decision making -mastering the art rajesh
TRANSCRIPT
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Your First Step
Boost Your Value
Catch And Carry
Performance Counts
The Right to Decision-Making
Current Updates
Volume : 6
Season : 3
Focus
To Be or Not To Be?
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Your First Step
Nothing is more difficult, and therefore more precious,
than to be able to decide. - Napoleon Bonaparte
Decisions! Decisions! Decisions! It seems like every time we turn around,
we have to make more decisions. The question is, "Are you a good decision- maker?
If you aren't (or don't think you are), there is no need to worry. Decision-making is askill that can be learnt by anyone. Although some people may find this particular skill easier than others, a similar
process needs to be followed for decision- making.
Everybody makes decisions. Some have a short-term impact, for example, deciding what to wear to office.
Other decisions may be more complex and have a longer-term impact, such as 'What am I going to do after
I complete my degree'.
Making a decision is not always easy. To make sure you get the right outcome that you target for, you may needto consider lots of factors.
Wise decisions are decisions that are made using a definite process. Decisions are based on the values
and perceptions of the decision-maker and include carefully- considered alternatives and options along with
periodic reassessments of the decision and its effects.
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Decision-making process:
Decision making typically follows a six-step process:
1. Identify the problem or opportunity
2. Gather relevant information
3. Develop as many alternatives as possible
4. Evaluate alternatives to decide which is best
5. Decide on and implement the best alternative
6. Follow-up on the decision and take corrective action if needed.
In step 1, the decision maker must be sure s/he has an accurate grasp of the situation. The need to
make a decision has occurred because there is a difference between the desired outcome and what is
actually occurring. Before proceeding to step 2, it is important to pinpoint the actual cause of the situation,
which may not always be obviously apparent.
In step 2, the decision- maker gathers as much information as possible because having all the facts gives
the decision- maker a much better chance of making the appropriate decision. When an uninformed decision
is made, the outcome is usually not very positive, so it is important to have all the facts before proceeding.
In step 3, the decision- maker attempts to come up with as many alternatives as possible. A technique known
as "brainstorming," whereby group members offer any and all ideas even if they sound totally ridiculous, is
often used in this step.
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In step 4, the alternatives are evaluated and the best one is selected. The process of evaluating the
alternatives usually starts by narrowing the choices down to two or three and then choosing the best one. This
step is usually the most difficult, because there are often many variables to consider. The decision- maker
must attempt to select the alternative that will be the most effective given the available amount of information,
the legal obstacles, the public relations issues, the financial implications, and the time constraints on making
the decision.
In Step 5 is performed once the decision has been made. Implementation often requires some additionalplanning time as well as the understanding and cooperation of the people involved. Communication is
very important in the implementation step, because most people are resistant to change simply because they
do not understand why it is necessary to change. The decision- maker should communicate the reasons behind
the decision to the people involved in order to ensure smooth implementation of the decision.
In step 6, after the decision has been implemented, the decision -maker must follow up on the decision to see
if it is working successfully. If the decision that was implemented has corrected the difference between the
actual and desired outcome, the decision is considered successful. However, if the implemented decision hasnot produced the desired result, a decision must be made once again. The decision- maker can decide to give
the decision more time to work, choose another of the generated alternatives, or start the whole process over
from the beginning.
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10 ATTRIBUTES OF EFFECTIVE DECISION- MAKERS
1. Knowledge: This is the most important requirement for making sound decisions
2. Initiative: Good decision- makers assume personal responsibility for starting and finishing the
process of decision -making
3. Seek advice: Good decision -makers know they need help and want to help others
4. Focus on important data: Decision -makers seek pertinent facts and data in appropriate amounts
5. Comprehensive view: Decision- makers must consider every possible alternative
6. Currency: Make decisions that are in line with current corporate views
7. Flexibility: Decision- maker remains open-minded and flexible
8. Judgement: Understand that proper procedures do not always result in sound decisions
9. Calculated risk- taking: Weigh risks, responsibilities, rewards and results
10. Self-knowledge: Recognise own capabilities, biases, and limitations
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Boost Your Value
When 10,000 honeybees fly the coop to hunt for a new home, usually a tree
cavity, they have a unique method of deciding which site is right: With great
efficiency they narrow down the options and minimise bad decisions.
DECISION- MAKING STYLES
1. Style A--autocratic The manager makes the decision alone. Discussion is limited to collecting relevantinformation.
2. Style C--consulting The manager shares the decision issue with one or more subordinates--seeking ideas,
opinions, and suggestions--and then makes a decision. All suggestions are considered carefully and objectively
by the manager. The final decision may or may not be influenced by subordinate input.
3. Style G--group process Manager and subordinates work together (as a group) until they arrive at a
consensus decision. (All group members have an equal opportunity to air their opinions and argue for their point
of view.) All suggestions are considered carefully and objectively by each group member. All group membersaccept the final decision and are committed to supporting its implementation.
4. Style D--delegating The manager sets the parameters, then delegates the final decision to one or more
subordinates. The manager is not involved in making the final decision but supports the decision.
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As the manager moves from Style A to Style D, his influence over the final decision drops from 100% to almost zero.
No matter which style is used, the manager retains ultimate responsibility and accountability! Thus, it's important to
understand when to use various styles in order to maximise potential success.
The success of a manager is not a matter of luck or fortune. It's a composite of knowledge, skills, effort, and
personal attributes. Sometimes described as movers, shakers, goers, and doers, effective managers also make
effective decisions. Marvin identifies what he believes to be the 12 most common characteristics of effective
decision- makers.
Effective decision- makers are:
Synoptic. They focus on the big picture, considering all possible opportunities and potentials.
Dissatisfied. They have an inherent preoccupation to make the best better.
Sensitive. They exercise acute sensitivity continuously and consistently towards others and their environment.
Catalytic. They make things happen and assume personal responsibility to do so.
Opportunistic. They take advantage of opportunities and even create opportunities where there seemingly
are none.
Skill-directed. They do not play trial and error; they rely on things they do well and make the most of available
inputs and resources.
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Innovative. They are creative and they draw upon the creativity and strengths of others.
Forward thinking. They look to the future and search for (more) opportunities.
Resourceful. They utilise the expertise and ideas of others, involving them in decision-making as appropriate.
Evaluative. They know what they are doing, asking the right questions and pursuing the answers to those
questions.
Expedient. They get things done.
The professional manager will compare his decision-making characteristics to that of effective decision -makers.
Doing so enables one to identify areas in which he can strive for growth, enhancing decision-making skills. Dare
to improve yourself and your decision-making skills. Make a decision to do so and act!
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As a leader, you need to be open to new ideas and cultivate the intelligence and experience of the employees
in your organization. Team decision making is one avenue for you to do that. But whatever you do in the name
of a "great new idea," remember that too much of a good thing is just that ... too much! With good business
common sense, new ways of managing can add a whole new dimension to results you achieve in the day-to-
day operations of your firm. For information on How are Teams Best Utilized in the Decision Making
Process write to [email protected]
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Catch And Carry
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Making good decisions is a crucial skill at every level. - Peter Drucker
People at different levels in a company have different types of decision-making
responsibilities.
Strategic, tactical, and operational decisions:
Strategic decisions, which affect the long-term direction of the entire company, are made typically by
top managers. Examples of strategic decisions might be to focus efforts on a new product or to increase
production output. These types of decisions are often complex and the outcomes uncertain, because available
information is often limited. Managers at this level must often depend on past experiences and their instincts
when making strategic decisions.
Tactical decisions, which focus on more intermediate-term issues, are typically made by middle managers. The
purpose of decisions made at this level is to help move the company closer to reaching the strategic goal.
Examples of tactical decisions might be to pick an advertising agency to promote a new product or to provide an
incentive plan to employees to encourage increased production.
Operational decisions focus on day-to-day activities within the company and are made typically by lower-level
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managers. Decisions made at this level help to ensure that daily activities proceed smoothly and therefore help to
move the company towards reaching the strategic goal. Examples of operational decisions include scheduling
employees, handling employee conflicts, and purchasing raw materials needed for production.
It should be noted that in many "flatter" organisations, where the middle management level has been eliminated,
both tactical and operational decisions are made by lower-level management and/or teams of employees.
Group decisions
Groups bring a broader perspective to the decision-making process. When people participate in decision- making
they are more likely to be satisfied with the decision and support it, thus facilitating its implementation. Group
decision- making provides the opportunity for discussion to help answer questions and reduce uncertainty for
decision -makers who may not be willing to take risks alone.
Group decision- making has many benefits as well as some disadvantages. The obvious benefit is that there is
more input and therefore more possible solutions to the situation can be generated.
Another advantage is that there is a shared responsibility for the decision and its outcome, so one person does
not have total responsibility for making a decision. The disadvantages are that it often takes a long time to reach
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a group consensus and that group members may have to compromise in order to reach a consensus. Many
businesses have created problem-solving teams whose purpose is to find ways to improve specific work activities.
The group decision- making technique is based on the Vroom-Yetton leadership model. Use this technique to
select an appropriate style and approach for making decisions that involve a group of people.
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The Vroom-Yetton Contingency Model allows leaders to follow a very direct and clear pattern of questioning
and leadership decision making to determine how best to work with subordinates and address a problem.
Vroom and Yetton differentiated leadership within their model into five different managerial decision styles. For
information on Vroom-Yetton Contingency Model write to [email protected]
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Performance Counts
If you as a manager want to lead effectively, you need to be able to make good
decisions. If you can learn to do this in a timely and well-considered way, then you
can lead your team to spectacular and well-deserved success. However, if you
make poor decisions, your team risks failure and your time as a manager will
probably be brutally short.
The most popular techniques are Pareto Analysis, Paired Comparison Analysis, Grid Analysis, Weighing the pros
and cons, Force Field Analysis, Six Thinking Hats, and the Cost/Benefit Analysis. Others include the Decision
Tree and Influence Diagram , which have graphical representations as effective decision-making tools. Any
decision methodology might be helpful in providing some insights, however, the ultimate responsibility is yours in
even deciding what technique to use and what decision to make.
1. Pareto Analysis
Pareto analysis is a very simple technique that helps you to choose the most effective changes to make. It usesthe Pareto principle the idea that by doing 20% of work you can generate 80% of the advantage of doing the
entire job*. Pareto analysis is a formal technique for finding the changes that will give the biggest benefits. It is
useful where many possible courses of action are competing for your attention. Pareto analysis not only shows
you the most important problem to solve, it also gives you a score showing how severe the problem is.
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2. Paired Comparison Analysis
Paired Comparison Analysis helps you to work out the importance of a number of options relative to each other.
Paired Comparison Analysis helps you to set priorities where there are conflicting demands on your resources.
It is also an ideal tool for comparing "apples with oranges" completely different options such as whether to invest
in marketing, a new IT system or a new piece of machinery. These decisions are usually much harder than
comparing three possible new IT systems, for example.
3. Grid AnalysisGrid Analysis (also known as Decision Matrix Analysis)is a useful technique for making a decision. Being able
to use Grid Analysis means that you can take decisions confidently and rationally, at a time when other people
might be struggling to make a decision.
4. Weighing the pros and cons of a decision
PMI stands for 'Plus/Minus/Interesting'. It is a valuable improvement to the 'weighing pros and cons' technique
used for centuries. PMI is a good way of weighing the pros, cons and implications of a decision. When you
have selected a course of action, PMI is a good technique to use to check that it is worth taking.
5. Force Field Analysis
Force Field Analysis is a useful technique for looking at all the forces for and against a decision. In effect, it is a
specialised method of weighing pros and cons. By carrying out the analysis you can plan to strengthen the forces
supporting a decision, and reduce the impact of opposition to it.
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6. Six Thinking Hats
"Six Thinking Hats" is a powerful technique that helps you look at important decisions from a number of different
perspectives. It helps you make better decisions by pushing you to move outside your habitual ways of thinking.
As such, it helps you understand the full complexity of a decision, and spot issues and opportunities which you
might otherwise not notice.
7. Cost/Benefit Analysis
Cost Benefit Analysis is a relatively simple and widely used technique for deciding whether to make a change. Asits name suggests, you simply add up the value of the benefits of a course of action, and subtract the costs
associated with it.
These decision- making techniques help you to make the best decisions possible with the information you have
available. They help you to map out the likely consequences of decisions, work out the importance of individual
factors, and choose the best courses of action.
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A 2004-2005 Teradata Report on Enterprise Decision-Making showed that over 70% of the respondents in
their survey said that poor decision-making is a serious problem for their business. For information on What
Makes a Good Decision Maker - The Three Ingredients For Success write to
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Microsoft Word
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Current Updates
1. Title: The Right to Decision-Making
Teaser: Who takes the call?
Please click on the embedded document to
view the article.
2. Title: To Be or Not To Be?
Teaser: Decisions are consequential.
Heres how leaders can prevent
them from becoming inconsequential
Please click on the embedded document to
view the article.
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The Right to
Decision-Making
To Be or Not To Be?
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Crossword: Soccer
Crossword
Across
1. Covers the middle of the field
3. Tries to keep the other teamfrom scoring
4. The governing body of world
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6. A pass that results in a goal
8. The team that has the ball
10. Uses head to pass the ball
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Online Courses at GVC
For more info on GVC
Course Title : Rational Problem Solving and Decision-making
SIMULATION
Description : Robofac, Inc. is a leading supplier of robotic systems for
factory automation. The company has had recent success adapting their
technology for more specialized applications, including medical, with the
highly successful introduction of their voice-controlled, laser surgery arm.
Their marketing department is investigating the feasibility of developing
"consumer" robots. You, the Product Manager, must work with the VP of
Marketing, the head of Design, and the head of Engineering to determine
whether or not this is a good business decision and to analyze if
Robofac's infrastructure can absorb the project using only existing
resources. In this simulation, part two of two, the emphasis is on rational
problem solving and decision-making.
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Assess Yourself
Which of the following statements are true
1. Wise decisions are decisions that are made using a definite process.
2. Good decision- makers assume personal responsibility for starting and
finishing the process of decision -making.3. The professional manager will not compare his decision-making characteristics to that of effective
decision makers.
4. If you as a manager want to lead effectively, you need not be able to make good decisions.
5. PMI stands for 'Plus/Minus/Interesting'.
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Bibliography
wsjclassroom.com, mindtools.com, reachout.com, news.cornell.edu, Themanagementor.com
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Answers of Gyandhara Vol-5 Crossword on Punchlines That Sell Products
Across
1. HP
5. CIPLA
9. VISA
13. TATASKY
16. CALVINKLEIN
17. LEVIS
18. AMULMACHO
Down
2. PEPSI
3. GILLETTE
4. ADIDAS
6. DISHTV
7. NIKE
8. PRIYAGOLD
10. AIRTEL
11. BMW
12. RAYMONDS
14. NOKIA
15. CISCO
Crossword Answers
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GYANDHARA Congratulates YOU!!
Early bird participants who have sent correct answers to Listen & communicate : Ensure You
Understand And You Are Understood (Vol-5) Crossword:
1. M Jhunjunwala, Essel Mining & Industries Ltd
2. Vatsal Shah, Indian Rayon Industries Ltd
3. Joseph Azavedo, Corporate Audit
4. Santosh Bansal, VSF, Grasim
5. Shweta Gupta, Thai Rayon Company
6. Shikha Agrawal
7. Ameya Kane, Branch Head - Ghatkopar
8. Kalai
9. Mahima Pal, Category Commercial Supermarkets
10. Jatin,Accounts
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Answers : Assess Yourself
5
4
3
2
1
TruePMI stands for 'Plus/Minus/Interesting'..
FalseIf you as a manager want to lead effectively, you need not be able to make good
decisions.
FalseThe professional manager will not compare his decision-making characteristics to that of
effective decision -makers.
TrueGood decision- makers assume personal responsibility for starting and finishing the
process of decision -making.
TrueWise decisions are decisions that are made using a definite process.