DECA DECA COMPETITIONCOMPETITION

HOW DO I HOW DO I COMPETE?COMPETE?

What is DECA Competition? Allows you to demonstrate skills Allows you to demonstrate skills

learned in the marketing classroom.learned in the marketing classroom. Allows students to interact with Allows students to interact with

business leaders.business leaders. Allows students to practice Allows students to practice

leadership skills.leadership skills. The ticket to travel and exciting new The ticket to travel and exciting new

adventures for students.adventures for students. AA way for students to win scholarship way for students to win scholarship

money.money.

How Do I Compete?How Do I Compete?

The DECA Competitive Events Program The DECA Competitive Events Program provides a variety of competitive provides a variety of competitive

opportunities.opportunities.

Each member may choose the event Each member may choose the event which most closely relates to their which most closely relates to their career interest and their abilities.career interest and their abilities.

Competitive Events include testing Competitive Events include testing only events, testing and role-play only events, testing and role-play

events, written presentations, team events, written presentations, team events, and chapter events.events, and chapter events.

AN OVERVIEW OF DECA’S COMPETITIVE EVENTS

11stst Year Marketing Year Marketing Student Competitions Student Competitions **New****New** Principles of Business

Management and Administration Principles of Finance Principles of Hospitality and

Tourism Principles of Marketing

Individual Series Events Participants take a 100 question Participants take a 100 question

exam over marketing concepts and exam over marketing concepts and industry specific information.industry specific information.

Participants also participate in a role Participants also participate in a role play activity with a judge from play activity with a judge from business and industry.business and industry.

Students have 10 minutes to prepare Students have 10 minutes to prepare for the role-play and 10 minutes with for the role-play and 10 minutes with the judge.the judge.

Career Areas for Individual Series Events

Accounting ApplicationsAccounting Applications Apparel and Accessories MarketingApparel and Accessories Marketing Automotive Services Automotive Services Business Services Marketing Business Services Marketing Food Marketing Food Marketing Hotel Lodging and Management Hotel Lodging and Management Marketing Management Marketing Management Quick Service Management Quick Service Management Restaurant and Food Service Management Restaurant and Food Service Management Retail Merchandising Retail Merchandising Sports and Entertainment MarketingSports and Entertainment Marketing

Management Team Decision Making Events

Students work as partners (2 members)Students work as partners (2 members) Each student takes a 100 question exam Each student takes a 100 question exam

over marketing concepts and industry over marketing concepts and industry specific information.specific information.

Students work together to present Students work together to present solutions to a specific case. solutions to a specific case.

Students present their answers to the Students present their answers to the judge in a role-play activity.judge in a role-play activity.

The students have 30 minutes to prepare The students have 30 minutes to prepare the case study and 15 minutes to present the case study and 15 minutes to present to the judges.to the judges.

Career Areas For Management Team Decision

Making Events Business Law and Business Law and

Ethics Ethics Buying and Buying and

MerchandisingMerchandising Financial Analysis Financial Analysis

ServicesServices Hospitality Hospitality

ServicesServices

Sports and Sports and Entertainment Entertainment Marketing Marketing

Travel and Tourism Travel and Tourism Marketing Marketing

Marketing Research Events Students may compete alone or in teams of 1 to 3 Students may compete alone or in teams of 1 to 3

members.members. Students conduct marketing research in one of a Students conduct marketing research in one of a

number of specific industries.number of specific industries. Students report their findings in a 17-30 page written Students report their findings in a 17-30 page written

manual. manual. Students also present their results in a 15 minute role Students also present their results in a 15 minute role

play with a judge.play with a judge.

The 2010 topic for each occupational category is the development of a strategic plan to enhance the current employee-training

program of an existing business. The training program relates to characteristics such as training content, methods of instruction,

selection of media used for instruction, etc. Using an existing business of their choice, participants will research the current

training program and its effectiveness. Participants will develop a strategic plan to enhance the current training program.

Career Areas for Marketing Research Events

Business Services Operations Research Written Event

Buying and Merchandising Operations Research Written Event

Finance Operations Research Written Event Hospitality & Tourism Operations Research

Written Event Sports and Entertainment Marketing

Operations Research Written Event**Manuals are due February 5**Manuals are due February 5th**th**

Business Management and Entrepreneurship Events

Students work in a variety of formats to Students work in a variety of formats to create business plans for existing create business plans for existing businesses or for the creation of new businesses or for the creation of new businesses.businesses.

Students may work in teams of 1 – 3 Students may work in teams of 1 – 3 members except in the Entrepreneurship members except in the Entrepreneurship Participating Events. These events are for Participating Events. These events are for only 1 chapter member.only 1 chapter member.

Participating Events are 11 pages in length Participating Events are 11 pages in length and all other events are 30 pages.and all other events are 30 pages.

Business, Marketing, and Entrepreneurship Events

TEAM EVENTSTEAM EVENTS

(15 Minute Interview)(15 Minute Interview)

Internet Marketing Internet Marketing Business Plan EventBusiness Plan Event

Entrepreneurship Entrepreneurship WrittenWritten

International Business International Business Plan EventPlan Event

INDIVIDUAL EVENTSINDIVIDUAL EVENTS(20 Minute Interview)(20 Minute Interview)

Entrepreneurship Entrepreneurship Participating – Participating –

Opening an Opening an Independent BusinessIndependent Business

Entrepreneurship Entrepreneurship Participating – Participating –

Opening a Franchise Opening a Franchise BusinessBusiness

Marketing Representative Events Students participate individually or Students participate individually or

in teams.in teams. Students prepare a 10 page written Students prepare a 10 page written

promotional plan. promotional plan. The exception is the Technical Sales The exception is the Technical Sales

Event which contains no written Event which contains no written material.material.

Students present a 20 minute Students present a 20 minute prepared presentation to the judge.prepared presentation to the judge.

Marketing Representative Events Advertising Campaign EventAdvertising Campaign Event – students – students

must prepare an advertising campaign for must prepare an advertising campaign for an existing company or product. This an existing company or product. This event consists of a team with 1-3 event consists of a team with 1-3 members. These students also take a test. members. These students also take a test.

Fashion Merchandise Promotional Fashion Merchandise Promotional PlanPlan – Individual students prepare a 10 – Individual students prepare a 10 day promotional campaign for an existing day promotional campaign for an existing company or product. These students also company or product. These students also take a test. take a test.

Technical Sales Event – Technical Sales Event – Individual Individual students prepare a formal sales students prepare a formal sales presentation using a given product. presentation using a given product. Products change yearly and current Products change yearly and current information may be found in the DECA information may be found in the DECA Guide.Guide.

Special Activities DECA Quiz Bowl – DECA Quiz Bowl – A state team made up of A state team made up of

students from a number of schools competes students from a number of schools competes against teams from other states. To qualify against teams from other states. To qualify students test on marketing concepts and DECA students test on marketing concepts and DECA information at the state conference..information at the state conference..

Virtual Business Challenge –Virtual Business Challenge –Students compete Students compete online through the National DECA Website (online through the National DECA Website (www.deca.orgwww.deca.org)) the Virtual Business simulation. the Virtual Business simulation.

Stock Market Game- Participants in the SIFMA Foundation Stock Market Game develop and manage an investment portfolio. The Stock Market Game is conducted via the Internet and allows DECA members to test their skills against other DECA members in an online competition. Each participating team manages all aspects of the portfolio including stock selection, buying and selling. The goal of the competition is to increase the value of the beginning portfolio.

Georgia DECA State Only Competitive Events

A series of competitions held only in the A series of competitions held only in the state of Georgia.state of Georgia.

Winners in these events serve as voting Winners in these events serve as voting delegates or delegates in the leadership delegates or delegates in the leadership academies at the International Career academies at the International Career

Development Conference.Development Conference.

These events consist of individual test and These events consist of individual test and role-play eventsrole-play events..

Georgia DECA State Only Events

Role Play OnlyRole Play Only Job InterviewJob Interview Marketing Decision MakingMarketing Decision Making Business SpeechBusiness Speech

Testing OnlyTesting Only Advertising Services Testing Business Administration

Testing Business Management &

Administration Testing Entrepreneurship Testing Free Enterprise Economics

Testing General Marketing Testing

Testing Only Testing Only (continued)(continued)

Marketing Math Testing Selling Testing Buying and

Merchandising Testing Travel and Tourism

Testing Hospitality Services

Testing Finance Testing NEW

2009-10

Chapter EventsChapter Events

Community Service Project Creative Marketing Entrepreneurship Promotion Project Financial Literacy Promotion Project Learn and Earn Project Public Relations Project