Defining the Changing High Tech Era

• Change occurs because of the rapid pace of innovation

• Analogue to digital, robotics, biometrics coming soon

• Convergence and specialization are simultaneous

• Manage Challenges

Role of the Trade Association in the Changing High Tech Era

• Co-opetition – Bringing Competing Businesses Together

• Networking – Bringing Individuals Together

• Education – Increase Knowledge about the Industry

• Grow – Help Grow the Industry to Grow Our Members (or vice versa)

• Teamwork – Bringing together market researchers, lobbyists, technologists, member input, and PR experts

• Represent $148 Billion Consumer Technology Industry

• 2,200 Member Companies• International CES – Largest Technology

Tradeshow

Active Volunteer Membership

• Provide direction for staff and association

• 3,665 Active Volunteers

• 2.16 Employees per Member Company are Active in CEA

CEA Campaigns

• Green Technology

• Free Trade

• Digital Freedom

• DTV Education

Market Research

Industry Promotion

Standards Setting

Investments

Partnerships

Education & Training

Home Integration/Networking DHTI+ and ESPA

Education & Training

Mobile Electronics Certified Professional (MECP) Program

MECP

• Education & certification program since 1991

• Certified over 35,000 installation technicians

• Over 10,000 hold current certifications• Over 5,000 take the exam annually• Only professional certification available

for mobile electronics installation technicians

How We’ve Succeeded

• Oversight provided by core group of engaged members and training partners

• Listening to our customers

• Challenges Ahead• Growing the program• Consumer education

Questions?Questions?

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