decisionloop: design specification
DESCRIPTION
Decision Loop is a project to enable people to quickly find out what actions they can take to affect political change.TRANSCRIPT
DECISIONLOOPA responsive web application for political action
https://www.flinto.com/p/78ec8da6
DecisionLoop is a responsive website that address the usability shortcomings of the current system of public political participation. For organizers, it provides a way to gather action steps around a cause and to
advertise those steps to people interested in the cause. For people who may not be familiar with political strategy, it provides an easily accessible, jargon-free place to find out anything they can do to help.
Issue Page
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1. Description fades out to indicate that it will expand if tapped. is eliminates the need for a small “read more” link.
2. Before the “What You Can Do” section is an alert of the next important event related to the issue. is lends a sense of urgency to the viewer.
3. Each action step in the What You Can Do section goes to a separate page with more information
4. e “Get Educated” section leads the user to more information, but involves functionality to remind them that there is still action to be done
Post a New Issue
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5. e jurisdiction that the issue falls under will determine who the relevant people and organizations to contact are. ere are options for “I don’t know” and “Not Applicable.”
6. e option to suggest people contact a representative is automatically con"gured based on jurisdiction
7. Other action options involve screens to ask the user to enter more details
Contact your representative page
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8. e representative contact page takes advantage of device capabilities to enable single-click calls, emails, and tweets, as well as a single-click post office "nder. For many jurisdictions, this information is publicly available in an easily accessible format.
Design Research | BackgroundRamírez De La Piscina, Txema. “Social Movements in the Public Sphere New Forms of Communication Arise and Transgress Old Communication Codes.” Zer: Revista de Estudios de Comunicacion 12, no. 23 (November 2007): 63–87.
Barnes, Gary, and Peter Langworthy. Increasing the Value of Public Involvement in Transportation Project Planning. St. Paul, MN: Minnesota Department of Transportation, March 2004. http://www.lrrb.org/media/reports/200420.pdf.
Grengs, Joe. “Community-Based Planning as a Source of Political Change: The Transit Equity Movement of Los Angeles’ Bus Riders Union.” Journal of the American Planning Association 68, no. 2 (2002): 165–178. doi:10.1080/01944360208976263.
Hillier, Jean. “Beyond Confused Noise: Ideas Toward Communicative Procedural Justice.” Journal of Planning Education and Research 18, no. 1 (September 1, 1998): 14–24. doi:10.1177/0739456X9801800102.
Maskovsky, Jeff. “Governing the ‘New Hometowns’: Race, Power, and Neighborhood Participation in the New Inner City.” Identities 13, no. 1 (2006): 73–99. doi:10.1080/10702890500535566.
I had previously conducted research in the field of public participation, specifically in the field of transportation and sustainability planning.
I found that the basic logistics and difficulty of participating at all was the main barrier to participation, and allowed planning departments to legally get the required level of participation without actually having the relevant members of the public represented.
Design Research | Competitive Analysis
Traditional Organizing
Meaningful relationships are possible, and people involved are willing to put in a lot of time and
knowledge to "gure out solutions
ey take a lot of human power, photocopying, and phone banking to work
Open Town HallAllows citizens to comment directly to the
government agency anytime and anywhere with an internet connection without necessarily having to sit
through a lengthy public meeting
To access, users must go to the agency website, which may not be where they usually are. Commenting requires knowledge of planning documents and planning jargon.
Social interaction between users is limited.
Petitioning Websites
Mobilizes huge numbers of people to do something, often written in a compelling style, and very easy to
do for almost everyone
A few levels away from direct action for the sake of convenience. Makes people think they are doing their
civic duty without following up with those people to keep them engaged.
Neighborland Easy for anyone to state anything they want in the city and would be willing to organize around.
Suggestions for change are divorced from the context of action already being done, the larger political ecosystem that include opposition, and the people who hold power.
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Design Research | User interviews30 responses to an online survey about online political participation
Phone interviews with a journalist, a student organizer, a government employee responsible for public outreach, an organizer at an LGBT athlete advocacy organization, and an organizer that facilitates discussions to help people isolate their issue and strategize
Discussions with other GA students and people at the Code for San Francisco Civic Hack Night
Persona | KendallKendall has been working in organizing for over 20 years, and is used to, though still frustrated with, the difficulty of bureaucracy, strategy, and mobilizing others. Still, she has had many successes (and failures), so she is well aware of her own capacity to affect change. She is also aware that it is meaningless without community support and empowerment, so when she interfaces with those outside of her organization, she always tries to let them know that there are many things they can do to contribute.
She is starting to use Facebook to post the images from the events she attends, and to show off organizers, organizations, and people she is impressed with. She also uses Facebook to encourage people to come to her organization’s events and to ask people to vote and volunteer on campaigns.
She is busy with the day-to-day activities of her organization, which is concerned with serving people, and the political activities, which are intended to make it easier and less necessary to serve those people.
Age: 46
Occupation: Vice President of
a mid-sized Los Angeles
nonpro!t for the mentally disabled
Age: 23
Occupation: Macy's Cosmetic
Beauty Advisor
She learned about the political process years ago in her high school government class, but has never really thought about the possibility of incorporating it into her everyday life. Although she reads blogs and news articles and casually talks about politics with her friends when it’s interesting or relevant, she is somewhat embarrassed to admit that she has no idea how or if she could have a say in politics.
Sometimes her friends post links to petitions on Facebook. If she agrees with them, she will usually sign it because she wants to contribute to her friend’s cause, she wants to stay politically involved, and petitions are easy to sign.
Although she feels that signing petitions helps, she is somewhat distrustful and unsure of how exactly they help. She never "nds out about the outcome of the petition, but still seems to receive heaps of spam email from the petition organizers.
Persona | Daniela
User Roles in the system
Organizer/Organization
Politician/Agency
Citizen
elects to office and expresses
opinions tomakes
decisions regarding citizens
empowers citizen to be
active in politics
relies on organizers for
relevant information
spends a lot of time interacting with government so others don’t have to.
trusts organizations with experts over non-expert citizens
App DiagramHome Page: Custom Issue
Feed
Browse topics
Create an
IssueMy
Profile Following Settings
Global Navigation
Sign Out
Enter Information
Enter Action Steps
Notifications Edit Profile Issues Tags People
Individual Issue Page
Action Steps ("What You Can Do")
More Information ("Get Educated")
Popular Tags
Issues within those
tags
First Iteration
Landing Page Issue Page
User Feedback on First IterationMaking the central feature on the front page a huge search box with the text “What issue are you working on right now?” is prohibitive to a huge segment of potential users who are not activists.
e site is too neutral: where are the emotional appeals?
“Your Issues” sounds like a psychological problem. Perhaps “Following” would be a better word choice.
All notion of time is missing (i.e. legislative timeline, deadlines for participation, a sense of urgency, etc.)
Second Iteration
Landing Page v.1 Landing Page v.2Topic Page
Issue Page
User Feedback on Second IterationNavigation is entirely unclear.
ere is too much text and not enough imagery.
Having “Post to Social Media” as an action step perpetuates slacktivism and is counterintuitive to the purpose of the project.
Action steps are vague and uninviting. Being speci"c is possible and preferable.
Using twitter hashtags as issue names is confusing. So is the word “issue”, for that matter.
Third Iteration
User Feedback on Third Iteratione “What You Can Do” boxes don’t look like calls to action. ey have tiny text and are hardly offset from the background.
ere is no visual hierarchy of which action steps are the most important ones to do. Try giving a single option.
Key dates seem disconnected from the rest of the page. ere is no sense of relevance or urgency.
Crowdsourcing action steps is asking for trouble. Let the organizer choose the steps and who else can contribute.
Fourth Iteration
Flow | Daniela’s path
She enters through a link posted on Facebook to “Support healthcare
workers in San Francisco!”
Once on the issue page, she reads a little about the cause, and chooses
to contact her senator
Since she is most comfortable with
Twitter, she chooses to tweet her concerns
Flow | Kendall’s path
Kendall enters through home
page
She uses the dropdown
navigation to select “Post an
Issue”
She enters basic issue
information
She adds in the action steps she thinks would help
Kendall enters through home
page
An issue is successfully posted and she sends out
the link to friends, family, and colleagues
Next StepsAdd in a helper page before the Post a New Issue %ow to tell people what an appropriate issue for the site is.
Add an “I don’t know what to say” section of the “Contact your Representative” page to give people a script or template that might help them.
Interview more organizers about their current strategies and mental models of organization.
Prototype an overlay bar on external news articles that prompts people to take action
Code it up and keep iterating!