decision rights workshopways to use twitter for advocacy • spread information about your issue or...
TRANSCRIPT
© 2015 ASCD BUSINESS CONFIDENTIAL
© 2017 ASCD.
COMMUNICATIONS 101
© 2015 ASCD BUSINESS CONFIDENTIAL
About MeCameron Brenchley
© 2015 ASCD BUSINESS CONFIDENTIAL
What Really Works
• Email/Letters• Town Halls/Community Meetings• In-Office Visits• Mass calls
© 2015 ASCD BUSINESS CONFIDENTIAL
Why Use Social Media for Advocacy?
• Public message.• Easy access to influencers/officials.• Little or no cost.• Connection-building.• Available 24/7 – you can fit it into your
schedule!
© 2015 ASCD BUSINESS CONFIDENTIAL
Goals of Social Media Advocacy
– Increase visibility for a policy position.
– Influence policymakers and constituents.
– Recruit new activists.
© 2015 ASCD BUSINESS CONFIDENTIAL
Ways to Use Facebook for Advocacy
• Spread information about your issue or cause.• Share items that ask folks to take action.• Report fake news.• Correct false assumptions with links to
evidence.
© 2015 ASCD BUSINESS CONFIDENTIAL
Ways to Use Twitter for Advocacy
• Spread information about your issue or cause. Consider using a “tweetchat” or a Twitter “storm” to broaden the reach.
• Share items that ask folks to take action.
• Tweet at politicians.
• Ask influencers to tweet your message.
© 2015 ASCD BUSINESS CONFIDENTIAL
Leverage Digital Communications
© 2015 ASCD BUSINESS CONFIDENTIAL
Questions?