define
DESCRIPTION
TRANSCRIPT
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reframe
point of view
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a unique, concise reframing of the problem that is grounded in user needs & insights
point of view: what?
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all kinds of dirty, one kind of clean
squeaky green
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expose new opportunities by looking at things differently
guide innovation efforts
make sure we’ve identified something worth working on
point of view: why?
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
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point of view: components
user be specific
need use verbs
insight observation + interpretation
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user mothers with babies in rural areas
need to give their babies a chance to survive
insight bring warmth to the babies/mothers
point of view: components
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
part 1: saturate
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saturationspace
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understand the experience share stories
identify user, reveal the needs, articulate insights grouping : empathy maps
reframe the problem into a new point of view
part 1: saturate methods
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quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs
< what we see & hear what we feel the user is feeling >
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understand the experience 15 min share stories
identify user, reveal the needs, articulate insights 15 min empathy maps: grouping
reframe the problem into a new point of view
part 1: saturate timing
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understand the experience : share stories
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
part 2: synthesize
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has empathetic language about the user (think specific)
identifies a need that is deep & emotional(think verb)
incorporates unexpected insights (think observation + interpretation)
point of view: construction
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POV Example:User – be specific.Need – use a verb.Insight – include something unexpected/a surprise.
A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for herimperfections are visual indicators of purity
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short
specific
sexy
point of view: tips
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understand the experience : share stories
identify user, reveal the needs, articulate insights
reframe the problem into a new point of viewidentify & synthesize + mad lib iterations
part 2: synthesis methods
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synthesize: how?
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identify patterns
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isolate outliers
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create composites
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part 2: synthesize mad-lib
user need insight
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part 2: synthesize mad-lib
user need insight
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part 2: synthesize mad-lib
user need insight…NEEDS...
...BECAUSE...
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POV Example:User – be specific.Need – use a verb.Insight – include something unexpected / a surprise.
A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity.
Recommended timing:Each individual creates 2 user descriptions, 2 needs, and 2 insights (10 min)Share and compare (5 min)Construct POV as a group (10 min)
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Classroom examples after share out:-homeless, or those in jail