dedicated email specifications · responsive mobile creative that is client-supplied requires a 3...
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DEDICATED EMAIL SPECIFICATIONS CREATIVE SPECIFICATIONS Advertiser-created content: • HTML dedicated emails measure 600 pixels in width. • Please provide PDFs, vector files or PSDs in case creative needs
adjustment to fit the format(s). If you do not allow resizing modifications, please indicate this when you provide files.
• URL links to supporting web pages • Subject line*: Max 50 characters, including spaces
DEADLINES Booking: Two weeks prior to contest deployment Material: One week prior to contest deployment
Responsive mobile creative that is client-supplied requires a 3 day work back to ensure proper testing.
BEST PRACTICES • Consumer-oriented with strong call to action/incentive to click • Avoid using ALL CAPS in subject line • Visually accessible click-through buttons • Most important information at top of email
OTHER • Third party ad serving is not accepted • Flash, JavaScript and Cascading Style Sheets (CSS) are not permitted
*Subject to final approval by Toronto Star
Examples - Dedicated Emails
WONDERLIST CONTEST SPECIFICATIONS CREATIVE SPECIFICATIONS – Wonderlist HTML contest email measures 600 pixels in width. Advertiser to provide • High-res images (GIF/JPEG) – Please include PDFs, vector files or PSDs in case creative needs adjustment to
fit the format(s). If you do not allow resizing modifications, please indicate this when you provide files. • Email contest copy – Max. 8 lines, approx. 2300 characters w/spaces. Include a summary of the contest prize • Prizing details – Quantity of prizes, description of event and/or item • Prize Value – Approximate retail value of prizing in Canadian dollars • Prize Fulfillment – Will prizing be distributed by Wonderlist or client? When?
Wonderlist will use your image/s and copy to create the contest including: • Header image for contest email (700 x 219 pixels) • Header image for contest entry page (800 x 250 pixels) • Background image for contest entry page (1875 x 1425 pixels*);
*may not render in all email clients
DEADLINES Booking: Two weeks prior to contest deployment Material: One week prior to contest deployment Prize/s & Fulfillment Details: One week prior to contest deployment
Contest entry page background example
520 x 180 pixels
Contest entry page header example
1875 x 1425 pixels
588 x 180 pixels
Prize summary
Approx. retail value
Contest email example
EMAIL BEST PRACTICES
Dedicated Email Advertising Contest Advertising
• Time-sensitive offers • Unique offers/Deals • Image-heavy, light-copy • Call-to-action should be large
and near the top • Must click thru to an active/
attractive/easy to use offer page • Subject line A/B testing is available
and encouraged
• The higher the prize value = higher interactions
• Simple method of entry works best • Opportunity to collect generic
information on contest entry page • Opportunity to drive traffic to
client’s page after contest entry