Decision AnalysisDecision AnalysisCreating A Decision Making-Problem Solving For 3 Products

Sony EriccsonSony EriccsonProblem Statement: The camera can’t

focus while our hands shuddered during taking a photo

Objective: Make the camera can focus on what it’s taking

Innovative Creative and Ideas: Face Recognition, diazepam, handling hand

The best alternative: Face Recognition – Make the picture it takes on the face of people clearer, very high quality of pictures

Implementation: As we’re going through, the usage of SE is still okay, because in a period of time, more and more people become SE users because of the high quality camera on it. It makes people want to take a picture with their mobile phone especially young narcissi girls.

Controlling the decision: The decision they took was right, because up until now, SE still produces more new products that have modern features not only just face recognition but also the other features (means: not only the camera), like the body of it, the sound, the keypad, and other things that need to be kept attractable for SE users and even new SE users.

PanasonicPanasonicProblem Statement: The usage of air

conditioner that makes us unhealthierObjective: To make the air conditioner

comfort us with a healthy coolerInnovative Creative and Ideas: e-ion,

filter, temperature adaptationThe Best Alternative: e-ion – about 3

trillion negative ions on an e-ion air purifier will beat viruses, bacteria and fungus

Implementation: With e-ion, lots of people will be healthier and decrease rate of being diseased. That’s why most of latest air conditioners use this method in their products.

Controlling the decision: The service for any broken parts, also long-term warranty.

CastrolCastrolProblem Statement: The carelessness of

people who use oil is they never check whether the oil is still functioned or not

Objective: To make vehicles in this world healthy and not easy to be broken

Innovative Creative and Ideas: Castrol magnatec – intelligent molecules, perimeter oil, automatic shut down system

The Best Alternative: Castrol magnatec – intelligent molecules

Implementation: With Castrol magnatec intelligent molecules, motorcycle and car’s riders won’t be afraid of broken parts of their vehicles. Castrol magnatec provides the functions of oil to be protecting the engine surface and bonds to the metal surfaces of the engines. The molecules can know which engine parts need to be protected.

Controlling the decision: Castrol magnatec has powerful wear protection. Most of people use it until the better discovery of more intelligent oil found. But unfortunately, it is commonly used for premium vehicles, not diesel.

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