes• New content daily
Development
Authoring Tools LMS Performance Reporting
Collaborative Content Sources
Social Applications
More content; lower cost
Contextual; more compelling
Collaborative; continual
New Model for a New Way of Thinking
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New Frameworks Are Emerging
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New Frameworks Are Emerging
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Continuous Learning Model Provides Greater Retention…
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On-boarding• Provide network
for peer to peer support
• Reduce time to productivity
Communication & Collaboration• Establish alignment
• Enable team building
• Reduce rework
Learning & Development• Capture & share best practices
• Fostered better knowledge retention
• Increase business agility
Performance & Career Development• Enable mentoring and expand access to
SMEs throughout organization
• Identify and promote rising stars
Innovation• Invite all to participate in business
advancements• Capture collective intelligence
Recruiting & Retention• Expand access to key talent• Establish an extended workforce
• Improve morale by giving employees a voice
Social Learning Solutions
Your Brand
A Broader Range of Learning Benefits…
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Customer Experience
Customer EducationAlumni
Partners
Workplace
RecruitsNew Hires Employees
That Enhance Extended Areas of Business
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Enhanced efficienciesImproved Productivity
In workplaces with combined formal and social learning, employees…
US Department of Labor
Complete tasks 30% more accurately than with
formal learning alone
Increased Competency
Perform tasks 41% faster than with formal
learning alone
Can gain direct access to
information they typically
spend 12 hours per week
gathering
And Deliver More Measurable Results
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But How Do You Get Started?
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Putting It Into PracticeLead by Example•Educate yourself & become an expert•Experiment with & understand the tools•Understand the changing learning dynamics
Choose a business challenge & approach it with collaborative solutions
Recruit champions & participants
Define an action plan to meet all of the criteria•Culture change•Development & programming•Listening & ongoing management
Measure & refine
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You are a pipe if:
• You mostly build expert-led material
• You focus on delivery• You focus on curriculum, access
and reports• You react to biz needs• You are a ‘conduit’ for SME’s• You are perceived as leader of
the training group
You’re a plumber if:
• You create learner-led environments
• You focus on capture and sharing
• You focus on enabling and empowering
• You enable biz to react • SME’s are their own conduit• You are perceived as leader
of learning overall
Are You the Pipe or the Plumber?
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Sample Social Learning Initiatives & Programs
• Sharing “best” practices
Leadership training
• Mentorship, quick group integration, new group cohesion
New hire training
• Discussions as FAQ engines to facilitate
Ad-hoc knowledge and expertise sharing
• Searchable profiles to find existing expertise
Expertise location
• Ideation sessions• Collaborative content development• UGC video snippets
Co-creation of learning
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The Cultural Impacts
Gain Executive buy-inImplement reward models to inspire behavior change
Use community and social elements seen as
key to the transition
Start with a initiative-level project viewed as
proof-of-concept for broader adoption
Identify roles & responsibilities
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Content SeedingPopulate your site with content to keep participation active
Response Moderation & Proactive ScanningFiltered content posted without advance review; moderators monitor live site for violations
Pre-moderationSubmitted content reviewed prior to posting; safe content posted to live site
Community
User-generated content
Member toolsAlso enable members to report violations
Word Filters• Profanity• Watch Words• HTML Purification
Pre-Moderation
Queue
Managing the Process & Risks
Contributors
(Programming, content seeding, etc)
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DiscussionOpportunitiesPhasesRisksRewards
www.mzinga.com l August 2009
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Thank You!
www.mzinga.com l August 2009