debi presentation
TRANSCRIPT
Sotheby’s International Realty’s San Francisco Brokerage is consistently an industry leader in the area. We proudly represent
properties in San Francisco, the peninsula, and the north Bay. We boast an intimate knowledge of the local community, its
history, culture, local concerns, and distinctive properties. Our office is centrally located on the embarcadero in the heart of
this world famous city. The environment of the office fosters dedication that leads to extraordinary results.
Sotheby’s International Realty was founded in 1976 as a real estate service for the discerning clients of Sotheby’s auction
house, which was founded more than two centuries before. Since that time, it has become one of the world’s leading luxury
residential brokerage firms, meeting the needs of today’s marketplace while remaining true to the principles of quality and
service that Sotheby’s was founded on.
Sotheby’s International Realty offers several benefits that are available through us alone. The expertise and skill of our agents,
combined with the one-of-a-kind resources, reputation, and access to discerning clients that our global brand provides, are
powerful advantages that set us apart.
Inviting. Discreet. Savvy. Refined.
San FRanCISCO BROkeRage 117 greenwich Street | San Francisco, Ca 94111 | 415.901.1700Vice President & Managing Broker, Jeffrey gibson sothebyshomes.com/sanfrancisco
Operated by Sotheby’s International Realty, Inc.
San FRanCISCO BROkeRageLOCaL expeRTISe. exTRaORdInaRy ReSuLTS.
BRAND | NETWORK
Since Sotheby’s founding and inaugural sale of rare books in 1744, its name has earned renown as a
marketer of the world’s most unique and valuable possessions. In 1976, Sotheby’s International Realty
was formed to serve Sotheby’s clients in a valuable new way by offering a complete package of real
estate services. Continuing the auction house’s tradition of exceptional service and expertise, our
brand is known today both for the distinctive properties we represent and the price records we have
set with the sale of many spectacular homes, while still maintaining a strategic marketing relationship
with Sotheby’s auction house.
A LEGACY OF SERVICE
AND EXPERTISESOTHEBY’S HAS A LONGSTANDING TRADITION OF BRINGING TOGETHER
BUYERS AND SELLERS OF FINE PROPERTY
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P R I N T | P U B L I C A T I O N S
QUALITY PUBLICATIONS WE POSITION PROPERTIES TO QUALIFIED AUDIENCES UNIQUELY AND WITH STYLE.
Sotheby's At Auction
Published by Sotheby's auction house to showcase the most important objects and works of art offered at Sotheby's worldwide auction locations. Every issue features a gallery of select properties for sale.
Circulation 40,000+ • Mailed to key Sotheby's clients and subscribers globally
Sotheby's International Realty RESIDE®
The Sotheby’s International Realty® Network’s semi-annual magazine, featuring property listings and editorial along with lifestyle news and trends.
Circulation 140,000+ • Poly-bagged and mailed to subscribers of Sotheby’s At Auction and to select subscribers of our media partners
Regional CatalogsTargeted catalogs featuring properties for sale by region, published 1-3 times per year.
Circulation 25,000 - 50,000+ • Distribution to active and potential clients by mail, local distribution arrangements and email (available in electronic format)
Property BrochuresBeautifully designed with images and detailed information and distributed to local and distant buyers.
Circulation 50 - 5,000 • Provided to active and potential clients via mail and in person at appointments, events and inquiry desks
The marketing strength of the Sotheby’s International Realty® network is unparalleled in our industry. In order to
best leverage and supplement the network’s advantages, our company maintains experienced regional marketing
teams based in New York and Los Angeles. These teams work together with community specialists in each of
our markets to offer a selection of proprietary and local marketing opportunities. Then, through the combined
expertise of our marketing professionals and sales associates, a tailored program is created to ensure that each
listing receives the attention and exposure it deserves.
ONE-OF-A-KIND MARKETING
IN THE HANDS OF OUR PROFESSIONALS, MARKETING IS AN ARTFORM
THAT CAN NOT BE DUPLICATED
Brand | MarKETInG
*Downs farm used with permission Operated by Sotheby’s International Realty, Inc.
FEATURED ONLINE BRANDING
HIGHLIGHTING YOUR HOME WITH THE INDUSTRY’S MOST POWERFUL ONLINE BRANDING PROGRAM
We maximize the online presence of our listings with consistent branding and featured placements on the 7 most visited real estate portals on the web. Through our unique program, we prominently display our listings to an audience of over 200 million visitors each month.
Featured Online Branding allows us to achieve strong search result placements on these portals, which means your home will be seen by even more potential clients. These clients are then more likely to inquire about your listing, because of the prominent agent contact information and clear association with our brand. In fact, listings featured through this program receive a 270% increase in views and a 260% increase in leads. The benefi ts of the program increase along with a home’s price point, with listings priced at more than $1 million and $2 million being two to three times more likely to receive leads, respectively. No matter what the price range, your home deserves the benefi t of the most powerful online branding program in the industry.
DIGITAL | MARKETING
INCLUDED Agent Branding
42%
34%
13%
10%1%
DIGITAL | MARKETING
In the past decade, the role of the Internet in real estate sales has increased steadily and dramatically.
In 2012, research conducted by the National Association of Realtors® found that 90% of all home
buyers utilized the Internet in their search. This research also demonstrated that the Internet is the
most effective marketing medium. While just 1% of buyers found the home they ultimately purchased
through print advertising, 42% found it online.
The Internet is also the only buyer source that is accessible from virtually anywhere in the world.
Having a brand name that is recognized and respected around the globe provides our company
with a powerful advantage in this international marketplace. We leverage that advantage through
a comprehensive online marketing effort that includes a presence on three branded websites
(sothebyshomes.com, sothebysrealty.com and sothebys.com), extensive listing distribution programs
and online advertising partnerships.
ONLINE ADVANTAGEWHEN IT COMES TO MATCHING BUYERS AND SELLERS, THE INTERNET FAR OUTPERFORMS PRINT MARKETING
Source: 2012 NAR Profile of Home Buyers and SellersNewspapers & Magazines
Internet OtherAgent
Yard Sign
DIGITAL | MARKETING
eGallery is a real time, online property slideshow designed to provide immediate worldwide reach for
our listings. Exclusively presented on large plasma screens in Sotheby’s International Realty® o� ces and
Sotheby’s auction house locations around the world, eGallery allows us to showcase your property like
no other company can.
eGALLERYYOUR LISTING, NOW SHOWING AROUND THE WORLD
Operated by Sotheby’s International Realty, Inc.
DIGITAL | MARKETING
Online real estate searches rose to nearly 90% of all home buyers in 2012. A National Association of Realtors®
survey of recent home buyers asking where they learned about the properties they ultimately purchased
demonstrated that the internet is delivering over ten times the value of traditional advertising. Only real estate
professionals themselves were more successful in bringing buyers and sellers together. Sotheby’s International
Realty enjoys a major advantage in the essential online marketplace through marketing and distribution
arrangements with several key websites. This allows us to target a broad and qualified audience of purchasers
more effectively than ever before.
SOTHEBYSHOMES.COMAS THE WEB REACHES MORE BUYERS, OUR LISTINGS REACH MORE OF THE WEB
1 2012 National Association of Realtors® Profile of Home Buyers and Sellers
Operated by Sotheby’s International Realty, Inc.
sothebyshomes.com
Sotheby’s International Realty® is dedicated to navigating the different strengths of social networks, a key factor
in promoting the sale of your home in today’s media culture. Our Facebook pages are attractive and informative
hubs where visitors can learn about our brand and offerings, and stay up to date with local and national real estate
trends. On Twitter we publicize open houses and other important announcements to drive traffic to our listings.
LinkedIn is a professional network where we lead conversations on the luxury market and connect our agents and
clients. Pinterest allows us to share our beautiful property images with the online community. By leveraging the
many benefits of social media, we can provide significant exposure before an audience of qualified buyers.
SOCIAL MEDIASOCIAL MEDIA CAN OPEN THE DOOR TO YOUR HOME
DIGITAL | MARKETING
Our listings are regularly featured in newspapers including The Wall Street Journal, The New York Times and Los Angeles
Times, glossy magazines including Architectural Digest, television progams including WNBC’s OpenHouse and prominent
online outlets such as Forbes.com.
NatioNal & iNterNatioNal News outlets:Barron’sBoston Sunday HeraldBoston GlobeFinancial TimesThe International Herald TribuneLos Angeles TimesThe New York TimesSan Francisco ChronicleThe Sunday Times (UK)The Wall Street Journal
MagaziNes:Architectural DigestAvenueBillboardConnecticut Cottages & GardensCountry Life (UK)DeparturesFlorida DesignForbes LifeGotham MagazineGreenwich MagazineHamptons Cottages & GardensHamptons MagazineHaute Living
House & Garden (UK)International PropertyLos Angeles ConfidentialLuxeManhattan MagazineNew York MagazineNew York Cottages & GardensOcean HomePalm Beach The IslandQuestRobb Report CollectionRobb Report Exceptional Properties Robb Report Vacation HomesTravel and LeisureUnique HomesThe Week
local PublicatioNs:Albuquerque JournalBarnstable PatriotBeverly Hills CourierThe Bourne EnterpriseThe Cape Cod ChronicleCape Cod TimesCarmel Pine ConeCasa (Montecito, CA)Crain’s New York BusinessEast Hampton StarGreenwich Post
Greenwich TimeHartford CourantLos Angeles Business JournalLos Feliz LedgerThe Malibu TimesMontecito JournalMonterey County HeraldThe New York ObserverNob Hill GazetteNoe Valley VoiceNorth Bay Business JournalPalisadian PostPalm Beach Daily NewsPasadena Star-NewsThe Real DealSag Harbor ExpressSan Francisco Business TimesSan Francisco ExaminerSan Gabriel Valley TribuneSan Jose Mercury NewsSan Marino TribuneSanta Barbara IndependentSanta Barbara MagazineSanta Barbara News-PressSanta Fe New MexicanSanta Ynez Valley NewsSonoma Index TribuneSouthampton PressStamford AdvocateVentura County Star
iNterNet:ABC.comAOL.com BusinessWeek.comCNBC.comCNNMoney.comCurbed.comForbes.comHamptons.comHuffingtonpost.comIHT.comMSN.comNoozhawk.comPatch.comPrimeLocation.comRightMove.co.ukRISmedia.comTheStreet.comSmartMoney.comSocketsite.comTelegraph.co.ukTopTenRealEstateDeals.comYahoo.com
televisioN:CBSCNBCCNBC EuropeFox News EuropeWNBC Open House
EDITORIAL EXPOSURETHROUGH OUR RELATIONSHIPS WITH KEY MEDIA OUTLETS,
OUR LISTINGS GET THE ATTENTION THEY DESERVE
loc al | ProMotioN
Operated by Sotheby’s International Realty, Inc.
DIGITAL | MARKETING
According to the independent web analytics provider Compete, Sotheby’s International Realty’s
proprietary websites are visited far more often than those of the other residential real estate networks
targeting high-end buyers. Sothebysrealty.com and sothebyshomes.com together receive more than twice
as many unique visitors as the closest competitor.
A LEADING WEB PRESENCE
DIRECTING MORE TRAFFIC TO YOUR HOME
Source: Compete.comsothebyshomes.com sothebysrealty.com Sotheby’s International Realty Combined
christiesrealestate.comcoldwellbankerpreviews.com luxuryrealestate.comluxuryportfolio.com
ANNuAL uNIQuE VIsIToRs: September 2012 - September 2013
Sotheby’S InternatIonal realty donatIonS have already helped to protect
almoSt 29,000 acreS of foreSt and over 450 Square mIleS of ocean
In addition to important local causes, our agents and offices work to support an international organization in its efforts to
sustain the fundamental benefits that nature provides. Conservation International empowers societies to responsibly and
sustainably care for nature and its gifts – a stable climate, fresh water, healthy oceans and reliable food – in order to ensure
a better life for everyone everywhere. Our agents’ contributions along with matching company donations to Conservation
International’s “Protect an Acre” and “Save a Mile of Ocean” programs help to protect tropical forest areas and endangered
ocean environments and the thousands of species they contain. For more information on Conservation International,
please visit conservation.org.
LOCAL EXPERTS GLOBAL CONCERNS
WE SUPPORT CONSERVATION INTERNATIONAL IN ITS MISSION TO CARE FOR NATURE FOR THE WELL BEING OF HUMANITY
brand | reSponSIb Il Ity
© Conservation International/Photo by John Martin© Conservation International/Photo by Sterling Zumbrunn
© Conservation International/Photo by Sterling Zumbrunn
ABOUT DEBI
Debi DiCello
Premier Property DirectorDebi is the founder and Director of the Premier PropertyGroup at Sotheby's International Realty which is a group oftrue experts committed to staying on the top in theirLuxury Field.
Debi has been a full-time, professional REALTOR® since1980 specializing in the marketing and sales of propertiesthroughout San Francsico. Debi is a native of the Bay Areawho has lived in San Francisco most of her life.
Debi believes in service with commitment. Not content justto 'get the job done,' she wants to exceed your expectationsby utilizing the knowledge that is obtained only throughextensive experience and an in-depth understanding of the.area and local market.
Member of the San Francisco Association of REALTORS®California Association of REALTORS®National Association of REALTORS®Association of Professional Women NAPW and Top Agent Network
Organized and goal-oriented, Debi DiCello is an excellentcommunicator who keeps her clients well informed at all times.She is known for her excellent follow-through and her top'people' skills.
CalBRE# 00778719