debunking the top 10 web myths
DESCRIPTION
The number one killer of a successful web project is bad assumptions running amok. Whether it’s a complete redesign, switching to a new CMS, or developing a completely new digital property, faulty expectations can doom a project before it even starts. Join Sara Murray from Boston Interactive to debunk the top 10 web design myths and break free of the most common misconceptions: CMS selection can wait - Visual design is the most important piece of any project - Mobile comes in the next phase - The project is done after you launch - and more! Make sure your next website project stays on track by separating fact from fiction. Plan for a successful design and launch with the right information and expectations from day one.TRANSCRIPT
Fact or Fic)on?Debunking the Top 10 Web Project Myths
March 20, 2014
Presented by:
Sara Murray Marke&ng Manager
Boston Interactive Marketing Strategy
§ Simmons College
§ Genzyme
§ John Hancock
§ MA College of Pharmacy
§ Forrester Research
§ JFK Library
§ ASPCA
§ Boston Children’s Hospital
§ IDG
§ Foley Hoag
§ Partners Healthcare
§ FAO Schwarz
§ Harvard University
About Boston Interactive
All We Need Is A Website Myth #1
Digital Ecosystem
Digital Ecosystem
Digital Ecosystem
Digital Ecosystem
Digital Ecosystem
Digital Ecosystem
Digital EcosystemMailChimp
Campaign MonitorConstant Contact
TwitterFacebookInstagram
SEOPaid Search
Responsive Web DesignMobile Application
Mobile Website
RSS FeedsBlog Integration
It Only Involves The Marketing Team Myth #2
Team Makeup
Team Makeup
ExecuSve Sponsors
MarkeSng & CommunicaSons
Content Project Manager & Leads
IT & Technology Directors
Project Manager
Team Makeup
Mobile Is A Separate Issue Myth #3
Mobile is Now
Mobile is Now
§ GeolocaSon
§ Loyalty Programs
§ SMS MarkeSng
§ eCommerce
Mobile is Now
§ Responsive Web Design
§ Fulfill Unique MarkeSng Need
§ Ensure Cohesive Strategy
CMS Selection Can Wait Myth #4
CMS Evaluation
§ Establish Audiences§ Understand Business Goals§ Develop Strategy§ Determine FuncSonal Needs§ IdenSfy SupporSng Technologies§ Evaluate Products & Make SelecSon§ OpSmize
CMS Evaluation
Product Feature
Mobile Templates, LifeFirst migra)on technology, mobile preview
§ Increase volume of content to improve SEO
§ Minimize cost of supporSng the website
§ Provide a great mobile experience for prospecSve and current students
Business Goals
Out-‐of-‐the-‐box product with pre-‐packages widgets and widget builder requiring simple JS/HTML/CSS skills
Easy to use, WYSIWYG authoring experience and integrated workflow
Latest Is Always Greatest Myth #5
Technology with Purpose
§ Social Media§ Parallax Design§ MarkeSng AutomaSon
Technology with Purpose
§ Not Technology for Technology’s Sake§ Audience + ObjecSves = Strategy§ Resources§ Cost Savings§ Stronger Campaigns
White Space Is Wasted Space Myth #6
Power of White Space
Power of White Space
Power of White Space
§ Improved Legibility§ Higher Comprehension§ Increases A]enSon§ Creates Unique Tone
Users Are Coming For The Design Myth #7
Content vs. Design
§ “Good design a]racts people to your website. Good content keeps them there.”
§ Cohesive Experience§ Consistent Brand Message§ Improved SEO Results
Content vs. Design
§ Designing Without Content Doesn’t Work
§ Designing Around Finished Content Doesn’t Work
§ Plan Early§ Collaborate Throughout
It’s Okay To Use The Content We Have Myth #8
Simplification
§ Sitemap CreaSon§ IdenSfy Gaps For Content CreaSon§ Remove Unnecessary InformaSon§ Pull System For Consistent Content
Simplification
Reduce
Simplification
Reduce Organize
Reduce Organize Priori)ze
Simplification
If We Build It, They Will Come Myth #9
Search Marketing
§ Part of Your Digital Ecosystem§ Launch PR§ Agency Best PracSces§ Paid Search
41
Our Work Is Done at Launch Myth #10
Measure, Analyze, Optimize
Measure, Analyze, Optimize
§ Number of Visits§ Lengths of Visits§ Bounce Rate§ Missed Pages§ Conversions
Questions?