decathlon’s focus on customer loyalty proves to be winning formula - melisa cakir, decathlon...
TRANSCRIPT
![Page 1: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/1.jpg)
Engaging customers for
loyalty
![Page 2: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/2.jpg)
![Page 3: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/3.jpg)
Why do we talk about LOYALTY?
![Page 4: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/4.jpg)
It is 6-7 times more expensive to acquire a new customer
Acquisition cost is H
IGH
![Page 5: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/5.jpg)
It is easier to convert loyal &
existing customers in to sales
Conversion Rate
![Page 6: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/6.jpg)
Higher Basket Price
Loyal customers will spend 70% more
than a normal customer
![Page 7: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/7.jpg)
They will talk about you
![Page 8: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/8.jpg)
The what...
![Page 9: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/9.jpg)
![Page 10: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/10.jpg)
• KNOW YOUR CUSTOMER • STOP MASS , GO – ONE TO ONE – • INVEST TIME NOT MONEY • MEASURE
Before we start
![Page 11: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/11.jpg)
KNOW WHO IS TALKING ABOUT
YOU
![Page 12: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/12.jpg)
Start a conversation
![Page 13: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/13.jpg)
SURPRISE THEM!
![Page 14: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/14.jpg)
SEND THEM SOMETHING THEY
WANT
![Page 15: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/15.jpg)
Make them share more
![Page 16: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/16.jpg)
Make them the ambassadors
![Page 17: Decathlon’s focus on customer loyalty proves to be winning formula - Melisa Cakir, Decathlon Turkey at FrosmoX16](https://reader033.vdocuments.us/reader033/viewer/2022051709/587a14071a28abb4238b4e27/html5/thumbnails/17.jpg)
Ask for reviews and use them