debiz consulting ltd. 2008 page rank & site link structure debi zylbermann jerusalem web...
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![Page 1: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/1.jpg)
Debi’Z Consulting Ltd. 2008
Page Rank & Site Link Structure
Debi Zylbermann
Jerusalem Web ProfessionalsSEO Expert Panel8th December 2008
![Page 2: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/2.jpg)
2 Debi’Z Consulting Ltd.
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What is PageRank
• Page importance (from 0-10)
![Page 3: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/3.jpg)
3 Debi’Z Consulting Ltd.
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![Page 4: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/4.jpg)
4 Debi’Z Consulting Ltd.
2008
What is PageRank
• Page importance (from 0-10)• Casting a vote
– Number of votes cast– Importance of pages casting votes
![Page 5: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/5.jpg)
5 Debi’Z Consulting Ltd.
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![Page 6: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/6.jpg)
6 Debi’Z Consulting Ltd.
2008
What is PageRank
• Page importance• Casting a vote
– Number of votes cast– Importance of pages casting votes
• Not all pages’ votes count– Linkfarms– Nofollow
![Page 7: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/7.jpg)
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nofollow
![Page 8: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/8.jpg)
8 Debi’Z Consulting Ltd.
2008
What is PageRank
• Page importance• Casting a vote
– Number of votes cast– Importance of pages casting votes
• Not all pages’ votes count– Linkfarms– Nofollow
• A factor in search engine results– One of more than 200– Results often don’t seem to take it into
account…
![Page 9: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/9.jpg)
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![Page 10: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/10.jpg)
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Site Link Structure (i)
• Fact: A website has a maximum amount of PageRank that is distributed between its pages by internal links. – The maximum PageRank in a site
equals the number of pages in the site * 1.
– The maximum is increased by inbound links from other sites and decreased by outbound links to other sites.
![Page 11: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/11.jpg)
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Site Link Structure (ii)
• Fact: The maximum amount of PageRank in a site increases as the number of pages in the site increases. – The more pages that a site has, the
more PageRank it has
• Fact: By linking poorly, it is possible to fail to reach the site's maximum PageRank
![Page 12: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/12.jpg)
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A Site with No Links
Page A = 0.15 Page B = 0.15 Page C = 0.15
Sum = 0.45
![Page 13: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/13.jpg)
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Just One Page Linked
Page A = 0.15 Page B = 0.2775 Page C = 0.15
Sum = 0.5775
![Page 14: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/14.jpg)
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All Pages Linked to All Pages
Page A = 1 Page B = 1 Page C = 1
Sum = 3
![Page 15: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/15.jpg)
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Page A is Most Important
Page A = 1.46 Page B = 0.77 Page C = 0.77
Sum = 3
![Page 16: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/16.jpg)
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Thank you for you time
![Page 17: DebiZ Consulting Ltd. 2008 Page Rank & Site Link Structure Debi Zylbermann Jerusalem Web Professionals SEO Expert Panel 8 th December 2008](https://reader035.vdocuments.us/reader035/viewer/2022081602/5513de2a55034646298b5741/html5/thumbnails/17.jpg)
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Google PageRank Algorithm*
PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
*an approximation