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defining content renaissance lessons

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WHAT THE RENAISSANCE CAN TELL US ABOUT CONTENT STRATEGY @amonck

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Learn from the kings of content strategy! Renaissance painters, politicians and business folk knew a few things when it came to crafting compelling content. The digital age could learn from their innovative use of social space, technology and story-telling. This is a quick look at one example - Florence's Sassetti Chapel (No 62 on TripAdvisor!).

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Page 1: Defining content renaissance lessons

W H AT T H E R E N A I S S A N C E

C A N T E LLU S

A BO U TC O NT E N T S T RAT E GY

@a m o nck

Page 2: Defining content renaissance lessons

Content

Page 3: Defining content renaissance lessons
Page 4: Defining content renaissance lessons
Page 5: Defining content renaissance lessons

Content

Page 6: Defining content renaissance lessons

=

Page 7: Defining content renaissance lessons

Authority

Page 8: Defining content renaissance lessons

Engagement

Page 9: Defining content renaissance lessons
Page 10: Defining content renaissance lessons

1465

1470

1475

0

17.5

35

52.5

70

Florentine bad debtsMedici Bank deposits, Florins

Source: Ye Æconomiste

Page 11: Defining content renaissance lessons

Content

Page 12: Defining content renaissance lessons

Authority

God

Money

Family

Expert

Data

Network

Page 13: Defining content renaissance lessons

Content FrancescoSassetti

(Chairman, Medici Bank)

\ \ \ \ \

\ \ \ \\ \ \ \\ \

Page 14: Defining content renaissance lessons

Authority

God

Money

Family

Expert

Data

Network

Page 15: Defining content renaissance lessons
Page 16: Defining content renaissance lessons

Engagement

Devotion

Shared

Artistic

Recreation

Shareable

Interactive

Page 17: Defining content renaissance lessons

Santa MariaNovella

Page 18: Defining content renaissance lessons

Santa MariaNovella

Page 19: Defining content renaissance lessons

(inappropriate content)

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Santa Trinità

Page 21: Defining content renaissance lessons

Content

Page 22: Defining content renaissance lessons

Engagement

Devotion

Shared

Artistic

Recreation

Shareable

Interactive

Page 23: Defining content renaissance lessons

Content Questions?

Page 24: Defining content renaissance lessons

Content

@davos

@wef

@amonck


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